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The Importance of Web Design – ReadWrite



Aamir Akhter

We are at the forefront of the digital revolution, with virtually all of us now dependent upon it. Just the use of the Internet and various services related to it, like using a social media platform, has become an integral part of our lives. There are several aspects for which we feel tied to these practices and websites. They are addicted stuff, nonetheless, because of various factors, and design is one of them.

The Importance of Web Design

While for big business and famous websites, the requirement for the design is critical as it must be impeccable. Companies need to think about how and what they need to make their web design stand apart. That is where expertise in web design and development is an integral part. If you plan to launch your business in the UAE or try to make your established business grow, you need to give it every chance to succeed.

And a great design can make all the difference.

Businesses Need to Assess the Demands of their Customers

Think about what you can do to make things work in your favor. Small businesses and start-ups do not have much amount to shell out on the marketing aspect, so getting to know their customers is more important.

Surely web design can help businesses, but to what extent and what precisely is required is the million-dollar question. Think about integrating content and design strategy to make a deadly combo can be a great way to start the proceedings.

Web Design and Content

Taut web designing can never be achieved until you are fully aware of what needs to be done. Likewise, design can never achieve greatness until it is perfectly complemented by content. Design can influence the minds of the visitors of any website, but if done with the conjunction of apt content, it can be the icing on the cake.

Content is perhaps the most important aspect that is ignored by businesses. However, there are certainly some aspects that are truly required to make the design work. For example, description of the products can only be done through content as most people may not be aware of the features of a product. Thus, it would be best to look for something that makes users think of the website exceptionally well to make a great impression. So, of course, the first point of action is to have a great design that makes people remember your business.

Never think of the content that can’t work in your favor. Content is the basis of any website, so that it can work for it regardless of the design. But when the design can complement the content perfectly, the result is a website that can be marvelous, to say the least. But what else can work for a website so that it can get the attention of its visitors in the first few seconds?

It is the use of CTAs that can offer something exceptional to the visitors.

Let me define this aspect in every detail so that you can easily understand my viewpoint.

The Use of CTAs, Perfectly

Call to action buttons or content are used for giving attention to any particular aspect of our website.  There can be several ways to be done, but if you are not aware of how to make it perfect for your website, you will miss a golden opportunity. The use of CTAs can make things easier for everyone to grasp what they are trying to think but Call to Action is something out of the ordinary. And some brilliant approaches can make the work easier for you.

Never assume anything from your side without proper research. Look for something which can attract visitors to no end. Think about the recipe for success, and CTAs can rightly be termed a great way to make things better. The designing of the CTAs is not something that can be perfected overnight. The consultancy from design agencies can offer great support to the business as they look to work on how to make things easy for them.

That’s why you must look for the support of a reputed design (I like dubaimonstersdotcom for good web design), for great effect.

How to Make CTAs Work?

You will find CTA buttons on virtually every other website. But only a handful of them really nails it. Eight out of ten websites you will see will only use a CTA button, but it doesn’t make sense. Or offer them a mediocre or below-average tagline or one-liner with it. That’s why there are several ways to perfect this, but most people don’t know how to do it.

Call to action buttons are all about making things easier for the visitors. When anyone is browsing through a website for the first time, he doesn’t know what to do and where to proceed. A CTA provides them with a direction and makes them go towards a link or web page.

There is no need to mention that everything is done to facilitate the website and the business rather than the customers. But it is done so in a way that it looks like everything is meant for the visitors. And how they can use the website perfectly and according to their advantage.

Design to Impress

The design of the CTA button and whatever content is written on it should be professionally researched before execution. You may think that anything you will white will make the visitors go for it. But even if a visitor is eagerly looking to buy a product, the price and other factors can be against you.

That’s why CTA is used to compile a user’s remains on our website and browse through it. A clever and smart CTA can do a world of good for any website, and the result would be in their favor.

While the shape of the buttons is usually oval or with rounded edges, it is the execution that counts. Never underestimate your customer’s ability to understand exactly what you are trying to sell them and the advantages of buying your product over all the others.

If you think that you can fool your customers and make them buy a substandard product, you may do it for some visitors but not for all. And very quickly, your scam will be detected by all the visitors.

Honesty is the first thing that you must always apply in your business, and the same holds when you offer CTAs, which must be true to the core.

Over to you

What is your experience of using CTAs, design, and content? Please share everything with us so that all the other readers of this blog can benefit.

If you think that you can add something valuable to this blog please do. We can all help each other out in this business. If you want to ask a question, you are more than welcome. Please use the comments section below in this concern.

Aamir Akhter

Aamir Akhtar is a professional blogger at Sixlogs Technologies in the US. He has a knack for writing and uses his skills to captivate online readers with his compelling content. He has profound expertise in producing content for Salesforce Consultancy, Mobile App Development, and Web and Software Development.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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