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Why Everyone is Freaking Out About Google Page Experience Update – ReadWrite

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Why Everyone is Freaking Out About Google Page Experience Update - ReadWrite


Page experience has become the result of how the quality of online search results is strategically important to Google. To improve it even more, it will begin applying new Core Web Vitals quality factors in May 2021. However, Google announced that it is a postponing page experience update. It gave ecommerce website owners more time to improve the website (if they still did not make it). The update rollout will be gradual. It starts from mid-June 2021 and lasts until the end of August.

Although Core Web Vitals update will be a small ranking factor, it will determine key loading speed and usability indicators based on actual user experience. It is still a lot of work to be done until ecommerce websites will feel the impact on their rankings as there are hundreds of other ranking factors. Website owners prioritize core updates first, so only 60% of SEOs have done work before the Google Page Experience Update, and over 98% of websites have accessibility issues.

While too many SEOs are underestimating Core Web Vitals, they could neglect the actual user experience in the first place. Let’s find out the story behind it and key page experience factors to keep an eye on.

Page Experience deep dive

Initially, Google announced the Page Experience update back in 2020. However, Google’s approach to user experience and page load speed was well-known long before. So it came as no surprise that Google stepped up on this one more time. Since a year passes, all SEO news resources published their ultimate guides on-page experience factors, SEO platforms advance their audit tools and buy more ads.

And society splits into two parts – those who read official Google guidelines and mostly ignore pages experience hysterics, and those who read doubtful blogs and over-optimize their website. So let’s take a deep breath and find out how to find a middle way between accessibility and guessing Google plans to an update.

Page experience, in Google’s view, is all about how people interact with a page and if it is a good experience for them or not. For a long time, the four pillars of this were:

Core Web Vitals

Google adds Core Web Vitals to the bowl that focuses on three major areas: loading, interactivity, and visual stability partly covered in core ranking factors.

  • Loading stands behind LCP or Largest Contentful Paint metric. It measures how long it takes for the largest element of the current viewport to be rendered. In some sense, it indicates the moment the user can read/view most of the information on the page. A good LCP score is 2.5 seconds or less.
  • Interactivity is a key feature for FID or First Input Delay metric. It is the delay between the first user action and server response, e.g., clicking on the URL, scrolling the page, entering text, etc. A good FID score is 100 milliseconds or less.
  • Visual stability describes CLS or Cumulative Layout Shift metric. You probably had such situations when you wanted to click on the button after the site loaded, but after a few seconds, it shifted to another place, and the action was not performed. Well, now it is a bad indicator for ecommerce sites. Google has finalized the change to how it calculates the CLS: maximum session window with a 1-second gap, capped at 5 seconds. It is now added to Google Search Console.

So, in short, Google wants websites to show most of their content and react to user input as soon as possible while being visually stable.

Search engine algorithms background

We all remember the early days of SEO when ecommerce site owners stuffed their pages with keywords uncontrollably to get higher in the search results, and it really worked. Then links started to matter, and it all almost turned into black hat SEO with huge backlink farms of sites created with this single purpose in mind.

Google had to respond in kind and develop up-to-date ranking algorithms to provide users with relevant search results with credible websites. They started to take user behavior signals into account, along with hundreds of other factors.

If we look into the history of user experience-based Google updates, it will be:

  1. Panda (2011) started ranking high-quality content better, penalize duplicate content, and generally emphasize quality vs. quantity in many other ways.
  2. Google Hummingbird (2013) focused on semantics and was the first Google attempt to understand user intent.
  3. E-A-T (2014) – as another way to focus on better quality content, Google started to measure pages in the space of Expertise, Authoritativeness, and Trustworthiness.
  4. Mobile Update (2015) – Google started ranking mobile-friendly websites higher in response to the continuous growth of mobile traffic share.
  5. RankBrain (2015) introduced machine-learning prediction of user intent.
  6. Mobile-First Indexing Update (2018) ranks sites with mobile versions higher.
  7. Broad Core Algorithm Updates (2018) was another set of updates aimed at ranking more relevant content.
  8. BERT (2019) introduced neural network analysis of conversational queries, which followed the footsteps of RankBrain. BERT is still in testing mode.
  9. Covid-19 Update (2020) was a continuation of E-A-T practices with a specific focus on fighting misinformation.
  10. Google June 2021 Core Update & July 2021 Core Update are low-effect (by now) updates that we expect this summer.

Examining the timeline above, there is no surprise Google is looking for clues to rank pages based on user experience again.

Technical SEO audit to be ready for Page Experience update

In light of these upcoming changes, it’s worth checking how your site meets Google Core Web Vitals right now and make changes ahead of time if necessary. A website audit will help you with this. It is a comprehensive check-up for your site that includes dozens of different parameters. Audit the ecommerce website automatically with dedicated tools that do not require in-depth knowledge, such as the SE Ranking Website Audit, HubSpot Marketing Grader, or others.

The greatest value in SEO audit software is a detailed issue report with instructions on fixing every aspect of the website. They carefully analyze all the pages of your site for many parameters, including technical errors, site loading speed, meta tags, content, links, images, and so on.

Below we will look at the individual stages of the website audit that most SEO tools cover and possible ways of correcting the deficiencies found.

Page loading speed

As the Core Web Vitals update is more related to technical issues, the ecommerce site maintenance and page speed are growing even more important. One of the metrics worth paying special attention to is the speed index when doing a website audit. The speed index indicates how long it takes to load the visible part of the page. Actually, it’s a scoring system that evaluates several site speed metrics. A total score of 90+ is considered great; 50-90 points mean that you need some improvements. Less than 50 points are considered poor.

To see if your site performance and loading speed are okay, you can refer to the corresponding section in the SE Ranking website audit report and enter your domain in Google PageSpeed Insights or Lighthouse.

Heavy pages with lots of images and videos load really slowly, and that’s crucial in terms of the Core Web Vitals update. Here’s what you can do if your loading speed is low:

  • compress images;
  • delete scripts you don’t use;
  • implement lazy loading;
  • delete custom fonts.

Content

Content is the king, as Bill Gates once said. The content on your pages affects the user experience. Making a content audit is an important part of a comprehensive ecommerce website audit. Here’s what you should check:

  • Titles and meta descriptions for each page and the length of those;
  • H1 and H2 tags, their length, and duplicates;
  • Duplicate pages;
  • The amount of text content on each page (should be more than 250 words);
  • What keywords each page is optimized for;
  • Keyword density, etc.

Also, remember that it is now better to focus on long-tail queries and keywords that match the specific intent. For example, when a user sees your online store site in the search results and goes to it, they want to find a solution to some specific question or need. Remember that intents fall into the following categories:

  • Informational intent;
  • Navigational intent;
  • Commercial intent;
  • Transactional intent.

When doing a website audit, analyze your pages and think which user intents they match.

Mobile-friendliness

The principle of mobile-first indexing has long been introduced, and with each update, Google is increasing the importance of having a mobile website version for the online store. However, if your site is not mobile-friendly, it will never appear in the SERP despite your best efforts. Therefore, it is imperative to check how responsive your site is for gadgets accessing it. To do this, you can use the following services:

  • Google Mobile-Friendly Test is a free tool with recommendations;
  • Responsinator shows how your ecommerce site looks on different screens;
  • Symby helps check all basic page elements (fonts, images, etc.) on different screen dimensions, including custom ones.

If you’ve found some issues with displaying your pages on mobile screens, here are some tips:

  • adapt images to fit the screen using a CSS parameter;
  • scale video in CSS;
  • hide long descriptions under the buttons;
  • partially hide menu items or hide the entire menu under the “hamburger”;
  • hide filters and parameters for product selection;
  • remove or reduce advertising banners and pop-ups;
  • optimize the font for correct display on all devices;
  • change the number of displayed blocks depending on the type of device.

Website security audit

User safety is essential to Google. For example, sites that contain suspicious content or do not provide a secure connection do not rank high. In addition, Google introduced its Safe Browsing to warn users if they are trying to access a site that Google considers dangerous.

To see whether your site contains suspicious content, use the Site Status diagnostic tool. If an ecommerce website is found unsafe, Google will show warnings on Google Search and in web browsers. If your site is considered dangerous, users simply won’t be able to access it.

To get ranked higher, provide an HTTPS connection instead of HTTP. To do that, obtain an SSL certificate. There are different levels of it, depending on the scale of your business:

  • DV SSL for individuals and small businesses;
  • OV SSL for midsize businesses;
  • EV SSL for large companies.

Minimize the impact of Google Page Experience algorithm

When the news about the Page Experience update initially came out, it caused quite a concern in the SEO circles, and people started asking questions to Google representatives. One such Google expert, Danny Sullivan, stated that Core Web Vitals wouldn’t cause massive and sudden changes and repeatedly spoke about the same in his tweets.

Even right before the update, Ryan Jones, along with other experts, emphasizes the prioritization of core factors in the first place.

However, ecommerce website owners should understand that even if Core Web Vitals are not perfect now, Google’s actions are directed to the improved user experience. Moreover, 32% of global ecommerce traffic comes from the search, which makes it reasonable to update your website event for less impactful ranking factors (data was gathered from E-commerce 2020 KPI report by Wolfgang Digital). So it is the best time to start working on your accessibility now, rather than observe website ranking fluctuations during the next update that we are not warned about.

Evaluating Page Experience for a better web

A good place to start with preparing for the Page Experience update is to define measuring tools.

  • Lab Testing Tools (Lighthouse, Chrome DevTools Performance Panel) evaluate the performance before releasing the application or website. The best option here is to simulate user behavior and fix errors beforehand.
  • Field Testing Tools (PageSpeed Insights, Web Vitals extension) measure more accurate data to show real user experience.
  • SEO platforms (SE Ranking, DeepСrawl, WebSite Auditor) also measure COre Web Vitals and are essential for SEO specialists that want a complex website audit without switching tools.

There you can find and evaluate your current metrics for mobile and desktop versions of your site. Having a grasp on this, you can try the following:

  • Identify the blocks on your website pages that are causing problems. Fixing or deleting those blocks will help improve your page ranking;
  • LCP often refers to the main image loaded on the page. The score can be improved by using CDN images, providing links for content instead, and minimizing JavaScript and CSS scripts. There are additional Web Vitals that measure a site’s load:
    • Time to First Byte (TTFB)
    • First Contentful Paint (FCP)
  • FID is usually affected by JavaScript, resulting in long latency. Optimizing code on JavaScript and dismissing non-critical third-party scripts can help. There are additional lab metrics that measure website interactivity:
    • Time to Interactive (TTI)
    • Total Blocking Time (TBT)
  • CLS looks for unstable elements, so work on their improvement. Those include adding size attributes to images, ad elements are without dimensions, and adding new UI elements below the fold.

Summary

The upcoming update from Google will affect your page rankings. It depends on you whether the ecommerce site goes up or down in the Google search results. Soon, the main aspects to focus on are the site loading speed, its interactivity, and the absence of noticeable changes in the site layout after a full load. In addition, Google is increasingly focusing on matching pages with user intent. Poor, irrelevant, and bland content will not bring you a high ranking.

You can get a Core Web Vitals report in your Google Search Console, analyze the recommendations, and start implementing them right now to ensure that the ecommerce site will keep your positions or even get higher in the SERP after the summer of 2021.

Image Credit: caio; pexels; thank you!

Diana Ford

May SEO be with you

Diana Ford is a digital marketing specialist with 10+ years of experience. She loves blogging and has expertise in tracking digital trends and online marketing updates.



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Low-Cost Business Ideas for 2022

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Low-Cost Business Ideas for 2022


Successfully running your business in 2022 is not easy due to the new norms of people’s lives. The Covid-19 pandemic has changed the consumption of goods and services. If opening an offline store or restaurant just a few years ago was a profitable idea, now their owners can incur heavy losses.

Since most startups in 2022 are going online, you need to think about starting your business on the Internet. If you decide to become an entrepreneur and have the opportunity to invest, but there is no modern idea, you can take advantage of the options that someone is already successfully developing.

What Business is Popular in 2022

Thanks to the Internet, anyone can become a business owner. A startup on online platforms is an excellent idea for those who like flexible working hours and complete control over their income. This option of earning money is more resistant to crises and outbreaks of pandemics.

According to Statista, in 2021, online shopping exceeded $4.2 trillion globally, and social media has become the backbone of many businesses looking to build brand awareness.

Before preparing to launch for a startup, consider the following factors:

  1. Expertise. An entrepreneur needs to learn new skills and knowledge about a niche for any successful startup.
  2. Investments.If you don’t have enough money to invest a significant amount in a project immediately, think about how to raise capital for your business (investors, crowdfunding, business angels, grants, etc.).
  3. Scaling. To attract new customers and profit, the company needs to grow and develop constantly. Consider a long-term scaling plan and remember the hassles that can happen while you work.
  4. Personal interests. Consider whether you will still be passionate about the business in the long run.

The cost of starting a business decreases every year, which is especially important for an online business; to start, it is enough to have a computer with an Internet connection. The most challenging part when developing ideas is the problem of choice. To be successful, you need to deal with products in strong demand. A business should be run by a person who enjoys doing it.

Dropshipping

Dropshipping is one of the profitable business ideas if you want to make money remotely online. Unlike a regular online store, you don’t need products to run an e-commerce site specializing in dropshipping. Conforming with Torchbankz, the dropshipping industry is expected to reach a market valuation of $557.9 billion before 2025.

This business is considered very affordable because to work, you only need to launch your website and access the directories of wholesale suppliers such as AliDropship or SaleHoo.

All you have to do is partner with wholesalers and manufacturers to sell their products under your brand name. The buyer purchases on your website, informs the supplier company about it and sends the order to the client. The dropshipping scheme for an online store is straightforward:

  1. The seller selects products from the supplier’s catalog and uploads them to the trading platform (online store, landing page, marketplace).
  2. Adds a markup to the supplier’s price.
  3. Promotes products and finds a client.
  4. When a client places an order, the seller communicates this information to the supplier.
  5. The supplier packs the product and sends it to the customer.

To quickly become a leader in this industry, you need to stand out from the competition. Instead of a thousand different products, you can narrow your niche and specialize exclusively in one category: clothes for children, home decorations, or more.

Food Delivery to Offices

Food delivery is not a new but trendy business idea. Fundera says that the online food delivery industry has generated more than $26.5 billion in 2021. While large companies set high prices for dishes, newcomers have a chance to gain customer loyalty at affordable prices.

Since there are a lot of office workers and not everyone can afford to go to a cafe for lunch, you will quickly gain a loyal audience and strengthen your position in the market.

An aspiring entrepreneur does not need a lot of investment. You can cook the food right at home and use your car to deliver orders. An important thing to invest in is a website or an application to tell about your services and present all the menus.

To minimize your costs, before launching a full-fledged software, you can use an MVP, with which you will test the main functions of the app and attract the first customers. Thus, potential buyers can see the available dishes and order them online without calls. They can choose a specific time for which you need to deliver food and even leave a particular comment on the order.

Also, your customers will pay for services using the app, saving you from cash. By allowing feedback on the service in the software, the delivery owner also receives feedback from the person and builds a loyal audience. Your own application will help you tell the world about yourself and take a leading position among those who do not use digital technologies yet.

Online Trading

Opening your own online store is the most obvious idea for an online business. The following online stores can be called relevant in 2022:

  • children’s goods;
  • ecological and natural versions of everyday products;
  • superfoods;
  • sporting goods;
  • clothing and footwear;
  • home textiles;
  • boxes with surprises.

This startup idea is not as simple as it seems at first glance, but it will not require significant investments at the initial stage with a competent approach.

First, you need to decide on your niche. Purchase several copies of each item to understand what will be more in demand and what is better to remove from the catalog altogether.

Next, you need to study your target audience. For example, selling home furnishings to teenagers is useless. The older generation is unlikely to be interested in fashionable gadgets, and residents of the city will not appreciate goods for the garden. The main characteristics of potential buyers are gender, age, place of residence, and financial situation.

The critical step is the selection of suppliers. To avoid getting caught by scammers, try to find out more information about them and look at the goods live.

Implement enterprise resource planning software to customize and automate the process straight away. ERP will integrate and manage finance, order supply chains, user operations, reporting, manufacturing, and human resources. With this software, you and your employees will be able to plan deliveries and improve the quality of customer service. The use of digital technologies in business will help increase productivity and store all data in secure cloud storage.

Why Digitize Your Business in 2022

Without developing a digital transformation strategy, no modern business in 2022 can exist in the long term. Due to the pandemic, everyone observes a rapid acceleration of trends that previously gained popularity very slowly. Such resources allow you to save money, increase profits, and attract new customers.

The required minimum for any company now is a website and accounts in social networks. Brands looking to take one step closer to their customers can also develop a mobile app/chatbot and use other promotion channels.

A more thorough digital transformation involves working with clients and deep business processes: production, personnel management, and internal communications. To implement such a transformation, you need to carry out serious work, which can be based on Big data analysis, cloud and mobile services, and agile development.

Before embedding digital technology in your business, think about what exactly you and your customers need. You should not chase trends and use that software that cannot help optimize processes and establish communication with customers.

Image Credit: Karolina Grabowska; Pexels; Thank you!

Elina Nazarova

Chief Marketing Officer of Powercode

Elina is accountable for digital strategy development and implementation. She is certified in business and startups development and has more than 5 years of experience in content writing and management. Her core belief is that well-designed digital transformation is able to lead any business to success.

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5 Ways To Grow Your Business With Technology

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Brad Anderson


“I’d like my business to remain stagnant.” No entrepreneur, owner, or CEO ever uttered those words. You can be sure none ever will, either. That’s because corporate growth is always an overarching goal for any organization. Growing your business comes with its challenges, of course, like figuring out which steps will make it easiest for you to scale and expand.

One thing’s clear: You need to develop a clear-cut growth strategy. And technology needs to play a huge part in that strategy. After all, we’re living in a primarily technological world. If you’re not making the most of the tech at your fingertips, you regularly miss opportunities to strengthen your brand’s position.

Where can you start? Below are a handful of ways that you can leverage technology to grow your business’s footprint. Try these recommendations, whether you’re a micro startup or a mid-size corporation headed toward a Fortune 500 future.

1. Automate repetitive manual processes.

Is it worth automating all the mindless to-dos in your business in order to grow? Yes, especially if you do the numbers.

McKinsey research studied the ordinary tasks of several occupations. They concluded that around 33% of the tasks of six out of 10 jobs could be automated. For example, let’s say your company is modestly sized at 50 workers. If your staffers work a traditional 40-hour week, 30 of them are frittering away 13 hours. In other words, you’re losing nearly 400 hours weekly to pay employees to handle repetitive duties.

To be sure, not all tasks can be automated. However, you owe it to yourself to find ones that can. For example, is your finance department team processing payroll or inputting invoices by hand? Then, invest in software to remove the tedium—and reduce the chance of human error.

Check out your sales and services processes next. Do your salespeople or support agents have to cut and paste information? Are they forced to switch between two or more programs that don’t communicate? Look for ways to integrate those systems to free up everyone’s valuable time so they can concentrate on growth-based responsibilities.

2. Strive to make customer first impressions stickier with tech tools

Tons of articles highlight the importance of growing your business by retaining customers. It’s true that retention tends to be less expensive than acquisition. Nevertheless, you can’t hold onto your customers until you get them in the door. So put a premium on delivering impeccable first impressions that urge people to stick around.

The right type of technology can assist you in wowing your best leads via an unforgettable customer experience. Take first-time logins, for instance. Okta reports that asking a visitor to set up an account turns off 37% of prospects. So what can you do to overcome this friction point? First, you can rely on social logins to streamline the process. From the customer’s viewpoint, being able to login via already-existing Facebook, Google, or credentials is effortless. From your company’s viewpoint, you can begin marketing to yet another buyer or potential buyer.

A strong CRM can be equally beneficial to moving leads into and down your sales funnel. Once you’ve captured prospects’ data through a social sign-in, personalize future communications like emails, texts, and DMs. Only two years ago, McKinsey found that 80% of retail buyers valued the personal touch. So whether you’re in retail or not, strive for individualization to keep new buyers coming back.

3. Bring a virtual assistant to your team.

You may not have the funds to hire live customer service representatives 24/7. That’s okay. Chatbots can give your organization the ability to offer visitors self-service, even during non-business hours. And they can do it for a fraction of what you’d pay a live agent.

Not sure you’re ready to put your faith in a chatbot? A New York Times article explains that today’s AI-fueled chatbots are only getting smarter. They’re also gaining widespread acceptance, with chatbot growth poised to hit around 15% in 2022. One Gartner executive even predicts that a genuinely conversational AI chatbot program is just around the corner.

Already, some chatbots are inching toward humanlike responses. A University of Florida experiment found that about a third of people could not tell a chatbot from a real person. Consequently, there’s little harm in exploring the wide world of chatbots for your company. Your chatbot doesn’t have to be perfect to be appreciated by customers with questions who want fast answers.

4. Investigate tech solutions to tap into your data.

Tremendous amounts of data flow into your company. Yet it would be impossible for you and your team to make sense of it all. Does that mean you have to give up on finding a way to unearth your data’s insights? Not at all. You just need a tech-based data mining solution.

You have plenty of choices regarding software that can analyze data and find trends. First, though, determine where your data exists. Is it in your CRM? Or a legacy piece of software? Once you know where to find your data, you can search for highly-rated data mining systems.

Be aware that some data mining programs have been developed with specific industries in mind. These can include healthcare, finance, e-commerce, or manufacturing. It never hurts to see if something’s already been created for your sector.

5. Invest in a branded mobile app.

Mobile app use continues to rise. By 2025, one Forbes writer notes that the app market will approach $1 trillion. So why, then, doesn’t your brand have an app of its own?

This is the question a lot of business leaders are asking themselves. Offering customers the chance to interact with your company through an app makes sense. Not only does it give them an immediate connection to your organization, but it simplifies the purchasing process. At the same time, it helps buyers feel that they’re getting special treatment as you deploy push notifications and exclusive offers.

How can you make the most of your app once it’s been developed? First, make sure your customers know it exists. Lots of brands have apps that get very few downloads. The issue isn’t necessarily the app itself. It’s that they don’t know the app is available. Therefore, be diligent and consistent about talking up your app to drive higher usage and conversions.

You’re not alone if you feel that growing your business isn’t happening as fast as you like. Most leaders wish that they could get to the next plateau faster. One method to add a little speed to the process is to lean into the technologies you’re not using yet. Then, with the right combination of tech tools, you should begin to see a positive difference in your numbers.

Image Credit: Artem Podrez; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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The Developer’s Guide to Mobile Authentication

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Deepak Gupta


Mobile app developers must ensure that the mobile app is effortless while keeping internal information protected and secure. Complex or repeated authentications can be frustrating for your mobile app users.

This article discusses various means of simple and secure mobile authentication, ensuring frictionless UI and UX of mobile authentication screens and data security.

What is Mobile Authentication?

Mobile authentication is a security method to verify a user’s identity through mobile devices and mobile apps. It caters to one or more authentication methods to provide secure access to any particular app, resource, or service.

Let’s look at the various mobile authentication methods developers can utilize depending on their business use case.

Mobile Authentication Methods

Password-based Authentication

Email-Password and Username-Password are common types of password-based authentication. While utilizing these methods, developers should consider setting secure and robust password policies in their authentication mechanism, such as:

  • Mandatory use of symbols and numbers
  • Restricting the use of common passwords
  • Blocking the use of profile information in passwords

These measures ensure better quality passwords and prevent user accounts from brute force and dictionary password attacks.

Limitation: Passwords are hard to remember, and typing in passwords on a small mobile screen degrades the user experience. Hence, developers must use authentication that does not compromise the security postures yet provide an appropriate user experience.

Patterns and Digit-based Authentication

The user must set a pattern or a digit-based PIN (typically 4 or 6 digits). Developers can utilize this as an authentication factor for their mobile application, as this authentication method is faster and more comfortable than entering passwords on a mobile screen.

Limitation: Both patterns and 4 or 6 digits PINs are limited. Also, users tend to use simple patterns and PINs like L or S patterns and 1234, 987654, date of birth as their password.

OTP-based Login

Users use an OTP received via SMS or email to authenticate themself. Thus, users do not have to remember a password, pattern, or PIN to access their account. At the same time, developers don’t have to implement password-based security mechanisms.

Biometric Authentication

Biometric authentication uses unique biological traits of users for mobile authentication. Some common examples of biometric authentication are fingerprint scanning, face unlocks, retina scans, and vocal cadence.

Developers can implement pre-coded libraries and modules to enable authentication through mobile components like the finger scanner, camera (for facial recognition), and microphone (for voice-based identification).

Social Login

It acts as a single sign-on authentication mechanism. Developers can implement this in mobile apps to use users’ login tokens from other social networking sites to allow access to the app.

Also, with social login, developers don’t need to worry about storing passwords securely and managing the password recovery option. It helps the user sign in to the mobile app without creating a separate account from within the app, hence increasing the user experience (UX).

User Interface (UI) and User Experience (UX) in Mobile Authentication

Login and registration screens are a gateway to your mobile applications; if they are a hassle, the user might not bother using the application. Thus, developers should pay a lot of attention to these screens regarding user experience and usage.

Here are some quick tips for mobile authentication screens:

  • Simple Registration Process: Lengthy registration forms are a big no-no. Brainstorm essential information for creating an account via mobile application and only include those fields.
  • External or Social Login: Allow users to log in via external or social accounts. This way, users don’t have to remember another password or credentials for your app.
  • Facilitate Resetting: Include forget password on the login screen for good visibility and reach if the app provides password-based login. Also, setting the new password should be seamless and fast.
  • Keep Users Logged In: Not logging out users on app close is helpful in a good experience. However, this depends on the type of app you offer. Developers should include MFA for better security if the app stores sensitive information or skip the stay logged-in feature altogether.
  • Meaningful Error Messages: Errors and how they are handled directly impact user experience. Thus, developers should keep error messages meaningful and clearly state what went wrong and how to fix it.

Tip: Customize the mobile app keyboard for the type of input field. For example – display a numeric keyboard when asking for a PIN and include @ button when asking for an email address.

Conclusion

Considering the above points would result in a great and secure user experience for your mobile app users. However, if you feel executing these guidelines would take ample time, be informed that CIAM solutions are available in the market to handle all these requirements for you.

Deepak Gupta

Co-founder and CTO @LoginRadius

Founder and CTO @LoginRadius, Software Entrepreneur. I love to write about Cyber Security, AI, Blockchain, Infrastructure Architecture, Software Development, Cyberspace Vulnerabilities, Product Management, Consumer IAM, and Digital Identities.

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