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The Rise and Fall of Threads: Zuck’s Struggle to Retain Users

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Brad Anderson


Mark Zuckerberg, the CEO of Meta, recently announced that their new social media platform, Threads, has experienced a significant decline in users. Just days after its launch, Threads amassed over 100 million users, but that number has since plummeted. In a call with employees, Zuckerberg admitted that the retention rate is not satisfactory and expressed his hope for improvement as new features are added to the app.

When Threads first debuted, it quickly gained traction and attracted millions of users. However, the platform faced criticism for its limited functionality. Users found the app lacking in features, which hindered its ability to compete with established social media giants like Twitter. Recognizing the need for improvement, Meta has been working diligently to address these concerns.

To address the limitations of Threads, Meta has introduced several new features to enhance user experience. The addition of separate “following” and “for you” feeds allows users to tailor their content consumption. Furthermore, the company has expanded the language translation capabilities, making it easier for users to engage with posts in different languages.

Meta’s Chief Product Officer, Chris Cox, has emphasized the importance of implementing “retention-driving hooks.” These features are designed to entice users to return to the platform regularly. For instance, one such hook is the integration of Threads with Instagram. Users must have an Instagram account to sign up for Threads, and this connection is expected to drive engagement on both platforms.

While focusing on Threads, Meta is also making significant investments in the development of the Metaverse, a virtual reality world. Zuckerberg shared updates on the company’s progress in augmented reality (AR) and virtual reality (VR) technologies, which will power the Metaverse. Although the timeline for mainstream adoption of the Metaverse extends into the next decade, Zuckerberg remains optimistic about its potential.

Despite the promising future of the Metaverse, concerns have been raised about the financial impact of Meta’s investments in its Reality Labs division, responsible for producing VR headsets and related products. The division has incurred substantial losses, but Meta, as a whole, continues to perform well financially, reporting a profit of $7.79 billion in the last quarter.

In an intriguing turn of events, Zuckerberg and fellow tech titan Elon Musk expressed interest in a cage fight, initially suggesting a venue in Las Vegas. However, when questioned about the potential bout, Zuckerberg expressed uncertainty, stating that he was unsure if it would come to fruition. This peculiar exchange between the two influential figures generated significant media attention.

While Threads may have experienced a decline in users, Meta remains committed to improving the platform and retaining its user base. Zuckerberg’s acknowledgment of the current situation as “normal” reflects the company’s determination to overcome challenges and enhance the overall user experience. With continuous updates and new features, Meta aims to regain user confidence and establish Threads as a formidable social media platform.

Additionally, Meta’s investment in the Metaverse highlights the company’s forward-thinking approach. Although it may take years for the Metaverse to become mainstream, Meta’s dedication to advancing AR and VR technologies positions them at the forefront of innovation in the tech industry.

Mark Zuckerberg’s announcement regarding the decline in Threads users sheds light on the challenges faced by Meta’s new social media platform. Despite its initial success, Threads struggled to retain users due to limited functionality. However, Meta has been proactive in addressing these concerns by introducing new features and enhancements. Furthermore, the company’s investment in the Metaverse demonstrates its commitment to pushing the boundaries of technology. As Meta continues to improve Threads and explore new frontiers, it remains a prominent player in the ever-evolving social media landscape.

First reported on Entrepreneur

Frequently Asked Questions

What is Threads, and how did it perform after its launch?

Threads is a social media platform launched by Meta. It initially gained over 100 million users shortly after its debut but experienced a significant decline in users soon after. Users criticized its limited functionality, which affected its ability to compete with established social media giants.

What steps has Meta taken to improve Threads?

Meta has introduced new features to enhance user experience on Threads. This includes separate “following” and “for you” feeds, expanded language translation capabilities, and integration with Instagram to drive engagement on both platforms.

What is Meta’s approach to retaining users on Threads?

Meta’s Chief Product Officer, Chris Cox, has emphasized the importance of implementing “retention-driving hooks.” These features are designed to entice users to return to the platform regularly and improve user retention.

Aside from Threads, what other major investment is Meta making?

Meta is heavily investing in the development of the Metaverse, a virtual reality world powered by augmented reality (AR) and virtual reality (VR) technologies. Although the mainstream adoption of the Metaverse is projected to take years, Meta is committed to advancing these technologies.

Has Meta’s investment in its Reality Labs division raised concerns?

Meta’s Reality Labs division, responsible for producing VR headsets and related products, has incurred significant losses. However, the company as a whole continues to perform well financially, reporting a profit of $7.79 billion in the last quarter.

What is the context of the exchange between Mark Zuckerberg and Elon Musk regarding a cage fight?

Zuckerberg and Musk expressed interest in a cage fight, which garnered media attention. However, Zuckerberg later expressed uncertainty about whether it would actually happen.

What is Meta’s future strategy for Threads and the Metaverse?

Despite the decline in Threads users, Meta remains committed to improving the platform and retaining its user base through continuous updates and enhancements. Additionally, Meta continues to invest in the development of the Metaverse, positioning itself as a forward-thinking company in the tech industry.

Featured Image Credit: Unsplash

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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