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Top Strategies of Lead Generation for Technology Companies




Lead generation is a critical aspect for all types of businesses, regardless of their industry or size. It allows businesses to generate sales leads, nurture prospects, and convert them into real paying customers.

However, in the absence of a lead generation model, businesses struggle to find new customers and grow their business. 

The digital era brought many technology companies into the limelight, specifically after Covid-19. Fast-track digitization enabled the rise in demand for tech professionals globally. This has underpinned the technology sector’s health and put it at the top of the pile.

Numerous technology firms today have created and captured future growth opportunities and saw the biggest jump in median five-year annual TSR. Now that we know tech comes out on top, the question is, can it stay there? To ensure its consistent growth, it becomes requisite for technology companies to generate leads.

In this piece, we’ll go through the best strategies for lead generation for technology companies to help them reach their prospective customers.

Technology companies convert leads into prospects. Image Credit Here.

Lead Generation for Technology Companies- Top 12 Strategies!

Any marketing plan must include lead generation as a key component. It can help you identify new customers, attract potential customers, and drive revenue for your business.

You can produce leads for high-value prospects through customized B2B lead generation efforts. But the question is: how do you go about it? How do you implement these strategies? To help you out, we have compiled a list of strategies facilitating lead generation for technology companies.

1) Build an Interactive Landing Page

Having a well-designed and optimized landing page is crucial for generating leads. A professionally designed website can build trust and credibility with prospects, increasing their likelihood to purchase.

In terms of design, ensuring the landing page is visually appealing and easy to navigate is essential. It includes using a compatible layout, clear and persuasive language, and highlighting the key features of the products or services.

The landing page should be optimized for conversions. It includes using A/B testing to experiment with different design elements and using analytics tools to track the page’s performance.

A landing page’s speedy opening and mobile device optimization are also crucial. It entails implementing a responsive design and enhancing pictures and other content to load devices quickly.

2) Use Chatbots

Chatbots can respond to frequently asked questions and qualify leads by gathering information from potential customers through a conversational interface. They can simultaneously handle a large volume of 24/7 leads without human interaction. It enables organizations to reduce labor expenses while expanding their reach and consumer base.

Additionally, chatbots can be programmed to ask specific qualifying questions, which can help identify and prioritize high-quality leads. It also ensures that the sales team spends time on the most promising opportunities.

The chatbot can ask questions to gather information such as contact details, budget, and project requirements. The collected data can then be used to determine if the lead is a good fit for the business or should be passed on to a sales representative for further follow-up.

3) Host Webinars

Hosting a series of webinars to educate potential leads on addressing a particular need is ideal for positioning your company as a thought leader. You prove your knowledge and win over potential consumers by offering insightful information on a specific subject. It can raise brand recognition and trust, eventually encouraging leads and sales.

Webinars can also be used to introduce new products or features and provide demonstrations or case studies to showcase the value of your products and services. Additionally, webinars can also be used to engage with potential leads, allowing them to ask questions and provide feedback. It can also help to qualify leads further and identify their areas of interest.

Tech and software companies market research. Image Credit: Here.

4) Offer Free Trials

Offering free trials can be a great way to generate leads for a business. They offer potential customers the opportunity to try out the product or service before committing to a purchase, which can increase the likelihood of them becoming paying customers.

By allowing potential customers to try a product or service without paying any penny, businesses can build trust and demonstrate the value of their offering. Free trials can also gather valuable information about potential customers, such as their needs and preferences, which can be used to tailor future marketing efforts.

5) Use Content Syndication

Content syndication is publishing similar content to other websites to increase visibility and reach a larger audience. By syndicating your content, you can get more visitors to your website, which can then be converted into leads through calls-to-action or other forms of engagement. It might assist you in growing the audience for your brand and producing quality leads.

However, it’s important to note that when you syndicate content, you should include a rel=” canonical” link pointing to the original source. This tells search engines that the original content is authoritative and should be indexed, while the syndicated copies should be ignored.

Moreover, it ensures you don’t run into issues with duplicate content, and your website’s SEO is not affected. However, you must choose the correct platform for content syndication to ensure the right visibility and audience.

Lead identification content strategy. Image Credit: Here.

6) Send Surveys

Sending out surveys can be another effective lead-generation strategy for a business. By making the survey available across multiple channels, you can increase the chances of reaching a wider audience and getting more responses to boost the conversion rate.

Surveys allow businesses to gather valuable information about potential customers, including their needs, preferences, and pain points. This information can be used to tailor marketing efforts and create targeted offers that are more likely to be successful.

Furthermore, making more educated assessments of your product and marketing strategy will enable you to understand your target market’s demands better.

7) Explain Complex Topics in Videos

Using videos to explain complex topics is another excellent way to engage and educate potential customers about your product or service. Videos aid in simplifying complicated ideas and making them easier to understand for your target audience.

Videos facilitate lead generation for technology companies by demonstrating the capabilities of the software or other technical products. They can show how the technology works in a real-world setting and give potential customers a better understanding of its features and benefits.

Remember that the video should be concise, brief, and professionally crafted. It should be tailored to the target audience’s preferences and highlight the key features of your products that add value to their lives.

Generate high-quality leads for market research. Image Credit: Here.

8) Consult with Recent Clients for Referrals

Asking for referrals from existing customers can also drive leads for a business. This strategy can be particularly effective if the existing customers have a positive experience with your business, as their referral carries more weight than a traditional advertisement. It is a mere fact that happy and content customers are more eager to share their experiences with their friends, relatives, and coworkers.

There are many ways to ask for referrals. It may include offering incentives, such as discounts or rewards, for customers who refer new business or simply including a referral program as part of the customer’s experience.

It’s important to make it easy for customers to refer others to your business by providing them with a referral link or code.

Qualified leads social proof lead generation approach. Image Credit: Here.

9) Collaborate With Influencers

Influencer marketing has become a popular and effective lead-generation technique for technology businesses. By collaborating with industry influencers, you can reach a wider audience and generate a high ROI through authentic and personal sales techniques.

Influencer marketing can be effective for businesses that sell consumer products or services, as it allows them to showcase their offering in a relatable way. Influencers’ recommendations are more believable than traditional advertising since they’ve gained the audience’s trust.

Influencer marketing campaigns can be implemented on various social media platforms like Instagram, YouTube, and Facebook. The campaigns can include sponsored posts, giveaways, product reviews, influencer takeovers, and more.

It’s important to note that influencer marketing should be well-planned and executed, as it is not a one-size-fits-all solution. Finding the right influencers that align with the brand’s values and target audience is essential. Also, to measure the campaign’s success, it is important to establish clear goals and key performance indicators (KPIs) before starting the campaign.

10) Ask For Testimonials

Customer testimonials can be a powerful tool for B2B lead generation in the technology industry. Positive reviews can help to enhance a company’s reputation and be used to promote its products or services. Additionally, satisfied customers may be willing to refer their contacts to the company, which can also be a valuable source of leads.

Furthermore, customer reviews can also increase website traffic by making it more likely that a company’s website will rank higher in search engines. This can lead to more potential customers finding the company’s website and potentially bringing in more leads.

11) Use Social Media

Being active on social media can help you generate more leads. Are you thinking how? The idea is to increase brand awareness and make it easier for potential customers to find and contact your business through social media.

You can increase your visibility by regularly posting engaging content, responding to comments and messages, and actively reaching out to potential customers.

Additionally, social media platforms have built-in features to create targeted ads and campaigns to reach specific audiences. But, companies need to evaluate which channels their target audience is most active on. Instead of dividing their attention across too many platforms, they should prioritize those channels.

A company may attract a larger audience by being active on several social media platforms. However, it also requires resources to maintain and create content for those channels.

Technology sector lead generation campaign landing pages. Image Credit: Here.

12) Leverage Intent Data

Intent data can be a valuable tool for B2B technology companies to generate leads. The term “intent data” describes user actions that reveal a definite interest in purchasing or conducting research. These acts can be as simple as looking at product or price pages, downloading whitepapers, or conducting keyword searches or other resources.

By analyzing the actions of potential customers, B2B technology companies can gain insight into the interests and needs of their prospects.

Using intent data, you can target these prospects with personalized messaging and offers, increasing the likelihood that they will engage with your company and ultimately become loyal customers.

Technology and software companies. Image Credit: Here.


Wrapping Up

Lead generation strategies are the most critical aspect of sales. An organization’s sales funnel is empowered by drawing in more leads. And in today’s digital world, there are an array of options to nurture leads and improve sales.

The primary purpose is understanding the needs and interests of your target audience and matching their expectations. Try adapting one or more of these strategies to improve your lead generation efforts and spur your company’s market growth.

To win in this competitive market, you need the best Lead Generation System made for SaaS companies.

Inner Image Credits: Provided by the Author; Pixabay; Thank you!

Featured Image Credit: Provided by the Author; Thank you!

Nikita Sikri

Founder, Aim2write

Nikita Sikri is a content creator who simplifies complex ideas and structures words to make them easy to understand for all audiences. She creates the voice for the brand and lets them deliver a unique way to communicate with its global audience. She is a professional writer and editor- currently running a content writing agency, Aim2write, in Gurugram, India.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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