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Why Content Links Are So Naturally Rare (and What to Do About It) – ReadWrite



Nate Nead

Hyperlinks have long been a critical part of the internet’s infrastructure. Practically speaking, they connect websites and webpages to each other, while providing superhighways for online readers to get from one place to another.

In the context of Google and other search engines, links are even more important. In case you aren’t familiar, links function as a kind of voting system in the eyes of most search engine; if your content earns a lot of links, it’s seen as more trustworthy and authoritative, ultimately helping it rank higher and achieve even more visibility (which is great for business owners).

The backlink-based PageRank system is much more complex than my simplistic explanation would imply, but suffice it to say, backlinks are vital if you want your content to succeed.

Because of this, and because you’ve likely encountered millions, if not billions of links in passing as you’ve browed the internet over the course of your life, you might believe that content backlinks are ubiquitous. But this isn’t the case.

In fact, 94 percent of the world’s content earns 0 external links – and only 2.2 percent of the world’s content earns multiple backlinks.

Why is this the case? And what can you realistically do about it?

The True Value of Backlinks

First, let me establish why backlinks are so important – and why you should care that your content isn’t earning any naturally. Backlinks serve multiple purposes simultaneously:

  •         Brand visibility and reputational benefits. First, just seeing your link in the wild can help increase the visibility of your brand and boost your reputation. If the link is coming from a distinguished author or a noteworthy publication, it can give your new customers a great first impression.
  •         A direct line of traffic. Links are primarily used to get from one page to another – and if your link is sufficiently captivating, your readers are going to click it. With enough links on high-profile sources, your backlink network can serve as a major source of referral traffic to your site.
  •         Domain authority and search ranking effects. Perhaps most importantly, links pass “authority” to your site. Search engines use links to calculate the domain-level authority of your website as well as the page-level authority of your individual pages; earning more links from better sources will make you seen as more authoritative, which in turn will support higher rankings for keywords relevant to your brand. It’s almost impossible to rise in search engine rankings (and earn more organic traffic) without these links.

Potential Factors for Rare Backlinks

There are several possible explanations for why backlinks are rare. Most likely, it’s due to a combination of factors, including:

  •         Unseen, unpromoted content goes unnoticed. Any content that doesn’t get seen or noticed isn’t going to earn any backlinks. People can only build links to content whose existence is known to them. If a writer in an obscure corner of the internet writes the greatest blog article of all time, it may never earn any links or get any attention simply because it can’t be found on its own. Too many writers fail to understand the importance of self-promotion; they don’t try to funnel traffic to their site, they don’t promote their work on social media, and they never try to elevate their own brand name. Because most people aren’t willing to make even the slightest effort to promote their own work, most work goes completely unnoticed.
  •         Most content is bad content. There’s a reason why search engines prefer content that has earned a lot of links; search engines are motivated to give people the best possible results. If a piece of content earns several links, it must be well-liked and appreciated, so it’s worth showing to others. This is important for search engines because most content on the internet is “bad” content. Because anyone can become a content creator online, there’s no barrier to entry – and as a result, most content published online is poorly written, poorly researched, and/or a poor imitation of something that already exists. You won’t see this content, because it’s often relegated to obscurity, but it’s out there.
  •         Most writers don’t understand the importance of backlinks. If you don’t know that backlinks are important, you won’t write in a way that earns or supports backlinks. For example, one of the best ways to earn backlinks is to provide truly original insights or information; publishing an original study or an expert opinion on a controversial subject can be very powerful. But if you’re not optimizing for backlinks, you might write about something less capable of getting you the attention you need.
  •         It takes time to earn backlinks. If you already have a reputation and you’re writing about a current event, you can earn backlinks quickly – but for the most part, earning backlinks is something that takes time. It takes months to build a reputation as an author from scratch, and it might be weeks to months before your content gets truly noticed (even if it’s well-written and you’re actively promoting it). The delay here results in a lot of content creators giving up prematurely.
  •         Some published backlinks get removed. Even if you initially earn a backlink, there’s no guarantee you’re going to keep it. Publishers may choose to remove links at any time, for any reason; your work may no longer be relevant, they may be trying to “clean up” their linking profile, or they may want to distance themselves from your brand.

How to Earn More Backlinks for Your Content

So what steps can you take to combat these inhibitory factors?

  •         Commit to writing great content. If you want to earn links, you have to stand out with great content. Nobody will link to your work if it’s not well-researched, well-written, and original. Try to find a niche that no other experts currently occupy and present novel information as articulately as you can. Revise and edit your work thoroughly so you only publish the best work you’re capable of producing.
  •         Make your content linkable. In addition to creating quality pieces, you have to find a way to make your work linkable. What would make someone want to build a link to this article? Do you offer new statistics on a problem that many people are facing? Do you have information that’s being neglected by others covering the same topic? Do you disagree with the mainstream narrative on a particular subject?
  •         Promote your work. Once you’ve published your work, understand that it’s not going to get popular by itself. If you want it to get attention, and eventually get links, you have to promote it; that means syndicating it on social media, sharing it with others in your industry, and possibly even advertising it.
  •         Network and reciprocate. Make connections with other writers and other authorities in your industry. The more you build out your network, the bigger your potential audience will be – and the more opportunities you’ll have to publish work with offsite sources.
  •         Publish offsite content and build your own links. Finally, try to get new content published with offsite publishers – and the higher the authority of those publishers, the better. Start small, with local publishers and websites squarely within your niche, then work your way up to bigger platforms. With each article you publish, you’ll have an opportunity to build a link to your own work (as long as it’s relevant to your content and your audience).

Whether you’re trying to launch an education platform for your target audience or you’re building a business from the ground up, content is the heart of your website – and your link building strategy. If you spend more time making your content more attractive to would-be link builders, and building some links of your own, you can be part of that top 6 percent of content creators worldwide – and earn at least one solid link for each piece you publish. 


Nate Nead

Nate Nead is the CEO & Managing Member of Nead, LLC, a consulting company that provides strategic advisory services across multiple disciplines including finance, marketing and software development. For over a decade Nate had provided strategic guidance on M&A, capital procurement, technology and marketing solutions for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients alike. The team is based in Seattle, Washington; El Paso, Texas and West Palm Beach, Florida.


The Benefits of Standing Desks for Office Workers



The Benefits of Standing Desks for Office Workers

Standing desks have become increasingly popular in recent years, and for good reason.

In this article, I’ll discuss the benefits of standing desks for office workers.

The Dangers of Prolonged Sitting

Sitting for extended periods can be harmful to your health.

Prolonged sitting has been linked to various health problems, including obesity, cardiovascular disease, and type 2 diabetes.

It can also increase the risk of certain types of cancer, such as colon and endometrial cancer.

The Benefits of Standing Desks

Standing desks offer a range of benefits that can improve the health of office workers.

This is not to say that you have to stand the entire day — but forcing oneself to stand several times during the workday will significantly improve your health.

Improved posture

One of the most significant benefits of standing desks is that they can improve posture. Sitting for long periods can lead to slouching, which can cause neck and back pain.

By standing at a desk, you can maintain a more upright posture, which can reduce the risk of neck and back pain.

Tips for a Good Posture

  • Stand with your feet hip-width apart.
  • Ensure your feet are flat on the floor and your shoulders are relaxed.
  • Keep your head straight, eyes looking forward, and chin parallel to the floor.
  • Keep your arms loosely at your sides, with your elbows bent at 90 degrees.
  • Take regular breaks to move around, stretch, and relax your back, neck, and shoulders.

Increased energy levels

Standing desks can also increase energy levels, helping you to stay alert and focused throughout the day.

It’s because standing desks can improve blood circulation, which helps to deliver more oxygen and nutrients to the brain.

Improves Mood

Standing desks can also improve mood, helping to reduce stress and increase feelings of well-being.

Having a good mood in the office can have a significant impact on the productivity and overall morale of the workplace.

A good mood has been linked to improved performance, higher levels of engagement, and even better physical health for office workers.

Increased Focus and Productivity

Standing desks have also been shown to increase focus and productivity. When we sit for long periods, our bodies tend to become sluggish, and our minds start to wander.

It can lead to a decrease in focus and productivity.

In contrast, standing desks keep us alert and focused, as they require us to maintain an upright position for a while — and maintain a constant state of movement.

Here are some tips to maximize your productivity while at a standing desk:

  • Listen to Music.
  • Take Breaks.
  • Use a Footrest.
  • Keep it Clean.

Reduced Risk of Health Problems

Another benefit of standing desks is the reduced risk of health problems. Sitting for long periods has been linked to a range of health problems, including obesity, heart disease, and diabetes.

By using a standing desk, office workers can reduce their risk of these problems and maintain a healthy weight.

Additionally, standing desks have been shown to reduce the risk of certain types of cancer, including colon cancer and breast cancer.

Promotes Weight Loss

Weight loss is a benefit (from bestdesksgeek dot com) of standing desks that often goes unnoticed. Standing desks offer a great way to burn extra calories while working.

Studies suggest that standing at a desk can burn up to 50-110 extra calories per hour compared to sitting. This can add up over time and contribute to weight loss.

Better Sleep

Finally, standing desks can also help improve the quality of sleep. Sitting for long periods has been linked to poor sleep quality, as it can cause discomfort and stress.

On the other hand, standing desks promote good posture and reduce stress, which can lead to better sleep quality.

Additionally, standing desks have been shown to reduce the risk of sleep disorders, such as sleep apnea.

Cost-Benefit Analysis of Implementing Standing Desks in the Workplace

While the benefits of standing desks are numerous, they do come with a cost.

Below is a cost-benefit analysis of standing desks:

Cost of Implementation

While the benefits of standing desks are numerous, they do come with a cost.

The cost of implementation can vary depending on the type of standing desk you choose and the number of employees you need to accommodate.

It’s important to consider the cost of the desks themselves, as well as the cost of any necessary modifications to the work environment, such as electrical and plumbing upgrades.

Return on Investment (ROI)

Despite the upfront cost of implementing standing desks in the workplace, the return on investment can be substantial. Improved employee health, increased productivity, and reduced absenteeism can all lead to improved bottom-line performance.

How Incorrect Posture Can Lead To Health Issues While Using a Standing Desk?

If you work at a standing desk, it’s important to be aware of the potential health risks associated with incorrect posture.

Poor posture can lead to several health issues, including musculoskeletal problems, headaches, and fatigue.

One of the most common problems associated with incorrect posture is a pain in the neck, shoulders, and back.

This is often caused by slouching or hunching over, which puts unnecessary strain on the spine. Poor posture can also lead to tension headaches and migraines.

Fatigue is another common problem caused by incorrect posture. When you stand for long periods, it’s important to maintain good posture to avoid fatiguing your muscles.

If you slouch or hunch over, you’ll likely start to feel tired more quickly.

Incorrect posture can also cause problems with circulation. When you stand, your blood flow should be directed downwards towards your feet.

However, if you slouch or hunch over, your blood flow can be restricted, leading to dizziness, lightheadedness, and even fainting.


Are standing desks more comfortable than traditional seated desks?

Yes, standing desks are more comfortable than traditional seated desks. Standing desks offer several comfort benefits, including reduced risk of pressure injuries and improved focus and motivation.

How often should I use my standing desk?

It’s also important to use your standing desk regularly to get the most benefit from it.

Is a mat necessary when using a standing desk?

No, a mat is not hundred percent necessary, but for standing for long periods — it provides a non-slip surface for added safety.


Standing desks offer a range of benefits for office workers, including improved posture, increased focus and productivity, reduced risk of health problems, increased energy levels, and better sleep quality.

With so many benefits, it is no wonder that standing desks are becoming a popular choice for office workers around the world.

In this article, I’ve discussed the benefits of standing desks for office workers.

What benefits have you seen from your standing desk? Let us know!

Featured Image Credit: Provided by the Author; Unsplash; Thank you!

William Lowery

William is a furniture enthusiast who loves nothing more than spending his free time combing through antique stores and online auction sites in search of the perfect piece.
He is the lead author at Desks Geek, he helps others by writing “how-to guides” and “best recommendations” about desks.

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What is a Divorce from Bed and Board?



What is a divorce from bed and board?

If you are considering filing for a divorce from bed and board, it is important to understand what it entails. Commonly known as a “legal separation,” this type of dissolution of a marriage involves much more than just the two parties not living together anymore; instead, it may include property division and child custody rights, among other things.

In some cases, obtaining a bed and board divorce can even be difficult to obtain in certain states due to the laws related to separations. Regardless of your motive behind wanting or needing one, knowing all that goes into such an arrangement can help you make informed decisions regarding your future.

Overview of divorce from bed and board

A divorce from bed and board is a type of divorce that involves two parties legally separating but never actually getting divorced. It’s not uncommon for couples who want to pursue divorce proceedings to first consider this option, as it allows them to maintain the legal benefits of being married without having to endure the heartache and stress associated with an actual divorce.

What are the benefits of divorce from bed and board?

The main benefit of divorce from bed and board is that it allows couples to divide assets, establish custody rights, and make arrangements pertaining to support payments in a way that’s agreeable to both parties. This means they can move on with their lives while still enjoying many of the benefits of marriage, including being able to file jointly for taxes and having access to health insurance.

Are there downsides to divorce from bed and board?

Though divorce, from bed and board, may seem like the perfect solution for some couples, it is important to understand that it can be difficult or even impossible to obtain in certain states due to the legal definition of divorce. Additionally, some couples may find themselves stuck in a limbo-like situation if they remain legally married but live separately.

Couples should also be aware that divorce from bed and board does not dissolve a marriage — meaning the two parties are still technically married and can’t remarry without getting an actual divorce.

Filing for divorce from bed and board is a serious decision that should not be taken lightly. It’s important to consult a lawyer experienced in family law before deciding if this option is right for you. With the right guidance, you can decide what’s best for your situation and move forward with confidence.

What is a divorce from bed and board?

What are the grounds for a divorce from bed and board?

In order to file for divorce from bed and board, you must have a valid reason, such as:

  1. Adultery – Adultery is one of the most valid grounds for divorce from bed and board. It is voluntary sexual intercourse between two married people, one of whom is not the other’s legal spouse. But in many states — the judges don’t care either way.
  2. Abandonment – Abandonment involves one spouse leaving the marital home without any intention to return or provide support for at least one year.
  3. Cruelty – Cruelty can be defined as any physical or mental abuse suffered by either spouse.
  4. Separation – Separation occurs when spouses have lived apart for at least a year due to disagreements or other factors.
  5. Habitual Intemperance – Habitual intemperance is the excessive use of drugs or alcohol by one spouse.
  6. Excessive Spending – This involves one spouse spending money in a way that is detrimental to the other spouse’s financial interests.

Understanding divorce from bed and board can help you make an informed decision when considering your legal options. Before making any decisions, it’s important to consult a lawyer to ensure this is the right choice for you. With the right guidance, you can move forward with confidence.

What are the consequences of a divorce from bed and board?

The consequences of divorce from bed and board depend on the agreement reached between the two parties. Additionally, they may have difficulty remarrying in the future without obtaining an actual divorce.

Overall, this type of divorce can be a viable option for couples who are looking to divorce but wish to maintain some of the benefits of marriage. It is important to understand all of the legal implications before making any decisions, so it’s always best to consult an experienced family law attorney. With the right guidance, you can make informed decisions that are in your best interests.

How can a divorce attorney help you with this?

A divorce attorney can provide invaluable assistance, especially in cases where you’re going through a divorce from bed and board (garrettandwalker dot com, same title). They will advise you on the best course of action and ensure that all legal requirements are met. They will also work with you to create a divorce agreement and represent your interests in court if needed.

With the right guidance, you can make informed decisions that are in your best interests. If this is the right option for you, a divorce lawyer can help you to understand all the legal aspects. With a divorce attorney by your side, you can move forward with confidence.


Divorce from bed and board is a viable option for couples who wish to divorce but remain married. It can provide some of the benefits of marriage without many disadvantages. Before making any decisions, it’s important to understand all of the legal implications and consult an experienced lawyer. With the right legal guidance, you can make informed decisions that are in your best interests.

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Lucas Vitale

Lucas is the Co-Founder & CEO at SEO Assistance. With a decade of experience in SEO, he has used his skillset to help grow thousands of businesses around the world.

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The Top 7 AI Podcasts You Need To Hear Now



The Top 7 AI Podcasts You Need To Hear Now

With artificial intelligence now being used to write everything from college homework to Congressional speeches, it’s more important than ever to stay on top of the latest advances in machine learning, natural language processing, and all things AI. 

We’ve brought together a list of seven of the top podcasts that track and explain the newest developments. They look behind the scenes at the technology behind the platforms, and they discuss how artificial intelligence is already upending business, marketing, data analysis, and more.

The TWIML AI Podcast 

The TWIML AI Podcast used to be known as This Week in Machine Learning & Artificial Intelligence. The new name is shorter and snappier, but the content is just as deep and complex. Hosted by Sam Charrington, the podcast has produced more than 630 weekly episodes featuring interviews with a host of guests — usually technicians and scientists—working in the field of AI. The subjects of the discussions are often fairly complex. If you want to understand the human thinking behind artificial thinking, the show is essential listening.

 The Bad AI Show 

If interviews with Stanford professors aren’t your thing, try the Bad AI Show. Hosted by Joel Comm and Travis Wright of the Bad Crypto Podcast. The pair take a fun, laidback approach to new technology, explaining clearly — and wittily — the latest developments in artificial intelligence and its practical effects. Think of the TWIML AI podcast as a Stanford lecture and the Bad AI Show as the lounge next door. It’s a fun, relaxed chat with smart people about AI topics that get everyone thinking. The show is released as both an audio and video version.

The AI Podcast

One of the biggest challenges that a discussion of AI generates is how the new technology will be applied in the real world. Noah Kravitz’s The AI Podcast has already generated almost 200 answers. Each episode features an interview with experts using artificial intelligence to further their work. They’ve included a wildlife biologist tracking endangered rhinos, an astrophysicist analyzing starlight, and language learners grappling with Arabic pronunciation and even the delivery of sports highlights. 

Data Skeptic

As you listen to those interviews with people applying AI to such a broad range of fields, it’s worth asking about the effectiveness of AI in solving those problems and whether they couldn’t be solved in an easier way. Claims for the benefits of artificial intelligence will grow, so make sure you’re also listening to Kyle Polich’s Data Skeptic. The podcast has already produced more than 470 episodes with interviews that take down the hype and take a realistic view of what AI can and can’t do.


The AI in Business Podcast 

One area where both the hype and the expectation will be highest is in business applications of artificial intelligence. Each week, on the AI in Business Podcast, Daniel Faggella, the CEO of Emerj Artificial Intelligence Research, interviews AI executives from leading firms and startups to explore how business is adapting AI and exploring the opportunities the new technology offers.



The Marketing AI Show

Business is a broad topic. The Marketing AI Show tries to narrow things down with a focus specifically on the way marketers are using artificial intelligence to improve sales. The podcast is created by the Marketing AI Institute and the Marketing AI Conference (MAICON), and it’s essential listening for anyone wondering how the new technology can help their business identify leads and improve conversions.



Eye on AI

Finally, Eye on A.I. takes a broader, more journalistic approach to the developments of artificial intelligence. Out every two weeks and hosted by New York Times correspondent Craig S. Smith, each episode features an interview with a leader pushing AI into new ground. Episodes have discussed AI in supply chain optimization and finance but they’ve also delved behind the scenes to look at issues surrounding privacy and the future of AI itself.


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Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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