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What is HARO? – A Look at the Platform for 2021 – ReadWrite

Published

2 years ago

on

HARO query


Marketers are constantly looking for new ways to improve their website profile organically through semantic keywords or some growth hacking tactics (look out for NLP!), which becomes more of a challenge every year as consumers become more savvy.  In 2021, one of the effective SEO tools for marketers is HARO – Help A Reporter Out.

What the heck is HARO?

Help A Reporter Out is an innovative platform that allows reporters and journalists to seek out – and receive – input on articles and news pieces they may write. It’s especially useful for digital PR enthusiasts, as well as those keen on link building.

Rather than just laziness (who would accuse reporters of such a thing??), this allows the writer to gain a more rounded sense of the subject and, therefore, put together a more comprehensive and interesting article.  HARO is divvied up into a number of different genres, which include: 

  • Biotech & Healthcare
  • Business & Finance
  • Entertainment
  • General

Journalists post their query onto the platform under one of the above topics, and members are then able to respond.

What are the benefits of HARO for marketers?

Glad you asked.  HARO is a great tool for marketers as should your response be accepted by the journalist, your name (or company name) will appear as a source in their article along with a link.  This, of course, means that your business can potentially reach an entirely new audience and help drive traffic to your site and solidify your place as a thought leader in your industry. 

From its humble beginnings on Facebook, HARO is now home to over 55,000 verified journalists and bloggers. That’s 55,000 good reasons for getting started with this helpful platform as soon as possible. 

How do I hitch my wagon to HARO?

Signing up to HARO as a source is pretty straightforward and it goes something like this: 

  • Head on over to https://www.helpareporter.com/
  • Get clickety clicking onto the blue ‘I’m A Source’ button
  • You’ll then be directed to the “How It Works” page
  • Click onto ‘Sign Up’
  • Complete the form with the usual details
  • Wait patiently for your verification email
  • Once your account is verified, you can now log in
  • Select your preferences (selecting Master will get you access to ALL queries, but this isn’t recommended)

Once you’re all set up, you’ll receive daily emails at the following times:

  • 5.35am EST
  • 12.35pm EST
  • 5.35pm EST

These emails will contain all of the queries which are relevant to the preferences that you set up. A query will look something like this: 

How does HARO work?

Once you’ve received your email, take your time to browse the queries. Finding those which you feel that you can answer takes a couple of minutes.  Once you’ve selected the queries that you’re going to respond to, you can do so in two ways: 

Online – Through the online form, which you can find under ‘My Pitches’ on your dashboard

HARO dashboard

Email – By sending an email to the address included in the query

If the reporter likes your response, he or she may contact you by email to ask further questions and inform you of when the article will be published. 

How much does HARO cost?

HARO offers four different price plans and, these are as follows: 

Free Plan – Guess how much this one costs?  The free plan is pretty basic but fine for beginners, and it includes three daily emails and email support.

Standard Plan – $19 per month.

With the standard plan, you get a little more, including one keyword alert, one profile, text alerts and online search access. 

Advanced Plan – $49 per month

The Advanced Plan gives you all the goodies from the Standard Plan, plus three keywords, three profiles, Head Start Alerts (these mean you receive the alerts as soon as the editorial team has approved them). 

Premium Plan – $149 per month

The big honcho of HARO plans gives you unlimited keywords, unlimited profiles and phone and email support. 

Things To Know About HARO

HARO can be a great SEO tool – as long as you follow a few rules and use the platform wisely.  This said, the following are my golden rules for mastering HARO:

Be Selective

I mentioned earlier that I wouldn’t recommend selecting the ‘Master’ option when choosing your topics – and there’s a good reason for this.  The reporters looking for help on HARO are looking for real, expert insights. Unless you happen to be some kind of Oracle with an encyclopedic knowledge of pretty much everything, this won’t work for you.  

When busy reporters receive responses from people who clearly don’t know what they’re talking about, not only will they ignore your response but, they’re also likely to blacklist you while they’re at it. 

Tweet about busy reporters

Instead, only ever respond to queries that you have some knowledge of and feel that you are qualified to offer useful insights.  I know you will probably be eager to get started, but it’s much better to hold out for the queries that are super relevant to you and your experience. voodoo doll

Be A Snob

You’ve identified a response that fits the bill, and you’re ready to go full steam ahead – before you do, cool your jets a little as you first want to make sure that it’s worth your while. 

Look at who is posting the query and check out their website authority (SEMRush is a great tool for doing this). Why? You want to make sure that the website and the reporter have enough clout – and authority – to make it worth your while as a contact.

SEMRush screenshot

The Clock is Ticking

When considering a query, pay close attention to the deadline as some of these are pretty tight (and always keep in mind that the time is EST rather than your own particular time-zone). Reporters are often working against the clock, so these deadlines really matter (if you try to respond through your dashboard once the deadline has passed, your response won’t be sent). 

If you do find that you’ve inadvertently missed the deadline, you can try sending your response by email as, on occasion, the deadline is just a guide but, as a rule of thumb, do try to stick to the time limits specified as this is just good manners. 

Watch the Word Count

The reporter has asked for 150 words but, they’d much rather have a three-page essay from you, right? Wrong. Your reporter is unlikely to have the time (or the inclination) to wade through a lengthy response to find the key info and, so, all your hard work is likely to end up in the bin. 

In the same vein, you’re not writing poetry so resist the urge to use long-winded sentences and flowery language – keep it short and simple for the best results. 

haro 200 word max

Catchy Content

When writing your pitch, don’t be afraid to insert some personality into your response. Remember, the reporter is likely to be wading through a fair number of responses. Anything that makes you stand out is a good thing. 

Because of this, I find that I get the best results by making each response personal such as ‘I do this’ or ‘I have used this to great effect,’ rather than a more generic reply. 

real cases

What’s in a Name?

When looking at a HARO query, you’ll notice that these will either include the name of the reporter and the name of the publication or, it will simply state “Anonymous.” This is a moment to tread carefully as the “Anonymous” author could be writing for a student rag of a local university or being a resident of one of the publishing big boys such as Forbes or Entrepreneur. 

When responding to these queries, I tend to assume the latter. Therefore, I make my pitch as detailed and thought-led as possible. 

Knowledgeable sources

Cracking the Contact

One of your main objectives with HARO is to gain a new contact who may be useful in the future.  For this reason, it’s a good idea to include as much contact information as possible, including your name, email, website and LinkedIn. These sites give the reporter ample opportunity to check you out when considering your response. Again, you can go with the Premium Plan if you can afford to, as it allows you more options here. 

Stop the Sell

Under no circumstances should you attempt to turn your pitch into an advertisement for yourself or your business. Reporters are not known for their patience, and this will absolutely not win you any friends (or indeed influence anybody). 

To Link or Not to Link

Often, a HARO query will state that a link will not be offered to a source. While this may be disappointing, it’s still very much worth doing. Brand mentions are still valued by the Gods of Google, link or no link. 

Photo Finish

In most cases, reporters like to ‘see’ the person they’re speaking to. For this reason, it’s always a good idea to include a headshot with your pitch. This should be provided in your response as a link rather than a copied and pasted picture. If you’re replying through the HARO site, an attached photo won’t work. Since the reporters are getting hundreds of messages, this works as a protection for them.

Unless specified otherwise, pitches should be short, sweet and super-engaging. 

The Follow Up

You’ve got your HARO mojo working, and you’re firing off those responses on a regular basis – how do you know if you’ve been successful?

In an ideal world, the reporter will get in touch with you to let you know that your response will be used. If they’re super nice, they’ll also tell you the publishing date of their article and ask you to promote the post once it goes live.  

Unfortunately, we don’t live in an ideal world and, so I highly recommend signing up for a tool like Brand24, which will alert you to mentions of your name (or your brand name) whenever they appear on the world wide web.  This is an essential tool for marketers these days. It’s a great way of staying updated on your HARO alerts. Often, the publication will be several months from the date that you submitted your response. follow up email

Cutting a Dash

The ‘My Pitches’ section of your dashboard will also tell you if a response has been accepted. Scroll through your pitches here and lookout for a yellow thumbs-up symbol that denotes acceptance (similarly, thumbs own denotes the opposite). Unfortunately, reporters don’t always take the time to update this.

Reach Out

When using HARO, you don’t always have to stick to sending responses and hoping for the best.  Sometimes, it can be just as effective to send the reporter an email to introduce yourself (briefly, of course) and to let him or her know that you are available to help out on future projects).

This is something I do as a matter of routine and it’s a great way of boosting your contacts. 

I also make it my business to try to connect with the reporter on LinkedIn. This helps to keep me in their peripheral vision and gives them an easy way of contacting me.

HARO can be a fantastic way of upping your SEO game and gaining you lots of shiny new contacts.

 Remember that HARO only works if you work it. In order to be successful with HARO, you need to make it an integral part of your strategy. Meaning, you must make time to research your responses and write really engaging pitches. 

While the pitches may take a little getting used to in the beginning — I promise you it’ll be worth it if you use HARO. Make this your long-term strategy for your branding and SEO. 

Top Image Credit: markus winkler; unsplash; thank you!

Milosz Krasinski

Managing Director at Chilli Fruit Web Consulting boutique London based digital PR agency. Co-Founder at Sigma Digital Oxford. International SEO consultant, speaker. Sometimes blogging at miloszkrasinski.com

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The Future of Calendars: Predictions and Trends

Published

3 hours ago

on

03/31/2023

By

Calendar


We live in a world where online calendars are a part of our daily lives. No matter how diligently you use an online calendar, you’re still benefiting from it. For instance, you might be reminded to send a birthday card online, schedule events or business meetings, or block out your day.

It is important to realize that online calendars are still a relatively new productivity tool that is rapidly developing. As a matter of fact, your online calendar is becoming more of a personal assistant that will advise you on how to spend your time best. But, there is so much more than calendars are capable of in the future, such as the following predictions and trends.

Solving scheduling problems.

“So far, it looks like the reinvention of the calendar will happen in two phases,” notes David Pierce for Protocol. “First, users will get access to a new set of tools, integrated with Google and Outlook calendars but opening up lots of new features.”

After that, calendars will be turned into a standalone service if they prove successful. In the same way, Slack is to email, Zoom is to a desk phone, and Airtable is to Excel, all these companies hope to be to your Outlook calendar, he adds. “Time is money, all these calendar companies will argue to investors and customers, and we’ll save you both.”

“We’re only at the beginning of the first phase, though, and still attacking the first problem worth solving: scheduling. How about one solution? It’s as simple as speeding up the process.

Superhuman, for example, scans emails for dates like “next Friday” and lets users send invitations accordingly. Scheduling is, in essence, an email problem. As a result, it should be available as an email solution as well. In a similar vein, Vimcal, often referred to as “Superhuman for calendars,” is a new app that focuses on speed, and CEO John Li said most people want meeting creation to happen lightning fast.

Calendar is another option if you want to speed up the scheduling process. The Find a Time feature in Calendar allows you to schedule with others quickly. Using multiple calendar users, create events based on their availability and see when they are busy.

Chatbots will be able to organize your meetings.

Professional life has become quite complicated following the pandemic. For example, working remotely from home isn’t as straightforward as it seems. Many of us find it hard to keep up with the increasing demands on our time.

At the same time, the number of American employees working remotely is expected to increase to 36.2 million by 2025. So, we’re going to have to get used to these new working conditions. Thankfully, technology can save the day.

The majority of the time, work involves scheduling meetings and being on time. In order to make your life easier, you can use a chatbot to help you set up meetings. Chatbots can still be useful as an additional meeting planning tool, such as SharePoint calendars.

You can also schedule meetings using Messagely or TARS. It is also beneficial to manage teams remotely and track their time by using a time tracker. It is possible to balance work and life with the help of these chatbots.

Chatbots and software powered by artificial intelligence also show great promise for helping businesses become more productive and profitable. For example, a phone validator app checks the validity, type of line, network carrier, location, etc., of the line to improve productivity.

These chatbots can handle scheduling and organizing meetings while you focus on other important tasks.

Calendars will become even more intelligent.

Smart calendars or intelligent calendars collect every schedule or action to boost productivity and simplify management using intelligence or automation. Using an intelligent calendar will help you establish boundaries between your personal and professional life.

As well as blocking time, you can reduce the time spent on certain tasks manually. Your ideal workweek can be automatically scheduled and managed using a smart calendar. Besides scheduling tasks, you can use an intelligent calendar to increase efficiency and reduce human dependency.

It goes without saying that an intelligent calendar can enhance productivity and save you time. In an effort to streamline meetings, increase event aggregation, and reduce time wastage, intelligent calendars have become a necessity due to the following:

  • Notes can be jotted down in the calendar to help keep track of important information and deadlines.
  • Synchronize your personal and work calendars.
  • It is possible to get information from smart notes that will help you determine what actions to take.
  • Organizes all your meeting invitations
  • From the app, you can get relevant information about the weather, traffic, and drive times.

With Motion, for example, you can always know what to do next. It creates a day-by-day schedule based on meetings, giving you a minute-by-minute overview. Trevor AI is another AI calendar app that helps you organize your day by keeping track of your lists of tasks to do; this AI calendar app puts one task at a time so that you work more efficiently.

Furthermore, Calendar can provide smart suggestions on when, where, and who to invite when scheduling meetings. It’s not magic. With artificial intelligence and machine learning, Calendar can create a unique scheduling experience for you.

Finally, intelligent calendars can help you become less distracted and more productive.

If you block out 8:30 a.m. to 11:30 a.m. in your calendar for undisturbed work, quiet time is from 8:30 am to 11:30 am. Your calendar will automatically block out this time instead of creating a recurring event.

During this time, you may find your calendar automatically disables distractions like email and social media notifications. It’s possible that your calendar will determine when you’re most productive as well. As such, if you fade out every 50 minutes, you’ll be reminded to stretch and take a break.

And, that’s just scratching the surface. Considering that the size of the global artificial intelligence market was $136.55 billion in 2022 and is projected to increase by 37.3% from 2023 to 2030, calendars will continue to become more and more intelligent.

The AR calendar will bring your calendar to life.

It’s true that some companies have been using augmented reality (AR) to make plain old paper calendars more interactive for the past several years.

As an example, once you download an app, you just need to point your phone at a calendar image and tap the screen. Using AR, Tengo Interactive created an airport calendar that provided users with a behind-the-scenes view. Other companies have created wall calendars that utilize augmented reality to explain their entire product range.

By 2028, the AR market is expected to reach $97.76 billion. Due to this, augmented reality calendars and marketing opportunities will continue to expand rapidly.

By using this technology, you will be able to walk through a property in virtual reality. From there, you might be able to make an appointment with the realtor if you like what you see.

If you are planning a trip to the Grand Canyon, you could experience the destination before booking the trip. Or, you could view local restaurants, salons, or museums. You then have the option to make reservations or book tickets and have them automatically added to your calendar.

Use ChatGPT prompts to manage your time.

On November 30, 2022, ChatGPT was launched, which quickly sent the internet into a frenzy. Just one week after it was launched, OpenAI’s chatbot reached 1 million users. It also gained 57 million users in its first month and is supported by Microsoft’s $10 billion investment in Open AI.

Still not impressed? After two months of launch, ChatGPT reached 100 million monthly active users, making it the world’s fastest-growing consumer app. And some people have even dubbed it “the best AI chatbot ever released to the general public.”

As a result, it would be remiss of us not to mention ChatGPT. Furthermore, the app deserves its own section due to its popularity.

But, what link is there between ChatGPT and calendars?

In particular, Chat GPT can help you locate open times on your calendar for dental appointments or team meetings. In order to fix this problem, you might write a prompt telling it what your schedule looks like for the week and ask for a reorganization.

As well as scheduling meetings and appointments, ChatGPT can keep track of deadlines and deliverables for event managers. ChatGPT’s natural language processing feature enables event managers to input their requirements and view their schedules on a calendar.

Some of your chores will be taken care of by your calendar.

“Online calendars aren’t merely more useful than their paper peers,” writes Howie Jones in a previous Calendar post. “Today’s top calendar apps can recognize and prevent double-bookings.” Others can adjust meetings across time zones.

But, over the next decade or so, how much more will online calendars be capable of?

“While I wouldn’t hold out for magically tackling your chores for you, there are many more online calendars will be able to do by 2030,” Howie adds. You may see the following upgrades:

Book travel.

As your calendar continues to evolve, your reservations will be made for you. How? Several popular online calendar apps will integrate airlines and hotel services. From the same app, you can decide when and where you want to go.

Scan and plan.

Let’s say that you walk past a flyer or a billboard advertising a local event. Rather than scanning down the information, why not let your calendar app copy it down for you?

Suggest nearby events.

You can use your mobile device’s location tools to find out where you are. Your calendar app will then show you all events within a specified radius when you choose the day and hour. As long as it knows your preferences, it won’t suggest a roller coaster park if you hate them.

Tend to your home.

Google Home and Alexa will soon be able to connect with your online calendar, so you can schedule actions for each device connected to your smart home network.

Maintain your vehicle.

Changing your car’s oil and rotating its tires should be done every few thousand miles. Using your calendar app, you can keep track of your mechanic visits and schedule future appointments. With the help of an app like Google Maps, it will alert you when you have reached your mileage threshold. The app will suggest a highly-rated mechanic if your current mechanic is unsatisfactory.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Samson Katt; Pexels; Thank you!

Calendar

We are Calendar, trying to make the world a much more productive place. Check us out online at https://www.calendar.com.

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Top 10 Software Development Companies In Chicago 2023

Published

9 hours ago

on

03/31/2023

By

Jigar Agrawal


Finding top software development companies in Chicago is never an easy choice. Chicago is a significant technology hub, and there are thousands of companies that have offices in this region. This makes choosing your partner difficult. But not from now. If you stick through the end of this article, you’ll know the software development companies you should approach whenever you need any services.

List of top 10 Software Development Companies in Chicago For 2023

1. eSparkBiz

eSparkBiz is a software development company with multiple decades of experience in serving international and local clients. The company has multiple offices around the globe and offers hiring models that are suitable for customers of all sizes.

It offers services like digital transformation, software development, web app development, mobile app development, AI/ML, Data Science, In-depth Analytics, IoT, and Blockchain development. This company is a one-stop solution for all your software needs, and you’ll get the best solutions from their experienced staff.

eSparkBiz also provides end-to-end product development and maintenance for startups. So, if you’ve got a great idea, give them a ring and get it transformed into a business with their expertise.

2. Forte Group

Forte Group is a large software development company from Chicago with 22 years of industry experience. The company has more than 900 software professionals working on different projects and technologies for their global clients.

The company provides product management, QA, Ecommerce Strategy, and enterprise software engineering services. Forte provides end-to-end product development and maintenance for customers around the world from its ten global office locations.

3. Highland

Highland is another company on this list with multiple decades of experience. It assists organizations in developing, designing, scaling, and customizing digital goods, experiences, and companies that benefit others. It has an extensive portfolio of projects, and till now, it has helped its clients launch over 350+ ground-breaking products.

The company provides innovative business solutions and helps companies with digital transformation and innovation needs.

4. Launchpad Lab

Launchpad lab is a team of digital product specialists who collaborate with you to change your company by using the relevant services, talents, and technology. The company provides a wide variety of services like web app development, mobile app development, UI/UX design, product strategy, and salesforce development.

If you want to work with the best and most futuristic technologies, the team at Launchpad lab will surely help you. Moreover, the company has already built and maintained futuristic solutions since 2012 for companies around the globe.

5. Vault Innovation

Vault innovation is a custom software development company that provides end-to-end software engineering services. It has helped numerous business owners launch their exciting digital products and leave competitors in the dust.

The company provides various development services like Technical architecture, Backend Development, Frontend development, QA testing, and project management too.

Vault innovation also provides flexible hiring models that help you leverage the best while keeping costs in control. Whether you are looking to build an entirely new product or enhance an existing product, Vault innovation has the skilled developers to turn your requests into features.

6. Neologic

Neologic was founded in 2008, and since then, it has provided multiple software development and engineering services to global clients. Its services include process consultation, product management, and software support and maintenance over and above the core development services.

It follows a three-step process for software development and helps clients globally. Neologic consultants start with deep research on your problems and understand the core needs. After that, they design the end-to-end solutions and chart out the plans, and begin developing software that helps your business.

7. Plego

Plego technologies is a software consulting company with multiple offices around the globe. It provides services like web development, eCommerce store development, AI/ML products, and many more things.

Plego has been in the software development business since 2002, and by now, it has worked with large corporations like Berkshire Hathaway, Apple, Samsung, Intel, etc.

The company offers multiple hiring models, so you can choose the one that provides maximum efficiency for your investments, and you can always change the hiring models as you advance.

8. Atomic Object

Atomic Object is a custom software development and consulting company for all your technical needs. It provides services like web development, mobile development, IoT software, Desktop applications, and Cloud migration too.

The company works with the latest technologies like Android, Swift, Azure, React, AWS, NodeJS, and many others as and when its clients require it.

9. Caxy Interactive

Caxy Interactive is one of the oldest and top software development companies in Chicago. It was established in 1999 and has been based in Chicago since then. The company provides services like web development, analytics, and design for global customers.

10. SimForm

SimForm is a unique digital engineering and solutions provider. The company provides services in four main sections such as product engineering, cloud, and DevOps engineering, Data engineering, and Quality engineering.

If you want to build exceptional products with an extensive team, SimForm is the way to go. It provides project management, design, development, performance testing, and app management services. SimForm started in 2010, and by now, it has helped clients of various levels right including startups, public companies, Fortune 500 companies, WHO, and NGOs too.

Conclusion

Whether you are looking for an experienced and reliable solution provider or you are looking for an innovative and experimental software development company, you have all the best options in this list. So clear your requirements, and head to any of these software development companies in Chicago to build the best technological products for your needs.

Featured Image Credit: Provided by the Author; Thank you!

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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Best Moz Alternatives of 2023

Published

15 hours ago

on

03/30/2023

By

SemRush and GritDaily


Every entrepreneur and small business owner needs to get SEO right if they want to be competitive in both the online and local markets in which they operate.

Making sure your website gets seen by the right people—your prospects—at the right time—when they’re ready to buy—is just the first-level challenge. You also need to make sure your site is optimized for local search traffic and ranking well organically to prospects who are in an earlier stage of the buyer’s journey.

To solve those business website challenges, many owners and entrepreneurs turn to reputable online SEO tools. For many years, Moz has been considered to be at the top of that list.

Moz and What It Can Do for Entrepreneurs

Moz Pro is a suite of SEO tools that includes keyword research, site audit, rank tracking, link building, and much more. One of the first SEO tools to hit the market, Moz Pro remains quite popular with businesses of all sizes.

However, some find Moz Pro to be prohibitively expensive, and many find its value—that is, what it offers in exchange for those high prices—to be less compelling than some of its competitors. While it does offer a free plan, that level provides access to limited features. Additionally, many users find the UI/UX (user interface/user experience) non-intuitive, with a steep learning curve.

These are just a few reasons why entrepreneurs might want to seek a different alternative to resolve their SEO challenges. In addition to tools offered by search engines, such as Google Search Console (a free tool that Google offers to help monitor site performance, indexing issues, and more), consider some of the Moz alternatives we’ve listed below.

1. Semrush

Semrush is a comprehensive suite of SEO tools that offers keyword research, competitor analysis, site audit, backlink analysis, and more. Like Moz, it will help you research and analyze keywords, including search volume, related keywords, and more.

Both sets of tools also help you choose keywords that are accessible and competitive, but SEMrush helps you assess how many links you’ll have to build in order to rank for that specific keyphrase. While Moz offers ranking data for results from Google, Bing, and Yahoo! Search engines, SEMrush only provides Google data.

SEMrush may also provide more help in the field of social media analysis with SM content optimization, management, and performance analysis tools. It offers a free trial, plus a free version with limited functionality as well as three paid plans.

Click here to try Semrush for free for 14 days.

2. Ahrefs

A popular SEO tool, Ahrefs offers keyword research, site audit, competitor analysis, backlink analysis, and more. Ahrefs lets you audit your own site for top keywords and performance, backlinks and anchor text, overall domain performance, and competitive domains.

Many users find the Ahrefs interface to be more simply designed and intuitive to navigate and use. It also provides robust domain data, including estimated domain traffic with the ability to view changes to a site’s performance over time.

Ahrefs will also show you keyword research data for ten search engines, not just Google. Like SEMrush, it lets you know how many backlinks you’ll need to build in order to rank well for selected keywords. Websites can use a free Webmaster tool’s version, or you can sign up for one of four paid plans.

3. Raven Tools

Raven Tools is a suite of SEO tools that includes site audit, keyword research, backlink analysis, rank tracking, and more. Users rank it especially highly for its keyword analysis and SERP (search engine results pages) rank tracking. Unlike some other alternatives on our list, it doesn’t offer a free version, but it does provide a free full-feature trial for seven days.

As part of its suite of tools, Raven Tools gives you access to SEO audits, on-page SEO analysis, SERP analytics, and page speed data. In addition, you can find tools for keyword tracking, backlinks tracking, and paid ad tools. With five paid plan levels from $50 to $480 a month, you can find the package that suits your business site’s needs.

4. Majestic SEO

Majestic SEO provides a backlink analysis tool that yields information on backlinks, anchor text, and referring domains. That’s the primary difference between Majestic and Moz. Whereas the latter site aims to provide a fully featured suite of SEO tools, Majestic is aimed at a narrower slice of the market. It does backlink analysis very well, however, including analysis of top incoming backlinks, tools to help you build more incoming links, comparison tools for your competitors’ domains, and other relevant metrics such as anchor texts and referring domains.

There are no free versions (and no free trial offers either, for that matter). Majestic SEO does offer three paid plans, which doesn’t provide as much choice as other sites we’ve profiled here. However, if you’re looking for help with your backlinks, it’s definitely one to consider.

5. Screaming Frog

Screaming Frog SEO Spider is a site crawler that helps you identify technical SEO issues on your site. It manually analyzes each page on your site for broken links, duplicate content, missing title tags, and much more. You can also connect it with your Google Analytics account to get the most out of the data your GA account generates for you.

Unlike many of the other Moz alternatives here, which operate on an SaaS web-based model, Screaming Frog is a desktop program for both PCs and Macs. It offers a free version and a single paid version that costs about $260 for a license that must be renewed yearly.

6. BrightLocal

BrightLocal provides a targeted set of tools that help you manage your local business listings, monitor customer reviews, and track your local search rankings. It’s a good choice if you’re looking primarily for local SEO and reputation management tools, with access to local SEO and Google business profile audit reports.

BrightLocal offers a two-week free trial with access to all features, as well as three paid levels to its all-in-one suite of tools. In addition, you can pay-as-you-go for access solely to its Citation Builder tools, starting at $2 per website, including submission to hundreds of sites, removing duplicate listings, and repairing errors in existing listings.

7. SpyFu

SpyFu is a competitive analysis tool that provides insights into your competitors’ SEO strategies, including their organic search rankings, paid search campaigns, and more. If you’re mostly in search of tools for competitor analysis, rank tracking, and domain comparison functionality, SpyFu is a good alternative to Moz Pro.

SpyFu offers both a free trial and a free version, as well as three paid versions that let you run customized monthly reports.

The Bottom Line

If you need a comprehensive set of SEO tools but Moz Pro is a little out of your price range, or more than what you need, there are lots of Moz alternatives you can choose from. Consider exactly what SEO needs your site is currently experiencing before you choose an alternative SEO tool to try. For example, if competitor analysis is more important to you, look at Ahrefs or SpyFu. If you’re more concerned about local SEO and SEM, consider BrightLocal.

Check for a trial period or a free plan in order to test out the interface and UX generally, since you’ll want to pick an option that feels intuitive to use and that you can navigate with relative ease. Make sure the plan you’re considering meets both your business needs and your budget. That’s the best way to make sure you’re using the right SEO tools for your business and website.

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