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Social Media Video Metrics & Ideas – [Cheat Sheet]



Social Media Platforms

Videos are high potential content for social media networks and can get you serious money. As per a report by Wyzowl, 2020, on average social media users spend over 16 hours in a week watching video content on online platforms. As a viewer watching reels on Instagram for half an hour may not be a big deal for you, but for brand marketers, it’s a big opportunity to advertise their product and services.

Social Media Video Metrics Ideas

There are two main aspects of video marketing.

The first aspect of video marketing is to set a goal and create an ad accordingly. You need to be clear on what you are expecting from your video ads; is it engagement, reach, conversion, etc.?

The second aspect is to monitor and track the performance of published videos. If you want to meet your goals and accomplish bigger targets on reach and engagement, it’s important to track how your published videos are performing.

This cheat sheet is designed to help businesses uncover the true potential of video marketing. I’ve mentioned some best-performing video ideas and key metrics to monitor on individual social media platforms (automonkey).

Top 5 Engagement Generating Platforms

I’ve selected the five most popular and engagement generating mediums, given below:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. Pinterest


Video Idea for Facebook

Video Idea for Facebook

It’s been a long time since Facebook introduced video content on the medium, and since then, it is becoming better and better for marketers. With organic reach, videos get 4 to 8 billion views daily.

Different reports show different metrics; hence we can not be specific on the number; however, it’s a pretty exponential number.

4 to 8 billion views

While posting a Facebook video, there are few peculiarities you need to know, like the majority of Facebook users view videos without sound (weird, huh?). Hence, adding subtitles and smart typography will instantly catch the attention of people scrolling through their feed.

If there is an essential sound in the video, make it clear to the audience by adding a text or icon at the start of the clip. The “Sound On” Sticker is best suited for this purpose.

When Facebook is concerned, Live videos are proven to be king of the engagement. Live content creates 3x more engagement than non-live content.

Live content creates 3x more engagement

Social Media Video Metrics: Facebook

In order to maximize views on Facebook, here are some metrics to look into:

  • Video Reach: Total number of people who have seen your video
  • Engagement: It indicates the frequency of users interacting on your posted video.
  • Average video watch time: Time average of your followers watching the video.
  • Peak live viewers: If you are streaming live videos on Facebook, this metric shows the most views you got on your video for one time.
  • Minutes viewed: It shows the total number of minutes you get on your video.
  • 1-minute video views: It indicates the number of users that have seen your video for at least a minute.
  • 10-second video views: It indicates the number of users that have seen your video for at least a minute. (applies only for videos with a minimum 10 seconds duration.)
  • Audience retention: It specifies the percentage of how well your video is holding up the viewers before they exit the video.
  • Audience: This metrics showcases infographic data of your audience; this comprises location, age, gender, preferences, likes and more.
  • Unique viewers: It represents the number of unique individuals who watched your videos.
  • Top videos: It showcases a list of videos that gets maximum user attention.

You can also bifurcate the view into the Paid and Organic view. This will provide you with detailed information on the traffic source so that you make an investment in the right resources.

How to View Facebook Metrics?

Find Facebook metrics by clicking on the insight tab on your Facebook page.

Here you find an elongated list of Facebook metrics.


Video Idea for Instagram

Video Idea for Instagram

Instagram is a rainbow of video formats; it includes a mix of everything from traditional grids and square videos to story clips and live streaming. The immense popularity of Instagram videos led to creating a separate platform for videos called IGTV.

IGTV was Instagram’s big launch. Still, it failed to achieve the right momentum at first. However, the medium is updating new features and making it more convenient to use. It is now a big platform that features authentic and mindful media.

It is great for marketers to promote their brands with a limited budget. IGTV is not about boosting product values for a brand; instead, it is more useful to humanize the brand or sharing your brand’s story with your audience.

Social Media Video Metrics: Instagram

To Maximize video views on Instagram, here are some metrics to monitor:

  • Views: This indicates the number of users you viewed your videos for at least 3 seconds.
  • Likes: The number of users who pressed the heart icon.
  • Comments: It indicates the number of users who commented on your video.
  • Profile visits: This will show you the number of people visiting your profile after seeing your posts.
  • Saves: The number of viewers that saved and added your videos to their location.
  • Messages: The number of times your video users shared your videos through messages.
  • Follows: It indicates the number of users who follow your account after watching your video.
  • Reach: It indicates the number of people to which your ad video was visible.
  • Impressions: The number of times users viewed your video post.

How to View Instagram Metrics?

To see Instagram metrics mentioned above, just tab on your video post and choose View Insight. Your Instagram Insight tab will be open quickly, allowing you to monitor infographic data of your choice.

If you do not have enough static images, you can dig into the internet to find royalty-free stock images that are more relevant to your brand and less generic.


Video Idea for Twitter

Video Idea for Twitter

The demand for video ads on Twitter has doubled since 2018. Tweets consisting of videos generate ten times more engagement than the ones with plain text. With 2 minutes and 20-second video ads limited timeframe, Twitter stays true to its micro-blogging format.

It is excellent for lead generation and engagement as it is to the point. Edit small clips of long video recordings and publish them as a teaser. If you plan to host a webinar, Q&A session, or want to talk about a particular topic — Twitter features a live video option for you.

Social Media Video Metrics: Twitter

To Maximize video views on Twitter, here are some metrics to monitor:

  • Impressions: It indicates the number of times users view your video posts.
  • Social media views: It indicates the number of times users see your video.
  • Total engagements: How many times users interacted with your Tweet.
  • Likes: The number of likes you get on your posts.
  • Details expand: The number of times users go through the details of your Tweet.
  • Replies: It indicates the total number of replies your video tweet received.
  • Retweets: It indicates the number of times people click on the retweet button to share your post on their feeds.

How to View Twitter Metrics?

Click on the video which you wish to analyze. Next, select View Tweet activity. You can now see all the videos you want to monitor.


Video Idea for LinkedIn

 Video Idea for LinkedIn

LinkedIn is one of the mainstream social media platforms for a long time now. Still, it stepped into the video ad in 2018. Since then, they are continually evolving and improving their video ad capabilities, the platform has also introduced the live option. However, for many businesses, pre-recorded videos are the only option for video ads on LinkedIn.

Video ads for LinkedIn must include professional insights, case studies, or any clips that show your company’s expertise or talents. These ads deliver your professional messages in a more human and engaging way. LinkedIn is also an excellent medium to publish video testimonials too.

Social Media Video Metrics: LinkedIn

To Maximize video views on LinkedIn, here are some metrics to monitor:

  • Plays: It shows you the number of times users clicked the play button of your video.
  • Views: Number of videos played for a minimum of 2 seconds.
  • View Rate: It shows you the figure of total views multiplied by 100.
  • eCPV (estimated cost per view): This is for paid ads; it indicates your ROI based on your spend money.
  • Views at 25%: The number of times viewers streamed a quarter of your video.
  • At 50%: The number of times viewers streamed half of your video.
  • Views at 75%: The number of times viewers streamed ¾ of your video.
  • Completions: It indicates the number of times viewers streamed 97% or more of your video content.
  • Completion rate: The number of times viewers fully completed your video.
  • Full screenplays: It indicates the number of users who viewed your video with full-screen mode.

How to view LinkedIn Metrics?

Tap on the ‘My profile’ icon visible on top of your home page. Go to Manage option and select Posts and Activity. Now find your video in the posts tab. Next, below your video, click on the Analytic tab.

To generate a high impact on your LinkedIn, make sure to add captions as many users nowadays steam videos with no sound.


Video Idea for Pinterest

Video Idea for Pinterest

Video Pins on Pinterest appear just like image ponds in the home feed, search result and in ‘more like this section. But Video pins are reported to be four times more memorable and engaging than pins with images, as per a study conducted by Millward Brown.

In fact, over 67% of Pinterest users said video pins inspire them to take action. Similar to Facebook, videos on Pinterest autoplay as soon as it marks 50% in view. To make your Pinterest ads more accessible, you must create a video that is not dependent on audio.

video pins

Pinterest videos are best suited for brand awareness campaigns as well as narrating a brand or product’s story. It provides marketers with two size formats for video ads, i.e., Standard-width-videos and max-width-video.

Standard width video size is of the regular pines while the max-width-video will stretch across the feed, so there is less distraction and more engagement.

Note that the maximum exposure will be costlier as minimum bids start high.

Social Media Video Metrics: Pinterest

To Maximize video views on Pinterest, here are some metrics to monitor:

  • Impressions: It indicates the number of times your pins are shown in users’ HomeFeed, search results, or category feeds.
  • Clicks: It indicates the number of times people tap on your pin for a closer look.
  • Daily Views: It indicates the number of times people open your pins daily.
  • Daily Saves: The number of times users saved your pin to a board
  • Played by 95%: It indicates the number of times users almost finished watching your video pins.
  • Total playtime: It indicates the total number of video play minutes.
  • Video views: It shows the number of times your video pin was played for at least 2 seconds while 50% in view.
  • Average playtime: It indicates the average playtime of the video in one day.
  • Monthly Viewers: It showcases data of users who view your pin and take action on such as-like, repin or share.
  • Monthly Engagement: Again, not sure how this differs from viewers, but the number is always different.

How to view Pinterest Metrics?

Go to your profile page by clicking on your profile picture. Next, click on the Analytic tap on the top-left corner. Next, select an overview. All of your key metrics will be visible on your screen, which you can easily filter based on device, source, format and more.

Improve your ad marketing with this cheat sheet

It is not required to run ads on all social media networks. However, when using more than one channel to market, you can simplify your task and time management by using high-performing video content of one medium on other networks.

However, the metrics mentioned above will help you thoroughly analyze each social media channel and how the audience engages with your video ads on each platform. Once you have collected this information, you can effectively set a budget and efforts.

In conclusion, videos are one of the effective marketing tools. You generate maximum reach and engagement if you use video marketing correctly. Use the data mentioned in the blog and take your video marketing to the next level.

Top Image Credit: roman odintsov; pexels; thank you!

Bhavik Soni

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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