Videos are high potential content for social media networks and can get you serious money. As per a report by Wyzowl, 2020, on average social media users spend over 16 hours in a week watching video content on online platforms. As a viewer watching reels on Instagram for half an hour may not be a big deal for you, but for brand marketers, it’s a big opportunity to advertise their product and services.
Social Media Video Metrics Ideas
There are two main aspects of video marketing.
The first aspect of video marketing is to set a goal and create an ad accordingly. You need to be clear on what you are expecting from your video ads; is it engagement, reach, conversion, etc.?
The second aspect is to monitor and track the performance of published videos. If you want to meet your goals and accomplish bigger targets on reach and engagement, it’s important to track how your published videos are performing.
This cheat sheet is designed to help businesses uncover the true potential of video marketing. I’ve mentioned some best-performing video ideas and key metrics to monitor on individual social media platforms (automonkey).
Top 5 Engagement Generating Platforms
I’ve selected the five most popular and engagement generating mediums, given below:
Video Idea for Facebook
Different reports show different metrics; hence we can not be specific on the number; however, it’s a pretty exponential number.
While posting a Facebook video, there are few peculiarities you need to know, like the majority of Facebook users view videos without sound (weird, huh?). Hence, adding subtitles and smart typography will instantly catch the attention of people scrolling through their feed.
If there is an essential sound in the video, make it clear to the audience by adding a text or icon at the start of the clip. The “Sound On” Sticker is best suited for this purpose.
When Facebook is concerned, Live videos are proven to be king of the engagement. Live content creates 3x more engagement than non-live content.
Social Media Video Metrics: Facebook
In order to maximize views on Facebook, here are some metrics to look into:
- Video Reach: Total number of people who have seen your video
- Engagement: It indicates the frequency of users interacting on your posted video.
- Average video watch time: Time average of your followers watching the video.
- Peak live viewers: If you are streaming live videos on Facebook, this metric shows the most views you got on your video for one time.
- Minutes viewed: It shows the total number of minutes you get on your video.
- 1-minute video views: It indicates the number of users that have seen your video for at least a minute.
- 10-second video views: It indicates the number of users that have seen your video for at least a minute. (applies only for videos with a minimum 10 seconds duration.)
- Audience retention: It specifies the percentage of how well your video is holding up the viewers before they exit the video.
- Audience: This metrics showcases infographic data of your audience; this comprises location, age, gender, preferences, likes and more.
- Unique viewers: It represents the number of unique individuals who watched your videos.
- Top videos: It showcases a list of videos that gets maximum user attention.
You can also bifurcate the view into the Paid and Organic view. This will provide you with detailed information on the traffic source so that you make an investment in the right resources.
How to View Facebook Metrics?
Find Facebook metrics by clicking on the insight tab on your Facebook page.
Here you find an elongated list of Facebook metrics.
Video Idea for Instagram
Instagram is a rainbow of video formats; it includes a mix of everything from traditional grids and square videos to story clips and live streaming. The immense popularity of Instagram videos led to creating a separate platform for videos called IGTV.
IGTV was Instagram’s big launch. Still, it failed to achieve the right momentum at first. However, the medium is updating new features and making it more convenient to use. It is now a big platform that features authentic and mindful media.
It is great for marketers to promote their brands with a limited budget. IGTV is not about boosting product values for a brand; instead, it is more useful to humanize the brand or sharing your brand’s story with your audience.
Social Media Video Metrics: Instagram
To Maximize video views on Instagram, here are some metrics to monitor:
- Views: This indicates the number of users you viewed your videos for at least 3 seconds.
- Likes: The number of users who pressed the heart icon.
- Comments: It indicates the number of users who commented on your video.
- Profile visits: This will show you the number of people visiting your profile after seeing your posts.
- Saves: The number of viewers that saved and added your videos to their location.
- Messages: The number of times your video users shared your videos through messages.
- Follows: It indicates the number of users who follow your account after watching your video.
- Reach: It indicates the number of people to which your ad video was visible.
- Impressions: The number of times users viewed your video post.
How to View Instagram Metrics?
To see Instagram metrics mentioned above, just tab on your video post and choose View Insight. Your Instagram Insight tab will be open quickly, allowing you to monitor infographic data of your choice.
If you do not have enough static images, you can dig into the internet to find royalty-free stock images that are more relevant to your brand and less generic.
Video Idea for Twitter
The demand for video ads on Twitter has doubled since 2018. Tweets consisting of videos generate ten times more engagement than the ones with plain text. With 2 minutes and 20-second video ads limited timeframe, Twitter stays true to its micro-blogging format.
It is excellent for lead generation and engagement as it is to the point. Edit small clips of long video recordings and publish them as a teaser. If you plan to host a webinar, Q&A session, or want to talk about a particular topic — Twitter features a live video option for you.
Social Media Video Metrics: Twitter
To Maximize video views on Twitter, here are some metrics to monitor:
- Impressions: It indicates the number of times users view your video posts.
- Social media views: It indicates the number of times users see your video.
- Total engagements: How many times users interacted with your Tweet.
- Likes: The number of likes you get on your posts.
- Details expand: The number of times users go through the details of your Tweet.
- Replies: It indicates the total number of replies your video tweet received.
- Retweets: It indicates the number of times people click on the retweet button to share your post on their feeds.
How to View Twitter Metrics?
Click on the video which you wish to analyze. Next, select View Tweet activity. You can now see all the videos you want to monitor.
Video Idea for LinkedIn
LinkedIn is one of the mainstream social media platforms for a long time now. Still, it stepped into the video ad in 2018. Since then, they are continually evolving and improving their video ad capabilities, the platform has also introduced the live option. However, for many businesses, pre-recorded videos are the only option for video ads on LinkedIn.
Video ads for LinkedIn must include professional insights, case studies, or any clips that show your company’s expertise or talents. These ads deliver your professional messages in a more human and engaging way. LinkedIn is also an excellent medium to publish video testimonials too.
Social Media Video Metrics: LinkedIn
To Maximize video views on LinkedIn, here are some metrics to monitor:
- Plays: It shows you the number of times users clicked the play button of your video.
- Views: Number of videos played for a minimum of 2 seconds.
- View Rate: It shows you the figure of total views multiplied by 100.
- eCPV (estimated cost per view): This is for paid ads; it indicates your ROI based on your spend money.
- Views at 25%: The number of times viewers streamed a quarter of your video.
- At 50%: The number of times viewers streamed half of your video.
- Views at 75%: The number of times viewers streamed ¾ of your video.
- Completions: It indicates the number of times viewers streamed 97% or more of your video content.
- Completion rate: The number of times viewers fully completed your video.
- Full screenplays: It indicates the number of users who viewed your video with full-screen mode.
How to view LinkedIn Metrics?
Tap on the ‘My profile’ icon visible on top of your home page. Go to Manage option and select Posts and Activity. Now find your video in the posts tab. Next, below your video, click on the Analytic tab.
To generate a high impact on your LinkedIn, make sure to add captions as many users nowadays steam videos with no sound.
Video Idea for Pinterest
Video Pins on Pinterest appear just like image ponds in the home feed, search result and in ‘more like this section. But Video pins are reported to be four times more memorable and engaging than pins with images, as per a study conducted by Millward Brown.
In fact, over 67% of Pinterest users said video pins inspire them to take action. Similar to Facebook, videos on Pinterest autoplay as soon as it marks 50% in view. To make your Pinterest ads more accessible, you must create a video that is not dependent on audio.
Pinterest videos are best suited for brand awareness campaigns as well as narrating a brand or product’s story. It provides marketers with two size formats for video ads, i.e., Standard-width-videos and max-width-video.
Standard width video size is of the regular pines while the max-width-video will stretch across the feed, so there is less distraction and more engagement.
Note that the maximum exposure will be costlier as minimum bids start high.
Social Media Video Metrics: Pinterest
To Maximize video views on Pinterest, here are some metrics to monitor:
- Impressions: It indicates the number of times your pins are shown in users’ HomeFeed, search results, or category feeds.
- Clicks: It indicates the number of times people tap on your pin for a closer look.
- Daily Views: It indicates the number of times people open your pins daily.
- Daily Saves: The number of times users saved your pin to a board
- Played by 95%: It indicates the number of times users almost finished watching your video pins.
- Total playtime: It indicates the total number of video play minutes.
- Video views: It shows the number of times your video pin was played for at least 2 seconds while 50% in view.
- Average playtime: It indicates the average playtime of the video in one day.
- Monthly Viewers: It showcases data of users who view your pin and take action on such as-like, repin or share.
- Monthly Engagement: Again, not sure how this differs from viewers, but the number is always different.
How to view Pinterest Metrics?
Go to your profile page by clicking on your profile picture. Next, click on the Analytic tap on the top-left corner. Next, select an overview. All of your key metrics will be visible on your screen, which you can easily filter based on device, source, format and more.
Improve your ad marketing with this cheat sheet
It is not required to run ads on all social media networks. However, when using more than one channel to market, you can simplify your task and time management by using high-performing video content of one medium on other networks.
However, the metrics mentioned above will help you thoroughly analyze each social media channel and how the audience engages with your video ads on each platform. Once you have collected this information, you can effectively set a budget and efforts.
In conclusion, videos are one of the effective marketing tools. You generate maximum reach and engagement if you use video marketing correctly. Use the data mentioned in the blog and take your video marketing to the next level.
Top Image Credit: roman odintsov; pexels; thank you!
Application Dependencies: Are They Holding Back Software Innovation?
In software development, a dependency is a piece of software that another piece of software relies on in order to function. An application’s dependencies are the external components that the application needs in order to work. These can include libraries, frameworks, and other software packages that the application uses.
For example, if an application is written in Python and uses the Django web framework, then Django would be a dependency of the application. In order to run the application, the Django library would need to be installed on the system.
Managing Dependencies in Software Development
Managing dependencies is an important part of software development, as it helps to ensure that an application has all the necessary components it needs to run correctly. This can be especially important when deploying an application to a new environment, as all of the dependencies will need to be installed and configured correctly in order for the application to work.
While dependencies make it possible to develop applications faster and add advanced functionality quickly without having to build them from scratch, they also introduce serious risks that can bring software development projects to a halt. I’ll describe what types of dependencies commonly exist in software projects and how they impact software innovation.
Types of Software Dependencies
Functional dependencies are components or resources that are necessary for an application to function. They result from the tasks that enable businesses to achieve their desired outcomes. It is important to identify and map these dependencies to detect and address issues, removing redundant dependencies.
Sometimes, you might need an unavailable dependency, such as one still in development. Mocking is a technique used in software development to create simulated versions of components or dependencies for testing purposes. Mocking allows developers to test the behavior of a piece of code in isolation by replacing its dependencies with mock objects that mimic the behavior of the real dependencies.
Developmental dependencies, on the other hand, are dependencies that are only needed during the development and testing phase of a software application. These dependencies might include tools for testing, debugging, or building the application and are not necessary for the application to run in production.
For example, an application may depend on a testing framework such as JUnit or PyTest during development in order to run automated tests. Still, the testing framework would not be required when the application is deployed.
Similarly, an application may depend on a build tool such as Gradle or Maven during development in order to compile and package the code, but the build tool would not be needed when the application is running.
Non-Functional and Operational
Non-functional dependencies are dependencies that relate to the overall behavior and performance of a software application rather than its specific functionalities. Examples of non-functional dependencies might include dependencies on particular hardware or software configurations or dependencies on system-level services such as networking or security.
Operational requirements can be hidden in functional requirements, so they only become apparent later in the project. To resolve an issue with such dependencies, it is important to establish policies, identify the root cause of the issue, and determine the appropriate resolution.
Dangers and Risks of Application Dependencies
There are several risks associated with application dependencies, and the danger increases with greater reliance on external software components:
- Security vulnerabilities: Dependencies can contain bugs or flaws that can be exploited by attackers. It is important to keep dependencies up-to-date and to regularly check for and install any available security patches.
- Compatibility issues: Dependencies are not always compatible with the version of the software they are being used with, or they might rely on other dependencies that are not present.
- License issues: Dependencies may be subject to different licenses, and using them in an application may create legal issues if the terms of the license are not followed. It is important to carefully review the licenses of any dependencies before using them in an application.
- Maintenance and updates: These are essential in order to stay current and secure. If a dependency is no longer maintained or supported, it can become a liability for the application that relies on it.
- Complexity: An application with a large number of dependencies can be more complex to maintain and deploy, as all of the dependencies will need to be managed and kept up-to-date. This can result in something called dependency hell.
How Application Dependencies Impact Software Projects
Application dependencies are an important aspect of software development that can significantly impact the success of a software project. Understanding and managing these dependencies is crucial for building and maintaining high-quality software systems that are resilient, scalable, and easy to maintain:
Application dependencies can make the software more complex to build and maintain.
For example, if a software system has many dependencies on external libraries or frameworks, it may require more coordination between different teams and systems to ensure that these dependencies are properly managed. This can increase the time and effort required to deliver the project, and it can make it more difficult to make changes to the system in the future.
Application dependencies can affect software stability and reliability
If a change is made to a dependent component of the system, it can have unintended consequences on other parts of the system that rely on that component. This can make it more difficult to ensure that new features or changes are safe and reliable, and it can increase the risk of regressions or other issues.
Application dependencies can impact the scalability and performance of a software system
If dependencies are not properly managed or optimized, they can become bottlenecks or points of failure that limit the ability of the system to handle high levels of traffic or workload. This can impact the usability and reliability of the system, and it can reduce the value that it delivers to stakeholders.
Therefore, it is important for software teams to carefully understand and manage application dependencies in order to ensure that their projects are successful. This may require using tools and practices such as dependency mapping, automated testing, and continuous monitoring to track and manage dependencies effectively.
In conclusion, application dependencies can have a significant impact on software development projects. While dependencies can provide valuable functionality and save developers time and effort, they can also increase the complexity of a project, introduce security vulnerabilities, impact performance, and cause conflicts.
It’s important for developers to carefully consider the dependencies that their applications rely on and to try to minimize the number of dependencies as much as possible in order to keep the project simple and maintainable.
By keeping your project simple and maintainable — developers can help ensure that their applications are able to take advantage of the latest innovations and technologies and are able to adapt and evolve over time.
Featured Image Credit: Photo by Mikhail Nilov; Pexels; Thank you!
Leveraging Social Media To Grow Your Career In 2023
Employees are ready to change their jobs, with nearly half of American workers planning to look for a new job in the coming six months. According to a new Robert Half report, which surveyed 2,500 professionals, around 46% of them said they plan on making a career or job change in the first half of the year.
Job-hopping has become a workplace trend among young working professionals in the post-pandemic labor market. A recent Gallup study found that 60% of surveyed millennials – ages 27 to 40 years – are more likely to look for different opportunities this year. The percentage of non-millennials workers looking to switch jobs is roughly 15% lower.
A majority of Generation Z candidates have also claimed that they are likely to make a job change this year. In a 2022 Lever Great Resignation report, around 65% of Gen Z professionals said that they are likely to leave their job by the end of the year. Moreover, 13% of them are twice as likely to quit their jobs in the next month.
Job-hopping has become almost synonymous in the post-COVID workforce, and younger professionals are fueling this trend by leaving unfulfilling roles and moving on to greener pastures.
Yet, with so many professionals changing jobs, or looking to switch careers, even against the backdrop of a looming recession, many of them have geared themselves towards social media as a way to build a professional brand and market themselves to potential employers.
Using Social Media For Career Growth
Keeping your social media professional can be a hard ball to juggle. In a 2020 Harris Poll survey, around 70% of employers said that every company should screen candidates’ social media throughout the hiring process. Additionally, the majority of employers – 78% – believe that all their current employees should adhere to a work–appropriate social media profile.
Employees should care about what they share and post on social media. Although the debate over whether social media screening during the hiring process is ethical is still ongoing, candidates willing to leverage social media to develop or boost their careers will need to set up a social media strategy that can help them land the job they want.
Much of our digital identity is pinned to our social media accounts, and a lot of what we share, like and the people we interact with via these channels can speak a great deal of the types of person we are outside of the workplace.
Aside from employees using these platforms to grow their network, or search for possible job opportunities, employers and recruiters are using it to look for any possible red or green flags that you might bring to the workplace.
Social media has moved beyond its traditional form, and today it’s become a digital ecosystem that helps to connect like-minded professionals and their potential employers.
How To Use Social Media To Boost Career Opportunities
Searching for a job is more than browsing through recruitment websites and job listings on LinkedIn or Google. The internet, and social media is a vast place, with near-endless possibilities, and when it comes to growing your career through social media, you will need to know a few things first.
Have A Social Strategy
It might sound strange at first, but having a social media strategy will help you come in contact with the right people faster. Your social media strategy should include building an online identity that reflects your professional and personal side.
You can use different platforms for different connections or networks, it’s all about how you present yourself through your brand. Think of the type of content you share regularly, does it reflect who you are as a professional? How often do you post, or reply to comments and messages? Are there any areas where you can improve or update the information to help you grow your network of contacts?
Write some questions down to get you started, and start working on building an online identity that can get noticed by like-minded individuals in the same industry.
Network With Industry Professionals
Nowadays it’s easier than ever before to reach out to a company or recruiter through their social media, and the same goes for connecting with professionals working in the same industry.
Instead of using social media to only share insightful content, or engage with your friends, try to grow your professional network. On top of this, it’s important to engage with these people as well, even if it’s simply exchanging a few words now and again.
Be active in your mission to get to know the people that are out there, and spend a bit of time researching their profiles to better understand the type of skills and qualifications these people may have. Networking is one of the best possible ways to move around your industry without putting in much effort.
Grow Your Skills
Looking at other people’s social media profiles, whether it’s Twitter or Indeed.com, or even Instagram will give a better idea of the type of skills you might need to develop to help grow and make the next big career jump.
Often professionals will share their skills, and what they’re experts in at the top of their social media accounts, this way it is easier for recruiters to know who the person is, and for like-minded professionals to engage with them.
If you compare the skills of several professionals already working in the field you’re interested in, you will get a better idea of where you might need to upskill yourself by completing some courses or doing a bit of reading.
Advertise Your Expertise
When we say advertise, we don’t necessarily mean flashy and colorful digital adverts that you’d hope will get the attention of your potential employer.
Instead try and convey your expertise through the type of content you can share such as blog posts, news articles, industry research, or even projects you’ve worked on. Additionally, you can also share your job title and relevant experience in the bio section of your profile.
The better you are at showing people your expertise in a professional, yet unpretentious way, the faster your feed will fill up with similar content and other experienced individuals.
Update Your Profiles
This is relevant to almost every social media profile you have, regardless of what you use it for. People often neglect social media platforms they don’t use anymore, and while it can be tedious to spend so much time updating photos or replying to messages, decide on a couple of platforms you’d like to use and stick to them.
Make sure that the platforms you end up using have a recent photo, and that all other relevant personal information has been updated such as your job title, industry experience, and your current city. You don’t need to do this every week, only when needed, or when you’ve changed jobs or moved.
The better you curate your social media, the easier it will be for employers and recruiters to notice you as you actively begin to network.
Social media can be a professional tool, despite it receiving so much negative clout in recent years. Although it’s hard to determine whether possible employers or recruiters will screen your social media accounts before or during the hiring process, it’s best to always keep a well-groomed online identity – especially if you’re looking to make progress in your career.
Make well-informed decisions, and think about the type of content you’re sharing. Remember to engage with like-minded professionals, and have conversations online through the information you share with your followers.
The better you are at curating one or two social media platforms for career purposes, the quicker you’ll be able to expand your network, and grow your professional skills. Don’t think too much about it, try and have a balance as much as possible, as this will help you to enjoy your social media experience while maintaining a professional, yet fun digital identity.
Published First on ValueWalk. Read Here.
Featured Image Credit: Photo by Fauxels; Pexels; Thank you!
Have You Heard of These 6 Amazing Ways to Use AI in Construction?
Artificial intelligence might have started as the fictional villain of sci-fi stories, but it’s quickly becoming indispensable in many industries. The construction industry is one among many beginning to adopt this new technology. How can companies and contractors start employing AI in construction? How could this industry 4.0 technology change the industry in the coming years?
1. Programming an Extra Set of Eyes
Drone cameras have already become invaluable for contractors, especially for site surveying and inspections. While they can help keep inspectors and workers safe, they still require a live person behind the camera and the controls. In the future, users could train AI to see, analyze and understand the images they’re observing, reducing or eliminating the need for a human operator or drone pilot.
Human inspectors will still be necessary, but if programmers can teach an extra set of AI-powered eyes to recognize when something is incorrect or missing, it could help streamline these processes.
As a bonus, these AI eyes could potentially recognize or identify errors and safety issues human inspectors might overlook. Observational AI systems rely on pattern recognition and spend most of their time observing hundreds of thousands of images to ensure they can correctly identify their targets.
They don’t experience the problem of familiarity. It’s like editing a piece of text. The more often the author reads it, the more likely they are to overlook errors rather than fix them. AI observational systems don’t have that problem, making them more efficient for safety applications.
2. Turning Data into Actionable Insights
Construction might be one of the slowest industries to adopt new technologies. Nonetheless, that hasn’t stopped the slow introduction of smart building. Incorporating devices into a construction project generates massive amounts of data. Without an AI or machine learning system, that information languishes in digital limbo. Skilled analysts may be able to make heads or tails of it, but putting it to use requires additional tools.
In construction, AI can sort through massive amounts of data, find patterns and deliver actionable insights that can improve productivity and worksite efficiency. It can use equipment maintenance data to create a better care schedule, preventing costly downtime due to equipment failure. With enough information, it can even predict when these maintenance cycles should occur based on past data.
3. Adopting Virtual Assistants
Alexa or Siri might seem like something users only need after their shift ends, but these virtual assistants and many others can help improve outcomes. Digital helpers designed for construction applications can manage communication, bolster inter-team coordination, schedule and track appointments, and more. Advanced assistants can access data generated by the above technology and help with budgeting and estimation.
Modern helpers may take time to customize to a company’s specific needs, but their benefits vastly outweigh the time investment. Utilizing natural language processing (NLP) can make these virtual tools even more powerful. NLP allows users to speak to their virtual assistants as they would to the person next to them.
4. Incorporating AI Into Wearable Technologies
Like virtual assistants, wearable technology might not seem like it has much of a place in the construction industry, but that couldn’t be further from the truth. Fitbits and Apple Watches might not offer much, but they are far from the only wearable devices available in the construction industry.
Monitoring an employee’s heart rate and other vital statistics can indicate when they might be in distress. Fatigue monitors can prevent on-the-job accidents by alerting supervisors when someone is operating heavy equipment while not adequately rested. Impact sensors can detect when someone experiences a fall. Connecting these wearable sensors to a centralized AI in construction sites allows the system to monitor employees in real-time and send alerts as needed.
5. Procuring and Supply Chains
Supply chains across industries took a significant hit during the COVID-19 pandemic. The price of some construction supplies skyrocketed, and the supply chains for other materials slowed to a crawl — if they were still available. Incorporating AI into procurement and supply chain systems can help improve efficiency and reduce the chance an upset like the pandemic could derail these supply chains again.
There are applications for AI and related technologies throughout the supply chain, from manufacturing and harvesting to those last-mile deliveries. Sensors can collect information about everything from location to distance traveled. They can monitor temperature and humidity for materials requiring more climate control, making it easier to protect all necessary supplies while in transit. Pairing these sensors with an AI system can make sense of data while generating actionable insights.
6. Integrating Robotics and Automation
Contrary to the story popular media tries to spin, robots aren’t appearing in workplaces intending to steal jobs. Instead, they could help improve workplace efficiency and reduce on-the-job injuries by completing mundane, repetitive, or dangerous tasks. Introducing robotics and automation can lower the potential for stress injuries since construction workers are most frequently diagnosed with this type of ailment.
When it comes to dangerous tasks, AI-powered robotics or automation are ideal. These applications can include everything from cleaning tanks or operating in low-oxygen environments to completing tasks in situations that would otherwise be unsafe for human life. While it is currently possible to use these robots manually via remote control, adding AI to the mix would free up workers for more critical or complex tasks employers can’t automate.
Looking to the Future of AI in Construction
There are so many amazing applications for AI construction that it’s easy to forget it’s still novel technology. It will take some time before the industry is ready to adopt this technology and capitalize on all its benefits. AI could make all the difference for companies looking to differentiate themselves in this competitive field.
Featured Image Credit: Provided by the Author; Photo by Sam Moghadam Khamseh; Unsplash; Thank you!