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Social Media Video Metrics & Ideas – [Cheat Sheet]

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Social Media Platforms


Videos are high potential content for social media networks and can get you serious money. As per a report by Wyzowl, 2020, on average social media users spend over 16 hours in a week watching video content on online platforms. As a viewer watching reels on Instagram for half an hour may not be a big deal for you, but for brand marketers, it’s a big opportunity to advertise their product and services.

Social Media Video Metrics Ideas

There are two main aspects of video marketing.

The first aspect of video marketing is to set a goal and create an ad accordingly. You need to be clear on what you are expecting from your video ads; is it engagement, reach, conversion, etc.?

The second aspect is to monitor and track the performance of published videos. If you want to meet your goals and accomplish bigger targets on reach and engagement, it’s important to track how your published videos are performing.

This cheat sheet is designed to help businesses uncover the true potential of video marketing. I’ve mentioned some best-performing video ideas and key metrics to monitor on individual social media platforms (automonkey).

Top 5 Engagement Generating Platforms

I’ve selected the five most popular and engagement generating mediums, given below:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. Pinterest

Facebook

Video Idea for Facebook

Video Idea for Facebook

It’s been a long time since Facebook introduced video content on the medium, and since then, it is becoming better and better for marketers. With organic reach, videos get 4 to 8 billion views daily.

Different reports show different metrics; hence we can not be specific on the number; however, it’s a pretty exponential number.

4 to 8 billion views

While posting a Facebook video, there are few peculiarities you need to know, like the majority of Facebook users view videos without sound (weird, huh?). Hence, adding subtitles and smart typography will instantly catch the attention of people scrolling through their feed.

If there is an essential sound in the video, make it clear to the audience by adding a text or icon at the start of the clip. The “Sound On” Sticker is best suited for this purpose.

When Facebook is concerned, Live videos are proven to be king of the engagement. Live content creates 3x more engagement than non-live content.

Live content creates 3x more engagement

Social Media Video Metrics: Facebook

In order to maximize views on Facebook, here are some metrics to look into:

  • Video Reach: Total number of people who have seen your video
  • Engagement: It indicates the frequency of users interacting on your posted video.
  • Average video watch time: Time average of your followers watching the video.
  • Peak live viewers: If you are streaming live videos on Facebook, this metric shows the most views you got on your video for one time.
  • Minutes viewed: It shows the total number of minutes you get on your video.
  • 1-minute video views: It indicates the number of users that have seen your video for at least a minute.
  • 10-second video views: It indicates the number of users that have seen your video for at least a minute. (applies only for videos with a minimum 10 seconds duration.)
  • Audience retention: It specifies the percentage of how well your video is holding up the viewers before they exit the video.
  • Audience: This metrics showcases infographic data of your audience; this comprises location, age, gender, preferences, likes and more.
  • Unique viewers: It represents the number of unique individuals who watched your videos.
  • Top videos: It showcases a list of videos that gets maximum user attention.

You can also bifurcate the view into the Paid and Organic view. This will provide you with detailed information on the traffic source so that you make an investment in the right resources.

How to View Facebook Metrics?

Find Facebook metrics by clicking on the insight tab on your Facebook page.

Here you find an elongated list of Facebook metrics.

Instagram

Video Idea for Instagram

Video Idea for Instagram

Instagram is a rainbow of video formats; it includes a mix of everything from traditional grids and square videos to story clips and live streaming. The immense popularity of Instagram videos led to creating a separate platform for videos called IGTV.

IGTV was Instagram’s big launch. Still, it failed to achieve the right momentum at first. However, the medium is updating new features and making it more convenient to use. It is now a big platform that features authentic and mindful media.

It is great for marketers to promote their brands with a limited budget. IGTV is not about boosting product values for a brand; instead, it is more useful to humanize the brand or sharing your brand’s story with your audience.

Social Media Video Metrics: Instagram

To Maximize video views on Instagram, here are some metrics to monitor:

  • Views: This indicates the number of users you viewed your videos for at least 3 seconds.
  • Likes: The number of users who pressed the heart icon.
  • Comments: It indicates the number of users who commented on your video.
  • Profile visits: This will show you the number of people visiting your profile after seeing your posts.
  • Saves: The number of viewers that saved and added your videos to their location.
  • Messages: The number of times your video users shared your videos through messages.
  • Follows: It indicates the number of users who follow your account after watching your video.
  • Reach: It indicates the number of people to which your ad video was visible.
  • Impressions: The number of times users viewed your video post.

How to View Instagram Metrics?

To see Instagram metrics mentioned above, just tab on your video post and choose View Insight. Your Instagram Insight tab will be open quickly, allowing you to monitor infographic data of your choice.

If you do not have enough static images, you can dig into the internet to find royalty-free stock images that are more relevant to your brand and less generic.

Twitter

Video Idea for Twitter

Video Idea for Twitter

The demand for video ads on Twitter has doubled since 2018. Tweets consisting of videos generate ten times more engagement than the ones with plain text. With 2 minutes and 20-second video ads limited timeframe, Twitter stays true to its micro-blogging format.

It is excellent for lead generation and engagement as it is to the point. Edit small clips of long video recordings and publish them as a teaser. If you plan to host a webinar, Q&A session, or want to talk about a particular topic — Twitter features a live video option for you.

Social Media Video Metrics: Twitter

To Maximize video views on Twitter, here are some metrics to monitor:

  • Impressions: It indicates the number of times users view your video posts.
  • Social media views: It indicates the number of times users see your video.
  • Total engagements: How many times users interacted with your Tweet.
  • Likes: The number of likes you get on your posts.
  • Details expand: The number of times users go through the details of your Tweet.
  • Replies: It indicates the total number of replies your video tweet received.
  • Retweets: It indicates the number of times people click on the retweet button to share your post on their feeds.

How to View Twitter Metrics?

Click on the video which you wish to analyze. Next, select View Tweet activity. You can now see all the videos you want to monitor.

LinkedIn

Video Idea for LinkedIn

 Video Idea for LinkedIn

LinkedIn is one of the mainstream social media platforms for a long time now. Still, it stepped into the video ad in 2018. Since then, they are continually evolving and improving their video ad capabilities, the platform has also introduced the live option. However, for many businesses, pre-recorded videos are the only option for video ads on LinkedIn.

Video ads for LinkedIn must include professional insights, case studies, or any clips that show your company’s expertise or talents. These ads deliver your professional messages in a more human and engaging way. LinkedIn is also an excellent medium to publish video testimonials too.

Social Media Video Metrics: LinkedIn

To Maximize video views on LinkedIn, here are some metrics to monitor:

  • Plays: It shows you the number of times users clicked the play button of your video.
  • Views: Number of videos played for a minimum of 2 seconds.
  • View Rate: It shows you the figure of total views multiplied by 100.
  • eCPV (estimated cost per view): This is for paid ads; it indicates your ROI based on your spend money.
  • Views at 25%: The number of times viewers streamed a quarter of your video.
  • At 50%: The number of times viewers streamed half of your video.
  • Views at 75%: The number of times viewers streamed ¾ of your video.
  • Completions: It indicates the number of times viewers streamed 97% or more of your video content.
  • Completion rate: The number of times viewers fully completed your video.
  • Full screenplays: It indicates the number of users who viewed your video with full-screen mode.

How to view LinkedIn Metrics?

Tap on the ‘My profile’ icon visible on top of your home page. Go to Manage option and select Posts and Activity. Now find your video in the posts tab. Next, below your video, click on the Analytic tab.

To generate a high impact on your LinkedIn, make sure to add captions as many users nowadays steam videos with no sound.

Pinterest

Video Idea for Pinterest

Video Idea for Pinterest

Video Pins on Pinterest appear just like image ponds in the home feed, search result and in ‘more like this section. But Video pins are reported to be four times more memorable and engaging than pins with images, as per a study conducted by Millward Brown.

In fact, over 67% of Pinterest users said video pins inspire them to take action. Similar to Facebook, videos on Pinterest autoplay as soon as it marks 50% in view. To make your Pinterest ads more accessible, you must create a video that is not dependent on audio.

video pins

Pinterest videos are best suited for brand awareness campaigns as well as narrating a brand or product’s story. It provides marketers with two size formats for video ads, i.e., Standard-width-videos and max-width-video.

Standard width video size is of the regular pines while the max-width-video will stretch across the feed, so there is less distraction and more engagement.

Note that the maximum exposure will be costlier as minimum bids start high.

Social Media Video Metrics: Pinterest

To Maximize video views on Pinterest, here are some metrics to monitor:

  • Impressions: It indicates the number of times your pins are shown in users’ HomeFeed, search results, or category feeds.
  • Clicks: It indicates the number of times people tap on your pin for a closer look.
  • Daily Views: It indicates the number of times people open your pins daily.
  • Daily Saves: The number of times users saved your pin to a board
  • Played by 95%: It indicates the number of times users almost finished watching your video pins.
  • Total playtime: It indicates the total number of video play minutes.
  • Video views: It shows the number of times your video pin was played for at least 2 seconds while 50% in view.
  • Average playtime: It indicates the average playtime of the video in one day.
  • Monthly Viewers: It showcases data of users who view your pin and take action on such as-like, repin or share.
  • Monthly Engagement: Again, not sure how this differs from viewers, but the number is always different.

How to view Pinterest Metrics?

Go to your profile page by clicking on your profile picture. Next, click on the Analytic tap on the top-left corner. Next, select an overview. All of your key metrics will be visible on your screen, which you can easily filter based on device, source, format and more.

Improve your ad marketing with this cheat sheet

It is not required to run ads on all social media networks. However, when using more than one channel to market, you can simplify your task and time management by using high-performing video content of one medium on other networks.

However, the metrics mentioned above will help you thoroughly analyze each social media channel and how the audience engages with your video ads on each platform. Once you have collected this information, you can effectively set a budget and efforts.

In conclusion, videos are one of the effective marketing tools. You generate maximum reach and engagement if you use video marketing correctly. Use the data mentioned in the blog and take your video marketing to the next level.

Top Image Credit: roman odintsov; pexels; thank you!

Bhavik Soni

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.



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Low-Cost Business Ideas for 2022

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Low-Cost Business Ideas for 2022


Successfully running your business in 2022 is not easy due to the new norms of people’s lives. The Covid-19 pandemic has changed the consumption of goods and services. If opening an offline store or restaurant just a few years ago was a profitable idea, now their owners can incur heavy losses.

Since most startups in 2022 are going online, you need to think about starting your business on the Internet. If you decide to become an entrepreneur and have the opportunity to invest, but there is no modern idea, you can take advantage of the options that someone is already successfully developing.

What Business is Popular in 2022

Thanks to the Internet, anyone can become a business owner. A startup on online platforms is an excellent idea for those who like flexible working hours and complete control over their income. This option of earning money is more resistant to crises and outbreaks of pandemics.

According to Statista, in 2021, online shopping exceeded $4.2 trillion globally, and social media has become the backbone of many businesses looking to build brand awareness.

Before preparing to launch for a startup, consider the following factors:

  1. Expertise. An entrepreneur needs to learn new skills and knowledge about a niche for any successful startup.
  2. Investments.If you don’t have enough money to invest a significant amount in a project immediately, think about how to raise capital for your business (investors, crowdfunding, business angels, grants, etc.).
  3. Scaling. To attract new customers and profit, the company needs to grow and develop constantly. Consider a long-term scaling plan and remember the hassles that can happen while you work.
  4. Personal interests. Consider whether you will still be passionate about the business in the long run.

The cost of starting a business decreases every year, which is especially important for an online business; to start, it is enough to have a computer with an Internet connection. The most challenging part when developing ideas is the problem of choice. To be successful, you need to deal with products in strong demand. A business should be run by a person who enjoys doing it.

Dropshipping

Dropshipping is one of the profitable business ideas if you want to make money remotely online. Unlike a regular online store, you don’t need products to run an e-commerce site specializing in dropshipping. Conforming with Torchbankz, the dropshipping industry is expected to reach a market valuation of $557.9 billion before 2025.

This business is considered very affordable because to work, you only need to launch your website and access the directories of wholesale suppliers such as AliDropship or SaleHoo.

All you have to do is partner with wholesalers and manufacturers to sell their products under your brand name. The buyer purchases on your website, informs the supplier company about it and sends the order to the client. The dropshipping scheme for an online store is straightforward:

  1. The seller selects products from the supplier’s catalog and uploads them to the trading platform (online store, landing page, marketplace).
  2. Adds a markup to the supplier’s price.
  3. Promotes products and finds a client.
  4. When a client places an order, the seller communicates this information to the supplier.
  5. The supplier packs the product and sends it to the customer.

To quickly become a leader in this industry, you need to stand out from the competition. Instead of a thousand different products, you can narrow your niche and specialize exclusively in one category: clothes for children, home decorations, or more.

Food Delivery to Offices

Food delivery is not a new but trendy business idea. Fundera says that the online food delivery industry has generated more than $26.5 billion in 2021. While large companies set high prices for dishes, newcomers have a chance to gain customer loyalty at affordable prices.

Since there are a lot of office workers and not everyone can afford to go to a cafe for lunch, you will quickly gain a loyal audience and strengthen your position in the market.

An aspiring entrepreneur does not need a lot of investment. You can cook the food right at home and use your car to deliver orders. An important thing to invest in is a website or an application to tell about your services and present all the menus.

To minimize your costs, before launching a full-fledged software, you can use an MVP, with which you will test the main functions of the app and attract the first customers. Thus, potential buyers can see the available dishes and order them online without calls. They can choose a specific time for which you need to deliver food and even leave a particular comment on the order.

Also, your customers will pay for services using the app, saving you from cash. By allowing feedback on the service in the software, the delivery owner also receives feedback from the person and builds a loyal audience. Your own application will help you tell the world about yourself and take a leading position among those who do not use digital technologies yet.

Online Trading

Opening your own online store is the most obvious idea for an online business. The following online stores can be called relevant in 2022:

  • children’s goods;
  • ecological and natural versions of everyday products;
  • superfoods;
  • sporting goods;
  • clothing and footwear;
  • home textiles;
  • boxes with surprises.

This startup idea is not as simple as it seems at first glance, but it will not require significant investments at the initial stage with a competent approach.

First, you need to decide on your niche. Purchase several copies of each item to understand what will be more in demand and what is better to remove from the catalog altogether.

Next, you need to study your target audience. For example, selling home furnishings to teenagers is useless. The older generation is unlikely to be interested in fashionable gadgets, and residents of the city will not appreciate goods for the garden. The main characteristics of potential buyers are gender, age, place of residence, and financial situation.

The critical step is the selection of suppliers. To avoid getting caught by scammers, try to find out more information about them and look at the goods live.

Implement enterprise resource planning software to customize and automate the process straight away. ERP will integrate and manage finance, order supply chains, user operations, reporting, manufacturing, and human resources. With this software, you and your employees will be able to plan deliveries and improve the quality of customer service. The use of digital technologies in business will help increase productivity and store all data in secure cloud storage.

Why Digitize Your Business in 2022

Without developing a digital transformation strategy, no modern business in 2022 can exist in the long term. Due to the pandemic, everyone observes a rapid acceleration of trends that previously gained popularity very slowly. Such resources allow you to save money, increase profits, and attract new customers.

The required minimum for any company now is a website and accounts in social networks. Brands looking to take one step closer to their customers can also develop a mobile app/chatbot and use other promotion channels.

A more thorough digital transformation involves working with clients and deep business processes: production, personnel management, and internal communications. To implement such a transformation, you need to carry out serious work, which can be based on Big data analysis, cloud and mobile services, and agile development.

Before embedding digital technology in your business, think about what exactly you and your customers need. You should not chase trends and use that software that cannot help optimize processes and establish communication with customers.

Image Credit: Karolina Grabowska; Pexels; Thank you!

Elina Nazarova

Chief Marketing Officer of Powercode

Elina is accountable for digital strategy development and implementation. She is certified in business and startups development and has more than 5 years of experience in content writing and management. Her core belief is that well-designed digital transformation is able to lead any business to success.

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5 Ways To Grow Your Business With Technology

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Brad Anderson


“I’d like my business to remain stagnant.” No entrepreneur, owner, or CEO ever uttered those words. You can be sure none ever will, either. That’s because corporate growth is always an overarching goal for any organization. Growing your business comes with its challenges, of course, like figuring out which steps will make it easiest for you to scale and expand.

One thing’s clear: You need to develop a clear-cut growth strategy. And technology needs to play a huge part in that strategy. After all, we’re living in a primarily technological world. If you’re not making the most of the tech at your fingertips, you regularly miss opportunities to strengthen your brand’s position.

Where can you start? Below are a handful of ways that you can leverage technology to grow your business’s footprint. Try these recommendations, whether you’re a micro startup or a mid-size corporation headed toward a Fortune 500 future.

1. Automate repetitive manual processes.

Is it worth automating all the mindless to-dos in your business in order to grow? Yes, especially if you do the numbers.

McKinsey research studied the ordinary tasks of several occupations. They concluded that around 33% of the tasks of six out of 10 jobs could be automated. For example, let’s say your company is modestly sized at 50 workers. If your staffers work a traditional 40-hour week, 30 of them are frittering away 13 hours. In other words, you’re losing nearly 400 hours weekly to pay employees to handle repetitive duties.

To be sure, not all tasks can be automated. However, you owe it to yourself to find ones that can. For example, is your finance department team processing payroll or inputting invoices by hand? Then, invest in software to remove the tedium—and reduce the chance of human error.

Check out your sales and services processes next. Do your salespeople or support agents have to cut and paste information? Are they forced to switch between two or more programs that don’t communicate? Look for ways to integrate those systems to free up everyone’s valuable time so they can concentrate on growth-based responsibilities.

2. Strive to make customer first impressions stickier with tech tools

Tons of articles highlight the importance of growing your business by retaining customers. It’s true that retention tends to be less expensive than acquisition. Nevertheless, you can’t hold onto your customers until you get them in the door. So put a premium on delivering impeccable first impressions that urge people to stick around.

The right type of technology can assist you in wowing your best leads via an unforgettable customer experience. Take first-time logins, for instance. Okta reports that asking a visitor to set up an account turns off 37% of prospects. So what can you do to overcome this friction point? First, you can rely on social logins to streamline the process. From the customer’s viewpoint, being able to login via already-existing Facebook, Google, or credentials is effortless. From your company’s viewpoint, you can begin marketing to yet another buyer or potential buyer.

A strong CRM can be equally beneficial to moving leads into and down your sales funnel. Once you’ve captured prospects’ data through a social sign-in, personalize future communications like emails, texts, and DMs. Only two years ago, McKinsey found that 80% of retail buyers valued the personal touch. So whether you’re in retail or not, strive for individualization to keep new buyers coming back.

3. Bring a virtual assistant to your team.

You may not have the funds to hire live customer service representatives 24/7. That’s okay. Chatbots can give your organization the ability to offer visitors self-service, even during non-business hours. And they can do it for a fraction of what you’d pay a live agent.

Not sure you’re ready to put your faith in a chatbot? A New York Times article explains that today’s AI-fueled chatbots are only getting smarter. They’re also gaining widespread acceptance, with chatbot growth poised to hit around 15% in 2022. One Gartner executive even predicts that a genuinely conversational AI chatbot program is just around the corner.

Already, some chatbots are inching toward humanlike responses. A University of Florida experiment found that about a third of people could not tell a chatbot from a real person. Consequently, there’s little harm in exploring the wide world of chatbots for your company. Your chatbot doesn’t have to be perfect to be appreciated by customers with questions who want fast answers.

4. Investigate tech solutions to tap into your data.

Tremendous amounts of data flow into your company. Yet it would be impossible for you and your team to make sense of it all. Does that mean you have to give up on finding a way to unearth your data’s insights? Not at all. You just need a tech-based data mining solution.

You have plenty of choices regarding software that can analyze data and find trends. First, though, determine where your data exists. Is it in your CRM? Or a legacy piece of software? Once you know where to find your data, you can search for highly-rated data mining systems.

Be aware that some data mining programs have been developed with specific industries in mind. These can include healthcare, finance, e-commerce, or manufacturing. It never hurts to see if something’s already been created for your sector.

5. Invest in a branded mobile app.

Mobile app use continues to rise. By 2025, one Forbes writer notes that the app market will approach $1 trillion. So why, then, doesn’t your brand have an app of its own?

This is the question a lot of business leaders are asking themselves. Offering customers the chance to interact with your company through an app makes sense. Not only does it give them an immediate connection to your organization, but it simplifies the purchasing process. At the same time, it helps buyers feel that they’re getting special treatment as you deploy push notifications and exclusive offers.

How can you make the most of your app once it’s been developed? First, make sure your customers know it exists. Lots of brands have apps that get very few downloads. The issue isn’t necessarily the app itself. It’s that they don’t know the app is available. Therefore, be diligent and consistent about talking up your app to drive higher usage and conversions.

You’re not alone if you feel that growing your business isn’t happening as fast as you like. Most leaders wish that they could get to the next plateau faster. One method to add a little speed to the process is to lean into the technologies you’re not using yet. Then, with the right combination of tech tools, you should begin to see a positive difference in your numbers.

Image Credit: Artem Podrez; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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The Developer’s Guide to Mobile Authentication

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Deepak Gupta


Mobile app developers must ensure that the mobile app is effortless while keeping internal information protected and secure. Complex or repeated authentications can be frustrating for your mobile app users.

This article discusses various means of simple and secure mobile authentication, ensuring frictionless UI and UX of mobile authentication screens and data security.

What is Mobile Authentication?

Mobile authentication is a security method to verify a user’s identity through mobile devices and mobile apps. It caters to one or more authentication methods to provide secure access to any particular app, resource, or service.

Let’s look at the various mobile authentication methods developers can utilize depending on their business use case.

Mobile Authentication Methods

Password-based Authentication

Email-Password and Username-Password are common types of password-based authentication. While utilizing these methods, developers should consider setting secure and robust password policies in their authentication mechanism, such as:

  • Mandatory use of symbols and numbers
  • Restricting the use of common passwords
  • Blocking the use of profile information in passwords

These measures ensure better quality passwords and prevent user accounts from brute force and dictionary password attacks.

Limitation: Passwords are hard to remember, and typing in passwords on a small mobile screen degrades the user experience. Hence, developers must use authentication that does not compromise the security postures yet provide an appropriate user experience.

Patterns and Digit-based Authentication

The user must set a pattern or a digit-based PIN (typically 4 or 6 digits). Developers can utilize this as an authentication factor for their mobile application, as this authentication method is faster and more comfortable than entering passwords on a mobile screen.

Limitation: Both patterns and 4 or 6 digits PINs are limited. Also, users tend to use simple patterns and PINs like L or S patterns and 1234, 987654, date of birth as their password.

OTP-based Login

Users use an OTP received via SMS or email to authenticate themself. Thus, users do not have to remember a password, pattern, or PIN to access their account. At the same time, developers don’t have to implement password-based security mechanisms.

Biometric Authentication

Biometric authentication uses unique biological traits of users for mobile authentication. Some common examples of biometric authentication are fingerprint scanning, face unlocks, retina scans, and vocal cadence.

Developers can implement pre-coded libraries and modules to enable authentication through mobile components like the finger scanner, camera (for facial recognition), and microphone (for voice-based identification).

Social Login

It acts as a single sign-on authentication mechanism. Developers can implement this in mobile apps to use users’ login tokens from other social networking sites to allow access to the app.

Also, with social login, developers don’t need to worry about storing passwords securely and managing the password recovery option. It helps the user sign in to the mobile app without creating a separate account from within the app, hence increasing the user experience (UX).

User Interface (UI) and User Experience (UX) in Mobile Authentication

Login and registration screens are a gateway to your mobile applications; if they are a hassle, the user might not bother using the application. Thus, developers should pay a lot of attention to these screens regarding user experience and usage.

Here are some quick tips for mobile authentication screens:

  • Simple Registration Process: Lengthy registration forms are a big no-no. Brainstorm essential information for creating an account via mobile application and only include those fields.
  • External or Social Login: Allow users to log in via external or social accounts. This way, users don’t have to remember another password or credentials for your app.
  • Facilitate Resetting: Include forget password on the login screen for good visibility and reach if the app provides password-based login. Also, setting the new password should be seamless and fast.
  • Keep Users Logged In: Not logging out users on app close is helpful in a good experience. However, this depends on the type of app you offer. Developers should include MFA for better security if the app stores sensitive information or skip the stay logged-in feature altogether.
  • Meaningful Error Messages: Errors and how they are handled directly impact user experience. Thus, developers should keep error messages meaningful and clearly state what went wrong and how to fix it.

Tip: Customize the mobile app keyboard for the type of input field. For example – display a numeric keyboard when asking for a PIN and include @ button when asking for an email address.

Conclusion

Considering the above points would result in a great and secure user experience for your mobile app users. However, if you feel executing these guidelines would take ample time, be informed that CIAM solutions are available in the market to handle all these requirements for you.

Deepak Gupta

Co-founder and CTO @LoginRadius

Founder and CTO @LoginRadius, Software Entrepreneur. I love to write about Cyber Security, AI, Blockchain, Infrastructure Architecture, Software Development, Cyberspace Vulnerabilities, Product Management, Consumer IAM, and Digital Identities.

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