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Why I’m a proud solutionist

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Why I’m a proud solutionist


Debates about technology and progress are often framed in terms of “optimism” vs. “pessimism.” For instance, Steven Pinker, Matt Ridley, Johan Norberg, Max Roser, and the late Hans Rosling have been called the “New Optimists” for their focus on the economic, scientific, and social progress of the last two centuries. Their opponents, such as David Runciman and Jason Hickel, accuse them of being blind to real problems in the world, such as poverty, and to risks of catastrophe, such as nuclear war.

Economic historian Robert Gordon calls himself “the prophet of pessimism.” His book The Rise and Fall of American Growth warned that the days of high economic growth are over for the United States and will not return. Gordon’s opponents include a group he calls the “techno-optimists,” such as Andrew McAfee and Erik Brynjolfsson, who have predicted a growth spurt in productivity from information technology.

It’s tempting to choose sides. But while it can be rational to be optimistic or pessimistic on any specific question, these terms are too imprecise to be adopted as a general intellectual identity. Those who identify as optimists can be too quick to dismiss or downplay the problems of technology, while self-styled technology pessimists or progress skeptics can be too reluctant to believe in solutions.

As we look forward to the post-pandemic recovery, once again we’re being tugged between the optimists, who highlight all the diseases that may soon be beaten through new vaccines, and the pessimists, who warn that humanity will never win the evolutionary arms race against microbes. But this represents a false choice. History provides us with powerful examples of people who were brutally honest in identifying a crisis but were equally active in seeking solutions.


At the end of the 19th century, William Crookes—physicist, chemist, and inventor of the Crookes tube (an early type of vacuum tube)—was the president of the British Association for the Advancement of Science. On September 7, 1898, he used the traditional annual address to the association to issue a dire warning.

The British Isles, he said, were at grave risk of running out of food. His reasoning was simple: the population was growing exponentially, but the amount of land under cultivation could not keep pace. The only way to continue to increase production was to improve crop yields. But the limiting factor on yields was the availability of nitrogen fertilizer, and the sources of nitrogen, such as the rock salts of the Chilean desert and the guano deposits of the Peruvian islands, were running out. His argument was detailed and comprehensive, based on figures for wheat production and land availability from every major European country and colony; he apologized in advance for boring his audience with statistics.

He criticized the “culpably extravagant” waste of nonrenewable nitrogen resources. To those who looked myopically only at recent years of the harvest, which had been quite sufficient, he pointed out that those years had been unusually fruitful, which masked the problem. The bounty of the recent past was no guarantee of prosperity in the future.

In a sense, Crookes was an “alarmist.” His purpose was to draw attention to a problem caused by progress and growth. He sought to open the eyes of the complacent. He began by saying that “England and all civilized nations stand in deadly peril,” variously referring to “a colossal problem” of “urgent importance,” an “impending catastrophe,” and “a life-and-death question for generations to come.” To those who would call him alarmist, he insisted that his message was “founded on stubborn facts.”

Crookes caused a sensation, and many critics spoke against his message. They pointed out that wheat wasn’t the only food, that people would moderate consumption of it if necessary, and that land for wheat could be taken from what was used for meat and dairy production, especially as prices rose. They said that he underestimated the opportunities for American farmers to supply food to other nations, by better adapting their methods to the soil and climate so as to increase production.

Writing in Nature in 1899, one R. Giffen compared Crookes to Thomas Malthus, and to others who had predicted shortages of various natural resources—such as Eduard Suess, who had said that gold would run out, and William Stanley Jevons, who warned about Peak Coal. Giffen’s tone is weary as he notes that “there has been much experience of these discussions since the time of Malthus.” Every time, he explains, we’ve been unable to make precise forecasts because the anticipated limits to growth are too far in the future, or we know too little about their causes.

But Crookes had always intended his remarks to take “the form of a warning rather than of a prophecy.” In the speech, he said:

“It is the chemist who must come to the rescue … Before we are in the grip of actual dearth the chemist will step in and postpone the day of famine to so distant a period that we and our sons and grandsons may legitimately live without undue solicitude for the future.”

Crookes’s plan was to tap a virtually unlimited source of nitrogen: the atmosphere. Plants can’t use atmospheric nitrogen directly; instead, they use other nitrogen-containing compounds, which in nature are manufactured from atmospheric nitrogen by certain bacteria, a process called fixation. Crookes said that the artificial fixation of atmospheric nitrogen was “one of the great discoveries awaiting the ingenuity of chemists,” and he was optimistic that it could happen soon, calling it “a question of the not-far-distant future.”

He devoted a significant part of his speech to exploring this solution. He pointed out that nitrogen can be burned at sufficiently high temperatures to create nitrate compounds, and that this can be done using electricity. He even estimated practical details, such as the cost of the nitrates produced this way, which was competitive at market rates, and whether the process could be scaled up to industrial levels: the new hydroelectric plant at Niagara Falls, he concluded, would alone provide all the electricity needed to make up the gap he had forecast.

Crookes knew that synthetic fertilizer wasn’t a permanent solution, but he was satisfied that when the problem reappeared in the distant future, his successors would be able to deal with it. His alarmism was not a philosophical position, but a contingent one. Once the facts of the situation were changed by the invention of suitable technology, he was happy to call off the alarm.


Was Crookes correct? By 1931, the year he had said we could run out of food, it was clear that his predictions had not been perfect. The harvest had increased, but not because crop yields greatly improved. Instead, acreage had actually increased, to a degree Crookes had thought impossible. This happened in part because of improvements in mechanization, including the gas tractor. Mechanization drove down labor costs, which made marginally yielding lands profitable. As often happens, a solution came from an unexpected direction, invalidating the assumptions of forecasters both optimistic and pessimistic.

But if Crookes was not correct in his detailed predictions, he was correct in essence. His two key points were accurate: one, that food in general and yields in particular were problems that would have to be reckoned with in the next generation or so; two, that synthetic fertilizer from the fixation of atmospheric nitrogen would be a key aspect of the solution.

Less than two decades after his speech, the German chemist Fritz Haber and industrialist Carl Bosch developed a process to synthesize ammonia out of atmospheric nitrogen and hydrogen gas. Ammonia is a chemical precursor of synthetic fertilizers, and the Haber-Bosch process is still one of the most important industrial processes today, providing fertilizer for almost half the world’s food production.

The chemist, ultimately, did come to the rescue.

So was Crookes an optimist or a pessimist? He was pessimistic about the problem—he was not complacent. But he was optimistic about finding a solution—he was no defeatist, either.


In the 20th century, fears of overpopulation and food supply once again reared their heads. In 1965, the world population growth rate reached an all-time high of 2% per year, enough to double every 35 years; and as late as 1970, it is estimated, over a third of people in developing countries were undernourished.

The 1968 book The Population Bomb, by Paul and Anne Ehrlich, opened with a call for surrender: “The battle to feed all of humanity is over. In the 1970s hundreds of millions of people will starve to death in spite of any crash programs embarked upon now. At this late date nothing can prevent a substantial increase in the world death rate.” In 1970, Paul Ehrlich reinforced the defeatism, saying that in a few years “further efforts will be futile” and “you may as well look after yourself and your friends and enjoy what little time you have left.” Because they saw the situation as hopeless, the Ehrlichs supported a proposal to cut off aid to countries such as India that were seen as not doing enough to limit population growth.

Fortunately for India and the rest of the world, others were not ready to give up. Norman Borlaug, working in Mexico in a program funded by the Rockefeller Institute, developed high-yield varieties of wheat that resisted fungal disease, used fertilizer more efficiently, and could grow at any latitude. In the 1960s, thanks in part to the new grains, Mexico transformed itself from an importer to an exporter of wheat and India and Pakistan nearly doubled their yields, averting the famine that the Ehrlichs saw as inevitable.

Yet even after winning the Nobel Peace Prize for his accomplishments, Borlaug never lost sight of the challenge involved in making agriculture keep up with population, and never considered it solved for good. In his 1970 Nobel lecture, he called the increases in food production “still modest in terms of total needs” and, pointing out that half the world is undernourished, said “no room is left for complacency.” He warned that “most people still fail to comprehend the magnitude and menace of the ‘Population Monster.’” “And yet,” he continued, “I am optimistic for the future of mankind.” Borlaug was confident that human reason would eventually bring population under control (and indeed, the global birth rate has been declining ever since).


The risk of adopting an “optimistic” or “pessimistic” mindset is the temptation to take sides on an issue depending on a general mood, rather than forming an opinion based on the facts of the case. “Don’t worry,” says the optimist; “accept hardship,” counters the pessimist.

We should be fundamentally neither optimists nor pessimists, but solutionists.

We can see this play out in debates over covid and lockdowns, over climate change and energy usage, over the promise and peril of nuclear power, and in general over economic growth and resource consumption. As the debates escalate, each side digs in: the “optimists” question whether a threat is even real; the “pessimists” deride any proposed technological solution as a false “quick fix” that merely allows us to rationalize postponing the difficult but inevitable cutbacks. (For an example of the latter, see the “moral hazard” arguments against geoengineering as a strategy to address climate change.)

To embrace both the reality of problems and the possibility of overcoming them, we should be fundamentally neither optimists nor pessimists, but solutionists.

The term “solutionism,” usually in the form of “technocratic solutionism,” has been used since the 1960s to mean the belief that every problem can be fixed with technology. This is wrong, and so “solutionism” has been a term of derision. But if we discard any assumptions about the form that solutions must take, we can reclaim it to mean simply the belief that problems are real, but solvable.

Solutionists may seem like optimists because solutionism is fundamentally positive. It advocates vigorously advancing against problems, neither retreating nor surrendering. But it is as far from a Panglossian, “all is for the best” optimism as it is from a fatalistic, doomsday pessimism. It is a third way that avoids both complacency and defeatism, and we should wear the term with pride.

Jason Crawford is the author of The Roots of Progress, a website about the history of technology and industry.

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The hunter-gatherer groups at the heart of a microbiome gold rush

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The hunter-gatherer groups at the heart of a microbiome gold rush


The first step to finding out is to catalogue what microbes we might have lost. To get as close to ancient microbiomes as possible, microbiologists have begun studying multiple Indigenous groups. Two have received the most attention: the Yanomami of the Amazon rainforest and the Hadza, in northern Tanzania. 

Researchers have made some startling discoveries already. A study by Sonnenburg and his colleagues, published in July, found that the gut microbiomes of the Hadza appear to include bugs that aren’t seen elsewhere—around 20% of the microbe genomes identified had not been recorded in a global catalogue of over 200,000 such genomes. The researchers found 8.4 million protein families in the guts of the 167 Hadza people they studied. Over half of them had not previously been identified in the human gut.

Plenty of other studies published in the last decade or so have helped build a picture of how the diets and lifestyles of hunter-gatherer societies influence the microbiome, and scientists have speculated on what this means for those living in more industrialized societies. But these revelations have come at a price.

A changing way of life

The Hadza people hunt wild animals and forage for fruit and honey. “We still live the ancient way of life, with arrows and old knives,” says Mangola, who works with the Olanakwe Community Fund to support education and economic projects for the Hadza. Hunters seek out food in the bush, which might include baboons, vervet monkeys, guinea fowl, kudu, porcupines, or dik-dik. Gatherers collect fruits, vegetables, and honey.

Mangola, who has met with multiple scientists over the years and participated in many research projects, has witnessed firsthand the impact of such research on his community. Much of it has been positive. But not all researchers act thoughtfully and ethically, he says, and some have exploited or harmed the community.

One enduring problem, says Mangola, is that scientists have tended to come and study the Hadza without properly explaining their research or their results. They arrive from Europe or the US, accompanied by guides, and collect feces, blood, hair, and other biological samples. Often, the people giving up these samples don’t know what they will be used for, says Mangola. Scientists get their results and publish them without returning to share them. “You tell the world [what you’ve discovered]—why can’t you come back to Tanzania to tell the Hadza?” asks Mangola. “It would bring meaning and excitement to the community,” he says.

Some scientists have talked about the Hadza as if they were living fossils, says Alyssa Crittenden, a nutritional anthropologist and biologist at the University of Nevada in Las Vegas, who has been studying and working with the Hadza for the last two decades.

The Hadza have been described as being “locked in time,” she adds, but characterizations like that don’t reflect reality. She has made many trips to Tanzania and seen for herself how life has changed. Tourists flock to the region. Roads have been built. Charities have helped the Hadza secure land rights. Mangola went abroad for his education: he has a law degree and a master’s from the Indigenous Peoples Law and Policy program at the University of Arizona.

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The Download: a microbiome gold rush, and Eric Schmidt’s election misinformation plan

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The Download: a microbiome gold rush, and Eric Schmidt’s election misinformation plan


Over the last couple of decades, scientists have come to realize just how important the microbes that crawl all over us are to our health. But some believe our microbiomes are in crisis—casualties of an increasingly sanitized way of life. Disturbances in the collections of microbes we host have been associated with a whole host of diseases, ranging from arthritis to Alzheimer’s.

Some might not be completely gone, though. Scientists believe many might still be hiding inside the intestines of people who don’t live in the polluted, processed environment that most of the rest of us share. They’ve been studying the feces of people like the Yanomami, an Indigenous group in the Amazon, who appear to still have some of the microbes that other people have lost. 

But there is a major catch: we don’t know whether those in hunter-gatherer societies really do have “healthier” microbiomes—and if they do, whether the benefits could be shared with others. At the same time, members of the communities being studied are concerned about the risk of what’s called biopiracy—taking natural resources from poorer countries for the benefit of wealthier ones. Read the full story.

—Jessica Hamzelou

Eric Schmidt has a 6-point plan for fighting election misinformation

—by Eric Schmidt, formerly the CEO of Google, and current cofounder of philanthropic initiative Schmidt Futures

The coming year will be one of seismic political shifts. Over 4 billion people will head to the polls in countries including the United States, Taiwan, India, and Indonesia, making 2024 the biggest election year in history.

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Navigating a shifting customer-engagement landscape with generative AI

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Navigating a shifting customer-engagement landscape with generative AI


A strategic imperative

Generative AI’s ability to harness customer data in a highly sophisticated manner means enterprises are accelerating plans to invest in and leverage the technology’s capabilities. In a study titled “The Future of Enterprise Data & AI,” Corinium Intelligence and WNS Triange surveyed 100 global C-suite leaders and decision-makers specializing in AI, analytics, and data. Seventy-six percent of the respondents said that their organizations are already using or planning to use generative AI.

According to McKinsey, while generative AI will affect most business functions, “four of them will likely account for 75% of the total annual value it can deliver.” Among these are marketing and sales and customer operations. Yet, despite the technology’s benefits, many leaders are unsure about the right approach to take and mindful of the risks associated with large investments.

Mapping out a generative AI pathway

One of the first challenges organizations need to overcome is senior leadership alignment. “You need the necessary strategy; you need the ability to have the necessary buy-in of people,” says Ayer. “You need to make sure that you’ve got the right use case and business case for each one of them.” In other words, a clearly defined roadmap and precise business objectives are as crucial as understanding whether a process is amenable to the use of generative AI.

The implementation of a generative AI strategy can take time. According to Ayer, business leaders should maintain a realistic perspective on the duration required for formulating a strategy, conduct necessary training across various teams and functions, and identify the areas of value addition. And for any generative AI deployment to work seamlessly, the right data ecosystems must be in place.

Ayer cites WNS Triange’s collaboration with an insurer to create a claims process by leveraging generative AI. Thanks to the new technology, the insurer can immediately assess the severity of a vehicle’s damage from an accident and make a claims recommendation based on the unstructured data provided by the client. “Because this can be immediately assessed by a surveyor and they can reach a recommendation quickly, this instantly improves the insurer’s ability to satisfy their policyholders and reduce the claims processing time,” Ayer explains.

All that, however, would not be possible without data on past claims history, repair costs, transaction data, and other necessary data sets to extract clear value from generative AI analysis. “Be very clear about data sufficiency. Don’t jump into a program where eventually you realize you don’t have the necessary data,” Ayer says.

The benefits of third-party experience

Enterprises are increasingly aware that they must embrace generative AI, but knowing where to begin is another thing. “You start off wanting to make sure you don’t repeat mistakes other people have made,” says Ayer. An external provider can help organizations avoid those mistakes and leverage best practices and frameworks for testing and defining explainability and benchmarks for return on investment (ROI).

Using pre-built solutions by external partners can expedite time to market and increase a generative AI program’s value. These solutions can harness pre-built industry-specific generative AI platforms to accelerate deployment. “Generative AI programs can be extremely complicated,” Ayer points out. “There are a lot of infrastructure requirements, touch points with customers, and internal regulations. Organizations will also have to consider using pre-built solutions to accelerate speed to value. Third-party service providers bring the expertise of having an integrated approach to all these elements.”

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