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What is HARO? – A Look at the Platform for 2021 – ReadWrite

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HARO query


Marketers are constantly looking for new ways to improve their website profile organically through semantic keywords or some growth hacking tactics (look out for NLP!), which becomes more of a challenge every year as consumers become more savvy.  In 2021, one of the effective SEO tools for marketers is HARO – Help A Reporter Out.

What the heck is HARO?

Help A Reporter Out is an innovative platform that allows reporters and journalists to seek out – and receive – input on articles and news pieces they may write. It’s especially useful for digital PR enthusiasts, as well as those keen on link building.

Rather than just laziness (who would accuse reporters of such a thing??), this allows the writer to gain a more rounded sense of the subject and, therefore, put together a more comprehensive and interesting article.  HARO is divvied up into a number of different genres, which include: 

  • Biotech & Healthcare
  • Business & Finance
  • Entertainment
  • General

Journalists post their query onto the platform under one of the above topics, and members are then able to respond.

What are the benefits of HARO for marketers?

Glad you asked.  HARO is a great tool for marketers as should your response be accepted by the journalist, your name (or company name) will appear as a source in their article along with a link.  This, of course, means that your business can potentially reach an entirely new audience and help drive traffic to your site and solidify your place as a thought leader in your industry. 

From its humble beginnings on Facebook, HARO is now home to over 55,000 verified journalists and bloggers. That’s 55,000 good reasons for getting started with this helpful platform as soon as possible. 

How do I hitch my wagon to HARO?

Signing up to HARO as a source is pretty straightforward and it goes something like this: 

  • Head on over to https://www.helpareporter.com/
  • Get clickety clicking onto the blue ‘I’m A Source’ button
  • You’ll then be directed to the “How It Works” page
  • Click onto ‘Sign Up’
  • Complete the form with the usual details
  • Wait patiently for your verification email
  • Once your account is verified, you can now log in
  • Select your preferences (selecting Master will get you access to ALL queries, but this isn’t recommended)

Once you’re all set up, you’ll receive daily emails at the following times:

  • 5.35am EST
  • 12.35pm EST
  • 5.35pm EST

These emails will contain all of the queries which are relevant to the preferences that you set up. A query will look something like this: 

How does HARO work?

Once you’ve received your email, take your time to browse the queries. Finding those which you feel that you can answer takes a couple of minutes.  Once you’ve selected the queries that you’re going to respond to, you can do so in two ways: 

Online – Through the online form, which you can find under ‘My Pitches’ on your dashboard

HARO dashboard

Email – By sending an email to the address included in the query

If the reporter likes your response, he or she may contact you by email to ask further questions and inform you of when the article will be published. 

How much does HARO cost?

HARO offers four different price plans and, these are as follows: 

Free Plan – Guess how much this one costs?  The free plan is pretty basic but fine for beginners, and it includes three daily emails and email support.

Standard Plan – $19 per month.

With the standard plan, you get a little more, including one keyword alert, one profile, text alerts and online search access. 

Advanced Plan – $49 per month

The Advanced Plan gives you all the goodies from the Standard Plan, plus three keywords, three profiles, Head Start Alerts (these mean you receive the alerts as soon as the editorial team has approved them). 

Premium Plan – $149 per month

The big honcho of HARO plans gives you unlimited keywords, unlimited profiles and phone and email support. 

Things To Know About HARO

HARO can be a great SEO tool – as long as you follow a few rules and use the platform wisely.  This said, the following are my golden rules for mastering HARO:

Be Selective

I mentioned earlier that I wouldn’t recommend selecting the ‘Master’ option when choosing your topics – and there’s a good reason for this.  The reporters looking for help on HARO are looking for real, expert insights. Unless you happen to be some kind of Oracle with an encyclopedic knowledge of pretty much everything, this won’t work for you.  

When busy reporters receive responses from people who clearly don’t know what they’re talking about, not only will they ignore your response but, they’re also likely to blacklist you while they’re at it. 

Tweet about busy reporters

Instead, only ever respond to queries that you have some knowledge of and feel that you are qualified to offer useful insights.  I know you will probably be eager to get started, but it’s much better to hold out for the queries that are super relevant to you and your experience. voodoo doll

Be A Snob

You’ve identified a response that fits the bill, and you’re ready to go full steam ahead – before you do, cool your jets a little as you first want to make sure that it’s worth your while. 

Look at who is posting the query and check out their website authority (SEMRush is a great tool for doing this). Why? You want to make sure that the website and the reporter have enough clout – and authority – to make it worth your while as a contact.

SEMRush screenshot

The Clock is Ticking

When considering a query, pay close attention to the deadline as some of these are pretty tight (and always keep in mind that the time is EST rather than your own particular time-zone). Reporters are often working against the clock, so these deadlines really matter (if you try to respond through your dashboard once the deadline has passed, your response won’t be sent). 

If you do find that you’ve inadvertently missed the deadline, you can try sending your response by email as, on occasion, the deadline is just a guide but, as a rule of thumb, do try to stick to the time limits specified as this is just good manners. 

Watch the Word Count

The reporter has asked for 150 words but, they’d much rather have a three-page essay from you, right? Wrong. Your reporter is unlikely to have the time (or the inclination) to wade through a lengthy response to find the key info and, so, all your hard work is likely to end up in the bin. 

In the same vein, you’re not writing poetry so resist the urge to use long-winded sentences and flowery language – keep it short and simple for the best results. 

haro 200 word max

Catchy Content

When writing your pitch, don’t be afraid to insert some personality into your response. Remember, the reporter is likely to be wading through a fair number of responses. Anything that makes you stand out is a good thing. 

Because of this, I find that I get the best results by making each response personal such as ‘I do this’ or ‘I have used this to great effect,’ rather than a more generic reply. 

real cases

What’s in a Name?

When looking at a HARO query, you’ll notice that these will either include the name of the reporter and the name of the publication or, it will simply state “Anonymous.” This is a moment to tread carefully as the “Anonymous” author could be writing for a student rag of a local university or being a resident of one of the publishing big boys such as Forbes or Entrepreneur. 

When responding to these queries, I tend to assume the latter. Therefore, I make my pitch as detailed and thought-led as possible. 

Knowledgeable sources

Cracking the Contact

One of your main objectives with HARO is to gain a new contact who may be useful in the future.  For this reason, it’s a good idea to include as much contact information as possible, including your name, email, website and LinkedIn. These sites give the reporter ample opportunity to check you out when considering your response. Again, you can go with the Premium Plan if you can afford to, as it allows you more options here. 

Stop the Sell

Under no circumstances should you attempt to turn your pitch into an advertisement for yourself or your business. Reporters are not known for their patience, and this will absolutely not win you any friends (or indeed influence anybody). 

To Link or Not to Link

Often, a HARO query will state that a link will not be offered to a source. While this may be disappointing, it’s still very much worth doing. Brand mentions are still valued by the Gods of Google, link or no link. 

Photo Finish

In most cases, reporters like to ‘see’ the person they’re speaking to. For this reason, it’s always a good idea to include a headshot with your pitch. This should be provided in your response as a link rather than a copied and pasted picture. If you’re replying through the HARO site, an attached photo won’t work. Since the reporters are getting hundreds of messages, this works as a protection for them.

Unless specified otherwise, pitches should be short, sweet and super-engaging. 

The Follow Up

You’ve got your HARO mojo working, and you’re firing off those responses on a regular basis – how do you know if you’ve been successful?

In an ideal world, the reporter will get in touch with you to let you know that your response will be used. If they’re super nice, they’ll also tell you the publishing date of their article and ask you to promote the post once it goes live.  

Unfortunately, we don’t live in an ideal world and, so I highly recommend signing up for a tool like Brand24, which will alert you to mentions of your name (or your brand name) whenever they appear on the world wide web.  This is an essential tool for marketers these days. It’s a great way of staying updated on your HARO alerts. Often, the publication will be several months from the date that you submitted your response. follow up email

Cutting a Dash

The ‘My Pitches’ section of your dashboard will also tell you if a response has been accepted. Scroll through your pitches here and lookout for a yellow thumbs-up symbol that denotes acceptance (similarly, thumbs own denotes the opposite). Unfortunately, reporters don’t always take the time to update this.

Reach Out

When using HARO, you don’t always have to stick to sending responses and hoping for the best.  Sometimes, it can be just as effective to send the reporter an email to introduce yourself (briefly, of course) and to let him or her know that you are available to help out on future projects).

This is something I do as a matter of routine and it’s a great way of boosting your contacts. 

I also make it my business to try to connect with the reporter on LinkedIn. This helps to keep me in their peripheral vision and gives them an easy way of contacting me.

HARO can be a fantastic way of upping your SEO game and gaining you lots of shiny new contacts.

 Remember that HARO only works if you work it. In order to be successful with HARO, you need to make it an integral part of your strategy. Meaning, you must make time to research your responses and write really engaging pitches. 

While the pitches may take a little getting used to in the beginning — I promise you it’ll be worth it if you use HARO. Make this your long-term strategy for your branding and SEO. 

Top Image Credit: markus winkler; unsplash; thank you!

Milosz Krasinski

Managing Director at Chilli Fruit Web Consulting boutique London based digital PR agency. Co-Founder at Sigma Digital Oxford. International SEO consultant, speaker. Sometimes blogging at miloszkrasinski.com

Politics

RUSSIA’S DEFAULT IS A REALITY AS GRACE MONTH IS OVER

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ValueWalk


Russia’s default has finally arrived on its sovereign debt in foreign currency for the first time in more than a century. Moscow has been unable to pay the interest on two bonds in dollars despite having enough foreign exchange reserves to do so. Investors assure that they have not received payment after the grace month.

Russia’s Default

Russia is showing the consequences of the sanctions the West has massively imposed on it after the war against Ukraine.

 

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For months, the country has managed to find ways and shortcuts to wade through the measures that tried to isolate the government of Vladimir Putin and make the country fall into technical default. In the end, the West has achieved its goal, albeit somewhat later than expected.

Although Russia had the capacity to meet this payment, leading economic indicators —the composite PMI sank in March and remain below 50, indicating that the economy is contracting— reveal that the country is facing one of the major economic crises of recent decades.

With double-digit inflation and several leading companies on the way out, Russia will face a deep recession and perhaps years of economic stagnation.

The one-month grace period expired on Sunday on around $100 million of trapped interest payments due May 27, a deadline that is considered an event of default if not paid in the correct currency, according to Bloomberg.

Data

Russia’s default is also backed by other data. The International Monetary Fund (IMF) reveals that the Russian Government had a debt of around $40 billion in hard currency at the end of 2021 —a relatively small amount.

Although the total foreign debt exceeds $470 billion, only part of that amount is in foreign currency and a smaller part is still a liability to the Russian Government.

This is a clear symptom of the rapid transformation that the country is facing, both financially and economically. Russia will have to go on without the foreign capital flows that have historically helped finance investments in emerging countries.

The nation’s Eurobonds have been trading on the secondary market at very low levels since early March, while the central bank’s foreign exchange reserves remain frozen. Russia’s largest banks are cut off from the global financial system, leaving the country in isolation.

Published First on ValueWalk. Read Here.

Image Credit: by Happy Donut; Pexels; Thank you!

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Take Inspiration From Trending and Successful eCommerce Businesses

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Take Inspiration From Trending and Successful eCommerce Businesses


Believe it or not, online shopping has become a massive trend nowadays, and its popularity is increasing daily. Of course, we were already in the era of digitalization, but this entire pandemic situation has made eCommerce industries flourish more than expected in the last few years.

Nowadays, everything is digitized as people buy food, groceries, cosmetics, clothes, and even electronic gadgets online. This digital revolution has made it easier for creative founders to convert their dreams and ideas into a waking reality.

Old ways and patterns of handling businesses are changing every day, and business owners need to adapt to the fluctuating market trends. And in this, some trending eCommerce businesses have taken this eCommerce industry to a whole new level. They are ruling and conquering like a boss.

Here in this blog, we will be discussing such inspiring eCommerce businesses. So, keep reading to find out more and cope for the better.

What are The Types of eCommerce Businesses?

E-commerce businesses are not limited to one particular business model. Instead, there are various sorts of eCommerce business models as per their business offerings. So have a look at some of the highly prevalent eCommerce models.

  • Business to Consumer (B2C): The process of selling from business to customer comes under B2C type E-commerce.
  • Business to Business (B2B): The buying and selling process between businesses comes under the B2B type of E-commerce.
  • Direct to Consumer(D2C): This new idea of selling directly to end customers without the involvement of any retailer comes under D2C type E-commerce.
  • Consumer to Consumer (C2C): Consumer-to-consumer sales on platforms like eBay, Etsy, Fiver, and many more come under C2C type E-commerce.
  • Consumer to Business (C2B): An individual selling their services to different businesses comes C2B type E-commerce.

Examples of Successful E-commerce Businesses

1. Warby Parker

Warby Parker is popularly known for producing designer, reliable and inexpensive frames for eyeglasses. An MBA student, Neil Blumenthal, and 3 of his friends launched this eCommerce company in 2010. They proposed the idea in 2008, and took nearly two years to implement.

Their idea of business was something very essential at that period because Luxottica (Another eyewear brand) was one of the few companies that used to sell designer and reliable frames, but they were costly as compared to Warby Parker.

Warby has a free try-on policy with free shipping and numerous return offers, and this is what the brand has adopted to stand out from the crowd and appeal to its customers.

2. Leesa

An online Mattress retailer is helping people sleep better and comforting their sleep cycle. The whole idea behind this business model was to help people realize the importance of sleep and how an adequate amount of sleep can increase their productivity and quality of life.

Their first-ever mattress was “Universal Adaptive feel.” It was so flexible that it could easily adjust to all body types.

The 100-night free trial policy worked well for their customers and made the business model a huge success. Leesa had traditional showrooms at first, but with time they also opened online stores.

3. Modcloth

ModCloth is an eCommerce company launched in 2002, selling women’s clothing worldwide. They sell fun and quirky clothes that are not so exclusive but are comfortable and budget-friendly.

Everything about their store is creative and exciting – which customers nowadays love. The copies describing their clothes are also fun to read because every product has a name and story behind it – now, this is something very catchy.

ModCloth became a brand within a few years of its launch because of its targeted marketing strategy. They know who their target audience is and what requirements they have. Knowing this has made their business reach exceptional heights within a short period of time.

4. Amazon

Mostly we know Amazon was launched in 1995 as an online bookstore and has been flourishing since then. Now amazon is not limited to books anymore because now it sells almost everything you can think of. From groceries to clothes and even jewelry, Amazon has it all.

Right now, Amazon is one of the largest eCommerce stores by revenue worldwide. Though amazon started with no competitors, now it has Walmart as one of its biggest competitors. Last year Amazon made a revenue of $470 billion.

Amazon has adopted a stellar marketing strategy, which is targeting the right customer and offering products at comparatively lower rates.

5. Shopify

Shopify is a SaaS (Software-as-a-service) company that provides all the tools needed by a business to run its eCommerce business smoothly. It helps them with website building, marketing, payment processing, financial tracking, and everything in between.

It is a tech infrastructure that supports more than 2 million merchants and various operations ranging from mom-and-pop businesses to global brands. Shopify made $389 million in revenue in 2016 to $4.6 billion in revenue in 2021.

The profitability of Spotify has been improving with time because, just like every SaaS business, it has also scaled up.

6. LARQ

LARQ is a business model that makes self-cleaning water bottles that are reusable, rechargeable, and also have some advanced features. For example, it has UVC technology used to eliminate viruses & bacteria from water bottles.

LARQ has the initiative to provide clean water to everyone. They also raised $1.7 million for the same. In addition, LARQ donates 1% of its earnings to help maintain clean water worldwide.

The product was so unique and exciting that it attracted numerous customers. As a result, many environmentalists and aware citizens switched to these LARQ bottles and saved their money from buying single-use water bottles.

7. Beer Cartel

Beer Cartel, as the name suggests, is Australia’s number one beer subscription service. It is said that some ideas sell themselves; the same was the case with this one.

Beer Cartel sells beers from all around the world to their subscribers at their doorstep. This online store gives people the freedom to select their unique beer bottles at a price better than traditional stores.

One of the significant reasons for Beer Cartel’s success is that they offer exclusive taste under budget. In addition, they have a wide range of varieties that keeps their customers interested and coming back.

8. Berlin Packaging

Berlin Packaging is well known for sourcing, designing, and even distributing containers and closures for companies like fortune and various family-owned startups.

They have always provided products at a lower cost to their customers to increase the overall efficiency of their enterprise. One interesting fact about it is that it is not a new startup; it is 80 years old, in fact. But Berlin Packaging has somehow still managed to bring their customers the latest and top-quality beer.

They started this eCommerce business model to keep up with the times, which worked out well for them.

9. Bonobos

With the introduction of eBay, Bonobos knew that the eCommerce business was getting more competitive with each passing day. So, they introduced a unique business model targeting only a super-specific audience.

This strategy of narrowing down to a particular audience helped them make loyal customers who also flourished their business in the long run. Bonobo’s success made everyone realize that focusing on the competition is not good for your business’s health.

They should focus on the value they provide to their customers, and they will reach greater heights of success.

10. TOMS

The name of the company seems fascinating, right? Well, so is their initiative. TOMS is an eCommerce company that sells its customers quality shoes that are reliable, comfortable, designer, and inexpensive.

What separates TOMS from other similar eCommerce is that with every transaction, they will help one in need. Yes! Not only this, but they also run various social media campaigns with hashtags like #withoutshoes and many more to stand out from the crowd.

Everything about their business model is catchy and interesting, making it easier for them to drive more traffic to their online shop.

What are the Biggest Benefits of eCommerce?

Shopping in the comfort of home: eCommerce has made shopping easier and more convenient for our customers. Buying and selling things is a child’s play nowadays. As a result, our purchases are simpler, faster, less time-consuming, and not so hectic.

Markets are globalized: Now, you can shop from anywhere around the world at the convenience of your home. The impact of eCommerce on the planet can easily be visible. There are no limitations or barriers to buying from a different state or country.

Building startups is not so expensive anymore! Yes, in this era of digitalization, anyone can set up their online store at a meager cost. In addition, the operating cost is minimal because both buyers and sellers are now digital.

Conclusion

Technologies are evolving rapidly because of this, eCommerce businesses have to see a lot of changes frequently.

If you have an eCommerce business that is not growing as expected, you must adapt to new business models that add value to your customer’s life and your e-commerce services (my business: krishaweb dot com).

Image Credit: Provided by the Author; Thank you!

Parth Pandya

“Nothing Is Impossible” – is a quote that guided me to climb up the toughest peak of my professional journey. Having a great zeal for excellence and ambitious nature to reach the peak, leads me uninterrupted to provide the best content to all the visitors. I like to read and share contents which are related to Technology Solution and Digital Marketing.

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Politics

What Does the G7 Russian Gold Ban Mean for Gold Stocks?

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Gold Ban Mean for Stocks?


The G7 plans to announce a ban on Russian gold imports. But does that really matter for investors? While there hadn’t been an official Russian gold ban until now, this news isn’t exactly a surprise to the industry. Today, we’re seeing that lack of reaction in gold prices.

Typically, a ban on imports for a particular commodity sends prices soaring higher. Just look at what happened to oil after Russia invaded Ukraine. As it pertains to gold, prices also initially ticked higher this morning, with the futures opening up by under 1%.

However, it has now turned lower on the day, as have the VanEck Gold Miners ETF (NYSEARCA:GDX) and the VanEck Gold Miners ETF (NYSEARCA:GDXJ).

Does the Russian Gold Ban Matter?

This latest decision does matter. However, it will have a limited impact on the global gold market and gold-mining stocks. Warren Patterson, Head of Commodities Strategy at ING Groep NV (NYSE:ING), had the following to say:

“The impact from a ban on Russian gold imports by G-7 nations is likely to be fairly limited, given that the industry already took steps to restrict Russian gold […]It looks as though its largely symbolic.”

Russia has the world’s fifth-largest gold stash according to the World Gold Council. However, it only exported roughly 5% of the world’s gold supply in 2020. A bulk of those exports — over 90% — went to the United Kingdom, a G7 member. Still, Russia will likely find buyers in China and India.

In actuality, the buying pool may shift, but it will not completely evaporate.

How Does This Affect Gold Stocks?

At this point, the ban does not seem to have much of an impact on gold stocks. There’s multiple reasons why this is the case.

  1. The industry seems to have largely prepped for such a ban.
  2. Russia is not that large of an exporter of gold.
  3. The efforts from central banks to raise interest rates and strengthen currencies is likely playing a more important role in regards to precious metal prices.

Ultimately, a Russian gold ban certainly doesn’t hurt gold prices — if anything, less supply is a bullish catalyst — but right now that catalyst is not reverberating through the market. However, removing Russian supply from the market will be a modest positive for gold miners.

Published First: InvestorPlace. Read Here.

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