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What Brands Should Know About Twitch Influencers – ReadWrite

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Who are the Influencers on Twitch?


We’ve long been aware of gaming’s transition from pastime to multi-billion-dollar industry but 2020 has seen the live-streaming community grow tenfold. In October 2020, 1.6 billion hours were watched across Amazon-owned gaming platform Twitch, the highest the platform has ever seen, and almost double the 839 million hours watched in October 2019.

What Brands Should Know About Twitch Influencers

Despite providing businesses with reach to huge audiences and unique insight into their target consumers’ thoughts and behaviors, Twitch remains a relatively under-utilized advertising platform. But for those brands willing to spend the time recruiting the right Twitch influencers and finding creative ways to communicate with their audience, there is much to gain.

On Twitch, typically hard-to-reach audiences (think males aged 21-35) are highly engaged and brand-loyal, making them a goldmine for advertisers, while increasing diversification in the gaming sector allows for brands to target the right people with the right message.

What is Twitch?

Launched in 2011 and bought by Amazon in 2014, Twitch is the world’s leading live-streaming platform for gamers. The property builds communities based on users’ shared streaming interests. Twitch users broadcast their live gameplay by sharing their screens with subscribers. This allows them to see and hear what the player is experiencing in real-time.

As viewers watch Twitch streams they are able to comment alongside other gamers. Depending on what channel they are watching, viewers can ask questions or make suggestions and receive real-time responses. Streams are automatically saved by Twitch, which affords subscribers the option to rewatch previously streamed games. Viewers communicate with one another through Twitch chat.

In short, the platform combines engaging video content and live-action viewing with the interactivity and community of social media.

Does Twitch Cost to Use?

Twitch is free to join. Users can view and stream content for free, as well as follow favorite streamers. However, many users pay for monthly subscriptions to their favorite streamers. This gives them a variety of premium perks such as special emoticons (called emotes) to use in a stream’s chat room, badges, special alerts, exclusive chat rooms and competitions, and ad-free viewing optionality.

These subscriptions also benefit the streamer and are one of the popular ways to make money on Twitch. Twitch offers three payment tiers ($4.99, $9.99, $24.99). Twitch partners and affiliates are officially receiving 50% of the total subscription fee.

How Twitch Viewership Grew Due to the Pandemic

Due to COVID-19 lockdown restrictions and changes in consumer behaviors, live-streaming boomed in 2020. With work, relationships, and events forced to move online, many who had never experienced or had limited experience with live-streaming platforms such as Zoom were suddenly using them for hours each day.

Online streaming and gaming platforms have surged in popularity as people turn to them for entertainment during home confinement. Twitch has benefited greatly from the trend: the platform’s record-breaking viewership last October represented a staggering 99% jump in year-over-year growth for the platform.

Interestingly, the record number of hours saw a shift in how Twitch is being used. The platform’s ‘Just Chatting’ section is now likely to be its most popular destination of the year, according to Doron Nir, CEO of StreamElements, a provider of live-streaming tools.

Talking to Forbes in November 2020, Nir credited the growth in Twitch’s non-gaming category to the wide-spanning interests of gaming communities and cited the U.S. presidential campaign as a conversation booster.

What Opportunities Does it Open for Brands?

Despite being geared towards gamers, Twitch also features a large variety of non-gaming content. The platform hosts live and recorded broadcasts on subjects such as music, sport, and cooking. It is apparent that a growing number of people are discovering their own use for Twitch; whether for escapism, socializing, or entertainment.

Instagram may be the birthplace of the influencer, but this year’s events have resulted in a significant drop in sponsored content on the platform. According to a report by Launchmetrics, sponsored influencer posts on Instagram decreased from 35% in mid-February to 4% in mid-April, with influencers within the categories of travel, fashion, and lifestyle most affected.

However, 2020 saw an increased interest in gaming, fitness, education, and DIY tutorial content, which prompted an uptick in brand collaborations on Twitch. There was also a noticeable increase in video performance, with the leading campaigns delivering an average of more than one million views.

According to Twitch research, Twitch users are more likely to seek expert opinions before buying expensive products. They tend to buy products they see advertised, making the platform a highly beneficial place for brands to advertise.

Who are the Influencers on Twitch?

Twitch influencers are different to that of Instagram or other social media platforms. They offer their subscribers live entertainment, rather than pre-recorded video or static images.

Image Credit: axville; unsplash; thank you!

Twitch influencers are streamers with an engaged audience that can interact with them in real-time.

For brands, this functionality allows for live feedback from potential customers. It also gives them the chance to get to know their target clientele in a real-life setting. For subscribers, it fuels interest and promotes conversation in an organic, authentic way with the audience playing a role in the creation of the sponsored content. 

Unlike celebrities who often shy away from interacting with fans, gaming’s biggest names actively seek out interaction with audiences. And subscribers are happy to pay money for this service if they feel the interaction is genuine. 

Streamers can make a million-dollar career out of gaming, with data showing the five top-earning streamers on Twitch earning seven-figure incomes.

The website’s highest-earner in 2020 was Felix ‘xQc’ Lengyel, an ex-pro Overwatch player. Lengyel boasts more than four million followers on the app. And he brought in more than $1.8 million USD (with more than $1.5 million of that coming purely from subscriptions to his channel alone). 

Tyler ‘Ninja’ Blevins, perhaps the gaming world’s most recognized profile, was omitted from Twitch’s list of top 10 Twitch earners for 2020 after spending much of 2020 exclusively streaming on Microsoft’s ill-fated streaming platform Mixer before it shut down. Now back streaming on Twitch to his 16.5 million subscribers, Blevins will undoubtedly top the 2021 list. 

When choosing an influencer to partner with, brands should consider both a gamer’s follower count and engagement rate. Brands may yield better results from partnering with a micro-influencer with a hyper-engaged audience. 

How Twitch Influencers can Boost a Game’s Playership 

Twitch influencers have proven to be able to establish, grow and command huge followings. Also, they can have a significant impact on the sales of products within the gaming industry. The success of a video game marketing campaign heavily relies on gaming influencers

In February 2020, Electronic Arts in cooperation with Respawn Entertainment released its new game Apex: Legends. And made $92 million within a month. This was despite not doing anything to promote the game prior to its launch and the game being for free. Users only paid for extra features and additional equipment for characters. 

So, how did the game amass such a huge following? 

Electronic Arts enlisted Ninja to play the game for 14 days and tweet about it. It’s reported that as a result, the game received 10 million sign-ups in the first three days of streaming. Neither Ninja nor Electronic Arts confirm how much money Ninja received for the endorsement. But Reuters reports he earned $1 million for it. The influencer play also saw EA’s stock price and market value rise by 16%, or $4 billion, in the three days after Apex: Legends launched. 

Twitch Marketing isn’t Just for Gaming Brands 

As the gaming world continues to grow and diversify. Non-endemic brands are getting in on the action, including those in the beauty and fashion categories. Large brands such as Hollister and Gillette now have dedicated marketing dollars to Twitch. Labeled a ‘virus-proof job’ by The New Yorker, pro video game streamers are an appealing investment for brands right now facing unprecedented challenges. 

MAC Cosmetics began sending products to Twitch influencers in 2019 in hopes of audiences asking them what makeup they were wearing. The same year the brand released a product collaboration in Asia of five lipsticks inspired by the female characters from the video game Strike of Kings. The collection sold out in less than a week online, and all units on Tmall sold out in one hour. 

How can Brands Partner with Twitch Streamers? 

While some brands have established a presence on Twitch—some via their own Twitch channel—Twitch marketing remains in its infancy. For brands looking to begin advertising on the platform, there is plenty of time to get creative and see how Twitch can benefit their business. 

Twitch marketing
Image Credit: caspar camille rubin; unsplash; thank you!

Perhaps the most obvious way for a brand to gain a presence, gaming tournaments and esports afford businesses an opportunity to engage with their consumers. Twitch’s demographic skews to the younger side (73% of the platform’s users are 34 years or under, with 41% between 16 and 24 years), making it an ideal place for brands targeting Gen-Z and millennial audiences. 

Businesses can also host exclusive branded digital events. Music festivals and game shows give them access to large, built-in audiences. With tutorial content gaining increased interest in 2020, many brands are showcasing themselves (or their product) via live-streamed ‘how-to’ classes. Round tables have also proven to generate engagement while being low-cost. An example of this was Bernie Sanders’ Twitch marketing strategy, which saw him conduct interviews and host rallies during the primary season. 

Twitch is trying to reward streamers who are really engaging with their audience. This is good news for brands looking to implement Twitch influencer marketing. There are plenty of types of promotions influencers can participate in when partnered with a brand. Be it live unboxing, shoutouts, stream mentions, giveaways, brand merch, promo codes, or live chats. It’s worth noting that audiences best respond to authentic messaging. 

Partnering with Twitch Influencers is a Winning Strategy

Interestingly, 2020 saw brands adjust their marketing strategies to accommodate for consumer value changes, with campaigns focusing on feel-good or socially relevant content. Many brands are choosing to frame content in a way that is fresh and relevant to their audience (e.g. productivity hacks, brain-boosting snacks) and spread awareness about COVID-19 health warnings and recommendations. 

Despite decreases in digital marketing budgets, a number of brands have either kept or increased spend allocation for influencers. As Twitch continues to grow its audience, and sponsored content continues to generate more views and more engagement, Twitch influencer marketing is proving a winning formula. 

How to Approach Twitch Influencer Marketing 

Your choice of Twitch influencer will depend on your brand goal. If you’re looking to boost brand awareness, partnering with a Twitch influencer with a large following is your best bet. If you’re wanting to increase sign-ups, you’ll instead want to enlist an influencer who has a record of driving good click-through rates. 

Select a Twitch influencer based on your target audience. Demographics are key when establishing an engaged and loyal customer base. Therefore, aligning with the right influencer can help you to reach the most beneficial viewers. 

The most important part of Twitch influencer marketing is analyzing how your partnership went. Was it successful? Were your goals met? This will help your brand to fine-tune its Twitch marketing strategy. 

All in all, live-streaming could help you unlock a new way of generating interest and revenue for your brand. And if Twitch’s growth rates are any indication of what’s to come, brands ignoring the opportunities of live-streaming advertising are most likely to be left behind. 

Top Image Credit: caspar camille rubin; unsplash; thank you!

Polina Haryacha

Founder at Cloutboost

Polina Haryacha is a Founder at Cloutboost, a data-driven, acquisition-focused marketing agency that unites brands with like-minded gamers. With over a decade of experience in product marketing, user acquisition, and marketing analytics, Polina is a noted expert featured on TechCrunch, AdExchanger, Adweek, and other industry media.

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10 Blockchain Speakers Who Make It Easy to Understand

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Joel Comm; Blockchain Speakers


The blockchain and Bitcoin. Decentralized finance and smart contracts. Non-fungible tokens and play-to-earn gaming. The new world of Web 3 is a lot of things — but simple isn’t one of them. A few speakers manage to turn the complexity of the blockchain into concepts that are easy to understand and quick to grasp.

These men and women take questions from the audience — and have a coherent and logical explanation for anyone who knows enough to frame a good question. If you are creating an event and you want a great keynote speaker — whether in person or virtual — choose from this list.

Blockchain, Bitcoin, Decentralized Finance, Smart Contract, Non-Fungible Tokens, Play-to-Earn Gaming — Think of the Possibilities

When I study, listen, attend conferences, and get lists like this one ready — it’s a difficult process (no doubt, those of you in this business can relate).

I have listened to most of these individuals speak and usually put Joel Comm at the top of my lists because he’s so dang funny — although these speakers are listed here in no particular order.

Joel Comm
  1. Joel Comm (@joelcomm)

Joel Comm reached the blockchain world after selling a games company to Yahoo!, revealing the secrets of Google’s AdSense system, and explaining how to market on Twitter as soon as the “microblogging” platform was launched. With Travis Wright, he presents both The Bad Crypto Podcast and The Nifty Show, two podcasts that interview blockchain leaders and entrepreneurs, explaining their activities to a non-technical audience.

Igor Pejic; Blockchain Speakers
Igor Pejic
  1. Igor Pejic (@IgorPejic9)

Igor Pejic is the author of Blockchain Babel. He’s the former head of marketing at BNP Paribas Personal Finance Austria and a teacher at the University of Vienna. His experience in both the finance industry and in education has enabled him to translate blockchain technology’s jargon into understandable language and to explain why it matters. He’s seen how finance is responding to the rise of digital currencies and distributed networks, and he can explain it.

Andre De Castro
Andre De Castro
  1. Andre de Castro (@AndreTechExec)

Andre de Castro is a software engineer and a Bitcoin pioneer. He works with Fortune 500 clients, helping them to understand and prepare for the development of cryptocurrencies. He also contributed to a 2014 administrative ruling that enabled corporations and startups to trade cryptocurrencies in the US. He is an expert on the opportunities available in the blockchain world and, in particular, the possibility of earning through arbitrage across different trading platforms.

Anne Lise Kjaer
Anne Lise Kjaer
  1. Anne Lise Kjaer (@kjaerglobal)

Anne Lise Kjaer is an expert on trends. She’s the author of The Trend Management Toolkit and has talked to companies, including IKEA and Swarovski, about changing consumer fashions. The trends she’s discussed have included health tech and digitalization, but she also talks about fintech, how it’s changing, and what effect those changes will have on consumers and the companies that serve them.

Professor Lisa Short
Professor Lisa Short
  1. Lisa Short (@lisagshort)

Professor Lisa Short’s emphasis is on education. She’s the founder of Mind Shifting and the Frontier TechED Accelerator uses education to bring together small and medium-sized businesses and cutting-edge technologies. Lisa Short is also the director of Learning and Ecosystems for the United Africa Blockchain Association, which delivers blockchain and artificial intelligence education across Africa.

John Biggs
John Biggs
  1. John Biggs (@johnbiggs)

John Biggs is a journalist. Biggs has been an editor-at-large for TechCrunch.com and has written for publications including Wired, the New York Times, Linux Journal, and Popular Science. He is now news editor at CoinDesk, the world’s leading source of blockchain news, and has written books about blogging and online scams. He was also the CEO of fintech startup Freemit.com, adding real-world experience to his research and writing.

Sam Wouters
Sam Wouters
  1. Sam Wouters (@SDWouters)

Sam Wouters is a consultant at Duval Union Consulting, a consultancy firm, and is a co-author of the Digital Transformation Book, a guide to bringing digital workflows to large companies. He now focuses on Bitcoin and the blockchain, helping companies to understand how the technology works and what they can do with it.

Laura Shin
Laura Shin
  1. Laura Shin (@laurashin)

Laura Shin is the host of Unchained, one of the Web’s leading blockchain podcasts. She was senior editor at Forbes and the first mainstream journalist to take crypto as her full-time beat. She is also the author of the recent investigation of crypto’s early days: The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Her talks focus on the blockchain’s effects on ownership, online organization, and earning potential.

Tony Scott
Tony Scott
  1. Tony Scott (@tonyscottcio)

Tony Scott was President Barack Obama’s Chief Information Officer. He launched a 30-day Cybersecurity Sprint and directed the government’s cyber defense efforts. He also managed the net neutrality policy and oversaw the privacy issues that emerged from Apple’s suit against the FBI. He now runs the TonyScottGroup, where he gives enterprise-sized firms strategies to cope with and make the most of changing IT infrastructure and new technologies.

Elias Ahonen
Elias Ahonen
  1. Elias Ahonen (@eahonen)

Elias Ahonen’s 2016 book, Physical Bitcoins and Crypto-Currencies, was one of the first histories of digital currency. He is also the author of Blockland, a collection of stories about Bitcoin, blockchain, and cryptocurrency. He’s been active in the blockchain space since 2012 and runs a blockchain consulting company called Token Valley.

Here are a few articles for your reading pleasure and information — about these topics.

Blockchain, Bitcoin, Decentralized Finance, Smart Contract, Non-Fungible Tokens, Play-to-Earn Gaming

Most of these images were taken from the Speakers Linkedin Profiles; Thank you!

Featured Image Credit: Photo by Pressmaster; Pexels; Thank you!

Deanna Ritchie

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.



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How to Efficiently Onboard and Train Your New Hires

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Calendar


Quality employee onboarding is one of the most important things you can do for your business. You want your new hires to feel welcome and wanted as soon as they walk in. You need to give them an excellent first impression of your business and show that they matter. For many new employees, it’s essential to feel that there is a well-defined role and a clear career path.

Not only that, but a good onboarding process can make a massive difference to your retention rates and your revenue. Onboarding can also improve employee productivity and morale. And you save time and money when you don’t have to keep replacing employees.

Great onboarding starts with excellent planning. You really can’t wing it when it comes to training your new hires. Having planned training and processes for dealing with new employees is important.

Before hiring any new employees, plan out what they need to know and how you deliver it. This will also make it easier for you. For example, you’re not having to scramble to find something for them to do while trying to balance your own work.

You could also create an onboarding checklist for you and one for your new hires. This allows you to quickly know what to teach next and see clear progress and tick off what they’ve learned. It’s motivating for both parties. Even better if you have training software that allows for gamification. New hires can tick off modules as they finish them, see what’s next, achieve rewards, and more.

Once you have your onboarding training prepared, you can then use your calendar to plan it out and ensure success.

1. Set up a dedicated onboarding calendar

Many calendar apps will allow you to set up multiple calendars. So, for example, you can set up a calendar just for onboarding training, showing the full schedule.

This allows you and your new hires to look at your full calendar view with all your tasks and appointments and to look at just the training schedule on its own calendar when you need to.

It’s helpful to have both views. With the main calendar view, you can ensure no clashes and time to get to training sessions. And with the onboarding calendar, you clearly know the training and what comes next.

2. Share your calendars

You can coordinate together more efficiently by sharing your calendars. Your new employee will have other items on their calendar in addition to their onboarding training. For example, they may have previously booked medical appointments scheduled or a holiday that was already booked before they got the job. And there’s the work that they need to be involved in.

If you both share your calendars, you can easily be more flexible, if needed, and quickly rearrange sessions if something else comes up. In addition, your new hire will be able to see when you’re free, so they can book time if they need more help.

Encouraging your new employees to start, regularly use, and share their calendars is good practice for the future.

3. Set up your to-do list

Unless your only job is employee onboarding, you will have other work to fill your time. With your time split between onboarding your new hires and your everyday work, staying organized is essential. You can add a task/to-do list and make notes on many calendars to easily keep track.

This helps you balance your work with your onboarding duties. It also gives you a heads up if you’re going to have a busy week that may need extra organization and planning.

Another benefit of adding your to-do list to your calendar is seeing how much you’ve achieved. Ticking off completed tasks gives a nice hit of dopamine and is highly motivating.

4. Use time blocking to ensure you get everything done

When trying to learn something new, it can be easier to spend a solid block of time on it, rather than jump around over several sessions. Time blocking can be helpful to facilitate that.

However, time blocking involves splitting your day and week into blocks for specific tasks. This is a great way to combine your to-do list with your calendar. This can be a beneficial technique for ensuring you can fit in onboarding training and your regular tasks and meetings.

You can choose what works best for you with so many options and techniques. For example, time blocking could be one more helpful tool in your organizing arsenal.

5. Set up reminders

One of the best things about using a calendar and task lists is that you can add reminders to keep yourself on track.

When you are setting up your onboarding calendar, ensure you add in reminders where it’s helpful. This ensures that you don’t miss any meetings or tasks or your trainees.

When you’re busy, it can be easy to miss breaks and lunches. Adding reminders for these can ensure you take a breather when you should. It also provides that you don’t set yourself up for burnout.

6. Integrate with Trello

Some calendars integrate with Trello, a simple but effective project management app.

You can add tasks, checklists, and processes to Trello. It’s helpful to break down more significant tasks into smaller, more manageable tasks. It’s possible to tick them off when you’re done, which can help to motivate you and your trainees.

One other great thing about Trello is that you can set up boards and processes as a template. Then when you need it again, copy the template, rename it, and you’re ready to go.

Integrating this option with your calendar could help you manage your training better. You can also add team members and work on tasks together, aiding your trainees.

7. Bear in mind remote working

So many companies now allow remote working since the pandemic that you need to consider it. In addition, you may be training both in-office workers and remote workers to onboard them.

It’s important that your onboarding training includes your company culture and expectations, but it’s particularly important that remote workers feel part of your company.

Of course, you need to organize your time and calendar to ensure you can onboard everyone, remote or not. In addition to planning tasks and meetings, you’ll need to consider what technology you need, including cameras, Zoom, and more. Then, organize your tech in plenty of time for each meeting for success.

8. Start with a welcome pack

Once you know the start date of your next hire, add a task and a reminder on your calendar. Then send them a welcome email a few days before they start. You could even save time by writing a template for this email if you’re going to need it more than once. Then, you could set it up, keep it, and just hit send on the day.

If they’re based in-house, include practical information your new employee needs to know. Include directions, parking information, and a building map marked by their office or area. Add in where they can find vending machines or a kitchen for snacks and drinks. Include any local shops, such as bakeries or sandwich shops for food.

You’re starting them on the right foot before they’ve even walked through the door. And they will appreciate it.

Don’t forget your remote workers here. They will also appreciate a friendly, welcoming email with helpful information on start times and what to expect.

9. Use your analytics

Many calendars have excellent analytics. Office 365, for example, includes MyAnalytics, which provides information on various tasks and events. For example, you can see how many meetings you’ve had and how you spend your time.

This is helpful because you can see an overview of your onboarding training. You can check if you’re offering balanced training or leaning too heavily toward one subject. You can see whether you have covered everything or if there are any gaps.

Calendar analytics are equally helpful for improving your general productivity. You can ensure you still have the time to work on your own tasks as well as fit in onboarding.

10. Assess your onboarding regularly

Use your calendar to schedule follow-up meetings with new employees to get feedback on your onboarding processes.

Diarize time every year, at least once, to review your onboarding, look at feedback, and see how you can improve.

With quality onboarding so crucial for every business, it is vital to stay organized and on top of it. The right calendar apps can help you deliver onboarding well and keep improving.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Kampus Production; Pexels; Thank you!

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What Are Automated Guided Vehicles?

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Deanna Ritchie


Steam engines and conveyor belts are arguably two of the most important inventions of the industrial age. Moving water and coal by machine sparked groundbreaking changes in manufacturing. They allowed businesses to scale their production while saving time and resources. Many believe that automated guided vehicles represent the next logical step.

After all, without these innovations, the world as it is today would be impossible. The ability to move materials with ease contributed powerfully to the industrial revolution.

As time has marched on, more technologies have been invented to improve transportation, thus benefiting the manufacturing process. Many experts believe that the automated guided vehicle is the most noteworthy innovation as of late.

These machines are automatic vehicles with a guidance system that can use a variety of technologies to get from point A to point B without the need for a driver or human supervision. This invention has benefited quite a number of operations when it comes to manufacturing. AGVs can routinely and reliably transport materials from one place to another.

How Automated Guided Vehicles Work

Of course, the future of manufacturing is unknown, but it is constantly seeing upgrades from technological advancements. An automated guided vehicle (AGV) is a robotic solution to many industrial problems. It is a portable robot that moves along marked lines or wires on factory floors. It achieves this by using radio waves, cameras, magnets, or lasers for navigation.

The technologies used by each AGV differ based on design. Technologies such as LIDAR help AGVs in routing, navigation, and traffic management. Cameras help in monitoring obstacles and optimizing the path. Sensors also help in mapping the space and navigation.

Automated guided vehicles run on optimized technologies such as laser-based navigation systems and camera-based navigation systems. Both of these enhance the operation and help with better routing, traffic management, load balancing, and battery management.

These advances help make the systems safer for humans on the factory floor, as AGVs can stop if they sense someone or something is within their set path.

Laser-based navigation systems are one of the most popular types of routing and mapping systems in the industry today. Engineers pair camera-based technology with laser technology as an add-on feature. Cameras can detect the presence of traffic and easily identify obstacles better than lasers.

Camera-mounted automated guided vehicles are also extremely useful when humans are operating the system. It provides a much better view when users take the vehicle for new routines or a manned operation.

Industries Utilizing Automated Guided Vehicles

AI and self-driving cars are predicted to be the future, even in industries such as construction. However, some industries are experiencing success with automated options, and others are still adapting to AGVs. Most companies use automated guided vehicles in industrial applications. They transport heavy materials around large factories or warehouses.

For example, they help factories move raw materials or pellet goods. These are made ready to be shipped or sent off to a warehouse. Techs automate their routes and schedules in a way that they carry out operations a specific number of times within specified time increments.

While industrial applications are most common, other industries use AGVs on a smaller scale. AGVs can be applied to move materials in food processing, automotive assembly plants, and the healthcare industry.

Within hospitals, AGVs are becoming increasingly popular. Technicians program them to move linens, trash, medical waste, and even patient meals. In recent years, the theme park industry has even begun using AGVs for rides.

Benefits of Using Automated Guided Vehicle

The world of production is moving forward. There are so many benefits of incorporating an automated guided vehicle. Here are some of the most notable perks.

1. Time Management

Most notably, automated guided vehicles help cut down on human resources. Otherwise, companies spend additional resources on transporting materials back and forth. This, in turn, reduces the manual errors that occur when lifting large loads.

AGVs also improve time management by automating the routines. A simple memory chip with a navigation system and an automated routine can help the users to save time throughout pickup and transport schedules.

The incorporation of more automated systems has also been shown to save money and add more leisure time for employees. When companies don’t burden employees with simple, repetitive tasks, they can focus on more important agenda items.

AGVs prove to be extremely useful as they can transport items to a certain location without the guidance of humans. Without the need for human guidance, AGVs cut down on human error.

2. Optimizing Transport

Transporting materials through robot-enabled machines helps in automating the transport of materials, withdrawing the need for other machines, forklifts, and techniques for load management. Delegating transport to an AGV can also protect workers.

Injuries from lifting heavy items or operating forklifts incorrectly are some of the most common injuries within the workplace. Having AGVs take on this responsibility could mean avoiding workplace comp claims and potentially losing good employees.

Somewhat ironically, self-driving vehicles become simpler and safer when humans aren’t around. Separating human tasks and automated guided vehicles can optimize the transport process in multiple ways.

3. Efficiency

Incorporating AGVs benefits the overall manufacturing process, as it involves fewer man hours on simple tasks, such as transport, and it diverts them to more useful operations. An automated guided vehicle cuts down on the number of staff hours or labor required to safely handle payload and take it from one point to another. This is easily done once the load is set up on the automated guided vehicle.

Companies know that these machines are sturdy, stable, and more efficient than humans, who can carry less and usually take longer. AGVs make the transportation process both cost and time efficient.

Automated guided vehicles are a simple solution to solve transportation issues, and their application has broadened during the late 20th century. As more industries look to incorporate technology to optimize their processes and improve efficiency, they may take advantage of AGVs.

Looking at how the manufacturing industries have been utilizing this technology for years can help industries that are choosing to incorporate this technology now learn best practices. Knowing what AGVs are and recognizing their benefits can help businesses decide if they’re right for them.

Image Credit: Ready Made; Pexels; Thanks!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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