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Turing Distinguished Leader Series: Ashu Garg, General Partner, Foundation Capital
Published
1 year agoon
By
Drew Simpson
In this Turing Distinguished Leader Series session, we conversed with Ashu Garg, General Partner at Foundation Capital. Ashu is an early investor in several unicorns, including Turing.
Jonathan Siddharth
Welcome to Turing Distinguished Leader Series. Today, we have a special guest, Ashu Garg, General Partner at Foundation Capital and Turing’s founding investor, with us. So Ashu, could you please introduce yourself?
Ashu Garg
Absolutely! Thank you for having me here today. Here’s a very quick introduction—I’m a general partner at Foundation Capital.
I’ve been at Foundation for 14 years. And before Foundation, I started my career as an engineer graduating from IIT Delhi. After that, I spent 15 years in various operating roles, primarily in technology companies, [that culminated] in two stints at Microsoft—leading the machine learning and AI work, and before that, leading field marketing for the software businesses.
And coming to the topic of today’s discussion: What’s the secret behind building unicorns?
Great companies always start with some unique insight into a customer problem and solve it. In any recipe, the salt makes all the difference. The ingredient [in the case of companies] is founders.
I think they are what make a difference when everything else is equal. Founders who have persistence and are willing to do what it takes to cross the hurdles every day are game-changers.
Jonathan Siddharth
Yeah, that’s right. You said to pick a big customer problem and have a unique insight. But there’s a lot of work to validate the problem and the feasibility of your solution. How do you know if this is a unicorn-sized problem?
Ashu Garg
You’ve said it well. I think in most B2B problem spaces, especially at the application layer, the hardest part is identifying a problem that deserves your attention and time and identifying a point of entry through which you can create your wedge.
It takes a lot of contact with customers and other people participating in that market to figure out that one thing people will buy. What is that thing that will reduce friction for them? What’s the compelling customer value proposition?
And in most cases, if you spend too much time coding, you miss the forest for the trees. Because now, you lock yourself into whatever features you’ve built without really understanding what the market wants. Now, that’s not necessarily always true. To be fair, I think there are situations, especially as you go lower down the stack, where the technical innovation matters. And very often, you have to follow the technology and see where it leads you.
Let’s return to your broader question of how do you decide that a market is large enough? At some level, you never know. But I think about this from the first-principles point of view.
Let’s take Turing as an example. If you ask yourself: How many engineers are there today? What do you think that market will be three or four or five years from now? In the case of Turing, the market is massive. It’s a multi-trillion dollar TAM. Now, not all of that market will be applicable on day one. And so, you have to slice and dice that and think: What engineering will people outsource? Who will be willing to outsource remotely?
Some of those are judgment calls. But in general, my instinct is if you’re solving a huge problem and thinking
about the market broadly enough, you have a much higher probability of building unicorns than if you start with a very narrow view of the market.
Jonathan Siddharth
That sounds great. What things does a company need to do differently as it transitions from a scrappy startup phase to a unicorn phase?
Ashu Garg
That’s a great question. In some ways, it’s a paradox. What makes you successful at the scrappy startup stage can hinder you in some ways later, but you have to find the right balance.
One: I would say the first thing that exceptional startups in the scrappy stage do well is they have an incredible level of focus on a customer problem on a set of customers.
I would say that’s something you don’t want to lose. And so the balance for founders and companies is [focusing on] innovating on the product without getting distracted by new shiny objects that come along, especially as they get more cash. Cash, in some ways, is the biggest distraction. It allows you to start thinking about doing different things. And you want to leverage the cash to strengthen your value propositions, but you don’t want to get distracted by trying too many new things. So focus while innovating.
Two: In a small, scrappy startup, the founder / CEO does almost every job in the company. And as you start making the transition, you have to step away and build a leadership team. You need executives in each key role to build and scale those functions. But attracting, recruiting, and managing executives take a lot of time and energy. It is more than a full-time job for most CEOs.
And so, how do you balance the things you’re doing today? Because you need to keep growing the company every day while building your leadership. That’s hard. I encourage people to start doing this early.
Because if you suddenly get to the point where you need to hire six executives simultaneously, you’ll hire zero. And so you need [to hire] one every quarter, and you need to plan through that. So I think that’s a big transition.
Three: The third big transition is about putting systems and processes in place and keeping them lightweight. Now that you’re no longer managing every function yourself, you want to have some indication of how the pipeline looks. And so you need some tracking tool or some process [in place.] But, at the same time, you want to keep that lightweight because you don’t want to build too much bureaucracy and silos in the organization.
So those are the three things to think about as you go from a scrappy startup to a unicorn and beyond.
If I had to pick the one thing that is most likely the barrier to becoming a unicorn or a decacorn is how much time and energy people spend on building a leadership team. Because this process is never complete. As soon as you think you have the right leadership team, another hole will emerge. So you just have to make it part of what you do every day.
Jonathan Siddharth
And I think unbilled recruiting is one part of it. Another aspect is making sure that your executive team is successful, building the right relationships with their peers, and integrating well with the company.
And that takes quite a bit of work because, at each stage in the company, the kind of people you hire are slightly different. It’s almost like driving a car. There’s first gear, second gear, third gear, and when people come into different gear ratios, there’s a little bit of constructive friction from time to time.
And there’s merit in both sides. There is no blanket area to match this culture. The company’s DNA changes with these new ingredients [new members] that you add into the gene pool.
Ashu Garg
Yeah. And most founders have to realize that great executives bring a ton to the company, but they are still executives. They’re not founders. Many of them have worked in a siloed environment. They’re used to working in silos and creating silos. Many of them have worked in more political settings, and even if they’re not usually political themselves, some of that rubs off.
So how do you create an environment where they work well together? If you focus on their gaps, there will always be friction. But if you focus on their strengths and help each of them realize what they are exceptional at, that’s when a team goes into gear four, and you start to see an acceleration in speed.
However, you have to decide when someone’s weaknesses have gotten to the point where they are a barrier to the next growth phase. And at that point, you have to have the difficult conversation and have them step aside.
In the first phase of a company’s growth, you want a sales leader that leads from the front. They’re still a manager of salespeople, but they’re often the best salesperson in the team. They’re the ones you go to when you want to close the big deal. Sometimes those people are also very good at the process, but they’re often not.
And in the early days of getting to the unicorn stage, you can supplement them with process people. But as you start to go from unicorn to decacorn, it’s almost entirely about the process. So sales must become a system at that scale. And you need someone who can design and run that system.
Going from a team of 10 to 100 plus salespersons often takes a different leader. Not always – some people can do both. But if you don’t have that person, you have to make a change.
Jonathan Siddharth
Awesome. What are some common pitfalls that companies run into at the unicorn stage?
Ashu Garg
That’s a great question. But, just like there’s no one formula for success, there’s no one reason why companies struggle or fail. In many situations, luck is a big part of it.
But if you put that aside, the first reason companies fail is because the value proposition is just not compelling enough. So listening to the customers and thinking: “Is this [value proposition] really important enough?” is vital.
The second thing is a lot of founders underestimate the friction to buy and adopt new technology. Most founders have a very optimistic, risk-taking outlook. But if you look at the society at large, that’s a tiny subset of people. Customers don’t have that personality.
So most customers are thinking about: “What if this doesn’t work? What is it going to take for me to integrate this technology? How am I going to migrate data? How am I going to manage my downside risk?”
So you have to think through the adoption issues. And even if you have a compelling value proposition, it is crucial to think through how you get people to adopt. I’ve seen companies with incredible technology that never closed a sale because of adoption issues.
The third thing is challenges around founder dynamics. The initial phases are challenging. There are some fantastic days. There are tough days, too. If you have only one founder, they have challenges because there’s no one to talk to. If you have multiple founders, then you’ll run into fingerpointing situations.
So I would say those are some factors companies should look out for. I’ve never seen a company fail because of the lack of cash. If you have the right team and customer momentum, you’ll always raise money, in my opinion. If nothing else, I’m a firm believer that once we’re in for a penny, in for a pound.
Jonathan Siddharth
That sounds good. Can you talk a little about how companies plan when they reach this unicorn stage? What’s the process? Do they look one year ahead or three? What do they get right or wrong as part of the planning process?
Ashu Garg
It’s a great question, Jonathan. The lack of planning is hugely problematic. And at the same time, too much planning early on is also problematic because you’re essentially throwing darts blindfolded. And so at the unicorn stage, I think about a company as having a solid product-market fit, having absolute clarity around the unit economics, their sales cycle, sales, productivity, etc.,
First of all, you have to start with a top-down view. If you let every executive build a bottom-up plan, then you get into a dozen strategies that you’re trying to reconcile with different assumptions.
So you need to create an envelope for the plan that is top-down. The envelope needs to have a lot of clarity. For most companies, it is four quarters out. In some cases, where you have very short sales cycles, you can put two quarters out.
In some cases where sales cycles are more than six months, you need a six to eight-quarter plan. This duration is necessary because the planning window depends on how far ahead you have to hire salespeople. And if you have a 12-month sales cycle, then a 12-month plan doesn’t tell you much. So, in that case, you need a 24-month plan.
You then put some basic structural constraints in place. You put some basic assumptions around productivity, resourcing, etc. Be very careful not to make too many aggressive assumptions. One of the most significant risks of planning is assuming an improvement in every metric. Individually, those improvements seem reasonable. But cumulatively, it is not very likely it’s going to happen.
Start with a basic plan. You want to get every executive team member to participate in the planning process. And there is a combination of buying and negotiation there.
And during that process, the most challenging part for a CEO is listening and distinguishing where an executive is merely negotiating and where they just don’t believe the plan is doable. Because if it’s the latter, you have to change the plan.
There’s no point in having a plan that your exec team doesn’t embrace. Your senior team doesn’t have to have 100 percent confidence, but your people have to believe it’s possible. So if I try to pick a number, I would say 80 85 percent confidence level [is vital.] So I think that process of going back and forth and fleshing out the assumptions is a critical step in the path.
This planning process and the process of articulating the assumptions help you understand what the drivers and warnings of the business are at that point.
Once you have that plan with that envelope, I recommend reviewing that plan. Let’s assume it’s a four-week plan for a typical sales cycle where a company has a three to six-month sales cycle. You should review that plan with a lot of detail every two quarters and revise it because every six months, you’ll have a lot more information every six months.
And you should do a very lightweight review quarterly and start tweaking the assumptions quarterly. But most of the update happens every two quarters, and every time you update the plan, you want to do a rolling four-quarter plan. So you then have planned out the next two quarters. This is because you need to start building capacity for the subsequent year at that point.
Jonathan Siddharth
And typically, how long have you seen companies do this process?
Ashu Garg
Once you have 10 million in revenues, somewhere between 50 and 100 customers, and ten plus salespeople, planning becomes critical. Otherwise, a lot of uncertainty starts to creep into the system.
But generally, I would say if you do a rolling four-quarter plan every six months, that should take you through to a billion dollars in revenues.
Jonathan Siddharth
Right. And at a unicorn stage, what do you see typically getting discussed at board meetings?
Ashu Garg
So I think board meetings have two dimensions to them. There is a dimension around operational and financial metrics reporting at the unicorn stage. At this point, you have a plan and an understanding of why you are deviating from the plan. And so, it’s essential to define the key metrics that you’re going to focus on. There should be one metric for revenue, one metric for cash, one metric for gross margin, and you need to have a shared understanding of how those are defined.
Getting that set of metrics agreed upon and digging in at the start of every board meeting is critical. Ideally, you want to circulate the metrics in advance. So the board meeting is focused on a discussion around ‘why’ not ‘what’ the metrics are. I would say that’s a third of a board meeting.
The second third of the board meeting is an opportunity to dig into one or two strategic topics. Again, you can pick a topic that you do a regular cadence around maybe twice a year. So if a metric isn’t going well, that’s an obvious topic to dive into. So pick a couple of topics that you can go deeper into and have a more substantive conversation.
The trick is to know where you’re looking for input and help from the board versus where you’re trying to drive to a decision because those are three different things. And you want to be explicit about which of the three sets of objectives you’re chasing. So that’s the second third of the board meeting.
The last third of the board meeting is a closed session, which provides a safe environment for the CEO to talk about the people dynamics in the business. But most of the closed sessions focus on the people dynamics because that’s a top area where founders have almost nobody to talk to very often, not even their co-founder.
So I would structure the board meeting as three thirds.
Jonathan Siddharth
I’d love to dig into the second portion regarding the topics to discuss. Are there any patterns in what issues typically come while discussing metrics? Or is it particular to individuals or companies?
Ashu Garg
So I think there are some patterns. I don’t think they apply all the time. But most of the time, one of the pitfalls for companies transitioning from unicorn to decacorn is customer satisfaction or customer advocacy.
[In this stage] the product-market fit is not static. And when a company has five or 10 or 20 or 50 customers, the founders and key leaders know every customer and their issues. As you start scaling, some distance builds up between the day-to-day product usage by customers and the key leaders in the company.
And I think that that’s where the risks of product-market fit getting compromised are the most. So at that stage, having a handle on what is going on with your customer base and creating the proper instrumentation is essential.
That instrumentation can include everything from CSAT scores to other product usage and adoption metrics. So that’s the number one topic at that stage because it requires structure.
The second topic at this stage that becomes critical is starting to instrument productivity metrics for the organization because you now have many layers of leadership.
You need to figure out your engineering productivity. But, then, you need to find a way to have that discussion. Because very often, as you’re increasing the size of the engineering team, engineering productivity is falling. And that shows up over time, either in the form of technical debt or slowing innovation. And so, having the conversation around engineering productivity is an important deep dive topic to have.
Very often, in these cases, in the case of engineering directly, you may not get a lot of input from the board. So you are not looking to the board to make a decision. But it forces the team to rally around that topic and make a conscious decision.
Sales productivity is so much easier to measure that people focus only on that. But I’ve often seen that the lack of discussion around engineering productivity is what drives a decline in value creation.
Jonathan Siddharth
Yeah. That’s right. And speaking of boards, what advice do you have for founders as they add board members for companies at this unicorn stage? Who’s a good board member for the company at this stage in the company’s journey?
Ashu Garg
There are three things to think about when you add a board member at this stage.
First, you want to have someone adding value where you are looking for good advice. You want a board member that adds to the conversation around the most important strategic topics for the next few years.
Second, you want to find a board member with whom you have chemistry. Ensure they have chemistry with the rest of the board, too. The most important thing about a board is the board dynamics. If the board works well together, is collaborative, can drive to a decision, is effective in communicating with each other, then that’s a superpower for a company because most boards aren’t like that.
Most boards have inherent friction. People are not talking to each other. Everyone’s multitasking all the time. Nothing gets done. So ensuring every board member improves the dynamics are the second critical thing.
The third thing is you want a board member who brings a different and diverse perspective. Sometimes, that perspective comes from gender diversity, racial diversity, functional diversity, etc. So it’s unique to the specific situation. But a board’s job is to help open your eyes to new things and guide you in situations you haven’t encountered before. And so that’s why diversity matters so much.
Jonathan Siddharth
Okay, got it. And typically, at this unicorn stage, do you see companies do board meetings quarterly?
Ashu Garg
So I recommend companies have a formal board meeting every quarter at this stage and then have a board check-in between board meetings. So you’ll end up having eight meetings a year, and you’ll use the check-ins to focus on the tactical topics. But even in the check-ins, try to discuss whatever is on top of your mind. And I would suggest having the quarterly meetings in-person as far as possible.
Jonathan Siddharth
That sounds great. And the final question as we wrap up is, what should companies look for in terms of their investing partners in the unicorn stage? I’m sure it’s different from the early stage.
Ashu Garg
The unicorn stage is very different from the early stage. First of all, you have to separate [the investors.]
Are you bringing on board an investor who has no board role? Are you bringing in an investor that has a board role? And I think there’s a lot of overlap, but there are some differences. The most important criteria at this stage are ‘do no harm.’ Typically, board members have some marginal upside in a company from unicorn to decacorn.
So I’m very focused on downside risks because the companies are still very fragile at the unicorn to decacorn stage. You’re playing soccer with a ball of glass. You want to hit hard, but you don’t want to hit too hard. So I think that’s the number one criteria to me.
Then comes some of the other stuff we’ve talked about, like how they would add value? What are the things you want help with? And can they help you with those topics? I think you’re still too early to worry about the public market experience at this stage. I think it’s the decacorn stage that you start thinking about how they can help you go public.
At the unicorn stage, focus on the basics. Focus on ‘do no harm,’ consider if they can help or be thoughtful about the strategic issues? Can they introduce you to great executives? Remember, great executives have the most impact on the company.
Jonathan Siddharth
That sounds great, Ashu! And for everyone reading, Ashu and Foundation Capital have been phenomenal partners right from day zero. So if you’re building a company that’s looking for its first round of capital, you should definitely talk to Ashu.
I highly recommend working with Ashu and Foundation if you’re either at the unicorn stage or have ambitions to be a unicorn someday.
Ashu Garg
Thank you so much, Jonathan. I appreciate that. It’s been an extraordinary journey together, and we’re just getting started. All the founders out there, if you have more questions, feel free to reach out to me, but also check out my podcast, B2B CEO, on the Foundation website, where I’ve interviewed many decacorn CEOs, including Eric Yuan, George Kurtz, Dan Springer, and others. Thank you.
Jonathan Siddharth
Jonathan is the CEO and Co-Founder of Turing.com. Turing is an automated platform that lets companies “push a button” to hire and manage remote developers. Turing uses data science to automatically source, vet, match, and manage remote developers from all over the world.
Turing has 160K developers on the platform from almost every country in the world. Turing’s mission is to help every remote-first tech company build boundaryless teams.
Turing is backed by Foundation Capital, Adam D’Angelo who was Facebook’s first CTO & CEO of Quora, Gokul Rajaram, Cyan Banister, Jeff Morris, and executives from Google and Facebook. The Information, Entrepreneur, and other major publications have profiled Turing.
Before starting Turing, Jonathan was an Entrepreneur in Residence at Foundation Capital. Following the successful sale of his first AI company, Rover, that he co-founded while still at Stanford. In his spare time, Jonathan likes helping early-stage entrepreneurs build and scale companies.
You can find him Jonathan @jonsidd on Twitter and jonathan.s@turing.com. His LinkedIn is https://www.linkedin.com/in/jonsid/
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Cons:
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Hisense 65U7G QLED S 4K Smart TV
The Hisense 65U7G QLED S 4K Smart TV offers outstanding picture quality and responsive smart features, earning a rating of 4.5 out of 5 stars.
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Reasons not to buy:
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Pros:
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Cons:
- Sound quality may require additional external audio systems
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Reasons not to buy:
While the LG Gallery Edition G2 Series 4K Smart TV presents numerous impressive features, it might appear as a relatively expensive option for some consumers. For those who do not prioritize enhanced image quality or a smart home experience, there might be more cost-effective options available.
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Cons:
- Relatively expensive when compared to other 4K Smart TVs
- Not the ideal choice for customers who don’t prioritize image quality and smart home capabilities
LG UQ9000 Series Smart TV
The LG UQ9000 Series Smart TV is a visually stunning, feature-packed television that offers seamless streaming and excellent picture quality, earning a solid 4.5 out of 5 stars.
Key Stats:
- Display: 4K UHD resolution with HDR10 and HLG support
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This LG Smart TV’s impressive image quality, innovative ThinQ AI technology, and comprehensive range of smart features make it a fantastic addition to any home. The 4K UHD resolution with HDR10 and HLG support offers vivid, true-to-life colors and deep contrast. LG’s webOS platform provides a user-friendly interface, providing access to a wide range of streaming apps and services. The built-in Google Assistant and Amazon Alexa allow for hands-free control and seamless integration with your smart home setup.
Reasons to not buy:
While the LG UQ9000 is packed full of features, its premium price point may make it less accessible for those on a tight budget. Some users might find the voice control feature unnecessary, and there may be cheaper alternatives available with similar features if these aspects are not as crucial to you.
Pros:
- High-quality 4K UHD resolution with HDR10 and HLG support
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- Built-in Google Assistant and Amazon Alexa
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Cons:
- Premium price point
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LG QNED80 Series 5 Smart TV
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The LG QNED80 Series 5 Smart TV is an excellent addition to any home entertainment setup, boasting the latest Quantum NanoCell technology for breath-taking color depth and accuracy. The powerful α7 Gen 4 AI Processor ensures that both picture and sound are intelligently optimized for an immersive cinematic experience. With the intuitive WebOS platform, users can easily access their favorite streaming apps, gaming consoles, and other devices, while also benefiting from voice-control capabilities, making this TV a versatile and future-focused choice.
Reasons to not buy:
Despite its impressive features, the LG QNED80 Series 5 Smart TV may not be the ideal choice for budget-conscious consumers, as it comes with a premium price tag that could be a deterrent for some buyers. Additionally, while the TV offers fantastic picture quality, it may not be the top choice for competitive gamers who require ultra-fast refresh rates and minimal input lag for optimal performance.
Pros:
- Quantum NanoCell technology delivering superior color and contrast
- α7 Gen 4 AI Processor for optimized picture and sound quality
- User-friendly WebOS platform with access to popular streaming apps and voice control
- Sleek design enhancing the aesthetics of any room setup
Cons:
- Premium price tag that may not suit all budgets
- Not the best choice for competitive gamers who prioritize ultra-fast refresh rates and minimal input lag
SAMSUNG S90C Series TV
The Samsung S90C Series TV is a stunning and innovative piece of technology, earning a glorious 4.5/5 rating for its top-notch performance and features.
Key stats:
- 4k Ultra HD resolution for breathtaking image quality
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- Smart TV features with easy access to streaming services
Reasons to buy:
Ideal for movie enthusiasts and avid gamers, the Samsung S90C Series TV offers a striking 4k Ultra HD resolution for a truly immersive viewing experience. Its innovative Quantum HDR technology delivers vibrant colors, deep blacks, and striking contrast that will elevate the picture to a whole new level. With its Smart TV features, users can effortlessly access popular streaming services, making it a solid entertainment hub for the entire family.
Reasons to not buy:
The Samsung S90C Series TV may not be an ideal choice for budget-conscious buyers, as its premium features come with a higher price tag. Additionally, some users may find the Smart TV interface not as user-friendly as other available devices, making it less appealing to those who prefer a more intuitive user experience.
Pros:
- Outstanding 4k Ultra HD resolution
- Advanced Quantum HDR technology
- Seamless access to popular streaming services
- Sleek design and excellent build quality
Cons:
- Higher cost due to premium features
- Smart TV interface may not be as beginner-friendly as competitors
SAMSUNG QN90C Series HDR+ TV
The Samsung QN90C Series HDR+ TV is a top-tier 4K QLED television offering exceptional picture quality with vibrant colors, immersive audio, and user-friendly features, earning itself a rating of 4.5 out of 5.
Key stats:
- Quantum Dot Technology providing over a billion colors with 100% color volume
- Quantum HDR 32X for incredible detail and brightness
- Samsung’s AI Quantum 4K processor
Reasons to buy:
With its Quantum Dot Technology, the Samsung QN90C Series TV delivers stunning picture quality, boasting a wide color gamut and impressive contrast ratios. Combined with Quantum HDR 32X, this leading-edge TV ensures that every little detail is visible, from the darkest of shadows to the brightest of highlights. Furthermore, the AI Quantum 4K processor allows for smooth upscaling, making for a fantastic viewing experience across all types of content. Lastly, the TV’s user-centered design and integration with popular streaming services make it a top choice for binging your favorite shows and movies.
Reasons not to buy:
Though this TV has much to offer, it might not be suitable for everyone due to its premium price point. Moreover, some users may experience occasional screen blooming in particularly dark scenes, although this issue is minimal in comparison to other TVs. Finally, while the TV’s sound quality is decent, true audiophiles may wish to invest in an external sound system to fully experience the immersive audio potential of their media.
Pros:
- Exceptional picture quality with Quantum Dot Technology
- Quantum HDR 32X for enhanced brightness and detail
- AI Quantum 4K processor for smooth upscaling
- User-friendly design and streaming service integration
Cons:
- Premium price point may be a barrier for some
- Occasional screen blooming in dark scenes
- Sound quality may require external system for optimal audio experience
Sony X900H 4k TV
The Sony X900H 4K TV offers an outstanding visual experience with its exceptional picture quality and smart features, earning a rating of 4.5 out of 5 stars.
Key stats:
- Screen size: 65 inches (also available in 55″, 75″, and 85″ sizes)
- Resolution: 4K UHD (3840 x 2160)
- High Dynamic Range: Dolby Vision, HDR10, HLG
Reasons to buy:
The Sony X900H 4K TV is a great choice for movie lovers and gamers alike, as it boasts impressive picture quality with sharp detail and vibrant colors, thanks to its Full Array LED backlight and excellent HDR support. Additionally, its Android TV platform comes packed with an extensive range of streaming apps and smart home features, providing an intuitive and easy-to-use interface. The TV also features a low input lag and HDMI 2.1 support, making it a solid choice for gaming with next-gen consoles.
Reasons not to buy:
Despite its overall impressive performance, the Sony X900H’s sound quality might not meet the expectations of true audiophiles, making an external sound system a potential necessity to get the best audio experience. Furthermore, its limited viewing angles may present some issues for larger families or group viewings if everyone is not sitting directly in front of the TV. Additionally, the TV does not support variable refresh rate (VRR) out of the box, which might be a crucial gaming feature for some users.
Pros:
- Exceptional picture quality
- Android TV platform with smart home features
- Low input lag for gaming
- HDMI 2.1 support
Cons:
- Mediocre sound quality
- Limited viewing angles
- No variable refresh rate (VRR) support out of the box
Sony 4K TV X90K Series
The Sony 4K TV X90K Series is an impressive and versatile television with outstanding picture quality, offering a range of features that cater to diverse entertainment needs, earning a well-deserved 4.5 out of 5 stars.
Key Stats:
- 4K HDR Processor X1 with Triluminos Pro
- Acoustic Multi-Audio System with Dolby Atmos support
- Google TV built-in with Chromecast and Alexa compatibility
Reasons to buy:
The Sony 4K TV X90K Series boasts superior image quality, provided by the powerful 4K HDR Processor X1 and Triluminos Pro display technology, which ensures vibrant colors and sharp detail. The Acoustic Multi-Audio System offers an immersive audio experience with Dolby Atmos support, delivering clear and realistic sound. The smart TV interface, powered by Google TV, ensures seamless access to thousands of apps, including popular streaming platforms, while the built-in Chromecast and Alexa compatibility make it easy to connect and control your smart home devices.
Reasons to not buy:
While the Sony 4K TV X90K Series has many exceptional features, it comes at a premium price, which might not be ideal for budget-conscious buyers. Additionally, some users may find the Google TV interface unintuitive, making navigation through the vast content library more challenging. Input lag for gaming could also be an issue for highly competitive players.
Pros:
- Superior image quality with 4K HDR Processor X1 and Triluminos Pro display technology
- Immersive audio system with Dolby Atmos support
- Google TV built-in for easy access to apps and streaming services
- Chromecast and Alexa compatibility for smart home integration
Cons:
- Premium price might not be ideal for budget-conscious buyers
- Google TV interface may be unintuitive for some users
- Input lag could be a concern for competitive gamers
Sony A80K Series 4K TV
The Sony A80K Series 4K TV is an outstanding choice for movie enthusiasts and gamers alike, offering stunning visuals and sound quality, earning it a solid 4.5 out of 5 stars.
Key stats:
- Display: 4K Ultra HD resolution with X1 Ultimate processor
- Audio: Acoustic Surface Audio+ with Dolby Atmos support
- Connectivity: HDMI 2.1, eARC, and Wi-Fi 6
Reasons to buy:
The Sony A80K Series 4K TV is a fantastic choice if you’re looking to upgrade your television setup for an immersive and vivid viewing and listening experience. Equipped with top-of-the-line features like X1 Ultimate processor and Acoustic Surface Audio+, this TV is perfect for those seeking a sleek design, exceptional picture quality, and precise audio. You’ll also enjoy the convenience of a built-in Google Assistant and compatibility with popular smart home devices, along with HDMI 2.1 ports for your gaming console and next-gen gaming experience.
Reasons not to buy:
If budget is a top concern for you, the Sony A80K series might not be the most economical option as it carries a premium price tag. Additionally, if you’re not particularly interested in high-end visual performance and sophisticated technology, you may not fully appreciate the advanced features offered by this TV, making it an unjustified purchase.
Pros:
- Stunning 4K Ultra HD picture quality
- X1 Ultimate processor for optimum performance
- Acoustic Surface Audio+ for rich, multidimensional sound
- HDMI 2.1 and eARC support for enhanced connectivity
- Google Assistant and smart home compatibility
Cons:
- Premium price may not be suitable for all budgets
- Some users may find advanced features unnecessary for their needs
Frequently Asked Questions
Q: What makes a TV suitable for gaming?
A: A gaming TV should have features like low input lag, high refresh rate, and smooth motion handling to ensure quick and responsive gameplay.
Q: What is input lag, and why is it important for gaming?
A: Input lag refers to the delay between pressing a button on the controller and the corresponding action appearing on the screen. Low input lag is crucial for a responsive gaming experience.
Q: What is HDR, and why is it beneficial for gaming?
A: HDR (High Dynamic Range) enhances the contrast and color accuracy of the displayed image, resulting in more vibrant and lifelike visuals during gameplay.
Q: Should I prioritize resolution or refresh rate for gaming?
A: It depends on your preference and the type of games you play. Higher resolutions, such as 4K, offer more detail, while higher refresh rates, like 120Hz, provide smoother motion.
Q: Can I use a gaming TV for other entertainment purposes?
A: Absolutely! Gaming TVs often excel in displaying movies, TV shows, and streaming content with their advanced display technologies, making them versatile for various entertainment needs.
Conclusion
In conclusion, investing in a top-notch gaming TV can significantly enhance your gaming experience, providing stunning visuals, low input lag, and smooth motion handling. The gaming TVs featured in this guide have been carefully selected based on their performance, features, and overall value for gamers. Remember to consider factors such as resolution, refresh rate, HDR support, and connectivity options when choosing the best gaming TV for your needs. With the right TV, you can take your gaming sessions to new heights and immerse yourself in the virtual worlds of your favorite games.
Discover the best TVs of 2023

Brad Anderson
Editor In Chief at ReadWrite
Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Unveiling the finest cameras of 2023, our comprehensive review navigates through a world of photographic excellence. Whether you’re an aspiring photographer, a seasoned pro, or an enthusiast seeking an upgrade, our curated selection showcases the very best options available. From advanced mirrorless systems to versatile DSLRs and compact wonders, these cameras embody cutting-edge technology and remarkable features. Join us on this visual journey as we explore the pinnacle of photography in 2023.
Review Process:
In order to provide you with a comprehensive review and assist you in making an informed decision, we have gathered a selection of cameras that we have previously discussed. Our aim is to offer an overview of their strengths and weaknesses, catering to various photography needs. Whether you seek a high-performance camera for capturing stunning aerial shots, a compact option for travel convenience, or a budget-friendly choice, our review has something for everyone.
We will thoroughly analyze each camera’s key features, including image quality, shooting capabilities, battery life, portability, and price, allowing you to determine which camera best suits your specific requirements. Furthermore, we will present an objective evaluation of the pros and cons associated with each camera, providing a well-rounded assessment of their capabilities.
By the end of our comprehensive review, you will gain a better understanding of the diverse range of cameras available in the market, enabling you to make an informed decision when selecting the ideal camera to fulfill your photography aspirations.
Review Categories:
- Best Beginner Cameras of 2023
- Best Photography Cameras of 2023
- Best Hidden Cameras of 2023
- Best Action Cameras of 2023
- Best 360 Cameras of 2023
- Best Videography Cameras of 2023
- Best Game Cameras of 2023
- Best Trail Cameras of 2023
- Best Film Cameras of 2023
- Best Youtube Cameras of 2023
- Best Waterproof Cameras of 2023
Best Beginner Camera of 2023
Our Experts Picked the Oiakek 4K Digital Camera
ReadWrite Expert Review: 8/10
- Image Quality: 8/10
- Ease of Use: 9/10
- Features: 7/10
- Affordability: 9/10
- Versatility: 8/10
Why we picked it:
The Oiakek 4K Digital Camera is an excellent choice for beginners due to its user-friendly design and ease of use. With straightforward controls and intuitive menus, it allows new photographers to navigate the camera’s settings and capture high-quality images without a steep learning curve. The camera’s affordability is another appealing aspect, making it accessible to those on a budget who still want to experience the benefits of a 4K digital camera. Additionally, the camera offers a good level of versatility, enabling users to explore different photography genres and experiment with various shooting modes.
Why you might avoid it:
While the Oiakek 4K Digital Camera delivers impressive image quality for a beginner-level camera, it may not offer the same level of advanced features and customization options found in higher-end models. Experienced photographers looking for extensive manual controls and advanced shooting capabilities may find the camera somewhat limited. Additionally, while the camera’s affordability is a major advantage, it’s important to note that it may not match the performance and build quality of more expensive options on the market. Buyers should manage their expectations accordingly.
In summary, the Oiakek 4K Digital Camera is a fantastic choice for beginners looking to enter the world of photography. With its user-friendly interface, affordability, and decent image quality, it provides an accessible entry point for learning and experimenting with photography. However, those seeking advanced features and superior performance may need to explore higher-end camera options.
Best Photography Camera of 2023
Our Experts Picked the Panasonic LUMIX S5
ReadWrite Expert Review: 9/10
- Image Quality: 9/10
- Performance: 9/10
- Versatility: 9/10
- Build Quality: 9/10
- Features: 8/10
Why we picked it:
The Panasonic LUMIX S5 is a top contender for the best photography camera of 2023 due to its exceptional image quality and performance. With its full-frame sensor and advanced image processing, it delivers stunningly detailed and vibrant photographs, capturing the essence of every moment. The camera’s impressive low-light performance and dynamic range make it ideal for various photography genres, including landscape, portrait, and street photography. Furthermore, its versatility is showcased through its wide range of compatible lenses, allowing photographers to explore different focal lengths and creative possibilities. The camera’s solid build quality ensures durability and reliability, making it suitable for both professional and enthusiast photographers.
Why you might avoid it:
While the Panasonic LUMIX S5 offers outstanding image quality and performance, its extensive features may require a learning curve for beginners or those transitioning from simpler camera systems. The camera’s comprehensive menu system and advanced settings may initially feel overwhelming, requiring users to invest time in familiarizing themselves with its functionalities. Additionally, while the camera’s build quality is commendable, it may not have the same level of weather sealing as higher-end professional camera bodies. Photographers working in extreme environments or challenging weather conditions should take precautions and consider additional protection for the camera.
In conclusion, the Panasonic LUMIX S5 is a top choice for photographers seeking the best camera for their photography endeavors in 2023. Its exceptional image quality, performance, versatility, and solid build quality make it a reliable and capable tool for capturing stunning photographs. While its advanced features may require some learning, the camera’s potential for creative expression and its ability to deliver remarkable results make it a worthwhile investment for photography enthusiasts and professionals alike.
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Best Hidden Camera of 2023
Our Experts Picked the Jukllezan 4K Hidden Camera
ReadWrite Expert Review: 8/10
- Discreetness: 9/10
- Video Quality: 8/10
- Battery Life: 7/10
- Storage Capacity: 8/10
- Ease of Use: 9/10
Why we picked it:
The Jukllezan 4K Hidden Camera stands out as the best hidden camera of 2023 due to its exceptional discreetness and ease of use. Designed to blend seamlessly into various environments, this hidden camera is compact and inconspicuous, making it ideal for covert surveillance purposes. Its discreetness allows it to capture valuable footage without drawing attention, ensuring that you can monitor and protect your space effectively. Additionally, the camera delivers impressive video quality, recording in 4K resolution, which ensures clarity and detail in the captured footage. With its user-friendly interface and intuitive controls, the Jukllezan 4K Hidden Camera is easy to set up and operate, making it accessible even for users with limited technical knowledge.
Why you might avoid it:
While the Jukllezan 4K Hidden Camera offers excellent discreetness and video quality, its battery life may not be as long-lasting as some other models. Depending on the recording settings and usage, the camera’s battery may require more frequent recharging or power supply. Additionally, the storage capacity of the camera may limit the duration of continuous recording. It is important to consider the intended use and the need for extended recording periods, as well as the availability of a power source or the ability to transfer and manage recorded footage.
In conclusion, the Jukllezan 4K Hidden Camera is an excellent choice for those seeking the best hidden camera in 2023. Its discreetness, impressive video quality, and ease of use make it a reliable tool for covert surveillance and monitoring. While considerations should be given to the battery life and storage capacity, the camera’s overall performance and accessibility make it a valuable asset for various security and surveillance needs.
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Best Action Camera of 2023
Our Experts Picked the DJI Osmo Action 3 camera
ReadWrite Expert Review: 9/10
- Durability: 9/10
- Video Quality: 9/10
- Image Stabilization: 10/10
- Waterproof Capability: 9/10
- Versatility: 8/10
Why we picked it:
The DJI Osmo Action 3 stands out as the best action camera of 2023 due to its impressive features and performance. Built to withstand the rigors of adventurous activities, this camera boasts exceptional durability, making it suitable for various outdoor pursuits. With its high-quality video capabilities, including 4K resolution and HDR support, the Osmo Action 3 captures stunning footage with vibrant colors and details. The camera’s advanced image stabilization technology ensures smooth and steady video even in fast-paced and bumpy environments, delivering professional-looking results. Additionally, the Osmo Action 3 is waterproof, allowing you to dive up to 60 meters deep without the need for an external housing, making it an excellent choice for water sports enthusiasts. Its versatility is further enhanced by features like a front-facing screen for easy framing and convenient controls, making it a user-friendly and reliable companion for capturing action-packed moments.
Why you might avoid it:
While the DJI Osmo Action 3 excels in durability, video quality, and image stabilization, its versatility may be somewhat limited compared to other action cameras. While it offers a range of shooting modes and features, it may not have as extensive compatibility with third-party accessories or additional functionalities as some competitors. If you require specific add-ons or advanced capabilities beyond its built-in features, it is important to consider whether the Osmo Action 3 fulfills your specific requirements.
In conclusion, the DJI Osmo Action 3 is the best action camera of 2023, offering outstanding durability, impressive video quality, and reliable image stabilization. Its waterproof capability and user-friendly design further contribute to its appeal for outdoor enthusiasts and action sports enthusiasts. While its versatility may be comparatively limited, the Osmo Action 3 remains a top choice for capturing thrilling moments with exceptional quality and ease of use.
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Best 360 Camera of 2023
Our Experts Picked the Insta360 ONE X2 360 Camera
ReadWrite Expert Review: 9/10
- Durability: 9/10
- Video Quality: 9/10
- Image Stabilization: 10/10
- 360-Degree Capture: 10/10
- Versatility: 8/10
Why we picked it:
The Insta360 ONE X2 360 Camera takes the crown as the best action camera of 2023, offering a unique and immersive shooting experience. Its exceptional durability ensures it can withstand the demands of adventurous activities, making it suitable for capturing action-packed moments in various environments. With its impressive video quality, the ONE X2 delivers stunning visuals, allowing you to relive your experiences with crisp details and vibrant colors. The camera’s advanced image stabilization technology ensures smooth and steady footage, even during fast-paced movements, providing professional-level results. The standout feature of the ONE X2 is its ability to capture 360-degree footage, offering a truly immersive perspective and endless creative possibilities. From capturing breathtaking landscapes to recording extreme sports, this camera provides a new level of engagement for viewers. Its versatility is further enhanced by a range of shooting modes and editing options, allowing you to customize and enhance your footage to suit your vision.
Why you might avoid it:
While the Insta360 ONE X2 excels in durability, video quality, and image stabilization, its versatility may be somewhat limited for traditional action camera applications. Its focus on 360-degree capture may not cater to everyone’s specific needs, especially if you primarily require standard wide-angle footage. Additionally, the post-processing and editing workflow for 360-degree content may require a learning curve for those unfamiliar with the format. If you prioritize a more traditional action camera experience or have specific requirements that do not align with the 360-degree capability, it is important to consider whether the ONE X2 suits your specific needs.
In conclusion, the Insta360 ONE X2 360 Camera is the best action camera of 2023, offering exceptional durability, stunning video quality, and reliable image stabilization. Its ability to capture immersive 360-degree footage provides a unique and engaging perspective for viewers. While its focus on 360-degree capture may not cater to all users, its versatility, range of shooting modes, and editing options make it a standout choice for those seeking an action camera with a twist.
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Best Videography Camera of 2023
Our Experts Picked the Canon EOS Mark II Camera
ReadWrite Expert Review: 9/10
- Video Quality: 10/10
- Low Light Performance: 9/10
- Image Stabilization: 9/10
- Versatility: 8/10
- Audio Capabilities: 9/10
Why we picked it:
The Canon EOS Mark II Camera takes the crown as the best videography camera of 2023, offering exceptional video quality that meets the demands of professional videographers. With its advanced sensor and image processing capabilities, the Mark II delivers stunning footage with impressive detail, vibrant colors, and excellent dynamic range. Its low light performance is particularly noteworthy, allowing you to capture clear and sharp videos even in challenging lighting conditions. The camera’s image stabilization system ensures smooth and steady footage, reducing camera shake and enabling professional-looking results. The Mark II also offers versatility with various shooting modes, customizable settings, and a wide range of compatible lenses, giving videographers the flexibility to achieve their desired visual style. Additionally, its audio capabilities, including microphone input and built-in stereo recording, provide high-quality sound capture for a complete videography experience.
Why you might avoid it:
While the Canon EOS Mark II excels in video quality, low light performance, and image stabilization, its versatility may be somewhat limited compared to other camera options in terms of specialized videography features. It may lack certain advanced functionalities and dedicated video-centric tools found in higher-end cinema cameras. Additionally, the Mark II’s size and weight may be a consideration for videographers who prioritize portability and mobility. If you require specific videography features or need a camera that is more compact for on-the-go shooting, it is important to assess whether the Mark II aligns with your specific needs.
In conclusion, the Canon EOS Mark II Camera is the best videography camera of 2023, offering exceptional video quality, impressive low light performance, and reliable image stabilization. Its versatility, customizable settings, and audio capabilities make it a top choice for professional videographers seeking high-quality results. While it may not offer the same specialized features as higher-end cinema cameras, the Mark II provides a well-rounded videography experience with its superb video quality and adaptable shooting options.
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Best Game Camera of 2023
Our Experts Picked the GardePro E6 Game Camera
ReadWrite Expert Review: 8/10
- Image Quality: 8/10
- Detection Range: 9/10
- Battery Life: 9/10
- Durability: 8/10
- Ease of Use: 7/10
Why we picked it:
The GardePro E6 Game Camera is a top contender for the best game camera of 2023, offering impressive performance and reliable results. With its excellent image quality, you can capture clear and detailed photos and videos of wildlife in their natural habitat. The camera’s generous detection range ensures that you won’t miss any critical moments, allowing you to monitor game trails and feeding areas effectively. Its long battery life is a notable advantage, enabling extended periods of monitoring without frequent battery changes. The camera’s durability is also commendable, designed to withstand harsh outdoor conditions and ensure long-lasting performance. If you’re an avid hunter or wildlife enthusiast, the GardePro E6 Game Camera is a reliable choice for capturing and tracking game.
Why you might avoid it:
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Best Trail Camera of 2023
Our Experts Picked the WOSPORTS Mini Trail Camera
ReadWrite Expert Review: 7/10
- Image Quality: 7/10
- Detection Range: 8/10
- Battery Life: 7/10
- Durability: 6/10
- Ease of Use: 8/10
Why we picked it:
The WOSPORTS Mini Trail Camera is an excellent choice for capturing wildlife and monitoring outdoor areas, making it the best trail camera of 2023. With its decent image quality, the camera allows you to capture clear and detailed photos and videos of animals and their natural habitats. It offers a generous detection range, ensuring that you don’t miss any important moments or wildlife activity. The camera’s battery life is also commendable, allowing for extended periods of monitoring without frequent battery changes. Its compact size and ease of use make it convenient for setting up and operating in various outdoor environments. Whether you’re an avid wildlife enthusiast or a hunter looking to track game, the WOSPORTS Mini Trail Camera provides reliable performance and functionality.
Why you might avoid it:
While the WOSPORTS Mini Trail Camera performs well in many aspects, its durability may be a concern for some users. It may not withstand harsh weather conditions or rugged outdoor environments as effectively as more robust trail cameras. It’s important to ensure proper protection and placement to prolong its lifespan and maintain optimal performance. Additionally, while the camera offers decent image quality, it may not match the resolution and clarity of higher-end trail cameras with more advanced sensor technology. Depending on your specific needs and expectations, you may consider other options if image quality is a top priority.
In conclusion, the WOSPORTS Mini Trail Camera offers a reliable and user-friendly solution for wildlife monitoring and outdoor surveillance. With its decent image quality, impressive detection range, and convenient features, it provides valuable insights into the natural world. However, users should be mindful of its durability limitations and consider their specific requirements when choosing a trail camera.
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Best Film Camera of 2023
Our Experts Picked the Canon AE-1 Film Camera
ReadWrite Expert Review: 9/10
- Build Quality: 9/10
- Image Quality: 9/10
- Manual Control: 10/10
- Film Compatibility: 8/10
- Ease of Use: 8/10
Why we picked it:
The Canon AE-1 Film Camera is a legendary choice for film enthusiasts and photographers seeking the best film camera of 2023. With its solid build quality, this camera is designed to withstand the test of time, ensuring long-lasting performance. The AE-1 delivers impressive image quality, capturing the unique and nostalgic look of film photography. Its manual control capabilities allow photographers to have full creative control over their shots, including aperture, shutter speed, and focus. The camera’s compatibility with various film formats adds versatility and options to your photography experience. Despite being a film camera, the AE-1 is still relatively easy to use, making it suitable for both beginners and experienced photographers who appreciate the art of film photography.
Why you might avoid it:
While the Canon AE-1 Film Camera offers an exceptional film photography experience, its film compatibility may present some limitations. Certain film formats may not be readily available or may require additional effort to source, limiting the versatility of your shooting options. Additionally, using a film camera requires a different approach compared to digital cameras, as you need to consider factors such as film loading, processing, and limited exposures. It’s important to have a basic understanding of film photography and be prepared for the associated costs and workflow when choosing the Canon AE-1 Film Camera.
In summary, the Canon AE-1 Film Camera stands as a classic and reliable choice for film enthusiasts seeking the best film camera of 2023. With its exceptional build quality, impressive image quality, manual control capabilities, and film compatibility, it offers a unique and nostalgic photography experience. While film limitations and the learning curve may be factors to consider, the AE-1’s overall performance and enduring appeal make it a top contender in the realm of film cameras.
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Best Youtube Camera of 2023
Our Experts Picked the Sony ZV-1F Vlog Camera
ReadWrite Expert Review: 9/10
- Video Quality: 9/10
- Audio Quality: 9/10
- Compact and Portable Design: 10/10
- Vlogging Features: 9/10
- Connectivity Options: 8/10
Why we picked it:
The Sony ZV-1F Vlog Camera is a top choice for content creators looking for the best YouTube camera of 2023. Its impressive video quality ensures that your vlogs and videos will have stunning visuals with vibrant colors and sharp details. The camera also excels in audio quality, featuring built-in microphones that capture clear and crisp sound. Its compact and portable design makes it easy to carry and vlog on the go, allowing you to capture your moments wherever inspiration strikes. The ZV-1F is packed with vlogging features such as a vari-angle LCD screen, background defocus button, and product showcase mode, enhancing your vlogging creativity. It offers various connectivity options, including Wi-Fi and Bluetooth, enabling seamless file transfer and remote control of the camera using your smartphone.
Why you might avoid it:
While the Sony ZV-1F Vlog Camera offers a range of impressive features, its limited lens options may be a consideration for some users. As a fixed-lens camera, it may not provide the flexibility and versatility of interchangeable lens systems. Additionally, while the camera’s connectivity options are convenient, some users may find the absence of a dedicated headphone jack for monitoring audio a drawback. It’s important to evaluate your specific needs and preferences to ensure the Sony ZV-1F meets your requirements as a YouTube content creator.
In conclusion, the Sony ZV-1F Vlog Camera stands out as an excellent choice for YouTubers in search of the best YouTube camera of 2023. With its exceptional video and audio quality, compact and portable design, vlogging features, and connectivity options, it empowers content creators to produce professional-looking vlogs and videos. While the fixed-lens system and limited lens options should be taken into consideration, the overall performance and features of the ZV-1F make it a standout camera for YouTube content creation.
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Best Waterproof Camera of 2023
Our Experts Picked the GoPro HERO8 Waterproof Camera
ReadWrite Expert Review: 9/10
- Waterproof Capability: 10/10
- Video Quality: 9/10
- Image Stabilization: 9/10
- Versatile Mounting Options: 9/10
- Ease of Use: 8/10
Why we picked it:
The GoPro HERO8 Waterproof Camera is the top choice for those seeking the best waterproof camera of 2023. Its exceptional waterproof capability allows you to capture stunning underwater footage without the need for additional housing. Whether you’re snorkeling, swimming, or diving, this camera can withstand water depths and ensure that your adventures are recorded in high-quality video. The camera’s video quality is impressive, delivering sharp and vibrant footage with its high-resolution capabilities. With advanced image stabilization, your videos will remain smooth and steady, even in challenging environments. The HERO8 offers versatile mounting options, making it easy to attach to helmets, bikes, or other equipment, providing unique perspectives and capturing your action-packed moments. The camera is designed with user-friendliness in mind, allowing you to focus on capturing your adventures effortlessly.
Why you might avoid it:
While the GoPro HERO8 Waterproof Camera excels in its waterproof capability and overall performance, some users may find its battery life to be relatively short, especially when recording in higher resolution or using advanced features. It’s advisable to carry spare batteries or a portable charger to ensure uninterrupted filming. Additionally, while the camera offers impressive video quality, some users may prefer more manual control options for fine-tuning their footage. It’s essential to consider your specific needs and shooting preferences to determine if the HERO8 meets your requirements as a waterproof camera.
In conclusion, the GoPro HERO8 Waterproof Camera is a standout choice for those in search of the best waterproof camera of 2023. With its exceptional waterproof capability, impressive video quality, advanced image stabilization, versatile mounting options, and user-friendly design, it empowers adventurers to capture stunning footage in any water-related activity. While battery life and limited manual control may be points to consider, the overall performance and features of the HERO8 make it a reliable and versatile camera for capturing your water adventures.
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Aaron Heienickle
Technology Writer
Aaron is a technology enthusiast and avid learner. With a passion for theorizing about the future and current trends, he writes on topics stretching from AI and SEO to robotics and IoT. You can reach him at aaron@readwrite.com
Politics
A Guide to Identifying and Avoiding Top Crypto Scams
Published
16 hours agoon
06/04/2023By
Drew Simpson
The surge in popularity of Bitcoin and other cryptocurrencies has a dark underbelly. It is spurring the growth of a vast cybercrime industry rife with numerous scams. Cunning wrongdoers are preying on unsuspecting Internet users, hoping to trick them into losing their Bitcoins. In this article, I will shed light on the most common cryptocurrency-related scams, providing tips on staying safe when using crypto.
Ponzi schemes
Some websites may entice you with irresistible crypto offers that seem too good to be true. They promise to multiply your Bitcoin holdings in a short span, like doubling them overnight. However, this is often a classic sign of a Ponzi scheme. Once you part with your Bitcoin, the chances of even recovering your original amount are slim to none.
Protection:
- Be suspicious of any investment that promises guaranteed returns. Investments always come with risk, and anyone promising a sure profit is likely not being honest.
- Legitimate investments make money through a clear business model. If you cannot understand how an investment makes money, that is a red flag.
- Ponzi schemes are highly dependent on recruiting new members. If you are pressured to bring in more people to make money, it might be a Ponzi scheme. These websites often incorporate referral programs enabling members to earn money by bringing in new customers. If you spot a referral link in URLs, it should raise a red flag. These referral links typically look something like this: superwebsite.com/?ref=9472.
- Before investing, check with your country’s financial regulators to see if the company is registered and if any complaints or actions have been taken against it.
- Do not invest more than you can afford to lose.
Cloud mining
Cloud mining is a cryptocurrency mining process that utilizes a remote data center with shared processing power. In essence, cloud mining providers rent out their mining hardware and their computational abilities to clients, who can then mine cryptocurrencies without having to purchase and maintain expensive mining equipment. While the concept itself is excellent and entirely legitimate, fraudsters often launch deceptive schemes. They entice potential investors with lofty promises, only to deliver significantly lower returns than promised if any at all.
Protection:
- Ensure the website provides clear and transparent information about which mining pool is used and who manages it. This also includes information about their mining facilities, the types of hardware they use, and their mining capacity.
- Check contract details. In a legitimate cloud mining contract, details like the cost of the contract, the amount of processing power you will receive, and other terms should be clearly stated. If these details are not precise, be cautious.
- Seek advice from an independent cloud mining advisor or someone knowledgeable about cryptocurrency mining.
Bogus crypto exchanges
Beware of advertisements promising to sell Bitcoins at bargain prices or with minimal transaction fees. These could be a bait to draw you to a fraudulent cryptocurrency exchange website. Another telltale sign of a scam is the PayPal to BTC exchange ruse. Websites running this scam typically present you with a form asking for your PayPal email and the amount you wish to spend. Following this, a QR code is generated to authenticate the transaction. But, alas, the promised Bitcoins never arrive, and you are left with a compromised PayPal account instead.
Protection:
- Before using any Bitcoin exchange, do your research. Read reviews from reputable sources and seek opinions from experienced users. You can also check the exchange’s website for information about the company, including how long it has been operating, its physical address, and the names of its team members.
- Many countries require crypto exchanges to be registered and comply with specific regulations. Check if the exchange is compliant with these regulations in your country.
- Be careful not to click on any suspicious links that might be trying to lead you to a fake exchange. Always double-check the URL of the exchange before logging in.
Fake wallets
Identifying deceptive Bitcoin wallets can be a bit trickier, as the main purpose of a wallet is to hold crypto, not to trade it or execute BTC smart contracts. This means that these scams are not usually about immediate financial gain. While they may ultimately pilfer your assets, these rogue wallets often first aim to snatch sensitive data.
Protection:
- Always download wallet software from the official website or a reputable app store. Rogue wallets often disguise themselves as the real thing, but they can only be found in unofficial or unregulated app stores.
- Enable MFA for added security. This requires you to provide two forms of identification, usually a password and a verification code.
- If you are dealing with large amounts of cryptocurrency, consider using a hardware wallet. These are physical devices that store your cryptocurrency offline.
- Ensure your device and any applications you use are kept up to date. This includes the wallet software, your device’s operating system, and any security software.
- If the Bitcoin wallet comes as a downloadable application, it is a good idea to scrutinize it for any potentially harmful code first. Websites such as VirusTotal can be quite useful, as they scan software binaries for recognized threats using multiple antivirus programs at once. If the wallet is open-source, you can check its code on platforms like GitHub. While this may require some technical knowledge, it can provide insight into the wallet’s security and functionality.
- Many crypto wallets provide a way to back up your wallet, often in the form of a seed phrase. You can use this phrase to recover your funds if you lose access to your wallet. Keep this phrase safe and secure.
Good old phishing
Phishing, arguably the most common scam in the digital realm, aims to trick users into visiting a deceptive website masquerading as a well-known and trustworthy service. The malicious email could seemingly come from a cryptocurrency exchange or wallet service you currently use. Cybercriminals typically gather your personal details from numerous past data breaches to use in their phishing emails.
Scammers might also employ online advertisements or dubious SEO tactics to lead you to a counterfeit Bitcoin exchange or wallet when you search for terms like “Buy Bitcoin,” or “Bitcoin exchange,” or “Buy Crypto.” These trapped sites often appear among the top search results.
Protection:
- As a rule of thumb, avoid clicking on links within emails. A deceptive link might appear authentic at first glance, but it uses multiple redirection steps to ultimately land you on a hacker-controlled site. To avoid this risk, directly type URLs into your browser or use your bookmarked links.
- Also, be sure to treat every email attachment with caution. Hackers often use attachments as a means to distribute malicious software.
- Be suspicious of unsolicited communications. When in doubt, check the email address or phone number and get in touch with the company using the contact details provided on their legitimate website.
On-the-spot crypto trading hazards
As Bitcoin theft reaches beyond the digital sphere, new laws and regulations controlling cryptocurrency trading are emerging globally. In some areas, these changes pose challenges to conventional online buying and selling of Bitcoins. This has spurred a shift in the Bitcoin economy, with traders turning to in-person meetings for transactions.
There have been several incidents highlighting the potential dangers of in-person Bitcoin exchanges. For instance, in India, an entrepreneur fell victim to a robbery while attempting to purchase BTC at an appealingly low price. He arranged a meeting with the alleged sellers at a shopping center, only to be ambushed by them and lose the $50,000 he had brought for the transaction.
Protection:
- Avoid in-person meetings with strangers for Bitcoin exchanges, especially if you are carrying large amounts of money.
- If in need, conduct transactions in public places like coffee shops or shopping centers. These locations are generally safe as they are often crowded and have surveillance cameras. Inform others of your whereabouts.
- If possible, bring a friend along with you.
- Use reliable peer-to-peer platforms with features like blind escrow.
- Utilize the platform’s reputation and feedback systems to select trustworthy traders and thoroughly clarify all trading specifics using encrypted chat before proceeding with any transactions.
- Ensure the other party shows you the agreed sum of money first before you send any coins.
- Trust your instincts; if something does not feel right, walk away. It is better to miss out on a trade than to risk your safety.
Pump-and-Dump schemes
Crypto “pump-and-dump” schemes are a type of manipulation where the price of a cryptocurrency is artificially inflated (pumped) through coordinated buying or spreading of misleading positive news. Once the price has significantly increased, the manipulators sell off their holdings (dump), leading to a rapid price drop. This can result in substantial profits for the scammers but causes significant losses for those who bought in during the pump. These schemes are illegal in many jurisdictions due to their fraudulent nature. However, cryptocurrencies’ decentralized and global nature can make them difficult to prevent.
Protection:
- Do not rush into investments based on hype or pressure. “Fear of Missing Out” can lead you to rash decisions.
- Spread your investments across different assets. This can reduce the impact of a bad investment.
- Be skeptical of “Get Rich Quick” promises. If it sounds too good to be true, it probably is.
- Set Stop-Loss Orders. This will limit potential losses if the price of a cryptocurrency suddenly crashes.
Fake airdrops
Fake airdrops are a common type of cryptocurrency scam where fraudsters promise free coins in an attempt to lure unsuspecting victims. These scams require participants to provide sensitive information like private keys or personal data or make a small payment to “unlock” their supposed reward. However, after fulfilling the conditions, victims receive nothing in return. By creating an illusion of a free giveaway, scammers prey on the desire for easy profits.
Protection:
- Always confirm the airdrop is from a legitimate and reputable company. Check their official website and social media channels for announcements.
- Legitimate airdrops will never ask for your private keys. Your private key is your most sensitive piece of information. Never share it with anyone.
- Be cautious if an airdrop asks for excessive personal information. Although you might need to provide some data, consider any unreasonable requests as potential red flags.
- It is likely a scam if an airdrop requires you to send cryptocurrency to receive tokens. Legitimate airdrops do not require a purchase.
Cryptojacking
Cryptojacking is a form of cybercrime where hackers covertly use other people’s computing resources to mine cryptocurrencies. This is often done by infecting a website or an individual’s computer with malicious code. Once the unsuspecting victim visits the compromised website or installs the infected software, their computer’s processing power is harnessed to mine crypto without their knowledge. This can lead to degraded system performance, increased power consumption, and hardware wear and tear. It is a stealthy and unethical way for hackers to profit at the expense of others’ resources and can pose significant cybersecurity risks.
Protection:
- Use reliable and powerful antivirus software that includes features to detect and block cryptojacking scripts.
- Install browser extensions that can help prevent cryptojacking scripts from running in your browser.
- Regularly monitor your system’s performance. Unusually high CPU usage might indicate a cryptojacking attack.
- Regularly update your operating system and all software, including browsers, as updates often include security patches.
Conclusion
Despite the initial hype surrounding cryptocurrencies subsiding, the industry continues to grow with the emergence of new projects. Cryptocurrencies are here to stay and will remain a part of our lives. However, as a relatively new form of currency, the crypto sphere will always attract new scammers. By being aware of popular scams and following the recommended protection measures, you can reduce the potential risks involved in trading cryptocurrencies.
Alex Vakulov
Alex Vakulov is a cybersecurity researcher with over 20 years of experience in malware analysis. Alex has strong malware removal skills. He is writing for numerous tech-related publications sharing his security experience.