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The Sales Experience Platform that Puts Customers First – ReadWrite

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Deanna Ritchie


No one wants a clunky sales experience. Not sales reps. Not clients. No one. Yet far too often, the sales journey includes unfortunate obstacles such as tech demo interfaces that fizzle instead of sizzle.

As one Harvard Business Review article noted, around two-thirds of B2B salespeople are deemed average — at best. Those ratings come straight from customers’ mouths. And awful reviews and ratings are not what any salesperson wants to hear.

What are the underlying pet peeve concerns causing so many customer complaints? There are two valid issues in my book. The first is a sales experience that’s not customer-centric or personalized. Meaning that the sale is focused on the product or service and its features, not centered around the buyer’s issues. The second is inconsistency.

Sales Experience Platform that Puts Customers First

When customers can’t rely on a dependable sales and service process, they’re likely to head out the door for your competition.

Serial entrepreneur Yoav Vilner calls those two problems “massive barriers” when it comes to completing sales transactions and scaling companies. A champion of sales teams, Vilner’s made it his mission to smash those barriers with innovative solutions.

As a result, co-founder Danni Friedland and a team of innovators launched Walnut as an all-encompassing, streamlined sales platform.

Cracking the Shell of Uneven, Unsatisfying Sales Experiences

Walnut’s brilliance lies in its simplicity for end-users. The cloud-based sales platform allows sales professionals without coding experience to effortlessly create self-guided B2B buyer demos.

Do your demos run according to plan?

Every demo is guaranteed to run smoothly from start to finish because it’s in a fail-free cloud environment. Plus, each demo can be individualized and customized to match a specific prospect’s needs.

What’s your demo track record? Are you tracking the data?

Why focus on improving the sales experience through demos in the first place, though? Sales demos have long been used at various points in the customer exploration process. They’re especially popular with virtual selling. However, they have an uneven and sometimes embarrassing track record.

Even Bill Gates struggled to overcome the Blue Screen of Death when demoing Windows 98. His cringe-worthy video proves a point: If a tech mastermind can be sidelined by a cranky demo, any salesperson’s at risk. Walnut helps remove the risk—and the chance for major embarrassment when trying to wow buyers.

Compelling Experiences Across the Prospect Journey

Walnut makes it simpler for companies to leverage dramatic, dependable demos as part of the lead generation and conversion process.

To be sure, Walnut-generated sales demos offer sales leaders and employees the chance to utilize demos at various stages. For example, demos can be added to landing pages to intrigue prospects at the beginning of their sales exploration.

Have you emailed your demo? Done right — these are golden.

Demos can be emailed to buyers further down the sales funnel when intent is high. And they can become an essential part of a final sales meeting to close deals faster. That’s part of their power and utility.

Aside from versatility, Walnut’s unique SaaS offerings carry a unique advantage: They’re designed to capture relevant data. When prospects interact with Walnut demos, their behaviors are tracked and collected. Those valuable insights can then be used by sales and marketing groups to understand customer habits—and tweak future demo iterations.

When you disrupt the market with a new innovative tool — it’s a win-win.

Paul St. John, formerly of GitHub, knows the value of and need for disruptive, pioneering tools like Walnut. From St. Johns’ perspective as a sales client;

Walnut “…makes every interaction with the customer relevant the first time by allowing sales teams to show, share and optimize interactive product demos that are personalized. Customers see how the product solves their pain, how they would actually use it, and that helps the sales process go much faster.”

Make your demos proactive — serving your customer first.

In all businesses, sales teams are wondering how to improve their customer satisfaction ratings and land more deals. Walnut demos can serve as a proactive, fresh way to open up client conversations—and a spigot to higher conversions.

Image Credit: pexels; thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

Politics

Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Politics

Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Politics

UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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