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Why Amazon Product Reviews and Ratings are Important to Grow

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Why Amazon Product Reviews and Ratings are Important to Grow


The world is increasingly shifting to online shopping and has chosen Amazon as its flagbearer. The site’s efforts toward customer satisfaction have resulted in it building the kind of trust that attracts traffic in the millions. Third-party sellers have played a vital role in establishing that trust by doing their part in supporting customers throughout the sales funnel.

However, another component of this ecosystem that neither party contributes to but that matters as much as any other is Amazon product reviews and ratings.

There is no better marketer of your products than customers who have already bought them. Proof of that is provided by Amazon itself, which has found that 77% of customers looking to purchase a product will go through reviews and ratings before finalizing the transaction. That is why Amazon has provided a robust customer feedback mechanism. Sellers can use this to improve their listing and eStore reviews and ratings.

Here are some more reasons why product reviews for Amazon are the key to your online store’s success:

  • Your Products Will Rank High In Search Results

Online shoppers have a strong transactional intent. Most of them want their desired item to be found, bought, and delivered as soon as possible. So they search for that product using certain keywords, like the product’s name, type, brand, etc.

On the resultant search result page, the first few listings are more likely to get that sale. So, you must make sure they see your product on top of those results.

Customer reviews/ratings play a role in determining where your listings rank. According to many Amazon experts, the A9 search algorithm also considers customer reviews as criteria while deciding to rank products in respective search results. The more positive the reviews and ratings, the higher the ranking. And the greater the chances of you making a conversion.

  • Amazon Product Review Provides Word-Of-Mouth Marketing

Word-of-mouth has always been a staple of marketing. This is because people are likely to trust a person that has used that product over a company representative selling it. Amazon’s customer reviews and rating section does this very thing on a much larger scale. It lets prospective customers of a product learn about the experience it provides via others who are currently using it or have used it in the past.

So, even if that prospective buyer doesn’t know anyone close to them who has purchased and used that product, they are not deprived of the opportunity to learn about it from a third person. This means you will likely gain a new customer instead of a bounce.

  • They Can Help Improve Your Products

Market research is vital to creating products that customers want to buy. But that research doesn’t end during the initial stages of product development. The feedback that customers give after using the finished product is crucial to improving it. Manufacturers cannot foresee all the problems that may occur during a product’s usage as they don’t have the time to test the product that long. Thus, they rely upon customers to provide that information.

If you’re a vendor on Amazon, this feedback gives you direct insights into your products and the development lifecycle. If you’re a seller, you can learn more about the product and improve your description writing, along with passing on that information to the OEM.

  • They Improve Your Product Lineup

Following on the heels of improving your products themselves, Amazon customer reviews help improve your product lineup too. You are likely to make more sales if your product listings are in line with what the majority of your target audience is looking for. You may find information about what your customers want in the review section for a given period, enabling you to maximize current trends. It also lets you predict possible upcoming trends, which you can use to prepare for and change your product lineup accordingly.

  • You Get Information About Your Competitors

Competitor research is a proven way to improve your overall business process. You can learn what is working for them and what isn’t, helping you keep up with them or even outdo them. There are many sources that competitor research experts use to gather such important information ethically, one of which is customer reviews.

There are two ways you can gain information about your competitors through customers’ words. One is by analyzing the comments your competitors have received for their products and services. This is a more direct and time-saving approach but requires you to go through many reviews on many product pages of many competitors.

The other way is to analyze your product pages to find information that may have been provided by your customers who have used your competitors’ products and services. This is a game of chance but provides vital insights and direct comparisons about factors that may keep you ahead of your competitors or behind them. Either way, this kind of Amazon customer feedback will help you get an edge over the competition.

  • They Aid Your Marketing Efforts

Word-of-mouth isn’t the only type of marketing benefit you get from customer reviews and ratings. They contribute to every kind of marketing effort you could make on Amazon and beyond.

Your PPC campaigns’ CTR benefits greatly when you include high ratings in the ads. Likewise, with the inclusion of reviews. Such inclusions let the ad viewer know that your products/brand is trustworthy and have/has a proven track record of delivering on customer satisfaction. This builds trust and leads to increased traffic and conversions, especially with new customers.

Your SEO campaigns also get a boost since Amazon product reviews and ratings are important factors that the A9 algorithm considers while ranking your products in search result pages. The more the number of positive feedback elements, the higher the ranking. This also applies to your Sponsored Products ads; they will rank higher in search results pages if the product being advertised by them has lots of positive feedback.

Besides Amazon’s marketplace, these help you build your brand presence on other digital avenues too. Google’s search algorithm also prefers highly-rated products, so your products will appear prominently in google search results too, and in its “Shopping” section in particular. That is guaranteed to shoot up traffic to your product page.

Your social media marketing also reaches new heights. You can directly post your product reviews for Amazon purchases on your social media pages or let customers provide those reviews and ratings there. This will boost engagement on your social media accounts, spreading your brand name further and deepening brand trust simultaneously.

  • Your Customers Feel More Involved

Any customer will feel happy and empowered when they can actively contribute to developing and improving their favorite products. With reviews and ratings, they can do that easily.

A few sentences and taps/clicks to the star-based rating system are all it takes to change a product or the service they get possibly. Such engagement helps retain customers as they will feel that they matter and can get the product they want.

  • You Can Directly Interact With Your Customers

In traditional shopping, buyers interact with sellers directly before making a purchase. Online shopping doesn’t provide that opportunity, except in the review section. In conjunction with the Q and A section, Amazon product reviews give sellers on the platform an opportunity to reply to customers’ questions and statements.

You can ask customers about their motivation behind a negative review and assure them of rectifying the underlying cause. You can also take customers who leave behind positive comments and reviews, making them feel valued. These acts enhance a customer’s trust in your service, helping to retain them and spread your brand name through such positive experiences of theirs.

In Conclusion

Business deals have always been a two-way affair between seller and buyer. Online shopping via sites like Amazon introduced a new paradigm that has significantly reduced the interaction opportunities that made such seller-customer engagement possible.

Amazon customer reviews and ratings help bridge this communication gap while offering sellers many other benefits. Thus, they form a vital part of online selling that you can’t ignore, and their upkeep is something you should work on to keep your business heading in the right direction.

Featured Image Credit: Photo by Kampus Production; Pexels; Thank you!

Mike Wilsonn

Mike Wilsonn is a professional content strategist and writer working at SunTec India. He has over 5 years of experience creating compelling content on a multitude of topics like technology, travel, digital publishing, data management, and others. He pays special attention to eCommerce and Amazon Product Description Writing to help sellers successfully navigate the ever-changing eCommerce landscape.

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How to Find a Professional Design Team

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Low-Cost Business Ideas for 2022


A business that wants to grow and scale will need a design team. According to Firstsiteguide, 70% of small-to-mid-sized enterprises invest more in their digital presence. As companies began to move online, the demand for user-friendly software to attract large numbers of customers has increased.

If existing enterprises require designers to create a website or application, startups also hire specialists to develop a product design. Software is essential for sales and recognition, so managers carefully approach personnel selection. If you’re looking for an experienced design team and want to know how to choose the best one, check out the tips for finding the perfect candidates.

When to Look for Designers

The online market is constantly improving, and with new digital features, customers are no longer willing to collaborate on the old model. To avoid losing your clients, you should keep up with innovations: update a legacy interface, introduce new communication ways and think about a payment system. Rapid adaptation gives the company a guarantee of maintaining sales and image.

Selling software needs a convenient and simple design, but only some entrepreneurs decide to improve it. To determine if it’s time to involve a designer in the project, analyze your situation:

  • you do not have a selling website design or your product design;
  • you are constantly selling your product or service using the software;
  • you are not satisfied with your design quality at the moment;
  • your potential users are not willing to interact with the content;
  • your product design is different from the design of the application.

If you are familiar with these issues, your business needs an experienced team of designers who will analyze the product and create a modern structure for productive work with clients and partners.

Types of Design Teams

Before starting the search for specialists, managers decide on cooperation options. There are two types of employees: in-house and outsourced. Each has its pros and cons, making a choice more difficult.

In-house Designers

In-house specialists are full-time employees engaged only in the company’s project. They are fully involved in internal workflows and communicate closely with the team. In-house designers understand the product they work with, its values, and its philosophy. It is much easier for the manager to control the result of such an employee and set new tasks at no additional cost.

In-house designers are well-versed only in a particular industry, so tasks from other niches can cause them difficulty. Also, constant work on one project can lead an employee to burnout and dismissal. The primary in-house designer disadvantage is the expense of sickness and vacation pay. While outsourcing teams only budget for working hours, a full-time employee also counts on vacation pay.

Outsourcing Team

The outsourcing team is specialists who come to the company for a specific project or task. They help businesses free up time for more important things or help with tasks businesses can’t handle. Each outsourcing specialist offers a wide range of knowledge as they constantly interact with different niches.

A significant advantage of companies providing outsourcing or outstaff services is strict personnel selection. They choose only experienced employees and introduce them to the modern features of the digital environment. Outsourced teams do not require payment in the event of an employee’s illness or vacation. If one of the employees falls ill or is unsuitable for your project, they replace them with another in a short time.

The main disadvantage of outsourcing is the price. You need to pay for each hour of work of each specialist, reducing the quality of cost control. Also, you will be unable to assign additional tasks to an outsourced designer in other areas, which sometimes burdens internal processes. Outsourcing workers cannot be trained for themselves, as they come to your company for a certain period and work only on the agreed tasks.

Signs of a Professional Design Team

Meeting future colleagues for the first time can take time to determine their competence fully. Since candidates want to make a good impression, they will highlight their good qualities while glossing over their flaws. Catch the details to avoid falling for this trick and make the right decision.

Creative Portfolio

The portfolio of a professional design team should impress every beholder. And this does not apply to individual works but to the entire portfolio. When selecting candidates, check the quality of each design rather than picking only the best.

To understand your compatibility with potential employees, find a project similar to yours in their examples. If the design team already has experience in your industry, they know how to interact with your audience and hook them for a successful sale. Experienced specialists will tell you about your niche’s design features, what design details they can add to software development, and which ones you should avoid.

Teamwork Ability

If you are hiring an outsourcing team for a project or using an outstaff, you need to determine how these people will interact with your full-time employees. Since designers communicate closely with developers and project managers, they will have to find a common language to understand and support each other. At the interview, ask your future designers about their attitude to working in a team with employees from different departments.

Organizational Skills

The outsourcing design team is fully responsible for the work specified in the contract. The project implementation is a long, complex process, but the specialist must adhere to the designated deadlines. The ability to self-organize and write a clear action plan to avoid going over budget is an important criterion when selecting web designers.

A person’s design skills, as well as managerial skills, play a significant role in the successful completion of a project. Experienced workers will competently build an action plan, and you will be calm about the timing of work completion.

Continuous Improvement

One of the vital signs of a good specialist in any field is the desire to grow and develop. Progress does not stand still, and the digital environment offers new solutions for IT engineers. Since any leader wants to make gradual progress in their product, they will opt for a designer who wants to learn something new and implement it into current projects.

An experienced worker will make changes to avoid confusing the client and let them get used to the latest software version. Thanks to the constant improvement of the user experience, the business will not only scale but also increase sales.

Where to Find a Professional Design Team

Finding a reliable outsourcing development team is a manager’s first and most challenging task. Many entrepreneurs need help finding professionals with extensive experience in their industry and how to make sure that they are experts.

The best way to search quickly is word of mouth. Ask for recommendations from your friends or colleagues who will tell you the right decision. You can also search the Internet yourself. The most popular sites for designers are Clutch, Dribbble, and Behance. These resources provide complete information about the company, customer reviews, ratings, and examples of work. Having found an attractive offer, you can read reviews about the design team on third-party resources and conclude.

Hiring employees is a responsible job that must be approached with caution. Don’t be afraid to ask questions to learn as much as you can about designers’ expertise. Hiring the right people can build a successful business and achieve your goals faster than your competitors.

Featured Image Credit: Provided by the Author; Thank you!

Elina Nazarova

Chief Marketing Officer of Powercode

Elina is accountable for digital strategy development and implementation. She is certified in business and startups development and has more than 5 years of experience in content writing and management. Her core belief is that well-designed digital transformation is able to lead any business to success.

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No Cookies? Retention.com Helps Provide Privacy-First Actionable Data

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Brad Anderson


The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good.

This leaves businesses scrambling to look for new, more ethical ways to collect and utilize customer data. This is especially the case in an information-first environment that has no intention of reducing the importance of analytics going forward.

Retention.com is a revolutionary e-commerce retention marketing solutions provider that has been sounding the alarm on the demise of third-party cookies for a while now. In response, the innovative brand has developed industry-leading identity resolution technology. This offers timely aid to companies looking for alternative customer data management solutions.

Retention.com has created a unique, user-friendly approach to first-party actionable data. Before considering its impact, though, let’s start with the major issue facing marketers at the moment: the slow but steady death of third-party cookies.

The Delayed (But Inevitable) Doom of Third-Party Cookies

Digital marketing has always relied on cookies. This browser-based form of tracking analyzes basic user behaviors, from dwell time and frequency of site visits to past purchases.

Sometimes brands gather this information directly from a consumer for internal use. Often, though, it’s collected by others and utilized across various other websites without consent — something called third-party cookies.

Third-party cookies are an unpopular form of data collection.

In fact, they’re not just unpopular. They’re unsafe, which is why Google has announced it will phase them out in the name of greater data protection and consumer security. However, the search engine giant has delayed this deprecation process to 2024 (as of the time of this writing).

Even with the delay, the removal of third-party cookies still poses very real concerns for e-commerce businesses. Any company that doesn’t want to be caught flat-footed by the shift when it does finally take place needs to find an alternative to third-party data now.

The Struggle to Capture Actionable Data from Customers

For those who lean on third-party data to market and engage with consumers, the impending doom of third-party cookies is a monumental concern.

Even for those who don’t tap the unsavory data source, it still leaves them with the challenge of capturing customer data first-hand — something referred to as first-party data. Brands can glean first-party data through various tools like surveys and sign-up forms, but these are only effective up to a certain point.

For instance, consider a customer who visits an e-commerce site from their desktop computer. The visitor ignores a request to sign up for their newsletter. They start looking at products and then leave without making a purchase.

They could be at any point in the sales journey. Perhaps they are discovering information on a sales page, adding items to their cart, or even looking for a promotional code. Regardless, if they leave before clicking that all-important “complete purchase” button, they disappear into the ether. They leave no possible way of following up.

To make matters worse, they might hop back onto the site later from their phone, and the company wouldn’t even know that it’s them. The visitor would have to start the purchase process all over again, too, making the likelihood of completing the activity that much lower.

All of this can be resolved with actionable data.

When a brand has basic customer data, it can reserve its clients’ past activity. It then catalogs their preferences and streamlines future purchases. With third-party data on the way out and a cookieless future ahead, though, companies must find effective ways to collect first-party data if they want to boost ROI.

That’s where Retention.com comes into the picture.

Retention.com Streamlines First-Party Data Collection

Retention.com has developed a solution to first-party data collection in the form of its identity resolution software, Reclaim. This addresses a key area of underperforming ROI that the e-commerce retention marketing solutions provider refers to as “abandonment revenue.”

The definition of the term is in the name. When potential customers abandon a sales funnel, they leave unrealized revenue behind. When a company doesn’t have its website visitors’ personal information, it can’t follow up or provide personalized interactions.

Reclaim boosts abandonment revenue as much as 10 times over. The software does this by quickly and effectively tying unidentified customers to first-party cookies. This turns anonymous e-commerce site users into bonafide, real-world individuals.

The ability to identify who is on a site can have a dramatic effect on engagement (and consequentially ROI) by triggering different activities, such as cart abandonment emails and SMS flows. This leads to more browsing and greater dwell time.

One of the key factors of Retention.com’s revolutionary marketing software is its ease of use. Reclaim doesn’t require days of setup and integration. It takes hours to implement the code and proliferate it across an e-commerce site. This creates a quick-and-easy, set-it-and-forget-it solution that businesses can use to start tapping into their abandonment revenue streams. The software is even designed to scale along with businesses as they grow.

No Cookies, No Problem

As third-party cookies continue to die a slow death, every e-commerce business faces the prospect of a dramatic change to the status quo. The question is, which enterprises will be able to find creative solutions to help them operate in a cookieless environment?

Retention.com offers a simple, effective way to outsource the issue of first-party data collection. Its Reclaim software takes less than a day to implement and integrates with countless e-commerce applications.

This fast application leads to near-immediate results in the form of boosted abandonment revenue. Customers begin receiving SMS and email communications through ethical first-party cookie connections that offer personalized messages and encourage results-oriented engagement.

To top it off, the service is affordable, and customers only pay for incremental performance. Retention.com even offers its “Flow Insurance” as a 100% guaranteed refund if clients don’t see their abandonment flow revenue improve.

From the ease of use to its impressive impact, Retention.com’s software solutions are showing e-commerce companies that it’s perfectly possible to not just survive but thrive in a cookieless world.

Featured Image Credit: Pixabay; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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What is Metaverse and How is it Changing AR/VR World?

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vr-augmented-reality


VR augmented reality has already been a mainstay of science fiction. The idea has been the subject of numerous works of fiction and popular media, but we are finally at the point where it can become a reality.

It’s safe to say that the Metaverse has been the subject of several discussions and arguments. While some see it as the future of technology, others dismiss it as nothing more than a fad. The reality is that the Metaverse is here to stay, and its effects on everything from our mental health to our ability to do our jobs will be profound.

The Metaverse: what is it?

The term “metaverse” refers to a network of socially-connected 3D virtual worlds. It’s defined as a simulated online setting that uses VR augmented reality, blockchain, and social media concepts to create environments that seem very much like the actual world but allow for more nuanced human participation.

Everything can be found there, from sports to conventions to retail therapy. Putting on a headset and logging into the virtual reality portal is the only way into Metaverse.

Moreover, Mark Zuckerberg, creator of Meta (formerly known as Facebook), estimates that it will take five to 10 years for the core features of the Facebook metaverse to become standard.

On the other hand, the Metaverse is growing at an astounding rate.

Even though not everyone has access to them, ultra-fast broadband connections, virtual reality headsets, and always-on online worlds are now a reality.

Now we will examine the two most distinguishing features of a Metaverse platform:

Interactivity

The Metaverse tech would combine elements of vr augmented reality. Space and time in a Metaverse app should feel roughly equivalent to real life.

Visual, aural, and kinetic interaction modalities are all possible in the real world. Similar digital collaborative opportunities are anticipated from a Metaverse platform.

Interoperable

One of the requirements for a successful Metaverse software is that it can function on multiple Metaverse systems (s).

Creating applications for the Metaverse hints at a wide range of untested technology possibilities.

The developers, whether newcomers to the Metaverse or established figures with deep roots, might create either restrictive or flexible features.

Furthermore, there is an abundance of resources that can be used to bring this envisioned future into being. Unreal Engine, Unity, Amazon Sumerian, Blender, and Maya are just a few examples of such development environments.

Learn more about the practical applications of the Metaverse and the benefits it provides by looking at examples from other industries.

According to Bloomberg Intelligence, the Metaverse technology market could be worth $2.5 trillion by 2030, up from a projected $800 billion in 2025.

The sector is getting the outside stimulation and attention it needs to change both vr augmented reality technology and the future. Let’s look at some pioneering initiatives that have led to the development of Metaverse tools.

For example, the Metaverse Rules contain the following:

Only one Metaverse exists. All people should have access to the Metaverse.

The Metaverse exists beyond everyone’s control. The Metaverse must be accessible most of the time.

Most importantly, the Metaverse doesn’t care about your hardware. Both the internet and networks are part of the Metaverse.

When you put on your VR headset, you enter a virtual reality (VR) environment called the Metaverse.

It has enormous potential in many areas, including retail, business, and the workplace. In the Metaverse, real and virtual worlds are fused using tools like VR augmented reality (AR), describing a vision of a linked 3D digital global (AR).

Virtual worlds like Decentraland and online gaming platforms, like The Sandbox, are only two examples of existing metaverses. Participation in the Metaverse is growing at an unprecedented rate in the game industry.

According to Participation in the Metaverse is growing at an unprecedented rate in the game industry according to 65 % of the global population has participated in media extravagance, such as viewing a television show, movie, or premiere within a video game or working together to create a live concert.

Who Uses the Metaverse the Most?

Sixty-nine percent of humans have engaged in social activity, meeting new people, attending a group gathering, or visiting a virtual world while playing a game.

Almost three-quarters (72%) of people on Earth have engaged in some form of financial activity within the Metaverse. This can include the purchase of virtual goods, the purchase of virtual money, the purchase of digital goods from digital markets, or the purchase or sale of other gamers.

Augmented Reality (AR) in the Virtual World

Market leaders like Facebook’s Mark Zuckerberg are betting big on the potential of the “embodied internet” that is the Metaverse. It’s either a virtual reality experience or something that can be brought into your life (via AR).

The popularity of virtual worlds is on the rise, but the actual Metaverse may be the future wave regarding augmented reality.

The most natural way to supply digital content to the human perceptual system is to incorporate it directly into our physical surroundings.

How Does Your Brain Make a Unified Representation to You?

Your brain creates a unified representation of the arena based on information gleaned from your senses of sight, hearing, touch, and movement.

As long as virtual factors are powerfully recognized in your environment in terms of space and time, this is possible with augmented reality, even with reasonably poor visual constancy.

Now that our ability to judge distance (or intensity perception) is refined, it is not hard to believe this.

Augmented reality will inevitably become the norm. It may replace smartphones and computers as the dominant interface to digital content, and it will undoubtedly eclipse virtual reality as the primary doorway to the Metaverse.

Augmented reality may give us superpowers, allowing us to change our surroundings with a finger or an eye.

VR Augmented Reality in the Metaverse

Customers can now bridge the gap between their digital and physical worlds by entering the Metaverse thanks to virtual reality.

We will be able to explore new locations and make reports more accessible to more people by using virtual versions of people, objects, and landscapes.

In a nutshell, it’s an alternate reality where you can do all sorts of things like go to class, work, a concert, or shop without ever leaving your house. Virtual reality allows users to experience events, shop, and learn about new opportunities. Augmented and mixed reality, on the other hand, will open hitherto unimaginable possibilities for enhancing the physical world around us.

There are already add-ons to the XR landscape, such as haptic commenting tools, that will allow us to feel the handshakes and embraces of our contacts no matter where we are physically located.

Featured Image Credit: Provided by the Author; Thank you!

Siva Subrahmanyam

SEO Analyst at PlugXR

A SEO Analyst at PlugXR, I manage the company’s search engine optimization strategy

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