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Why Every Manufacturer Should Care About IoT Asset Management

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Gengarajan PV


Traditionally, manufacturers use technology solutions like SCADA or EAM applications or RFID/Barcode or GPS solutions to track assets. Although these are technology solutions, they work discretely and are controlled by different stakeholders. 

Every Manufacturer Should Care About IoT Asset Management

With the technical data collected by different stakeholders for different purposes, having a centralized data repository for assets for making accurate and smart decisions is still a million-dollar question to manufacturing heads. 

There are many hurdles if you operate within old-school protocols

These old-school ways of managing assets pose many hurdles to manufacturing staff, especially when it comes to labor-intensive tasks like visual inspections, handwritten lists, equipment location tracking, etc. 

The lack of visibility throughout the process of figuring out equipment defects, missing materials, bottlenecks, etc., leads to inaccurate decision making and dissatisfied customers. 

The problem can be approached in two ways

  1. Making asset management simple and easy
  2. Gaining complete visibility and control over entire asset management activities

Legacy systems are due to be updated.

With the legacy systems failing to live up to the expectations, it is always a must to try new ways to make the asset management process simple, effective and efficient.

One of the new ways top manufacturers have leveraged today is investing in the Internet of Things and partnering with a reliable IoT app development company for tracking and managing assets. 

IoT has come a long way and almost 70% of industries of different verticals have started to realize its impact. Many studies have apparently revealed that IoT addition to their existing processes has contributed to rapid growth and improved operations. 

Understanding the importance of asset tracking in Manufacturing 

Asset Tracking Market was valued at USD 17.14 billion in 2020 and is expected to reach USD 34.82 billion by 2026 at a CAGR of 13.45% during the forecast period 2021 – 2026. Given the high price of enterprise and industrial assets, especially fleet equipment, the need for monitoring and tracking these assets is paramount. (Source: Mordor Intelligence) 

The role of IoT in asset tracking and management in manufacturing

IoT Smart Asset Management solution typically comprises the following:

  • Asset Health/Condition Monitoring
  • Predictive Asset Maintenance
  • Asset Lifecycle Management
  • Remote Asset Tracking
  • Asset Workflow Automation

Benefits of IoT-based Asset Management 

Here are the top 6 benefits of IoT-enabled asset management systems for manufacturers.

  1. Increased speed and efficiency of the inventory process, optimized cost. 
  2. Improved transfer of the assets along the supply chain. 
  3. Real-time tracking of asset status, condition and positioning. 
  4. Eliminated human errors in automated, data-intensive asset management. 
  5. Enhanced authentication and security. 
  6. Prompt and effortless access to the assets.

Applications of IoT in asset management

  • Theft prevention
  • Condition monitoring
  • Location tracking
  • Utilization monitoring
  • Asset maintenance 

Let’s get started with applications of IoT in asset management.

IoT for theft prevention

Loss of assets or misplaced assets is often challenging for manufacturing staff. Missing assets not only consumes a lot of time of staff but also increases the overall cost associated with assets procurement. With traditional techniques failing to prevent loss or missing assets, manufacturing heads are now turning towards IoT as the technology is powerful enough to manage assets effectively. 

Here are 4 ways you can prevent theft and loss using IoT.

Beacons 

The Beacon-embedded IoT devices play a critical role in the tracking and managing of assets. For example, with such a system, any event or incident about moving or removing an asset from a location can be easily shared with respective staff or supervisors, or managers. Once such an event occurs, an alert message is triggered, and the respective person or team will be warned through the smartphones to take the necessary actions. 

Smart tags with sensors 

The combination of smart tags with Bluetooth Low Energy (BLE) sensors and IoT can dramatically reduce any fraudulent activity within the warehouse of the inventory or other parts. Furthermore, the movement of any asset will immediately be captured and notified to the corresponding authority to prevent the loss or missing of assets. 

Geofencing

also known as a geographical fence created using app developers, it creates a barrier in specific locations where vehicles, products and people need to be monitored. Whenever someone or something breaks the barrier, an immediate warning would be passed to the person to take the necessary actions. With such a system, looting goods from one location to another without any prior permission is completely denied. 

Open notification

An interesting technique to prevent fraudulent activities with packing and loading. The IoT devices embedded in packages help the staff with alerts when someone opens the package to loot any valuable asset. Mostly they are used in shipping containers to prevent asset theft during the transition of assets. 

IoT for condition monitoring

Condition monitoring is all about monitoring and tracking the conditions of equipment, machinery, tools, or any asset. This technique is extremely critical to measure the condition of assets that are transported from one location to another, especially in chemical engineering.

The same can be applied to machinery that is working continuously. IoT-based condition-based monitoring is important for manufacturers because there are places where staff can’t manually perform a check on the asset conditions.

With IoT based condition monitoring, manufacturers can achieve

  • Improved asset performance
  • Increased asset visibility
  • Improved workplace safety
  • Instant alerts on asset conditions
  • Predictive maintenance of assets
  • Extended asset life

IoT for location tracking

Tracking assets within a warehouse or inventory or from any part of the project zone is challenging for manufacturers. In addition, loss or misplaced assets contribute to higher costs and impacts customer experience due to delayed shipping.

Performing this task manually consumes a lot of time and incurs human errors. However, with an IoT-enabled asset location tracking system, the problem can be largely simplified. 

The huge advantage of IoT over RFID-based location tracking systems is that IoT provides real-time location of assets and at the same time uses any tracking options available like GPS, Wifi, or cellular networks to perform the task. 

Some of the benefits of IoT asset location tracking systems are

  • Minimal human intervention and errors
  • Faster actions based on real-time data
  • Optimized asset utilization and space
  • Proactive supply chain

IoT for utilization monitoring

Often many assets are under-utilized in project zones as they haven’t been used for long. Therefore, continuous monitoring of such assets matters and this can be a labor-intensive process.

In addition to time spent on monitoring assets, not using them to the fullest can cost the business an arm and a leg. An IoT asset management system simplifies the laborious tasks and helps staff to save a significant amount of time, and cost for the manufacturers. 

Here are some of the benefits of using assets to the fullest with IoT asset management.

  • Monitor assets continuously 
  • Track asset health
  • Locate and use assets wisely
  • Reduce asset procurement cost
  • Reduce asset waste

IoT for asset maintenance 

Maintaining asset health with regular maintenance is important, and manufacturers spend one-third of their money on this process. Therefore, ensuring the assets are in good condition is important for manufacturing success.

Manual asset maintenance systems are often expensive as humans won’t have any clue what’s happening inside the machines when they are operating and avoiding a machine failure during critical production levels is possible.

To overcome this, IoT-based predictive maintenance systems are used in manufacturing premises. 

With a predictive maintenance system, monitoring the health of assets is simple and effortless. IoT implemented on the machines or assets provides real-time data on assets’ health status, which is then fed in a predictive maintenance system to foresee asset failure or downtime. In this way, manufacturers can cut down costs on regular maintenance and can service only the machines that require maintenance. This saves manufacturers from unexpected cost, downtime and hindered production. 

Here are the benefits of IoT-predictive maintenance systems

  • Reduce costs by 12%
  • Improve uptime by 9%
  • Reduce safety, health, environmental, and quality risks by 14%
  • Extend the lifetime of an aging asset by 20%

Summary

From the above discussion, it is apparent that manufacturers should care about IoT asset management as this could not only save theirs and staff’s time but also helps a great deal in reducing the overall asset-related cost.

If you haven’t invested in any asset management system, better try one now, as this could reduce your asset-related woes and help you save time, money in addition to helping with insights for healthier decisions. 

Gengarajan PV

CEO at Hakuna Matata Solutions Pvt Ltd

Gengarajan PV is a CEO of Hakuna Matata Solutions, a leading Digital transformation and Web application development company. He has more than 14 years of experience in the Information Technology industry. He spends his time reading about new technologies in Manufacturing, Distribution & Logistics industries.

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16 Qualities You Need to Be Productive

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Calendar


You may have heard that highly productive people wake up at 4 am, run 10 miles, and attain enlightenment before sunrise. But that’s not always true. Rather, they come in many varieties ranging from late risers, early risers, singles, couples, and family members.

So what are the most common traits of highly productive people? They are constantly working on optimizing themselves, regardless of whether they are entrepreneurs, employees, or both. As part of self-optimization, one of the keys is to build strong habits. By adopting the right habits, you can save time, energy, and willpower.

Listed below are 16 habits highly productive people possess. Whether it’s ways to spend less time on emails or ways to stay focused, these productivity tips can help you maximize your efficiency.

1. Ability to take initiative and make decisions on your own.

high performer doesn’t need managers or supervisors to tell them what to do. Instead, they seek apt information to finish a project on their own. For example, they could get in touch with the project manager who has worked on a similar assignment.

Even better, they’re willing to attend conferences, enroll in training programs, read enlightening books and even attend night classes if necessary. Why? Because this can develop their careers, they will take on more responsibilities and take on new ways of working.

2. They’re organized and structured.

The majority of productive people maintain some form of organization system throughout the day that helps them stay focused. There’s probably some sort of desktop storage, as having a clean workspace reduces work-related stress and cuts down on time spent finding stuff.

Having an excess of clutter, whether it’s physical or digital, distracts the brain and slows work performance since it’s trying to assess the mess and mitigate the task. A well-organized workspace improves efficiency and creates structure, which improves the quality of work.

They also have a routine in place. It’s critical to follow a routine so you can delegate time and make sure you stay on top of what you need to do. Whether it’s a physical notebook carried around or an online platform, like a calendar app, a productive employee shows this by integrating job resources into one place. While routines might seem confined or rigid, they actually give you the flexibility to figure out what works for you instead of just winging it.

3. They know their priorities and protect them.

According to Laura Stack, MBA, president of The Productivity Pro® and author of The Six Keys to Performing at Your Productive Best, highly productive people are clear on their direction.

Furthermore, they do the right things, not just the things that need to be done. Stack adds that “value determines priority; priority determines goals; and goals determine activities.”

In addition, they delegate. Basically, they don’t waste time on things that can be handled by someone else. Rather, they focus on “where their energy is best spent,” says Sara Caputo, MA, productivity coach, consultant, and trainer at Radiant Organizing.

They also know how to “say no, and maintain healthy boundaries,” says Hillary Rettig, productivity coach and author of the forthcoming book The Seven Secrets of the Prolific: The Definitive Guide to Overcoming Procrastination, Perfectionism and Writer’s Block. In Stack’s view, productive “people control their schedules, so they can make time for important activities. They know they can’t be available to everyone every day.”

A person’s ability to say no, set boundaries and delegate are all “nonnegotiable success skills that can be learned and practiced,” Rettig says.

4. Take strategic breaks.

People who are highly productive not only set the right priorities but also schedule breaks accordingly.

You cannot achieve satisfactory results if you work too much and neglect your health. Because of that, you need to keep an eye on your health, as well as your business. What’s more, breaking away from the everyday business can sometimes lead to new opportunities and be eye-opening.

Likewise, you should schedule short breaks every day, to make sure you’re productive. During these breaks, you should move your body, eat nutritious food, and drink a lot of water.

In terms of increasing my productivity, I also have found the Pomodoro Technique to be highly effective.

The Pomodoro Technique involves setting a timer for 25 minutes and focusing on one task without interruption. After that, you take a five-minute break before working without distraction for 25 minutes again.

I would add that you don’t get too hung up on the exact timeframes. The idea is to schedule blocks of time for undisturbed work, followed by a short break.

5. Drive for results.

“Most people are willing to accept responsibility for accomplishing goals and to work at a reasonable pace to achieve expected results,” write Jack Zenger and Joseph Folkman for HBR. “But there are a few people who have a great desire to accomplish results sooner and quicker.”

“They are overjoyed to be able to check something off their to-do list,” they add. “They’re competitive — and they compete not only with their colleagues but also with themselves.” Their goal is to set new records in performance and then beat those records.

6. Make deep work a habit.

Occasionally, a task is just too difficult. However, in order to achieve real results, deep work must be done.

All of us have a few daily tasks that can be almost done while we’re sleeping. In fact, it may be difficult to get in the zone with these tasks because they aren’t particularly interesting. That’s probably why you listen to your favorite music to plow through them.

Then again, some tasks are just too challenging. It’s impossible to multitask your way to completion. The best way to accomplish them is to devote a lot of time and mental energy to them. The work described here is known as “deep work.”

This type of work is discussed in Newport’s bestseller Deep Work: Rules for Focused Success in a Distracted World. According to Newport, those who master intense focus have a huge advantage over others who cannot.

The following are a few of Newport’s recommendations for cultivating deep work:

  • Schedule deep work. Make deep work a habit every day, perhaps in the morning when you have the most energy. You can make deep work a habit by setting aside regular time for it.
  • Become bored. The idea of being bored as a productive habit may seem counterintuitive. Yet boredom is an important part of life. We seek distractions when bored or frustrated because deep work isn’t always enjoyable. Get more comfortable doing nothing, and avoid social media as much as possible.
  • Make yourself harder to reach. People who contact you should do more work upfront to reduce the amount of email and other distractions. Provide as much information in your emails as possible so people can research their questions. For you, it’s important to spend time communicating instead of sending a quick email.
  • Be aware of your work habits. Are you more productive in isolation? How about periodic breaks? Is your schedule hectic? Just set aside some time for deep work rather than overhauling your entire schedule.

Overall, people who excel at deep work are highly productive.

7. Use feedback to improve performance.

Being open to feedback and taking it constructively is crucial to personal and professional growth. In fact, feedback is how high performers evaluate their efficiency and find areas where they can improve. Because of that, they’ll always ask for feedback regarding their performance.

Moreover, the feedback received will also provide the opportunity to develop fresh, innovative ideas.

8. They possess emotional intelligence.

“Your emotional intelligence is just as important as your street smarts and general knowledge,” writes Hunter Meine in a previous Calendar post. “This is how you’re able to connect with people, build relationships, and express emotions in a healthy manner.” Emotional intelligence consists of five categories:

  • Self-awareness
  • Self-regulation
  • Motivation
  • Empathy
  • Social Skills

As a result of developing emotional intelligence, you can become a better friend, family member, and employee. And, if productive people need to step up their EI game, they strengthen it by:

  • Taking up meditation.
  • Enrolling in classes for personal growth.
  • Adding service to their schedule.
  • Asking others for help.
  • Unplugging more often.

9. Maintain a positive outlook.

Researchers found that those who wrote positive thoughts after the study were significantly less anxious and stressed over the next four weeks. When people engage in this at work, they will project a more positive environment and become more engaged and team-oriented than those who let challenges discourage them.

When it comes to working efficiently, having a can-do attitude is the key. For example, the negativity of a co-worker has a profound impact on not only the mood of others but the project itself as well. Positive mindsets, on the other hand, are the ones that can instill confidence in themselves and others around them. You’ll have better morale, more willingness to collaborate, and more productivity with a positive attitude.

10.  They seek inspiration.

In truth, we all have times when we feel demotivated and need to be inspired. A highly productive person, however, has clear sources of inspiration that are effective for them.

Walking in the fresh air, making a vision board with all their goals and dreams, or talking with a close friend or relative might be helpful. It doesn’t matter. What motivates and inspires you is less important than how you get there. The most important thing, however, is that you have a source of inspiration you can refer to whenever you feel unmotivated.

11. To stay focused, they keep a distraction list.

When you’re trying to be productive, it’s easy to get distracted by emails, social media, and a thousand little tasks. However, there are no escaping distractions when it comes to productivity, whether you’re working on deep tasks or just dealing with smaller things. It’s hard to maintain efficient work habits with distractions around.

One powerful method of minimizing distractions? Creating a “distraction list.”

While you are working, keep this list nearby – whether it is a Google Doc or a physical document. You can write down distractions on the list whenever they occur and get back to work as soon as possible.

The Pomodoro Technique uses this technique because many of your distractions are legitimately requiring attention.

When I’m deep in work and suddenly recall a bill to pay or have an idea for a new blog post, I should pay attention to those thoughts.

It’s not that they deserve my attention. At the moment, they simply don’t deserve it.

Write down your thoughts as they arise during your work. As soon as you’ve taken a break from your work, you can get back to them or add them to your larger task list.

12. The ability to work well with others and network effectively.

Because they tend to seek out like-minded people, high performers value building relationships. By establishing connections with other sources, they develop strong networking skills when it comes to gathering information and knowledge for their organizations. As a result, they are constantly growing their network of contacts within and outside the workplace.

High performers are innovative and are willing to invest in their personal development due to their innovative attitude. In turn, their skills will become more valuable.

13. They don’t make themselves too accessible.

I’ve allotted to this while discussing deep work. But let’s explain this in more detail.

According to Warren Buffett, saying no is the key to success. As Buffett has famously said, “The difference between successful people and really successful people is that really successful people say no to almost everything.”

Being an entrepreneur, especially in the beginning, can be tempting to attend as many events as possible, network, and take advantage of every opportunity. However, highly productive individuals aren’t overly accessible.

The focus is instead on increasing their own performance and focusing on what is relevant.

Certainly, collaborating and saying yes to a project can open doors. The problem is that if you say yes to everything and are too open, you will never be able to reach high levels of productivity.

14. Sharpen the axe.

Abraham Lincoln once said: “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”

It is debated whether Lincoln actually said this or not. But there is an important lesson here: staying sharp is vital to being productive.

A modern example can be found in the success of Warren Buffett and Charlie Munger, both of whom credit books for much of their success. They could make faster and more accurate decisions by reading, learning, and getting better at their trade.

As Munger once said:

“Neither Warren nor I is smart enough to make the decisions with no time to think. We make actual decisions very rapidly, but that’s because we’ve spent so much time preparing ourselves by quietly sitting and reading and thinking.”

Ultimately, you need to take time to improve, and you’ll be able to handle many situations more effectively.

15. They optimize time pockets.

People who are highly productive know how to make the most of their time. After all, there’s so much you can do in your free time.

You can make the most of your time while waiting in a waiting room, driving to work, or doing your groceries, for example. Personally, I use these times to listen to an inspiring podcast, return emails, or evaluate my to-do list.

16. They’re under external pressure.

External pressure can push them beyond what they can normally do because it pushes them to meet deadlines, make sales to earn commissions, or just finish their work in time to pick up their kids.

In other words, the stakes are high for them. And flow is created when that happens.

Create a situation that forces you to produce a result – referred to as a “forcing function” by Dan Martell. For example, not bringing a charger for a laptop so you can work faster.

When you use forcing functions to work, you’ll get more drive than you would in a less-demanding scenario. It is hard to achieve your highest potential when there is no pressure or urgency. If you had everything we needed to succeed, you would probably take forever.

Published First on Calendar. Read Here.

Featured Image Credit: Kevin Malik; Pexels; Thank you!

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We are Calendar, trying to make the world a much more productive place. Check us out online at https://www.calendar.com.

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Application Dependencies: Are They Holding Back Software Innovation?

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Application Dependencies


In software development, a dependency is a piece of software that another piece of software relies on in order to function. An application’s dependencies are the external components that the application needs in order to work. These can include libraries, frameworks, and other software packages that the application uses.

For example, if an application is written in Python and uses the Django web framework, then Django would be a dependency of the application. In order to run the application, the Django library would need to be installed on the system.

Managing Dependencies in Software Development

Managing dependencies is an important part of software development, as it helps to ensure that an application has all the necessary components it needs to run correctly. This can be especially important when deploying an application to a new environment, as all of the dependencies will need to be installed and configured correctly in order for the application to work.

While dependencies make it possible to develop applications faster and add advanced functionality quickly without having to build them from scratch, they also introduce serious risks that can bring software development projects to a halt. I’ll describe what types of dependencies commonly exist in software projects and how they impact software innovation.

Application Dependencies — Are they holding up software innovation? Image Credit: Vecteezy; Thank you!

Types of Software Dependencies

Functional

Functional dependencies are components or resources that are necessary for an application to function. They result from the tasks that enable businesses to achieve their desired outcomes. It is important to identify and map these dependencies to detect and address issues, removing redundant dependencies.

Sometimes, you might need an unavailable dependency, such as one still in development. Mocking is a technique used in software development to create simulated versions of components or dependencies for testing purposes. Mocking allows developers to test the behavior of a piece of code in isolation by replacing its dependencies with mock objects that mimic the behavior of the real dependencies.

Developmental

Developmental dependencies, on the other hand, are dependencies that are only needed during the development and testing phase of a software application. These dependencies might include tools for testing, debugging, or building the application and are not necessary for the application to run in production.

For example, an application may depend on a testing framework such as JUnit or PyTest during development in order to run automated tests. Still, the testing framework would not be required when the application is deployed.

Similarly, an application may depend on a build tool such as Gradle or Maven during development in order to compile and package the code, but the build tool would not be needed when the application is running.

Non-Functional and Operational

Non-functional dependencies are dependencies that relate to the overall behavior and performance of a software application rather than its specific functionalities. Examples of non-functional dependencies might include dependencies on particular hardware or software configurations or dependencies on system-level services such as networking or security.

Operational requirements can be hidden in functional requirements, so they only become apparent later in the project. To resolve an issue with such dependencies, it is important to establish policies, identify the root cause of the issue, and determine the appropriate resolution.

Dangers and Risks of Application Dependencies

There are several risks associated with application dependencies, and the danger increases with greater reliance on external software components:

  • Security vulnerabilities: Dependencies can contain bugs or flaws that can be exploited by attackers. It is important to keep dependencies up-to-date and to regularly check for and install any available security patches.
  • Compatibility issues: Dependencies are not always compatible with the version of the software they are being used with, or they might rely on other dependencies that are not present.
  • License issues: Dependencies may be subject to different licenses, and using them in an application may create legal issues if the terms of the license are not followed. It is important to carefully review the licenses of any dependencies before using them in an application.
  • Maintenance and updates: These are essential in order to stay current and secure. If a dependency is no longer maintained or supported, it can become a liability for the application that relies on it.
  • Complexity: An application with a large number of dependencies can be more complex to maintain and deploy, as all of the dependencies will need to be managed and kept up-to-date. This can result in something called dependency hell.

How Application Dependencies Impact Software Projects

Application dependencies are an important aspect of software development that can significantly impact the success of a software project. Understanding and managing these dependencies is crucial for building and maintaining high-quality software systems that are resilient, scalable, and easy to maintain:

Application dependencies can make the software more complex to build and maintain.

For example, if a software system has many dependencies on external libraries or frameworks, it may require more coordination between different teams and systems to ensure that these dependencies are properly managed. This can increase the time and effort required to deliver the project, and it can make it more difficult to make changes to the system in the future.

Application dependencies can affect software stability and reliability

If a change is made to a dependent component of the system, it can have unintended consequences on other parts of the system that rely on that component. This can make it more difficult to ensure that new features or changes are safe and reliable, and it can increase the risk of regressions or other issues.

Application dependencies can impact the scalability and performance of a software system

If dependencies are not properly managed or optimized, they can become bottlenecks or points of failure that limit the ability of the system to handle high levels of traffic or workload. This can impact the usability and reliability of the system, and it can reduce the value that it delivers to stakeholders.

Therefore, it is important for software teams to carefully understand and manage application dependencies in order to ensure that their projects are successful. This may require using tools and practices such as dependency mapping, automated testing, and continuous monitoring to track and manage dependencies effectively.

Conclusion

In conclusion, application dependencies can have a significant impact on software development projects. While dependencies can provide valuable functionality and save developers time and effort, they can also increase the complexity of a project, introduce security vulnerabilities, impact performance, and cause conflicts.

It’s important for developers to carefully consider the dependencies that their applications rely on and to try to minimize the number of dependencies as much as possible in order to keep the project simple and maintainable.

By keeping your project simple and maintainable — developers can help ensure that their applications are able to take advantage of the latest innovations and technologies and are able to adapt and evolve over time.

Featured Image Credit: Photo by Mikhail Nilov; Pexels; Thank you!

Gilad Maayan

Technology writer

I’m a technology writer with 20 years of experience working with leading technology brands including SAP, Imperva, CheckPoint, and NetApp. I am a three-time winner of the International Technical Communication Award. Today I lead Agile SEO, the leading marketing and content agency in the technology industry.

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Leveraging Social Media To Grow Your Career In 2023

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ValueWalk


Employees are ready to change their jobs, with nearly half of American workers planning to look for a new job in the coming six months. According to a new Robert Half report, which surveyed 2,500 professionals, around 46% of them said they plan on making a career or job change in the first half of the year.

Job-hopping has become a workplace trend among young working professionals in the post-pandemic labor market. A recent Gallup study found that 60% of surveyed millennials – ages 27 to 40 years – are more likely to look for different opportunities this year. The percentage of non-millennials workers looking to switch jobs is roughly 15% lower.

A majority of Generation Z candidates have also claimed that they are likely to make a job change this year. In a 2022 Lever Great Resignation report, around 65% of Gen Z professionals said that they are likely to leave their job by the end of the year. Moreover, 13% of them are twice as likely to quit their jobs in the next month.

Job-hopping has become almost synonymous in the post-COVID workforce, and younger professionals are fueling this trend by leaving unfulfilling roles and moving on to greener pastures.

Yet, with so many professionals changing jobs, or looking to switch careers, even against the backdrop of a looming recession, many of them have geared themselves towards social media as a way to build a professional brand and market themselves to potential employers.

Using Social Media For Career Growth

Keeping your social media professional can be a hard ball to juggle. In a 2020 Harris Poll survey, around 70% of employers said that every company should screen candidates’ social media throughout the hiring process. Additionally, the majority of employers – 78% – believe that all their current employees should adhere to a work–appropriate social media profile.

Employees should care about what they share and post on social media. Although the debate over whether social media screening during the hiring process is ethical is still ongoing, candidates willing to leverage social media to develop or boost their careers will need to set up a social media strategy that can help them land the job they want.

Much of our digital identity is pinned to our social media accounts, and a lot of what we share, like and the people we interact with via these channels can speak a great deal of the types of person we are outside of the workplace.

Aside from employees using these platforms to grow their network, or search for possible job opportunities, employers and recruiters are using it to look for any possible red or green flags that you might bring to the workplace.

Social media has moved beyond its traditional form, and today it’s become a digital ecosystem that helps to connect like-minded professionals and their potential employers.

How To Use Social Media To Boost Career Opportunities

Searching for a job is more than browsing through recruitment websites and job listings on LinkedIn or Google. The internet, and social media is a vast place, with near-endless possibilities, and when it comes to growing your career through social media, you will need to know a few things first.

Have A Social Strategy

It might sound strange at first, but having a social media strategy will help you come in contact with the right people faster. Your social media strategy should include building an online identity that reflects your professional and personal side.

You can use different platforms for different connections or networks, it’s all about how you present yourself through your brand. Think of the type of content you share regularly, does it reflect who you are as a professional? How often do you post, or reply to comments and messages? Are there any areas where you can improve or update the information to help you grow your network of contacts?

Write some questions down to get you started, and start working on building an online identity that can get noticed by like-minded individuals in the same industry.

Network With Industry Professionals

Nowadays it’s easier than ever before to reach out to a company or recruiter through their social media, and the same goes for connecting with professionals working in the same industry.

Instead of using social media to only share insightful content, or engage with your friends, try to grow your professional network. On top of this, it’s important to engage with these people as well, even if it’s simply exchanging a few words now and again.

Be active in your mission to get to know the people that are out there, and spend a bit of time researching their profiles to better understand the type of skills and qualifications these people may have. Networking is one of the best possible ways to move around your industry without putting in much effort.

Grow Your Skills

Looking at other people’s social media profiles, whether it’s Twitter or Indeed.com, or even Instagram will give a better idea of the type of skills you might need to develop to help grow and make the next big career jump.

Often professionals will share their skills, and what they’re experts in at the top of their social media accounts, this way it is easier for recruiters to know who the person is, and for like-minded professionals to engage with them.

If you compare the skills of several professionals already working in the field you’re interested in, you will get a better idea of where you might need to upskill yourself by completing some courses or doing a bit of reading.

When we say advertise, we don’t necessarily mean flashy and colorful digital adverts that you’d hope will get the attention of your potential employer.

Instead try and convey your expertise through the type of content you can share such as blog posts, news articles, industry research, or even projects you’ve worked on. Additionally, you can also share your job title and relevant experience in the bio section of your profile.

The better you are at showing people your expertise in a professional, yet unpretentious way, the faster your feed will fill up with similar content and other experienced individuals.

Update Your Profiles

This is relevant to almost every social media profile you have, regardless of what you use it for. People often neglect social media platforms they don’t use anymore, and while it can be tedious to spend so much time updating photos or replying to messages, decide on a couple of platforms you’d like to use and stick to them.

Make sure that the platforms you end up using have a recent photo, and that all other relevant personal information has been updated such as your job title, industry experience, and your current city. You don’t need to do this every week, only when needed, or when you’ve changed jobs or moved.

The better you curate your social media, the easier it will be for employers and recruiters to notice you as you actively begin to network.

Final Words

Social media can be a professional tool, despite it receiving so much negative clout in recent years. Although it’s hard to determine whether possible employers or recruiters will screen your social media accounts before or during the hiring process, it’s best to always keep a well-groomed online identity – especially if you’re looking to make progress in your career.

Make well-informed decisions, and think about the type of content you’re sharing. Remember to engage with like-minded professionals, and have conversations online through the information you share with your followers.

The better you are at curating one or two social media platforms for career purposes, the quicker you’ll be able to expand your network, and grow your professional skills. Don’t think too much about it, try and have a balance as much as possible, as this will help you to enjoy your social media experience while maintaining a professional, yet fun digital identity.

Published First on ValueWalk. Read Here.

Featured Image Credit: Photo by Fauxels; Pexels; Thank you!

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