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The Rise of Gen Z: Considerations for Tech-Savvy Tenants – ReadWrite

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The Rise of Gen Z: Considerations for Tech-Savvy Tenants - ReadWrite


It seems like yesterday that Millennials were the new renters on the block, slowly taking over from Gen Xers to become the new majority. Suddenly, Gen Z is beginning to gain ground on Millennials, entering the workforce en masse and looking for somewhere to live other than their parents’ homes.

By 2034, Gen Z — Americans born between 1997 and 2012 — will overtake Millennials as the largest portion of the U.S. population.

Today, about 44 million Gen Zers are looking to rent (updaterdotcomblog) — 60% of the entire generation. This represents the most intense demand for rentals in decades.

At first glance, it might not seem like much has to change to accommodate this influx of new renters. Millennials and Gen Zers often feel like two sides of the same coin: Both groups tend to be tech-savvy, and they both faced a recession upon graduating from college.

However, there are noteworthy differences between the two generations regarding technological preferences in their homes.

Gen Zers grew up along with the Internet of Things (IoT), and they connect with technology more than any other generation.

Gen Zers Aren’t Just Younger Millennials

While most Millennials know their way around a smartphone, being tech-literate and tech native are two completely different things.

Gen Zers are tech natives who grew up with smart home devices, smartphones, voice assistants, social media, etc. They are the “all digital natives. ”

In one survey, 60% of Gen Zers said they had used smartphones before they turned 14. They’ve been in the middle of it all, adopting the newest technology even as it evolved at a more rapid pace. Unlike Millennials, technology isn’t just a part of the Gen Z lifestyle — it is their lifestyle.

In practical terms, this means that Gen Zers expect more from their technology than previous generations. Technology feeds their connected lifestyle — which, in turn, informs every decision, including where they live.

Much like electricity or water, high-speed internet access and a smart home that can be controlled remotely will be considered necessities rather than conveniences.

Though many Gen Z members have not yet bought homes, 43% say that smart home capabilities, like connected IoT devices, are a key consideration in choosing where they live.

Frugality Sets Gen Z Apart

Technology isn’t the only differentiating factor when looking for a place to live. Not only do Gen Zers face a severe financial strain thanks to COVID-19, but they also grew up in the shadow of the Great Recession.

In many ways, Gen Z has more in common with the Silent Generation, who grew up during the Great Depression and World War II, than Millennials.

As a result, Gen Zers prize stability and affordability much more than Millennials do.

Upgraded amenities in properties might be great selling points, but amenities aren’t as appealing to this generation unless they help save time and money.

For professionals in the rental property space, the challenge will be finding new ways to attract this generation of renters by combining their digital native lifestyles with their cost-saving concerns. This attitude isn’t as difficult as it may seem. The two priorities can complement each other — with the help of IoT devices. IoT devices create real benefits that serve as selling points for Gen Zers.

The Tech that Gen Z Wants — Smart Devices

The following areas will be most attractive to Gen Z tenants as smart property tech continues to take over:

1. Appeal to their values.

Smart properties offer money-saving opportunities for tenants, but the monetary aspect isn’t the sole benefit. Most smart home tech is energy efficient and good for the environment, which is a big selling point for many Gen Zers.

Moreover, smart property tech like keyless locks can make properties safer — especially as we practice social distancing — and more secure. For example, fobs can’t be lost or given to people who should not have them.

These smart devices save money, help the environment, and deliver a convenient lifestyle — all major Gen Z concerns.

To accommodate these technologies and further appeal to Gen Zers, smart property platforms should be thought of as utilities, much like water and electricity.

2. Offer savings, convenience, and connectivity.

High-speed internet in every rental property is a given by this point, but more advanced tech is needed to meet Gen Z’s needs.

Most Gen Zers will want their homes to be as connected as they are.

There isn’t one tool that connects everything, but there are several tools for specific uses that deliver the right combination of performance, cost, and coverage for different applications.

For example, Z-Wave could be used for low bandwidth, high-security IoT devices, such as water sensors and door locks. 5G cellular networks could be used for secure communication on remote devices. And Wi-Fi could be used for high-speed, low-security services, such as streaming videos.

Smart IoT-Connected Devices

IoT-connected devices, like smart lighting, thermostats, door locks, video doorbells, intercoms, etc., all have the potential to become part of a single “smart property” that truly appeals to Gen Z’s need for convenience and savings.

Smart thermostats, for instance, can automatically turn the temperature down or up using voice control, location, or occupancy rules, making it easy for tenants to save money on their monthly electric bills.

Intelligent thermostats can also check to ensure the unit is operating correctly, so property managers can identify and fix faulty units before they cause any problems.

A connected intercom, meanwhile, allows Gen Zers to buzz friends in using their phones without the need to disrupt their TikTok browsing.

Prepare for Gen Z Tenants Today

Gen Z is just starting to enter the adult world, and there is no doubt that this shift will cause plenty of changes. If property owners and managers wait until Gen Z overtakes Millennials to implement IoT-connected smart home technologies, they’ll be playing catch-up.

Property managers, realtors, and loan officers must all start thinking about what they can do now to prepare for the Gen-Z client. Creating a plan and begin testing now, for a decided edge in the market.

Be proactive now — and the prep for Gen Z will pay-off-big-time when this next generation of young adults becomes the biggest renters.

Image Credit: picjumbocom; pexels

Sean Miller

President of PointCentral

Sean Miller is president of PointCentral, the leader in property automation solutions for long-term and short-term managers of single- and multi-family rental properties. He has 10 years of experience with IoT/home automation tech.

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How does ERP Helps to improve Business Operations?

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Big Data Analytics: The Key to Resolving Complex Business Dilemmas


In the contemporary digital landscape, businesses concept intricate provocations that demand efficient and streamlined operations. Enterprise Resource Planning (ERP) systems have emerged as a game-changer, revolutionizing the way organizations manage their processes, data, and resources. By integrating diverse functions into a unified system, ERP plays a pivotal role in improving business operations, driving productivity, and fostering growth.

Nowadays, ERP performs a supreme vocation in evolving to address the changing needs of businesses and keep up with technological advancements leverage cloud computing, mobile technologies, advanced analytics, integration with emerging technologies, collaboration features, and enhanced security to meet the evolving needs of businesses and enable efficient, data-driven operations.

In this blog, we seek into the transformative power of ERP and its ramification on organizations.

Revolutionize Business: Embrace the Power of ERP: 

Embracing the power of ERP can revolutionize your business by streamlining operations, enabling data-driven decision-making, enhancing collaboration, improving customer experience, optimizing resource management, ensuring compliance, and providing a competitive advantage. ERP is a transformative tool that empowers organizations to achieve growth, innovation, and success in the modern business landscape.

In the ever-changing and fiercely competitive business landscape of today, embracing the transformative capabilities of Enterprise Resource Planning (ERP) is crucial. By adopting ERP, organizations can unlock a plethora of benefits, attaining real-time insights and revolutionizing their operations.

1. Streamlined Processes for Operational Excellence: 

Efficient business processes are the foundation of operational excellence. ERP plays a pivotal role in streamlining processes across departments, eliminating redundancies, and improving overall efficiency. By automating repetitive tasks, standardizing workflows, and centralizing information, ERP simplifies operations and saves valuable time and resources.

  • Integration of Functions: ERP integrates various business functions such as finance, sales, manufacturing, and supply chain management. This integration eliminates silos, ensures smooth information flow, and promotes cross-functional collaboration.
  • Automation and Efficiency: ERP automates manual and repetitive tasks, reducing errors and saving valuable time. By streamlining workflows, organizations achieve operational efficiency, optimize resource utilization, and minimize costs.

2. Centralized Data Management for Informed Decision-Making:

Organizations often struggle with data scattered across disparate systems and departments. This decentralized approach hampers collaboration, creates data inconsistencies, and inhibits efficient decision-making. Centralized data management is the key to overcoming these challenges. This enables organizations to make informed, proactive, and strategic decisions that drive business success in today’s fast-paced and data-centric environment.

  • Unified Data Repository: ERP provides a centralized database that consolidates data from different departments. This centralization eliminates data inconsistencies, enhances data accuracy, and enables real-time access to critical information.
  • Reporting and Analytics: ERP’s reporting and analytics capabilities offer valuable insights into business performance. By analysing key performance indicators (KPIs) and trends, organizations gain actionable intelligence for informed decision-making and strategic planning.

3. Collaboration and Communication:

Collaboration and communication form the backbone of successful teamwork and efficient business operations. By breaking down silos and enabling effective information sharing, organizations can enhance productivity, accelerate decision-making, and foster a culture of innovation.

  • Improved Collaboration: ERP fosters collaboration by providing a unified platform for employees to share information, collaborate on projects, and streamline workflows. Enhanced collaboration strengthens interdepartmental coordination and teamwork.
  • Efficient Communication: With ERP, employees have access to real-time, accurate information, enabling effective communication and prompt decision-making.

4. Customer Relationship Management (CRM) Integration:

Enterprise Resource Planning (ERP) systems, with integrated best Customer Relationship Management (CRM) functionalities, provide organizations with a powerful tool such as Microsoft dynamic 365 to enhance customer engagement, improve satisfaction, and drive business growth. In this blog, we will explore the benefits of CRM integration within ERP and how it helps organizations build and maintain successful customer relationships.

  • Personalized Customer Service: ERP with integrated CRM functionalities allows organizations to manage customer interactions, preferences, and purchase history. This data-driven approach enables personalized customer service, enhances customer satisfaction, and strengthens customer relationships.
  • Streamlined Sales Processes: ERP simplifies the sales cycle by automating order management, tracking customer interactions, and streamlining sales operations. This results in faster order fulfilment, improved sales efficiency, and increased customer loyalty.

5. Supply Chain Optimization:

An optimized supply chain ensures efficient resource allocation, minimizes costs, reduces lead times, and enhances customer satisfaction. By optimizing supply chain operations, organizations can effectively manage inventory, logistics, and production, leading to improved efficiency and profitability.

  • Efficient Inventory Management: ERP streamlines inventory control, demand planning, and procurement processes. Real-time visibility into inventory levels and demand enables organizations to optimize inventory, minimize stockouts, and reduce carrying costs.
  • Enhanced Supply Chain Visibility: ERP provides end-to-end visibility into the supply chain, enabling proactive management of logistics, production, and distribution. Organizations can respond quickly to changes, improve lead times, and meet customer demands effectively.

6. Compliance and Risk Management:

Enterprise Resource Planning (ERP) systems play a crucial role in enabling organizations to navigate compliance challenges and mitigate risks effectively. Compliance with regulations, standards, and internal policies is essential for organizations to maintain trust, avoid legal repercussions, and protect their reputation. Effective risk management is equally critical in identifying and mitigating potential threats that could impact an organization’s operations, financial stability, or data security.

  • Regulatory Compliance: ERP systems include built-in controls and workflows that ensure compliance with industry regulations and financial reporting standards. This reduces the risk of non-compliance, penalties, and reputational damage.
  • Risk Mitigation: ERP aids in risk management by identifying potential risks, enhancing data security, and enabling proactive risk mitigation strategies. Organizations can monitor and manage risks efficiently within a centralized system.

Final Thoughts:

ERP is the catalyst that unlocks success in ever changing and fiercely competitive business arena. It empowers organizations to optimize operations, utilize resources efficiently, deliver exceptional customer experiences, and adapt to the ever-changing market dynamics. By embracing ERP, organizations position themselves as leaders, equipped with the tools and capabilities to thrive in the digital era. z

The transformative power of ERP propels organizations towards operational excellence and ensures they stay ahead of the curve in the relentless pursuit of success. Embracing ERP is not just a strategic move; it is the cornerstone of success in the digital era, setting organizations on a path of continuous growth, resilience, and unparalleled achievements.

So, take the leap and harness the transformative power of ERP. Witness the evolution of your business operations and embark on a journey towards unparalleled success!

Maneesh Singh

I am a captivating writer with a unique perspective and an unwavering passion for storytelling. With a talent for weaving words into rich tapestries of imagination, I brings a fresh and engaging voice to the literary world.

Drawing inspiration from a myriad of experiences, I crafts compelling narratives that resonate deeply with readers. Their ability to capture the essence of emotions and convey them through the written word is a testament to their innate gift for connecting with others.

My writing style is marked by a keen eye for detail, vivid descriptions, and a knack for creating well-rounded characters that readers can’t help but root for. They have an uncanny ability to transport readers to new worlds, immersing them in the sights, sounds, and emotions of each story they tell.

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Indian Cyber Force Targeting Canadian Sites, and Other Cybercrimes

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Deanna Ritchie


Hackers from India, who call themselves the Indian Cyber Force, have threatened to target Canadian websites in response to claims that the Indian government played a role in killing a Canadian citizen promoting an independent Sikh state. The group shared a message on the X messaging platform, stating that cyberattacks in Canada would start within three days. A Canadian dental clinic’s webpage has already been vandalized with the message, “Hacked by Indian Cyber Force.”

Canadian authorities and cybersecurity experts are on high alert, closely monitoring and strengthening defenses to protect other potential targets from similar attacks. Meanwhile, the Indian government has not yet issued an official statement regarding the threats or their alleged involvement in the death of the Canadian citizen.

Royal Ransomware Gang Goes Unnoticed in Dallas for a Month

In related cyber security news, the Royal ransomware gang, which attacked Dallas, Texas, earlier this year, went unnoticed in the city’s IT infrastructure for nearly a month, stealing personal information of more than 30,000 people. The city has designated US$8.5 million to recover and restore systems affected by the attack. The gang initially accessed the IT system through a service account.

This incident highlights the importance of regularly monitoring and updating security measures within an organization’s IT infrastructure to prevent significant data breaches. Additionally, city officials are urging other municipalities to invest in updating their cyber security protocols to mitigate the risks of future ransomware attacks and protect sensitive data.

Hinds County Grapples with Ongoing Ransomware Attack

Mississippi’s Hinds County is still dealing with a ransomware attack this month, preventing residents from paying property taxes, finalizing real estate transactions, or buying car tags since September 7th. The county’s officials are working diligently with cybersecurity experts to address the issue and restore normal operations as soon as possible. In the meantime, residents are urged to remain patient and vigilant as the authorities explore alternative solutions to facilitate these essential services.

AlphV Ransomware Gang Hacks Vehicle Equipment Manufacturer Clairon

The AlphV ransomware gang has taken responsibility for hacking Clairon, a producer of audio, video, and navigation equipment for vehicles from major manufacturers. It has posted screenshots of stolen documents as evidence. The cybercriminal group claims to have accessed confidential data, including financial records, employee information, and sensitive business documents. Clairon is working in collaboration with cybersecurity experts and law enforcement agencies to mitigate the breach’s impact and prevent further unauthorized data access.

Progress Software’s MOVEit Vulnerability Impacts More Organizations

The number of organizations impacted by the vulnerability in Progress Software’s MOVEit file transfer software continues to increase, now involving the U.S. National Student Clearing House and Financial Institution Service Corporation, four months after the initial exposure. These organizations are joining the growing list of affected parties, highlighting the far-reaching effects of the vulnerability on various sectors in the economy. As more companies discover the impact of this exposure on their systems and data, it emphasizes the criticality of addressing software vulnerabilities in a timely manner to prevent potential large-scale breaches.

Kannact Inc. Addresses Data Breach Impacting Thousands

Kannact Inc., a healthcare support company based in Oregon, is notifying close to 118,000 individuals about a data breach resulting from hacking its file transfer software. The company announced the breach in June but is still working to determine an accurate number of victims. In addition to potentially compromised personal information, the breach may have exposed sensitive medical data of the affected individuals. As a response, Kannact has been proactively implementing further security measures and working closely with law enforcement agencies to investigate the incident and minimize any potential damage.

Nigerian Individual Faces Sentencing for Business Email Scam

Lastly, a Nigerian individual faces sentencing by a U.S. judge in November on conspiracy charges associated with participation in a business email scam. The deceptive email messages tricked victims into transferring money. Furthermore, these fraudulent emails often impersonate high-level executives, leading unsuspecting employees to believe they are transferring funds for legitimate company purposes. To combat this growing issue, companies are implementing stricter security measures and raising awareness among staff members about the risks of business email scams.

Frequently Asked Questions

What is the Indian Cyber Force?

The Indian Cyber Force is a group of hackers from India who have recently issued threats to target Canadian websites in response to claims that the Indian government played a role in killing a Canadian citizen promoting an independent Sikh state.

What are Canadian authorities doing to prevent cyber-attacks from the Indian Cyber Force?

Canadian authorities and cybersecurity experts are on high alert, closely monitoring and strengthening defenses to protect potential targets from similar attacks.

How did the Royal Ransomware Gang infiltrate Dallas’ IT infrastructure?

The gang initially accessed the IT system through a service account and went unnoticed for nearly a month while stealing personal information of more than 30,000 people.

What are Hinds County officials doing to address the ongoing ransomware attack?

The county’s officials are working diligently with cybersecurity experts to address the issue and restore normal operations as soon as possible. They are also exploring alternative solutions to facilitate essential services for residents.

What data did the AlphV ransomware gang allegedly steal from Clairon?

The cybercriminal group claims to have accessed confidential data, including financial records, employee information, and sensitive business documents from Clairon, a producer of audio, video, and navigation equipment for vehicles.

How has Kannact Inc. responded to the data breach impacting thousands?

Kannact has been proactively implementing further security measures and working closely with law enforcement agencies to investigate the incident and minimize any potential damage caused by hacking its file transfer software.

What measures are companies taking to combat business email scams?

To combat business email scams, companies are implementing stricter security measures and raising awareness among staff members about the risks of fraudulent emails that trick victims into transferring money for illegitimate purposes.

Featured Image Credit: Photo by Sora Shimazaki; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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A Successful Digital Transformation Starts (and Ends) With People

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A Successful Digital Transformation Starts (and Ends) With People


Since the onset of the pandemic, organizations across the world have drastically accelerated their digital transformation timetables to remain relevant and keep employees engaged amid changing market dynamics. However, many have failed to fully achieve the business outcomes enabled by successful digital transformation.

At a time when competition in every industry is stronger than ever, that’s a major missed opportunity.

The Reason Behind Transformation Failures

In order to reap the full benefits of digital transformation, it is important to align skills, operations, knowledge, and culture to leverage digitalized work habits and new technologies. Research shows that a lack of this alignment, or digital maturity, is one of the most critical factors in determining why so many organizations fail to meet their digital transformation goals.

The good news? Achieving digital maturity is well within reach for organizations that are willing to put in the work.

What Is Digital Maturity?

Digital maturity is the ability to adapt people, experiences, and businesses to new platforms and tools in order to maximize the value that is created through successful digital transformation. As your transformation ramps up, it’s vital to get a realistic temperature of the digital maturity within your organization so you can avoid common pitfalls.

The more mature your organization’s digital culture is, the more likely it is to succeed in full-scale transformation. Attaining digital maturity means your company can adjust to changes quickly, avoid costly technical delays, and see improved operations alongside heightened efficiency.

Putting People First — Always

So what’s the secret to attaining this optimal level of maturity? First and foremost, establishing a digitally mature culture requires a shift in mindset and the implementation of practical strategies. Organizations must prioritize people over technology and create an environment that enables both employees and the business to thrive.

The benefits of establishing a digitally mature culture include enhancing employee satisfaction and engagement, improving retention rates, and reducing attrition. A people-first approach also attracts top talent, particularly among younger generations who expect organizations to have digital maturity.

The Far-Reaching Effects of People-Centricity

By fostering an environment that values employees and leverages technology effectively, organizations become more attractive to prospective employees. And those that don’t prioritize this type of people-first approach? They will lose out on top talent.

Beyond the obvious employee satisfaction metrics, a people-centric culture promotes growth and encourages continuous learning, all while enabling employees to adapt to change more effectively. This agility drives innovation, productivity, and competitiveness in the digital landscape.

Evaluating the Characteristics of a Digitally Mature Culture

Let’s look at the ingredients that bring a successful digital transformation to life. It’s helpful to evaluate these four characteristics to see where your organization’s digital maturity stands:

Innovation: You should take into consideration how easy it is for your current employees to generate and implement creative ideas. It is critically important to foster a culture that truly encourages and rewards innovations. Make sure that you have the platforms and the resources needed for employees to contribute their ideas. And remember to “decriminalize” so-called failures. Great ideas require plenty of trial and error.

Flexibility: You will need to evaluate the flexibility of your organization and how well it adapts to change so you can determine if there is room for adjustments and if you have the ability to request additional time. It’s important to promote an environment that strives for successful digital transformation and an advanced digital culture — one that encourages employees to adapt to new processes and technologies.

Collaboration: Assess if you’ve created an atmosphere that is conducive to collaboration among all team members. Your organization should encourage open communication and knowledge sharing to keep everyone moving in the same direction. This extends to leadership as well; leaders should be transparent about the company’s digital transform strategy and be open to answering questions and considering new ideas from employees.

Continuous learning: Encouraging ongoing education and training in the digital transformation journey is crucial. Evaluate if you have the proper resources and processes in place to do so. You want your employees to regularly engage in various types of learning to ensure they have a clear understanding of the digital culture, processes, and technologies used within your organization. Fostering this type of culture also shows employees that you are invested in their growth, increasing satisfaction and the ability to attract new talent.

How Organizations Can Ensure Successful Digital Transformation

There are several strategies you can implement in order to make your digital transformation successful while prioritizing your people. The most effective strategies include the following:

1. Take a Bottom-Up Approach.

Your employees play an integral part when it comes to implementing a successful digital transformation. For this reason, it is in your best interest to implement a bottom-up approach and allow all employees to play an active role in the process right from the beginning. When everyone is onboard and rowing in the same direction, the destination becomes a lot easier to reach.

2. Recognize Your Current State of Digital Maturity.

It is important for you to assess how digitally mature your organization is. There’s no need to sugarcoat the findings. Be realistic. Determining the current maturity level among your employees can help you hone in on the organization’s acceptance and willingness to make the necessary changes. A great way to do this is to survey your employees: What do they want from your digital transformation? How are they engaging with new processes? Taking the pulse of the organization provides valuable feedback needed to make future adjustments.

3. Overcome Resistance to Change.

One of the biggest challenges to successful digital transformation is gaining buy-in from those who are wary of the transition. However, overcoming this resistance to change is key to ensuring you are able to make the transformation work. One of the best things that you can do to help overcome such resistance is to create a support system for staff and leadership. Create an environment of open communication where you can discuss how digital maturity can be viewed as an opportunity instead of a threat. Emphasize the end goal if necessary; the company’s vision is X, and improving digital maturity is the way to achieve that.

Make no mistake, implementing these strategies does take dedicated time and effort. But doing so can help to ensure your organization is prepared to prioritize and support employee engagement amid constant change. Following the above steps will do wonders for enhancing your digital maturity and, ultimately, make your digital transformation more successful. There’s no better time to act than now.

Herman Kalra

Herman Kalra is Chief People Officer (CPO) at CTG. In his role, Herman assumes executive responsibility for strategic and operational leadership for all areas of the global people organization, including organizational design, talent acquisition, compensation and benefits, learning and career development, employee experience and engagement, culture, diversity, equity, and inclusion. His focus is on building a high-caliber, scalable people organization while continuing to drive a high-performance culture.

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