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The Right Way to Experiment With Content Marketing – ReadWrite

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Nate Nead


One of the best ways to approach marketing, in general, is to treat it like an experiment. You’ll form a hypothesis, tweak the variables, and test your idea in a live environment. Using data and observational analyses, you can determine whether your hypothesis was correct, form new assumptions, and incorporate them into your campaign.

Unfortunately, while most content marketers know that experimentation is important, they end up experimenting in ways that limit their true potential – or are detrimental to their bottom line.

So what’s the “right” way to experiment with content marketing?

The Purpose of Content Marketing Experimentation

First, let’s establish what the purpose of experimentation is.

For most content marketers, there are a few goals in play simultaneously. We want to:

  •         Test our ideas (and remain objective). Marketers are an interesting bunch. In some ways, we’re creative, artistic, and subjectively minded; we come up with inventive new ideas to market businesses and tackle problems in nontraditional ways. But in other ways, we’re pragmatic, logical, and objectively minded; we rely on data and cold logic to dictate what we do. Experimentation is a way to get the best of both worlds. We can get creative, then test our ideas to ensure the data supports their inclusion in our main campaigns.
  •         Cut problematic or wasteful tactics. Experimentation is also a useful way to “trim the fat” of your content marketing campaign. Chances are, there’s a certain type of post or a certain approach that isn’t quite as valuable for your bottom line as another. If it’s costing you more money than it’s worth, you’ll need to get rid of it as soon as possible. A solid experiment can help you prove that it needs to be removed.
  •         Double down on successful tactics. Conversely, a set of experiments could help you invest more heavily in tactics that have proven themselves to be successful. If there’s a certain type of content that’s performing well with a certain segment of your audience, you can justify doubling your rollout of that content. Remember the Pareto principle; about 80 percent of your content marketing results will come from 20 percent of your produced content, so it pays to spend more time and effort on that highly performing content.
  •         Incorporate new, better tactics. Experiments should also lead you to the discovery and eventual incorporation of new and better tactics for your overall content marketing campaign. It’s a great way to discover new mediums, new audience targeting techniques, and even new styles of writing that are worth dabbling in. Without experiments and an ongoing willingness to change and adapt, you might be stuck with the same stagnant pattern of posts.
  •         Stay up to date. Content marketing and consumer preferences are almost constantly changing. If you want to keep up with the competition and stay relevant with the fast pace of our society, you’ll need to remain adaptable. Ongoing experimentation allows you to do this, helping you test your previous assumptions and discover new potential approaches as they gain popularity.

How We Can Be Better at Content Marketing Experiments

There are several ways that content marketing experiments can go wrong – and plenty of strategies that can help you become a better content marketing experimenter:

  •         Come up with a diverse range of ideas. In content marketing, diversification is important – and for the same reasons it’s important for your investment portfolio. With a diverse assortment of different types of content covering different topics and getting syndicated across different channels, you’ll appeal to a wider audience. You’ll be less vulnerable to a sudden loss of interest in a particular topic. And you’ll stand to make more consistent gains over time. Don’t be afraid to think outside the box and try some crazy ideas; you might be surprised to find out what works.
  •         Compare apples to apples. One of the most important elements of any experiment is comparing to a test group. In a pharmaceutical trial, it’s not enough to give a group of medication; you also need a group to give a placebo so you can compare the groups and form accurate conclusions. In content marketing, it’s important to test content with similar audiences and in similar settings if you want your results to become meaningful.
  •         Start with data-backed ideas. Experiments are designed to help you figure out what works and what doesn’t, but it’s still important to start with decent ideas – otherwise, your experiments could be a waste of time. Do some research before committing to any idea in one of your experiments. Is there any existing evidence that suggests it’s going to pay off? Were you inspired by someone else who’s already using this tactic successfully?
  •         Ensure a decent test run. Statisticians will tell you that it’s important to get the right sample size; in the content marketing experiment field, this holds true. It’s important to have a decent number of people reviewing your content, and to test your content for a long enough time. If you don’t give your new content experiments a fair chance to perform, they’re always going to be disappointing. If possible, get hundreds of people to read your content – and make sure it remains in syndication for a long enough time to attract attention.
  •         Tweak any and all variables. Be open to tinkering with all variables of your content marketing strategy. Think about the topics you’re choosing, the mediums you’re using, the length of your content, the tone, the angle, the illustrations, the publication timing, the syndication schedule – pretty much anything you can name. Sometimes, even small adjustments to seemingly miniscule details can have a big impact on your bottom line; you don’t want to abandon that potential by focusing on too narrow a range of variables.
  •         Tweak variables one at a time. That said, it’s important to avoid going overboard with your experiments. You might be tempted to change many variables at once in hopes of making a bigger impact, but this could interfere with the conclusions you can draw from the effort. Instead, it’s typically better to change your variables one at a time; this way, you can isolate the variable and say definitively whether that variable had an impact on your bottom-line results.
  •         Utilize fast experimentation cycles. Good content marketing experiments are iterative and consistent, meaning it pays to use fast experimentation cycles. While it’s important to allow your content to be published and syndicated for days, or even weeks, you can’t afford to take a month for each of your new ideas and experiments. Try to deliver new experiments on a rapid-fire basis, and keep track of multiple active experiments simultaneously. When you discover something new that works well for your brand, integrate it into your campaign immediately.
  •         Challenge your confirmation bias. Many content marketing experimenters suffer from confirmation bias – the propensity to highly value evidence that aligns with your preconceived notions and dismiss evidence that contradicts them. If you have an assumption that a new trick or new medium is going to work well for you, go out of your way to prove yourself wrong; look for contradicting evidence, rather than just supporting evidence when conducting your analyses.
  •         Revisit old ideas. If you really like one idea, but it doesn’t perform well in an experiment, don’t abandon hope yet. Sometimes, you can find inspiration from your past content marketing ideas or reuse them in a new context in the future. Keep a list of your rejected, obsolete, or otherwise underperforming ideas – and revisit it occasionally.

In some ways, you’ll have to experiment with experimentation. You won’t have the mechanics of your AB testing down with the first iteration; it’s going to take time to gain the experience and perspective necessary for smoother testing and execution. Remain committed to your long-term vision and keep the success of your content strategy as your top priority. 

 

Nate Nead

Nate Nead is the CEO & Managing Member of Nead, LLC, a consulting company that provides strategic advisory services across multiple disciplines including finance, marketing and software development. For over a decade Nate had provided strategic guidance on M&A, capital procurement, technology and marketing solutions for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients alike. The team is based in Seattle, Washington; El Paso, Texas and West Palm Beach, Florida.

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Meet the Author Taking a Musical Approach to Successful Leadership Skills

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Deanna Ritchie


For leaders, there are few moments of real quiet. There’s always a knock at the door, a text, a call waiting, an upcoming meeting, a decision pending. These interruptions impede effective leadership skills. They are a deflector to drown out. In a word, noise.

Behind it all, there’s a constant, subconscious playlist on repeat. It whispers a persistent story, over and over again—either encouraging or stunting the leader’s capabilities and ability to lead productive employees.

That playlist might say:

  • You don’t belong here.
  • You aren’t appreciated.
  • You aren’t successful enough.

Author Susan Drumm, CEO advisor and leadership coach, identifies these playlists alongside literal music as powerful leadership skills. Leaders can harness them to expand their potential and improve their skills. In her book The Leader’s Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life, Drumm draws on years of neuroscience research and 20-plus years of experience coaching leaders to teach readers how to unlock the doors to better leadership.

A New Approach to Leadership…and Change

If you’ve ever tried, and failed, to change how you do something—whether it’s dropping an old habit or shifting your mindset—there might be more than just willpower at work. Drumm states that our childhood experiences kickstart a “playlist” that affects our efforts and growth until we consciously change it.

Consider a leader who constantly checks their email. Efficient leaders often turn notifications off. Instead, they opt to batch their communications rather than get distracted every few minutes by a new message. Knowing that this is an option, why would a leader remain addicted to their notifications?

Inner Playlists: Their Origin and Effect

To figure out why, according to Drumm’s methods, they would need to first identify what playlist they’re listening to. For example, perhaps as a child, they were expected to answer right away whenever an adult spoke to them—no matter what they were doing or who the adult was. Today, they might have lingering anxiety when they don’t respond to messages right away. Their subconscious playlist might be saying, If you don’t respond immediately, you’re failing at your responsibilities, or you will miss something super critical.

  • In short: “I need to be perfect.”

Once that playlist is named and categorized, it can be changed through building new neuro-pathways. What does the leader want to feel, instead of the pressure cooking of being “on” all the time? It might be that time away from work and reflection time is beneficial to results, and they give themselves the grace to experience that. And with this change the new behavior becomes: You set reasonable expectations with your employees about how quickly you will respond, so it’s appropriate to only reply to messages during predetermined blocks of time.

  • In short: “I successfully manage expectations.”

Then, Drumm goes a step further, tapping into the power of music to rewire old brain pathways. She teaches how to build a playlist of songs, old and new, that can give our brains shortcuts to learning these new patterns of thinking.

Drumm includes a 7-step process in her book—the same one she uses with her executive clients at her consulting firm, Meritage Leadership Development—to walk readers through the process for themselves.

Applying Drumm’s System to Four Leadership Scenarios

During the 2022 Christmas travel season, Southwest Airlines canceled over 15,000 flights, a fiasco caused first by bad weather and then by a decrepit IT system.

Forbes shared an article by author Jon Picoult about four leadership lessons we can learn from the Southwest scenario, regarding handling failure, triaging priorities, listening to employees, and the importance of brand equity. Here’s how a leader can apply Drumm’s playlist concept to the three most relevant of those scenarios.

1. Demonstrating Confident Leadership in the Face of Failure

First, how does a leader handle failure? Can they dust themselves off and make things right? Do they give up and go down in flames? Their internal playlist might feed them a definition of success that impacts their response to failure. Suppose their internal playlist reflects a fixed mindset, where they believe they already have all the talent and leadership skills that they’re ever going to have. If so, that might make them more prone to giving up after a failure or denying that one even exists.

Leaders can determine how they want to lead through failure and use Drumm’s neuroscience research to rewire their brains for maximum effectiveness in this area. They might develop a playlist full of songs with emotional vibrations that exemplify victory, getting back up when you’re knocked down, and redemption. Listening to that playlist would help their brain solidify the truth that even though they failed once, they can try again—they’re not doomed to failure.

2. Determining a Company’s Order of Priorities

Second, how does a leader triage what’s most important—how do they decide where their resources and energy go? Their internal playlist has opinions about what’s important.

Maybe they have always expected to look successful regardless of reality. That being the case, they tend to invest their resources into “looking good” with smoke and mirrors: If I acknowledge that I’ve made an error in judgment or failed to plan for this contingency, it will undermine all of my authority.

  • In short, “All eyes are on me and almost certainly judging me unfit.”

If so, their playlist motivates them to trot out their qualifications. This response is a defense mechanism. It justifies self rather than addressing the issue at hand.

In that case, they would need to rewrite that unhelpful playlist to prioritize the talents and leadership skills available through others. They would need to redirect their attention off self and onto the qualifications of others. They might then build a playlist that encourages pulling together in tough situations. Their playlist motivates them to mutually encourage one another and persevere through trials.

3. Accepting Feedback…Regardless of the Source

Third, from where does a leader get feedback? Do they ask their own frontline workers for input, do they rely solely on customer data, or do they use a well-filtered mix?

When a leader feels unable to listen (really listen) to their own people, there could be several negative internal playlists at work, too. The playlist could be telling them that no one outside their inner circle is trustworthy. The playlist could tell them that only fellow executives are worthy of respect. Ideas like these can harm their relationships and growth without ever being said out loud. For some, these ideas could even be a source of shame.

By realizing that the source of negative ideas is not necessarily moral bankruptcy but rather an old playlist stuck on a loop, the leader can break out of old habits and look at feedback with fresh eyes and fresh tunes in their earbuds.

Using Playlists to Improve Leadership

Drumm holds a JD from Harvard Law School and Master Certified Coach status. Additionally, Drumm holds a graduate drama degree from the London Academy of Music and Dramatic Art. She understands the power that both science and art have, coupled together, to propel individuals and teams forward.

Drumm leverages the diversity of her own background to function as a playlist for her work. Her system draws strength from the fact that entrepreneurs can apply it in a myriad of leadership situations. It’s especially potent when leaders are willing to do some deep reflection and work on their own thought patterns. Years of neuroscience research, explained by Drumm, provide a powerful backdrop for how people can change and improve in areas they previously felt stuck.

Best of all, this work involves one of humanity’s favorite art forms (and one that can improve employee morale, too): music. In short, Drumm teaches how to use literal playlists to improve your leadership skills. Consequently, this skill then helps leaders see noticeable results and improvements for teams of all kinds. So yes, those few moments of quiet may actually get filled with some transformational new songs. But according to the research, that time spent with carefully curated playlists will be well worth it.

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Top 20 Web Development Companies in India

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Total number of Websites


In the present digital age, websites are regarded as a company’s face, representing its offerings. From MNCs to start-ups, every business requires a website. In fact, there are over 1.5bn websites on the internet today, with around 5bn daily active users.

For this reason, web development companies have a high demand among entrepreneurs and start-ups seeking to establish their online presence. However, with so many web development companies in India, choosing the perfect one for your business becomes challenging.

Being a business owner, you cannot just believe in any company and hand them your project. You need a trustworthy and reliable web development service provider.

Hence, to back you up, here’s a list of the top 20 Indian web development companies with immense expertise and experience in creating high-quality websites at reasonable costs.

1. eSparkBiz:

First on our list is eSparkBiz, a leading web development company in India. It was founded in 2010 and has expert developers with a rich portfolio in web, mobile apps, and software development. They ensure that the website of your dreams comes to life exactly as you had imagined in your mind.

eSparkBiz uses comprehensive web development services, which include a detailed discussion of tools to employ, UI and designing, and turnkey execution using Agile methodology. It infuses the best SLA practices with popular techs like Blockchain, Data Analytics, IoT, etc., to offer clients impactful and future-ready web app solutions.

The company offers premium web development services, including visually attractive websites, UI/UX development, full-stack development, eCommerce solutions, and more. Those seeking quality digital products can discuss their requirement with eSparkBiz and avail of a 15-day risk-free trial to experience their services.

Years of experience: 12+
Headquarters: Ahmedabad, India
Average Rate: < $15 – $25 per hour

2. Techuz:

Techuz is a company that offers diverse web app development services. The company was founded in 2014 by tech-savvy individuals who aimed to create and deliver top-notch mobile and web solutions using advanced techs.

Since its inception, Techuz has grown 300% annually and has established mastery of Laravel, Node.js, Angular.js, Android, and iOS-Swift technologies. From website planning and designing to its development, marketing, and maintenance, Techuz has experts to look after every aspect of web development.

Years of experience: 8+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

3. Classic Informatics:

The best web development companies in India always have some kind of worldwide presence. Similarly, besides India, Classic Informatics takes pride in serving clients from its offices in UK and Australia. The company uses world-class web technologies and frameworks to create successful and effective web apps.

It was founded in the year 2002 and delivers user-friendly, quality web solutions to businesses of all sizes. The developers use a broad range of digital marketing strategies to help businesses grow and execute their idea into reality. It also provides on-demand teams, custom products, fully managed development projects, and dedicated developers.

Years of experience: 20+
Headquarters: Gurugram, India
Average Rate: $25 – $49 per hour

4. Tudip Technologies:

Tudip Technologies is one of the best web development companies in India, delivering brilliance through business-focused and dedicated solutions. Their team of developers incorporates expertise and innovation to offer their clients cost-effective, scalable, and reliable web solutions.

Established in 2010, Tudip Technologies genuinely believes in developing a ‘niche’ and providing state-of-the-art integrated services powered by the best technologies and strategies. Delighting the users through improved experience and making proving credibility simpler is the sole passion of this CMMI Level 3 value-driven company.

Years of experience: 12+
Headquarters: Pune, India
Average Rate: < $25 per hour

5. Systematix Infotech:

When it comes to creating and deploying feature-rich, top-performing web and mobile applications, Systematix Infotech makes a great choice. This worldwide reckoned mobile app and web development company in India excels in advanced enterprise apps, eCommerce, CRM, CMS, etc.

Founded in 2005, Systematix Infotech’s vision is to use disruptive technologies for managing complex web projects. They ensure their clients get the latest applications, giving them an edge over their competition.

Years of experience: 17+
Headquarters: Indore, India
Average Rate: < $25 per hour

6. Capital Numbers:

Capital Numbers is a reputed mobile app and web development company in India. The company caters to Silicon Valley entrepreneurs, Digital Publishers, Global Brands, and more than 100 clients operating globally. Established in 2012, Capital Numbers is an ISO 9001 and ISO 27001-certified digital solutions company with over 600 experts working full-time.

The company’s main focus is to build long-term associations with clients, helping them revamp their business through a next-level digital product. Capital Numbers specializes in custom software, web, and mobile app development.

Years of experience: 10+
Headquarters: Kolkata, India
Average Rate: $25 – $49 per hour

7. Aalpha Information Systems:

Aalpha Information Systems was founded in 2007 and is a global pioneer in offering bespoke web development and IT consulting services. The experts at Aalpha specialize in custom web, mobile app, and software development solutions.

The team of highly experienced developers also excels in frameworks such as Vue.js. Node.js, Laravel, WordPress, Java, and more. They mainly cater to small businesses in the marketing industry, business services, and consumer products.

Years of experience: 15+
Headquarters: Bangalore, India
Average Rate: $18 – $25 per hour

8. TatvaSoft:

With 810+ global customers and 1800+ completed projects, TatvaSoft is another one of those renowned web development companies in India. Established in 2001, TatvaSoft is CMMI accredited and well-known for offering quality development solutions across all industry domains.

TatvaSoft has established authority in several technologies, including .NET, Microsoft, Angular.js, eCommerce, PHP, Java, and React Mobile apps. The company has evolved tremendously and enjoys global dominance, with offices across five nations, including India, Australia, Canada, the UK, and the US.

Years of experience: 21+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

9. Nickelfox:

Nickelfox is a custom web development company in India that redefines the union of personalized experiences and digital designs. At Nickelfox, the experts have delivered several successful mobile app and software projects. Their clientele includes enterprises and start-ups across different commercial, high technology, and industrial verticals.

Since its establishment in 2014, Nickelfox has helped businesses across different domains navigate the rapidly-evolving landscape of online tech innovation. The professionals deeply care about their work and help businesses convert their dream projects into reality.

Years of experience: 8+
Headquarters: Noida, India
Average Rate: $25 – $49 per hour

10. GeekyAnts:

GeekyAnts is next on our list of top web development companies in India. The company uses React Native, Vue.js, Node.JS, Python, and Laravel frameworks to create innovative and robust web solutions.

Founded in 2006, GeekyAnts helps businesses develop and leverage the latest insights and drive imagination. They have served over 500 customers worldwide in the web and mobile app development space. The services offered by GeekyAnts range from UI/UX design, mobile and web development to product management, execution, and maintenance.

Years of experience: 16+
Headquarters: Bangalore, India
Average Rate: $25 – $49 per hour

11. Next Big Technology:

Founded in 2009, Next Big Technology is one of the highly regarded Indian web development companies. The company not only provides custom web development services but also excels in mobile app solutions.

Having served more than 600 clients, this company has garnered widespread global recognition. The in-house developers work on varied frameworks and CMS to offer their clients the best development services that help them flourish. Their work is always user-centric and requirement specific, covering all the web and mobile app development ethics.

Years of experience: 13+
Headquarters: Rajasthan, India
Average Rate: < $25 per hour

12. Groovy Web:

When it comes to receiving excellent custom web and mobile app development services, you cannot go wrong with Groovy Web. Since its inception in 2015, this company has been known for making amazing web products, thanks to its incredible team of 60+ experts.

From big enterprises to start-ups, they’ve delivered over 500 projects with a customer satisfaction rate of 99%. Being one of the top-rated Indian web development companies, Groovy Web’s well-known for its effective project execution techniques. Their websites are visually appealing and immensely focused on enhancing conversion rates and revenue.

Years of experience: 7+
Headquarters: Nadiad, India
Average Rate: $25 – $49 per hour

13. Unified Infotech:

Unified Infotech is your go-to technology partner in designing, developing, and scaling robust web and mobile app solutions. Founded in 2010, the company offers end-to-end expertise across the digital ecosystem.

The team at Unified believes that each project is a significant milestone in their journey and positions themselves as a boutique digital agency. They custom tailor influential digital solutions with best industry practices across various domains for SMEs, Fortune 500’s, and start-ups worldwide.

Years of experience: 12+
Headquarters: Kolkata, India
Average Rate: $50 – $99 per hour

14. Spec India:

Established in 1987, Spec India is one of the oldest and most experienced web development companies in India. The company specializes in custom web, mobile apps, software development, Automation, and Security testing, product engineering, and IoT/Analytics Solutions.

Spec India has a team of more than 300 consultants committed to offering quality solutions to clients worldwide. They understand the global culture and follow a customer-first approach. With ISO/IEC 27001:2013 certification, the company ensures that the digital products it creates are compliant with the most stringent industry standards.

Years of experience: 35+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

15. Raftlabs:

Recognized as one of the top web development companies in India by Clutch, GoodFirms, and others, Raftlabs helps modernize a company’s web presence. Not only can their developers create a website that stands out amongst the crowd, but they can also growth-track and scale projects to infinity and beyond.

Established in 2017, Raftlabs is driven by the mission to create products that ease customer experience and help businesses grow. The experts deliver expected value to clients by concentrating on key performance indicators.

Years of experience: 5+
Headquarters: Ahmedabad, India
Average Rate: $25 – $49 per hour

16. Iflexion:

Iflexion, since 1999, has been consistently helping companies worldwide optimize their business through custom web and software development services. With 500+ clients from SMBs to Fortune 500 firms, Iflexion handles tech challenges and helps companies in their digital transformation.

It adheres to the latest quality requirements and industry trends to deliver secure and powerful web solutions that fit corporate environments. Profound tech expertise and business understanding help the company develop unique solutions that empower enterprises and their customers each day.

Years of experience: 22+
Headquarters: Delhi, India
Average Rate: $25 – $49 per hour

17. AllianceTek:

AllianceTek was established in the year 2005. It has emerged as one of the top Indian web development companies, offering world-class web solutions empowered with the latest technology stack, methods, and tools.

Composed of the best web developers and designers, the company adheres to the client’s requirements and delivers end-to-end tailored solutions. AllianceTek delivers cost-effective business solutions to clients while offering them a cutting-edge level of client service.

Years of experience: 17+
Headquarters: Mumbai, India
Average Rate: $25 – $49 per hour

18. Alphonic Network Solutions:

Alphonic Network Solutions is a renowned Full-Stack web and mobile app development company incorporated in 2013. Over the years, the company has delivered 1200+ projects to start-ups and MNCs through a well-planned strategy and agile methodology.

Alphonic’s philosophy starts and ends with the customer-first approach. The company works to ensure that each client, regardless of size and budget, receives solutions that bring profitability and value to their business.

Years of experience: 9+
Headquarters: Jaipur, India
Average Rate: $25 – $49 per hour

19. Promatics Technologies:

Incorporated in 2008, Promatics Technologies has been offering market-leading web and mobile development services to start-ups, entrepreneurs, SMEs, and even Fortune 500 enterprises. With a team of 150+ expert developers, the company has created a solid foundation of web development processes with optimized delivery and engagement models.

Besides making it to our top Indian web development companies list, Promatics is also an experienced cloud consulting and CMS development specialist. Hence, it makes a great choice for companies seeking other complementary services under one roof.

Years of experience: 14+
Headquarters: Ludhiana, India
Average Rate: < $25 per hour

20. Yarddiant:

Yarddiant is a web development company that offers the best support in designing and developing tailored websites, apps, and e-Commerce stores. Since its establishment in 2011, the company has focused on developing quality websites that initiate business growth and drive market success.

Yarddiant deals with major CMS development platforms like WordPress, Magento, Shopify, etc., to build highly creative web solutions and help businesses have a strong online presence. The company also provides easy and effective domain hosting and content management system.

Years of experience: 10+
Headquarters: Kozhikode, India
Average Rate: < $25 per hour

Conclusion:

There are numerous web development companies in India. However, the list above will help you choose the correct company in 2022 that aligns with your project requirement.

But before making the final decision, remember to analyze factors such as cost, experience, developer count, tech stack, and others. These parameters will help you filter the companies and find the perfect one for your project.

Featured Image Credit: Provided by Author; Thank you!

Jigar Agrawal

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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8 Things to Avoid After a Google Ads Account Suspension

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Deanna Ritchie


Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on your marketing plans.

However, getting your Amazon PPC ad account suspended isn’t as bad as getting your Google account suspended. The reason is that Google generally provides a larger share of search traffic to advertisers.

Did Google suspend your Google Ads account?

Just when you think you’ve gotten the hang of publishing effective paid ads, a suspended account could put a wrench in your plans. PPC ads are a major part of your digital marketing campaign. A suspended Google Ads account is a big deal. Your paid ads send traffic to your website, and when your ads stop running, you lose that traffic.

If Google suspends your Google Ads account, you might be wondering how you can reinstate it. Is it even possible to reverse a suspension? While you can reverse a Google Ads account suspension, it’s not as simple as calling someone to explain the mistake.

Google suspends accounts all the time for various reasons ranging from suspicious payment activity to circumventing systems. Sometimes, people are able to reverse this decision, but it takes some finesse. If you make any mistakes, it could mean that Google permanently bars you from having an account. To prevent this fate, here’s what you should avoid doing after an account suspension.

1. Don’t create a new ad account.

When Google suspends your account, your first thought might be to create another account, but that could ruin your chances of winning your appeal.

Google automatically checks information against its database of suspended accounts. They know if your payment information, billing address, website, or company name matches a suspended account. When Google matches the data, they will suspend your new account.

Don’t try to get away with using a different credit card for your new account. Once you enter your website into the system, Google will know you already have a suspended account based on your domain name and/or URLs/URIs.

Once you have two suspended accounts, it’s harder to win an appeal for your first suspension because creating a new account is a direct violation of Google’s policies and will disqualify you from having an account from that point forward. Google says that creating a new account falls under “Circumventing Systems” and is an egregious violation.

It’s frustrating not being able to run ads on Google, but it’s better to avoid creating a new account while you’re working on an appeal.

2. Don’t insert emotion into your appeal.

If you’re like most people, you’ll be submitting an appeal to Google to reinstate your ad account. You’re probably really upset.

However, when you craft your appeal, make sure you leave emotion out of the equation. Google treats appeals matter-of-factly. The more emotion you insert, the harder it is for their reps to objectively assess your situation.

No matter how upset you are, and no matter how unfair the suspension seems, stick to the facts. It’s a given that you feel the suspension was unfair. You don’t want to put any of that in your appeal.

3. Don’t submit an appeal hastily.

Wait a little bit and review your appeal before you submit that appeal to Google asking them to reinstate your ads account. You want your appeal to be as professional, clear, and concise as possible. You also don’t want any spelling, grammar, or punctuation mistakes.

When you take time to review your appeal, you can also catch yourself if you’ve inserted emotion into your document. A clean, professional, factual appeal is more likely to be perceived as genuine than one filled with errors and emotion.

4. Don’t continue submitting appeals.

There is no limit to how many appeals you can submit to Google.

However, it’s not recommended to submit numerous appeals. The more appeals you make to a previously rejected appeal, the less likely your next appeal is to even be reviewed.

Just like if you were to appeal the decision of a judge, only submit a new appeal if you have new, relevant information. If your appeal keeps getting denied, stop and consult with a professional marketing agency dedicated to helping reverse Google Ads account suspensions.

If your situation deserves a reversal, and your appeals keep getting denied, there’s a reason. A professional can help you figure out what you’re doing wrong and help you craft a stronger, more effective appeal.

5. Don’t hire someone from Fiverr.

Be extremely careful if you hire someone from Fiverr to make your appeal. You’re risking a permanent suspension.

Sometimes, there are legitimate professionals on Fiverr who are looking to pick up some more clients, but most of the time, people who offer services are just looking for side gigs and you won’t find people with enough experience to get results.

Thinking about hiring someone to advocate on your behalf for reinstatement? If so, you must exercise caution. Someone who doesn’t have a track record of success could make your situation worse.

If they submit an ineffective appeal on your behalf and that appeal is denied, you may be out of luck. If they submit an appeal on your behalf that contains false information, that could also ruin your chances of a successful appeal.

6. Don’t bother calling Google.

It sounds harsh, but don’t try calling Google to fix your suspended ads account. They can’t help you over the phone.

While Google does provide some technical support over the phone, they don’t provide support for suspended accounts. There is nobody you can talk to from Google over the phone who will be able to help you with a suspended account.

It’s unfortunate that all of your communications have to take place through email to resolve your suspended Google Ads account, but that’s the way it works.

7. Don’t get your hopes up — stay neutral.

If Google suspends you, it is possible to have the company reinstate your Google Ads account. However, don’t set yourself up for major disappointment by believing you have an open-and-shut case.

There are many people who have had legitimate technical errors that caused Google to suspend their accounts. Many were still unable to get their accounts back. It could be that Google is overwhelmed with a high volume of appeals, and many appeals are denied at first glance. It’s hard to say.

Your best course of action is to connect with a professional to have them craft, submit, and manage your appeal.

8. Don’t give up on a rejected appeal.

If you’ve already had your appeal rejected, don’t give up hope. Although getting an account reinstated after a rejected appeal is harder, it’s not impossible.

The key is finding the right leverage to prove you deserve to get your account back.

For example, if Google suspended you because you accidentally created three different accounts when you were actually trying to log in, you need to explain exactly what happened and why. You may even need to suggest looking up the times of your account creations to substantiate your claim.

Remember that Google’s representatives are busy all day, every day, and may not take time to look that deeply into your appeal. In some cases, you might need to make these small suggestions to get them to spend more time on your case.

A Suspended Google Ads Account Isn’t the End of the World.

As a last resort, if Google won’t reinstate your account, don’t panic. It’s not the end of the world.

There are plenty of other PPC platforms you can run ads on to make up for your lost traffic from Google, including Bing and DuckDuckGo. You can advertise on social media platforms and ramp up our SEO efforts.

A suspended Google Ads account isn’t the end of your PPC traffic. It just means you need to use other platforms until your sus.

Featured Image: Brett Jordan; Pexels.com. Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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