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The International Cheat Sheet for Startups and Small Businesses – ReadWrite



Leo Waldenback

Launching your small business can be a daunting concept. There are a thousand and one things to sort out, and if you’re a brand new startup, it’s easy to feel the extreme force of overwhelm, anxiety, and panic. 

But, here at Zutobi, we’ve made things simple again with our International Cheat Sheet for Startups and Small Businesses. 

Let’s review — What is a Startup?

Before we go any further, let’s clear up any confusion about the term “startups.”

If you’re a startup, it means you:

  • Are a young company that is just “starting up.”
  • Have less than 100 people working for you.
  • Are one of the following six types of startups: lifestyle startups, small business startups, scalable startups, buyable startups, large company startups, or social startups. 

Startups are full of drive, determination, and passion for their business. But, more often than not, they lack the practical experience they need to avoid the pitfalls and reach their goals in a time that suits them. 

For International Issues in Your Startup — This Cheat Sheet Comes into Play

Rule 1: Test the Waters, But Don’t Commit Before You Spot Traction

Any business investment is a risk. That’s why it’s so crucial not to overcommit before you can monitor positive progress. 

Think about it like cooking. A successful chef will tell you that the most critical cooking method amongst any and every cuisine is something you can do for free: to taste your food.

It’s only through tasting your culinary masterpiece that you’re made aware of the ingredients it’s lacking, what it needs more of, and what you need to dial down on. 

In your business, this is precisely the same. Monitoring your data within a campaign or project is the number one strategy for growth. Digesting and analyzing your figures is your way of sampling your food. 

If you go all-in with a kilogram of salt because you felt your dish needed more salt, it’ll quickly become too salty and inedible. Meaning, the dish you worked hard on would go straight in the trash. 

But, if you were to taste your existing food, you’d know it needed only a pinch of salt to elevate it to the next level of flavor. 

The takeaway? Taste your numbers. It’s only then that you’ll realize whether to spit them out, add more, or start from scratch. 

Rule 2: Focus on the Markets That Drive Your Revenue 

When marketing your business, you’ll quickly discover that each demographic will make a different dent in your revenue. 

Again, it’s about analyzing your data regularly and understanding which market is purchasing which product or service. 

You’ll want to dedicate your time, effort, and money to a market that drives your revenue. Don’t fall into the trap of trying to persuade a demographic that they need your product when they’re clearly not interested. 

Get to know the demographics you’re pitching to — and understand the differences — both small and large – between them.

You can then fit the puzzle together to why a specific group is buying more from you than the other. 

It’s essential that you understand the story behind the data. And, once you’ve done so, focus on the market that’s driving your revenue the most. 

For example, we understand that the younger demographic who are just learning how to drive dominate our market. While other driving test apps may be niched toward adult learners, ours is used predominantly by the younger generation. So, we focus on that market as they drive our revenue.

In our Pennsylvania permit tests, for example, we made sure to mimic the communication style of our audience. We studied the language choice carefully to make sure our content appeals to them.

Rule 3: Test Different Marketing Platforms and Know That Different Platforms Work in Different Countries

Small businesses often overlook this rule. 

There are hundreds of online courses that teach the secrets of successful marketing. And, seeing as they’re all available online, you could be taught by someone from anywhere in the world.

The difference is, of course, that what works for them may not work for you.

For example, social media marketing is a strong marketing strategy. However, depending on the country you’re selling to, you’ll see spikes in usage across all the different social networking platforms. 

China, for example, has strict website restrictions, and many social networking sites are unavailable. So, the population of China uses a different platform from the people of America. 

If you were trying to launch your business in China, you’d need to know this to avoid spending money on social media ads for them to fall on flat ears. 

You can be even more specific when it comes to marketing platforms and locations. The content you put out there needs to be well adjusted to the area it’s matched to. 

Our range of practice permit tests for 2021 has been created with the location in mind. We’ve got a massive range of 30 free online tests for our audience. They range from practice tests based in Utah to Missouri to many other states around America. 

Where are you going to market your startup or small business?

Consider affiliate marketing tactics, email marketing, and search engine optimization as methods of marketing. Just ensure you do your market research and understand the marketing status of the location. 

Rule 4: Don’t Go Too Broad With Your Marketing Before You Find Marketing Campaigns That Work

Spreading your brand too thin on the ice can have disastrous effects on your revenue. 

If you choose to dedicate your efforts across seven different marketing platforms, it will be tricky to monitor an accurate representation of what is working and what isn’t, especially if you are doing this alone or even in a small team.

No matter what form they take, your marketing tactics require a solid amount of time to make a story. Unless you have a clear idea of a beginning, middle, and end, it’s impossible to state whether it was or wasn’t practical. 

It may take some time before you find a marketing campaign that works for your brand with your target audience. However, when you do find it, it’s like you’ve won the lottery. 

Once you’ve discovered your ideal marketing platform and campaign, you’ll need to expand your local variants to all markets. 

You can do this by adding more products or services to your site, target new markets, and/or co-branding with another business within your industry. 

Rule 5: Don’t Try to Sell to Customers That Don’t Want Your Product. Focus On the Ones You Can Convert

This is fundamental to business development.

If you are working hard to persuade a specific demographic that your product or service can change lives, you’re marketing to the wrong customers. 

This is a monumental waste of time. 

If customers don’t want your product, don’t try to convince them that it’s worth their time. This is signifying that you need to change your target demographic.

And don’t see this as a negative. While it didn’t gain you sales, it did help you learn a clear lesson that this specific audience did not respond to your product. So, you can scratch them off your list. 

Of course, you can, to a certain extent, avoid this by doing your market research in-depth. 

To launch a successful business, you need to have an obvious idea about who you’re selling to. Part of the puzzle is that they’re receptive to your brand, products, services, and transformations. 

You’ll need to focus on the type of customers or clients that genuinely convert. Probe deeper into their life and try to spot patterns between each customer.

Try to gain as many reviews as possible from those who bought from you. This way, you can analyze them and find similarities. The more you do this, the clearer your avatar will be. Once you have a solid understanding of who your brand sells to, you can personalize them through your messaging. 

Rule 6: Try to Become a Household Name in at Least 1 Country Or Market – If You’re Too Spread Out, Your Brand And Organic Revenue Will Suffer

This rule goes above and beyond ‘great marketing.’ The marketing side of things will, if done right, influence this next step.

Being a household name means you’re the preferred brand within that industry. 

Dyson, for example, controls 20.7% of the market for vacuum cleaners in the US. 

They’re a firm household name, focusing closely on the average family in their marketing tactics. 

It’s crucial to focus on one demographic or location at a time. Once you’ve mastered one and become a household name for that audience, you can conquer another demographic. 

If you try to spread yourself out too thin, you will negatively impact your business’s revenue. 

The key is in knowing. Understand your demographic as best you can. The more specific the target audience, the deeper you can probe to understand their pain points and general life. That way, your marketing can speak directly to them, resulting in more sales and more considerable revenue. 

Rule 7: Enter A New Market Only After Thorough Research

As we said in Rule 6, once you’ve mastered one market or location, you can move on to the next.

But do so with caution. 

You should not now, nor should you ever, enter a new market without thorough research. 

Every demographic has a different set of qualities, problems, likes, dislikes, fears, and day-to-day routines that your brand needs to acknowledge and cater to in their marketing for maximum success.

If, for example, you gained an excellent response from an audience in New York, with female buyers ranging between 21 and 30, you’d need thorough research to sell the same product or service to an all-male audience from Hawaii, between the ages of 50 and 60. 

There’s very little that these two demographics have in common. So, to break that market wide open, you need to understand their need for this product. 

Without thorough market research, you’ll find it challenging to make the sales you need to drive your revenue. 

Rule 8: Become A Thought Leader By Providing New Insight Into Your Niche

Knowing the typical issues and opinions within your niche is good.

Providing new insights and revolutionary methods is excellent. 

So, up-level your brand from good to great today.

You’ll need to stay up to date with the latest trends and thoughts surrounding your industry, and more specifically, your niche. 

Use social media to explore the competition, and analyze their common talking points. 

You could take it even further by reading through the comments left by their target audience. If they’re a direct competitor, you can learn from their engagement, picking up on the language used by the audience and the response specific themes receive. 

Use this to evolve your content and marketing, making sure to always be relevant and modern.

Convey your excellent subject knowledge through your content strategy, showing the world that you are an authority within your niche. 

You should aim for your brand to be the equivalent of Google within your industry.  

Rule 9: Understand That Different Markets Respond To Different Messages

This is true for all demographics. While it’s evident that different countries will react differently to different messages based on cultural influence and sociolinguistics, zooming in even more will show you that every demographic will respond in different ways. This can be through slight intricacies of the more extreme contrasts. 

Either way, the difference in demographics should be at the forefront of your mind when mapping out your marketing strategy

Demographic traits include:

  1. Age
  2. Gender
  3. Occupation
  4. Family size
  5. Income
  6. Family status 
  7. Education level 

The variation for all of these sectors will determine how an individual responds to certain words and structures. There’s a level of psychology to positioning the right message for specific audiences. 

While a younger audience may appreciate slang in your marketing, an older, more corporate audience may not. 

The way to nail this is simply by understanding and knowing your audience as best as you can.

You should aim to know your audience as well as you know yourself. A steep ask, we know. But, you should shoot for the moon, and if you can’t quite get to that level, you’ll still land amongst the stars.

Rule 10: Ensure Your Company Can Handle The Burden Of Multiple Tax Systems And Shipping Logistics (If Applicable)

When starting up your business, your passion, determination, and drive are on full steam. It can sometimes lead to forgetting about your tax systems and shipping logistics.

While, admittedly, these are the more ‘grey areas of business, they still exist and need careful thought and preparation. 

Consider Shipping Tax, especially if you’re making your products available in different countries. Shipping Taxes will vary depending on location, so if you’re opening up this feature, be prepared to do your research and learn what applies to your business. 

This should also play a role in adding shipping charges. If you’re going to offer a ‘free shipping’ deal for an order over a specific price, it’s crucial to understand how much profit you’ll make with this. Monitor the numbers and make sure they factor into your strategy. 

Plan For Success

Starting a small business is an exciting endeavor. But, if you want to see your business succeed, you need to plan in advance. Using our cheat sheet (and keeping your eyes set on your goal) can help get you there.

Image Credit: andrea piacquadio; pexels; thank you!

Leo Waldenback

Co-Founder of Zutobi

Leo Waldenback is the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license. Leo founded Zutobi to make world-class driver’s education fun, affordable, and easily accessible for all.


7 Ways to Use Marketing Automation for Lead Nurturing



Email marketing automation example

If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work.

That’s where marketing automation comes in. Marketing automation is a new and useful development that can make your marketing efforts easier, faster, and more accurate.

By automating certain tasks, you can free up your time to focus on more important things, like the overall vision and growth of your business.

In addition, automated marketing can help you track your results and measure your return on investment (ROI).

So if you’re looking for a new and improved way to generate leads and sales, consider using marketing automation. It just might be the answer to your prayers.

7 Ways You Can Use Marketing Automation to Nurture Leads

So, how exactly can you use marketing automation to nurture leads?

Nurturing your lead base is all about developing an affiliate relationship with them and making them familiar with your brand.

It’s also a time for you to learn more about them through their behaviors.

As a result, you’ll be able to fine-tune your content creation, advertising, sales calls, and so on. And meet your final goal, which is to close sales.

Here’s how marketing automation can be used for lead nurturing in a number of ways:

1. Sending targeted emails based on customer behavior or interests

Example of an email automation flow – by WPForms

Targeted emails are a great way to use marketing automation to nurture leads. By sending customers emails that are relevant to their interests, you can help them get to know your brand better and increase the chances of converting them into customers.

Additionally, targeted emails can help you track the success of your marketing campaigns and measure the ROI.

How does this work in practical terms? What tools do you need?

To send targeted emails automatically to leads, you will need a tool that can track customer behavior and interests. Additionally, you will need a way to segment your leads so that you can send them targeted emails. Segmenting your leads can be done through criteria like job title, company size, or budget. Finally, you will need an email service provider that can automate the process of sending targeted emails to your leads.

2. Creating custom landing pages that are relevant to the leads’ stage in the buying process

Another great way to use marketing automation for lead nurturing is by creating custom landing pages.

These pages are designed to appeal directly to the needs and interests of your leads, helping them move through different stages in the buying process.

This can include offering free trials, guides, or other resources that are relevant based on where the lead is in their buyer’s journey.

Not only can customized landing pages improve your lead nurturing efforts, they can also help you track the success of your marketing campaigns and measure ROI.

To create custom landing pages using marketing automation, you will need to identify the different stages of your sales funnel and your customer profiles.

Social media advertising platforms and search advertising platforms will allow you to create different pages for different campaigns.

If you’d like to automate your campaigns further, then you need to work with a dedicated automation platform or agency.

3. Use a content experience platform

One of the biggest issues with content creation is that businesses crank out endless pieces of content but don’t use it effectively.

The problem isn’t content creation; it’s content distribution and engagement.

You need to repurpose your content or simply share it with the right people at the right time and through the right channels.

And you need to consider which stage of the sales funnel they’re in.

This is complicated in the extreme when you try to do this manually. And this is where a content experience platform (CXP) comes in.

A CXP platform lets you tag your content according to different factors:

  • Buyer persona
  • Stage of the sales funnel
  • Channel
  • Content topic and type

You can then generate landing pages based on different combinations of the above, which increases the chances of conversions to a high degree.

To make this work, you need to rely on a content experience platform and take advantage of a different type of marketing automation – one that is more dynamic and sure to boost your conversion rate.

4. Offering special deals or incentives to encourage potential customers to become actual customers

As any business owner knows, generating leads is only the first step in the sales process. Once you have a potential customer’s attention, you need to find a way to encourage them to become an actual paying customer. This is where marketing automation can be a valuable tool.

By offering deals and incentives, you can give leads an extra nudge that encourages them to take the next step and become paying customers.

There are a number of different ways to go about this, but one of the most effective is to use email marketing. With email marketing, you can send automatic messages that offer special deals and discounts to leads that haven’t converted yet.

This can be a great way to encourage them to take the plunge and become paying customers. Additionally, there are a number of different software programs that can help you automate your email marketing, making it easier than ever to reach out to leads and encourage them to become customers.

5. Using push notifications to capture shoppers who are about to leave your website

Another powerful way to use marketing automation is through the use of push notifications. These are messages that pop up on your customers’ phones or other internet-connected devices, and they can be used to capture potential customers who are about to leave your site.

With a well-designed push notification system, you can send out timely reminders that encourage potential customers to stick around and check out your products or services.

There are a number of different software platforms that can help you set up push notifications, making it easier than ever for online retailers to stay in touch with their customers and keep them engaged.

Other ways to nurture your leads automatically with push notifications is to create triggers for certain behaviors like:

  • The customer is about to exit a window
  • They spend a long time on a page
  • They revisit the same product page or some other page
  • They ‘favorite’ an item
  • They scroll through more than 50% of a shopping page
  • They add a product to their cart but show an intention to leave
  • They’re generally active online
  • They’ve engaged with your ads on social media and so on

Push notifications are powerful because they allow you to stay top-of-mind with potential customers and keep them engaged, even when they’re not directly on your site. And by incorporating marketing automation into your push notifications, you can automatically nurture leads that show interest in your products or services and encourage them to become paying customers.

6. Use a social media automation tool

I’m not talking about typical social media content managers in this case.

Today, you can use serious automation tools to distribute, organize, and publish your material.

Look specifically for social media automation platforms.

On such platforms, all you have to do is create the bulk of your content and upload them using a spreadsheet.

You can then tag or categorize them based on the mood, intention, or type of post you’ve made.

And then have the automation tool automatically assign them to different networks.

They’ll use tags and descriptors to regularly organize your material and post them to Facebook, LinkedIn, Twitter, and other places.

Automation tools for social media require less manual work than regular social network management tools. And they can free up hours of time and work spent a month or even weeks.

7. Leverage email drip campaigns

Another powerful way to use marketing automation is through the use of email drip campaigns.

A drip campaign, as the name suggests, refers to a series of automatic emails that are sent out over time.

They can be used to nurture leads and customers alike, helping you build relationships with people and encourage them to make a purchase.

There are a number of different email drip campaigns you can use, including:

  • Welcome campaigns: These are used to welcome new subscribers or customers and introduce them to your business.
  • Educational campaigns: These can be used to share useful information or resources with your subscribers.
  • Promotional campaigns: These are designed to encourage customers to make a purchase, sharing details about sales and discounts, for example.
  • Behavioral campaigns: These are designed to encourage specific behaviors, such as visiting your website or making a purchase. And they’re based on audience behaviors. For example, a person who views a category of products will be interested in suggestions from the same category.
  • Abandoned cart campaigns:  These are designed to encourage customers who have added items to their shopping cart but then abandon the purchase. You can use email drip campaigns in combination with push notifications to encourage customers to complete their purchases.

The key to a successful email drip campaign is to create emails that are personalized and relevant to the recipient.

This means tailoring your content based on their preferences and interests, as well as using triggers such as website visits or abandoned shopping carts to send targeted messages.

By leveraging drip campaigns, you stand to keep people engaged and get them to convert.


Overall, marketing automation can be a great way to encourage leads to take the next step and become paying customers. By offering deals and incentives, you can give them the extra push they need to make the decision to buy from you.

So if you’re looking for a way to increase sales, consider using marketing automation in your business. It could be just what you need to take your business to the next level.

Featured Image Credit: Carlos Muza; Unsplash; Thank you!

Syed Balkhi

Syed Balkhi

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry.

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Whitelabel NFT Marketplace: Inevitable Need in the Evolving Web3 Space



Whitelabel NFT Marketplace: Inevitable Need in the Evolving Web3 Space

The NFT industry has become glorious since its market boomed in late 2021 when billions of dollars worth of cryptocurrency were transacted across platforms for these digital assets. While the 2021 NFT boom revolved around pictures, videos, and memes, it also showed that these blockchain entries could do more than back JPEGs and GIFs.

Multiple NFT marketplace ventures demonstrated the power of NFTs by selling various novel NFTs, which have become remunerative business models ever since. Speaking of NFT marketplaces, Whitelabel NFT marketplaces have become a hot topic in 2022 as more beginner-level ventures aimed to make fortunes selling NFTs.

Whitelabel NFT Marketplaces: An Explainer

A Whitelabel NFT marketplace is a customizable solution built and tested beforehand. Such a ready-made NFT marketplace is advantageous for many reasons, the primary one being its quick-to-launch nature.

These solutions are typically created by third-party developers associated with NFT marketplace development firms that help businesses in launching these platforms as a service. Such ready-to-launch solutions favor ventures that look to test their feasibility in the Web3 space or small-scale startups looking to make it big in the domain.

Such platforms can originate from two types of solutions: Tailor-made Whitelabel NFT marketplaces built by firms and NFT marketplace solutions similar to existing platforms.

Must-haves for a Ready-made NFT Marketplace Solution

  • The ready-made NFT marketplace solution should be able to connect to multiple crypto wallets where users can store their cryptocurrencies and NFT assets.
  • Such a solution should be affordable for anyone by ensuring that all complexities involved in developing from scratch are eliminated through intricate end-to-end development.
  • The Whitelabel NFT marketplace should contain advanced security measures, including MFA (Multi-Factor Authentication), Jail Login, and DDoS, that can ensure user safety while using the application.
  • Also, providing multi-currency support is crucial as the crypto world today is more than Bitcoin and Ethereum. A readily-launchable NFT marketplace that supports numerous major cryptos will offer a competitive edge for ventures.
  • Apart from the basic features, a ready-made NFT marketplace solution should have a few unique features that could be a game-changer for a business using it.

Whitelabel NFT Marketplace: What’s Present in a Starter Pack?

  • Crypto Wallet – A Whitelabel NFT marketplace should have a crypto wallet that can support numerous cryptocurrencies and NFTs from different blockchains.
  • Storefront – Such a prefabricated platform should have a vibrant storefront that shows details about NFT assets listed for sale on the marketplace.
  • Smart Contracts – Smart contracts in a ready-made NFT marketplace solution can help to process NFT sale transactions quickly and securely between users.
  • Auction Portal – In such a marketplace, the auction portal can be beneficial for enabling prospective buyers to place bids on NFT items and know live sale updates.
  • Admin Portal – The admin portal in a Whitelabel NFT marketplace application can be useful for marketplace administrators to get analytic data and moderate NFTs before listing.
  • Seller Portal – Such a platform also has a portal for sellers where they can access data relevant to the sales of their NFT assets and other statistics.
  • Search Engine – Another must-have in any NFT marketplace, search engines assist users in finding their favorite NFT collections faster.
  • Filter/Sort Options – These options assist users to refine their search for NFT collections that fit their type and cost preferences.

Business Advantages of a Ready-made NFT Marketplace Platform

While the NFT marketplace platform’s business model in itself provides a lot of advantages for businesses, launching it from a Whitelabel solution only supplements the goodness. As always, a ready-made NFT marketplace solution can be launched easily while incurring economic costs.

The platform can also be customized extensively to suit a venture’s needs which also offers a degree of uniqueness to ventures.

Also, suppose a business wants to have an NFT marketplace similar to an existing platform (Example: OpenSea). In that case, a Whitelabel solution built based on OpenSea’s code can be modified accordingly to fit the needs of the business.

Popular Ready-made NFT Marketplace Solutions

  • An NFT Marketplace Solution, Like OpenSea, is based on the popular horizontal trading NFT marketplace’s model that can be customized per business needs.
  • An NFT Marketplace, Like Rarible, offers governance powers to users, enabling a collaborative business option for people loving to communicate with the Web3 community.
  • An NFT Marketplace, Like Foundation, can be useful for selling exclusive artworks listed after expert checks. Even entering the platform as creators is invitation-based, preserving its nature.
  • An NFT Marketplace, Like Nifty Gateway, can be utilized as a digital art gallery where artworks are listed for sale after curation by experts.

How Viable is a Whitelabel NFT Marketplace in the Future?

While the global NFT market growth is expected to get back to another level in a few years. The surge in startups opting to choose the NFT marketplace model is also expected to grow.

Such levels of enthusiasm mean that Whitelabel NFT marketplace solutions will be in demand for at least a few years to come as Web3 slowly becomes mainstream.

For some experts, the scope for ready-made NFT marketplace solutions will stay on even after Web3 becomes mainstream, as there will always be aspiring entrepreneurs who will not have enough resources or time to conduct funding. Adding experimental startups to the list only increases the demand for such solutions.

Final Thoughts

Hence, utilizing ready-made NFT marketplace solutions (check out blockchainappfactory dotcom) has become prevalent among small-scale ventures trying to make a mark in Web3. The fact that many startups strive to make an impact in the NFT space supports the need for customizable Whitelabel NFT marketplace platforms.

If you are looking to run an NFT marketplace based on any genre and you want to capitalize on the trends, it is always best to opt for a ready-made NFT marketplace solution.

Such platforms are available with experienced NFT marketplace development firms that can launch your business quickly at affordable prices. Benefit from such a readily-available NFT marketplace platform to earn huge recognition in the Web3 world.

Featured Image Credit: Provided by the Author; Thank you.

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How Plum Is Simplifying Real Estate and Vacation Co-Ownership



Brad Anderson

Everyone looks forward to their upcoming vacations. That’s great and can be a recipe to combat burnout. And make no mistake: People are back to vacationing now that Covid is somewhat in the rearview mirror. In fact, ValuePenguin’s research shows that more than half of all Americans are planning a trip in the near future. However, figuring out where to stay can be a sticking point. For many, vacation co-ownership offers an attractive alternative.

What makes pinpointing the perfect place to hang out for a week so difficult? Despite the proliferation of sites like Airbnb and VRBO, finding budget-friendly lodging in a prime location isn’t always easy. Many travelers end up feeling like they’re not getting the best possible accommodations for their money. As a result, plenty of individuals and families consider purchasing vacation properties or seeking timeshares.

Getting a Break…Without Breaking the Bank

There are problems with both these solutions, though.

Investing in a home, condo, bungalow, or cabin in a tourist hotspot can be pricey. That’s why so many people rent out their vacation properties. Unfortunately, the most lucrative times to rent are during popular times of the year. Accordingly, many property owners give up the opportunity to enjoy their vacation homes during peak seasons.

Timeshares aren’t necessarily a better option, which may be why so many people are unloading timeshare units en masse. Though timeshares seem to cost less upfront, they’re very limiting.

Plus, timeshare “owners” are only owning time. They’re not actually investing in real estate.  Therefore, they can’t possibly profit from a timeshare arrangement, making it a bad choice for budding investors.

What should individuals and couples eager to be able to go to the same getaway vacation after vacation do then? Serial entrepreneur Matt Williamson asked himself the same question a few years ago. His answer became the seed of his startup venture, Plum CoOwnership.

A Streamlined Avenue to Owning Real Vacation Properties

Williamson built Plum so vacationers could get off the “Where should we stay?” rollercoaster permanently through a co-ownership agreement. Property co-ownership is exactly as it sounds: Several people or couples buy a single property together.

For example, four friends may want to buy beachside cottages individually. Yet each friend can only purchase a home up to $250,000. That’s not enough to get close enough to hear the waves, let alone have a great view.

But if they work together, they have the buying power to purchase properties listed in the $1 million range. If they invest in that type of higher-end property, they can each spend 13 weeks there annually while saving.

Not only do they share ownership of the real estate but they have a place to stay in a location they love. And they own the property outright instead of paying a third-party entity for their time.

To be sure, co-ownership is not a new concept. In fact, there are over 2 million co-owned vacation homes. Still, it can seem daunting for groups interested in purchasing vacation homes.

After all, there are multiple considerations, including how to set up a co-ownership group, find the right realtor, and set up fair use schedules. Williamson’s brainchild platform Plum aims to remove the biggest barriers to co-ownership, making vacation property ownership feasible for those interested.

The Plum Approach to Streamlining Vacation Property Co-Ownership

Backed by advanced technologies, Plum serves as the launching pad for aspiring co-owners to realize their vacation home dreams.

Individuals can set up Plum accounts for free to start their journeys. If they don’t have a group in mind, they can advertise for other property investors to join them. Once a group has been set up through Plum, the site’s intuitive system walks the group through the co-ownership process.

Below are just a few benefits for co-owners who leverage Plum.

1. Co-ownership groups can become LLCs through Plum.

Rather than hiring outside legal help, co-owners have the option to let Plum help them form an LLC. The LLC then becomes the entity that officially owns the property.

LLC backing protects individual owners and makes the experience more secure and satisfying. LLC standing also makes it more efficient when setting up a joint bank account that’s transparent to all LLC members.

Though Plum recommends only a few members be given access to transfer funds, full and transparent access to monthly statements and all transactions should be available to everyone.

2. Co-owners can outline their must-haves and negotiables on Plum.

It’s critical for property co-owners to outline everything from house rules to maintenance schedules. The earlier this happens, the fewer surprises are likely to happen in the long run.

The Plum system walks groups through the process of negotiating all responsibilities. Final results are laid out in a document. Ideally, the document will be created prior to bidding on a vacation property to lessen the chance of misunderstandings.

3. Co-owners can bring properties to the table or search on Plum.

When Williamson first began investigating co-ownership in-depth, he realized some people already owned vacation properties. But they were interested in splitting the property into shares to spend less per month on mortgage payments, taxes, etc.

Plum allows those kinds of owners to seek out other owners to form co-ownership groups. For groups that don’t have a property in mind, Plum’s site offers a property search feature. Additionally, Plum can suggest co-ownership-friendly realtors and lenders interested in selling to co-ownership groups.

4. Users can rely on Plum for property financial management.

After investing in a property, co-ownership groups have every reason to keep the property running smoothly.

Plum ensures this happens by including a reserve fund in its original financial projection. Each month, co-owners funnel a certain amount of money into the reserve fund. That way, the fund can grow and support routine and emergency maintenance costs.

Ultimately, the property stays in better shape and co-owners have fewer unbudgeted expenses.

A Plum Future for People Interested in Purchasing Vacation Properties

Although Plum only just launched, it’s gotten quite a bit of notice.

Recently, Plum was featured on Entrepreneur’s Elevator Pitch show. The outcome was a $175,000 investment from Netflix’s former CEO. Williamson and his team plan to use the investment dollars to further improve the site’s advantages for users.

In the meantime, Plum presents an attractive way for people to finally achieve vacation home ownership with less stress. After all, stress is the opposite of what travel should be all about! With Plum, everyone can spend their vacations relaxing in homes that they not only love but own as well.

Featured Image: Pixabay; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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