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Will TikTok Take Over Digital Attraction for Banks? – ReadWrite



Deborah Boyland

TikTok is one of the fastest-growing social media platforms to date.

From a marketing standpoint, the social platform has enormous potential. However, the app is also known for attracting a particularly young audience. With these factors in mind, how might TikTok affect digital attraction for banks?

TikTok has the potential to be a powerful marketing tool. For example, videos posted on the app can garner thousands to millions of views. For the FinTech industry, TikTok may be ideal for increasing digital attraction.

This article will explore what digital attraction for banks is, and how TikTok can be useful. By discussing the advantages of the platform, we will strive to answer the question:

A Closer Look at Digital Attraction for Banks

When discussing digital attraction, it is crucial to examine the role of the customer.

Building digital interest in products or services requires businesses to understand their audiences. Therefore, learning more about your audience is key to learning how to attract them. 

Banks must approach digital attraction the way someone might approach a new relationship. A solid foundation of trust must be established first.

Digital attraction has 3 core components

  •       Empathy: Showing a customer that there is complete understanding of their problems
  •       Compassion: Demonstrating a high level of care for the customer’s well-being
  •       Ease: Soothing customer worries by providing planned out solutions

Fulfilling the core needs is essential for guiding customer’s through the buyer’s journey. It places the business or professional in the role of a trusted guide or advisor. In this role, the guide can then lay out the exact plan of action for the customer to take. 

It is important to understand that digital attraction can take time. Like in relationships, trust and loyalty build up over time. Giving the relationship with customers space to breathe is key.  

This focus on the needs of the customer requires banks to examine their target audiences. Looking at demographics helps identify missed opportunities with specific groups of people.

Additionally, to learn more about their customers’ needs, banks must develop buyer personas.

A buyer persona is a highly detailed profile of your target customer. It will describe their specific wants, needs, and problems.

Creating multiple buyer personas will help compartmentalize your audience. From these, targeted ad and marketing campaigns can better attract each persona.

Finding Banking Clients Digitally

Once you have determined your target audience, there is the matter of reaching them.

Three main kinds of digital marketing are used for attraction:

  •   Content Marketing: This is where you’ll find a lot of blog writing and social media sharing. Content marketing uses keywords and tags to help find the desired customers.
  •   Email Campaigns: After piquing a customer’s interest, it is crucial to keep the brand on their mind. Email campaigns help nurture relationships with customers until they are ready to commit.
  •   Paid Advertising: Paid advertising, such as PPC and social media ads, can be highly useful. They can gain impressions from highly targeted audiences and demographics.

Typically, a strong digital attraction strategy will include a combination of marketing methods.

Determining the specific needs of customers is essential. This process helps to both onboard new customers and retain existing relationships.

Trends in Digital Attraction for FinTech

An increasing digital attraction for FinTech and banking requires paying attention to ongoing trends.

Mobile-friendliness and intuitive designs are two important components of FinTech. Both of these come into play for digital attraction.

Having a FinTech platform optimized for mobile use provides tremendous value to customers. Likewise, an intuitive and responsive design is also helpful in attracting customers.

Besides mobile friendliness and design, several other digital factors affect digital attraction. These include:

  •   Branding: The way a FinTech company or bank brands itself is important. Branding helps to make a business more relatable to the customer.
  •   Social Media Presence: Social media is a valuable and powerful tool. It helps connect professionals directly with their customers. Plus, there are millions of users across the many social platforms. This makes social media a great place to seek out customers.
  •   Video Content: While written content is good, visual content can be more effective. Video content goes hand-in-hand with changing technologies. This makes it a complementary element for digital attraction.
  •   Engagement: For financial professionals new to the digital space, engagement is crucial. It helps you to connect with customers. Driving up engagement will help to attract more new customers to the company.

Using Social Media as a Tool for Digital Attraction

Since the days of MySpace, social media has only continued to grow. Over the past decade, social media has come to dominate the digital space. This growth in popularity makes social media a powerful tool for digital attraction.

Using social media as a primary digital marketing tool has several benefits, including:

  •   Building and Maintaining Relationships: Social media provides a much closer connection to audiences. Responding to comments and engaging with followers is important. This will help to both build and maintain relationships with customers.
  •   Boosting Revenue and Traffic: Heavy digital traffic passes through social media every day. Finding ways to direct this traffic to a business account is critical. It can help boost both sales and traffic on your pages.
  •   Creating a Digital Reputation: Customers trust businesses that offer transparency and accessibility. A strong social media presence can help achieve both. In addition, social media helps professionals build a digital reputation that can significantly affect success.
  •   Staying Ahead of Competition: Many top brands already use social media. These companies have acknowledged and benefitted from the advantages of social media. As such, establishing a presence on the platforms is the key to staying ahead of the competition.

This article will focus on digital attraction through TikTok. However, all social media platforms have powerful potential.

Instagram, Facebook, and Pinterest have all shown massive capabilities for boosting sales. These platforms are also great for building greater brand awareness.

Meanwhile, platforms such as LinkedIn and Twitter can help build a professional network. 

Creating a widespread social media presence aids in increasing digital attraction. A truly strong social media strategy will make use of multiple platforms.

The Role of Artificial Intelligence

Artificial intelligence plays a significant role in digital attraction.

If social media is the hero, then AI is the brainiac sidekick supporting the hero from afar. Social media provide the opportunity for tremendous growth. Once this growth occurs, however, it can be hard to keep up with the new influx of followers.

This is where AI comes in. The most common use for AI on social media is the creation of automated chatbots. These chatbots can serve several functions, including:

  •   Virtual Shopping Assistants: AI is super useful for helping customers to navigate a site and find the products or services they need.
  •   FAQ: FinTech is a new concept to many average consumers. Having AI set up to respond quickly to frequently asked questions is crucial. AI can help manage the influx of questions and concerns through automation.
  •   Customer Support: As a business’s following grows, the volume of messages received per day increases. AI helps provide 24/7 customer support even when a human representative is unavailable. A chatbot will often include a responsive and conversational design. This will help troubleshoot specific problems a customer is experiencing.

It is important to be cautious of the overuse of AI on social media. Many consumers see social media as the best way to connect directly with brands. If a bot authors every message sent to customers, this can feel disingenuous and be a turn-off.

Examining the Power of TikTok for Digital Attraction

Since its initial release in 2016, TikTok has grown immensely.

The social media app focuses mainly on short-form video content. However, users can also leave comments, send direct messages, and create direct responses to other videos.

Compared to other social media, the ability to go viral on the app is much more common.

TikTok uses a combination of both hashtags and an algorithm. This helps to create a personalized feed for each unique user.

Thinking in terms of digital attraction, this personalized content is key. It will help financial institutions on the app to target their ideal audiences.

Here are a few important considerations for using TikTok to drive digital attraction:

  •   Influencer Marketing: Like all social media, TikTok is full to the brim with influencers. Taking advantage of this and partnering with influencers to promote a business is smart. This will help a company to reach a much larger audience.
  •   TikTok Ads: TikTok offers a few different styles of ads. As it stands now, Facebook and Instagram still reign supreme in offering effective social media as. However, using TikTok ads now can help businesses prepare for the future as the app continues to grow.
  •   Bite-Size Education: Though TikTok is primarily used by younger people, finance is still a profitable niche on the platform. The key is to offer short and simple video content centered around education. Providing useful educational resources on finance will help build trust in an audience.

The Demographics of TikTok

In the U.S. alone, TikTok had roughly 65.9 million users in 2020. Statista predicts this number to increase at a rate of 22 percent each year.

TikTok’s most notable demographic is the age group it attracts. The app has a reputation.

Here are some stats to consider about TikTok’s age demographics in the U.S.:

  •       People aged 10 to 19 make up 25 percent of the user base in the U.S. This gives them the title of the largest age group on the app.
  •       The second-largest group is aged 20 to 29 and makes up 22.4 percent of the user base.
  •       The third-largest group is people aged 30 to 39 and makes up 21.7 percent of the user base.
  •       The fourth-largest is aged 40 to 49 and makes up 20.3 percent of the user base.
  •       Finally, people aged 50 or above make up only 11 percent of the app’s users.

Looking at these numbers, it’s clear to see that TikTok attracts more than just teens.

While the largest group is also the youngest, people aged 20 through 49 also make up a significant portion of the user base.

TikTok and FinTech

Finance and teenagers are words not commonly used together. Yet, despite this, the topic of finance is a hot one on the teenager-dominated TikTok.

When looking at TikTok’s userbase, there is a clear interest in both finance and technology.

On the finance side, users are particularly interested in the following topics:

  •       Investing and the stock market
  •       Cryptocurrencies
  •       Personal finance tips and advice

Younger generations often get a bad reputation for being irresponsible with money. However, money and finance are major points of concern for many Gen Z adults.

The Common Stressor

81 percent of Gen Z adults view money as a common stressor, according to a 2018 American Psychological Association survey. 46 percent of those surveyed also reported stress over the economy.

As a result, financial videos on the platform can perform very well. It all depends on the content being produced and targeting the right audience.

Connecting with Younger Generations and “Fin-fluencers”

With the rising interest in investment and cryptocurrency, a new breed of influencer has emerged – the fin-fluencer.

We have already discussed the usefulness of connecting with social media influencers. Focusing on influencers who create FinTech-related content is highly recommended.

Some younger consumers are inherently distrustful of branded accounts. They don’t want to feel like they are being tricked into making purchases or decisions.

By focusing on fin-fluencers, banks can access audiences already interested in learning more about finance. In addition, this is an excellent method for attracting customers who may be resistant to brand accounts but fans of influencers.

Final Thoughts: Is TikTok the Digital Attraction Hub for Banks?

So, is TikTok the future of FinTech marketing? The answer is – maybe.

Like any social media platform, TikTok has its pros and cons. Having a fairly young user base can make it more difficult for brands to connect. However, the younger audiences found on the app are not without interest in finance.

The key when using TikTok is to leverage its best features to your advantage. For example, connecting with influencers in the finance niche and providing educational resources are two great ways to build a loyal TikTok following.

As more banks embrace FinTech and digital transformation, digital attraction will continue to swell in importance. When used wisely, apps like TikTok can help banks to find new audiences and future success in the years to come. 

Image Credit: cottonbro; pexels; thank you!

Deborah Boyland

Deborah Boyland is the Head of Marketing at CPQi, the leading provider of digital transformation for financial markets. Deborah has been providing content marketing to FinTechs for over 6 years, and has a strong passion for ensuring business leaders are equipped with the information they need to market effectively.


The Top 7 AI Podcasts You Need To Hear Now



The Top 7 AI Podcasts You Need To Hear Now

With artificial intelligence now being used to write everything from college homework to Congressional speeches, it’s more important than ever to stay on top of the latest advances in machine learning, natural language processing, and all things AI. 

We’ve brought together a list of seven of the top podcasts that track and explain the newest developments. They look behind the scenes at the technology behind the platforms, and they discuss how artificial intelligence is already upending business, marketing, data analysis, and more.

The TWIML AI Podcast 

The TWIML AI Podcast used to be known as This Week in Machine Learning & Artificial Intelligence. The new name is shorter and snappier, but the content is just as deep and complex. Hosted by Sam Charrington, the podcast has produced more than 630 weekly episodes featuring interviews with a host of guests — usually technicians and scientists—working in the field of AI. The subjects of the discussions are often fairly complex. If you want to understand the human thinking behind artificial thinking, the show is essential listening.

 The Bad AI Show 

If interviews with Stanford professors aren’t your thing, try the Bad AI Show. Hosted by Joel Comm and Travis Wright of the Bad Crypto Podcast. The pair take a fun, laidback approach to new technology, explaining clearly — and wittily — the latest developments in artificial intelligence and its practical effects. Think of the TWIML AI podcast as a Stanford lecture and the Bad AI Show as the lounge next door. It’s a fun, relaxed chat with smart people about AI topics that get everyone thinking. The show is released as both an audio and video version.

The AI Podcast

One of the biggest challenges that a discussion of AI generates is how the new technology will be applied in the real world. Noah Kravitz’s The AI Podcast has already generated almost 200 answers. Each episode features an interview with experts using artificial intelligence to further their work. They’ve included a wildlife biologist tracking endangered rhinos, an astrophysicist analyzing starlight, and language learners grappling with Arabic pronunciation and even the delivery of sports highlights. 

Data Skeptic

As you listen to those interviews with people applying AI to such a broad range of fields, it’s worth asking about the effectiveness of AI in solving those problems and whether they couldn’t be solved in an easier way. Claims for the benefits of artificial intelligence will grow, so make sure you’re also listening to Kyle Polich’s Data Skeptic. The podcast has already produced more than 470 episodes with interviews that take down the hype and take a realistic view of what AI can and can’t do.


The AI in Business Podcast 

One area where both the hype and the expectation will be highest is in business applications of artificial intelligence. Each week, on the AI in Business Podcast, Daniel Faggella, the CEO of Emerj Artificial Intelligence Research, interviews AI executives from leading firms and startups to explore how business is adapting AI and exploring the opportunities the new technology offers.



The Marketing AI Show

Business is a broad topic. The Marketing AI Show tries to narrow things down with a focus specifically on the way marketers are using artificial intelligence to improve sales. The podcast is created by the Marketing AI Institute and the Marketing AI Conference (MAICON), and it’s essential listening for anyone wondering how the new technology can help their business identify leads and improve conversions.



Eye on AI

Finally, Eye on A.I. takes a broader, more journalistic approach to the developments of artificial intelligence. Out every two weeks and hosted by New York Times correspondent Craig S. Smith, each episode features an interview with a leader pushing AI into new ground. Episodes have discussed AI in supply chain optimization and finance but they’ve also delved behind the scenes to look at issues surrounding privacy and the future of AI itself.


Featured Image Credit: Photo by Jean Balzan; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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Top 10 IT Staff Augmentation Companies in 2023



eSparkBiz - Top IT Staff Augmentation companies

Brand value is essential for business, and most companies focus on this goal. Plus, the employees play a vital role here, so companies have now started relying on IT staff augmentation through which they can scale their services by hiring a specialized team of developers that help them focus on their goals.

Irrespective of size, businesses trust IT staff augmentation companies when recruiting the best talent in the field. Top IT staff augmentation companies help businesses fill the gap they feel due to the shortfall of employees. In addition, they help provide talented teams that justify the project needs within a specific budget.

According to a report by the Manpower group, there has been a talent shortage of more than three hundred percent in the last decade. Moreover, more than 65% of companies find it challenging to hire candidates for the job. Staff augmentation can help you find the best person for the job.

To help you find the best staff augmentation company, we’ve curated a list of the companies so you can evaluate them based on your tech expertise and budget.

Top 10 IT Staff Augmentation Companies List for 2023

1. eSparkBiz

With more than 12+ years of experience and 250+ development staff, you can trust the company for its tech solutions and expertise. It has been featured in the top IT staff augmentation companies.

Plus, it has a more than 95 percent client retention rate and has catered to more than 20+ countries worldwide. Moreover, it is ISO 27001 certified with CMMI Level 3. The company has a robust team of developers and project designers that take care of clients’ project needs.

  • eSparkBiz strategically merges design ideas with business analytics. Additionally, it helps with documentation, wireframing, and UX.

Apart from conventional software development, the company also offers staff augmentation. The company has a rating of 4.9 on Clutch and five on HubSpot, which speaks volumes about its professionalism.

2. Premier Systems Inc


Founded in 1993, Premier Systems Inc. has been the biggest name in staff augmentation since its inception. The company follows the principle of client service and satisfaction. Plus, it meets the marketplace demand in a well-planned, cost-effective, and timely manner.

  • The team of recruiting specialists works to achieve clients’ business targets quickly.
  • Along with providing exceptional value, it maintains interpersonal relationships with clients.

The best part is; it caters to a wide range of business solutions that equip you with the right people and the right skills for the job. The company provides services like – direct placement, managed IT services, contract staffing, contract-to-hire, and project-based services.

3. Flexible Staffing Services


Flexible staffing services – established in 1991, have been catering to staffing and augmentation services. It has a strong connection to the success of many companies.

It meets the extended and specific needs to find industrial and critical staffing. Moreover, the company concentrates on the recruitment, development, and retention of dedicated individuals for different roles. Also, it provides meaningful and corporate support.

  • The company sees each associate as a valuable resource and adheres to the standards of excellence.

Moreover, it meets clients’ needs by supplying flexible, superior, and competitive market rates. It is indeed a trusted name in IT recruitment and augmentation services.

4. Veraqor Inc

Veraqor Inc

The company provides the best technical expertise powered by cutting-edge technology. Whether you are a startup or an enterprise, you can rely on effective business solutions from the company. It is ranked among the top IT staff augmentation companies.

  • It provides a selected list of clients, ensuring the unhindered progress of projects. Moreover, it shapes to timely delivery and excellent recruitment services.

Apart from staffing and recruitment, it provides tech solutions like – data management, Artificial intelligence, Machine learning, and Cloud migration. The company can help create customized solutions that cater to your business needs. Veraqor Inc. harnesses the power of technology to shape a better future for clients.

5. CXR agency

CXR agency

CXR agency empowers clients to achieve their business goals through innovative technologies and web solutions. Having completed 400+ projects and serving 200+ clients, it has expertise in client and business relationships.

In addition to the collective experience, it has 30+ awards to its credit, which makes the company a trusted name in IT services. Plus, it believes that technology, in its truest sense – always yields results.

  • You can trust CXR agency for recruitment and staff augmentation services.
  •  You can easily scale your tech teams and recruitment processes with an effective software development team.

6. ProCoders


ProCoders is an IT out-staffing company that works in collaborative environments and drives the best IT teams to companies. It helps build customized teams that keep you ahead of the game.

Moreover, it offers flexible solutions for IT staff augmentation. It works in lockstep that ensures consistency, information accuracy, and punctuality.

Over the years, the company has become a big name in IT staff augmentation services. In fact, in the last five years, the company has provided more than 150 dedicated teams to clients worldwide. Moreover, the solutions provided help you to find the right people for your business needs.

7. Newxel


With more than 100+ satisfied clients and 500+ teams of developers, you can trust the company for its expertise and experience.

If your goal is to attract the best team or the best developer for the project, the company will help you hire the team that will suit your need and budget.

  • With distributed development and augmentation – you can get complete support for your services.
  • The company works on a transparent corporation model that allows you to get the best software engineers and set up a local development team in the location you choose.

Newxel also offers varied tech solutions like – web development, mobile development, Blockchain, Cybersecurity, etc.


The company provides access to high-caliber talent in a limited time frame. The matching specialists and team learn about your company culture and suggest custom-fit candidates according to the requirements.

  • Apart from the successful allocation, the company helps build long-term partnerships.

Plus, it works on a simplified onboarding process that equips the best talents from different parts of the world. helps you search different profiles and suggest candidates based on your roles. It lets you review cultural and technical insights so that you can get a better understanding of the candidate’s skill. It is one of the top companies for IT staff augmentation.

9. DOIT Software

DOIT Software

DOIT Software is a trusted name in IT staff augmentation. It primarily focuses on your business needs, and you can get the best service based on your service requirements.

If you are a startup business, the company can help in the recruitment of a dedicated development team that will boost performance. Plus, it can strengthen the internal team with other resources. When you share your business ideas with the company – it will help you develop perfect solutions for your team.

Moreover, it has great domain expertise in healthcare, sports, wellness, fintech, management, and many other sectors. It also offers other tech solutions like – web and mobile app development, Data Science, and Artificial intelligence.

10. Devlane


Devlane is a software development company, but it provides different tech solutions like – web development, mobile app development, eCommerce, IT strategy consulting, and of course, staff augmentation.

  • Through the staff augmenting model – the company extends the client’s tech teams with the best talent and requirements.
  • Apart from providing complete tech expertise, it also provides all other features that come along with it.

Moreover, it takes care of project management, admin, payroll, legal matters, performance metrics, and incentives for the team. Though the company is relatively new and was founded in 2020, it provides the best expertise in staffing and recruitment processes.


Hiring a development team or employees can be a big challenge for any business, specifically startup companies. However, with the help of IT staff augmentation companies, you can get unmatched flexibility at a reduced cost.

Plus, there is no training required, and you’ll get full admin support. Staff augmentation companies can give access to any professional from any location. Also, you can increase your team’s capacity to add specialists and experts.

Inner Article Images: Provided by the Author; From the Company Website; Thank you!

Featured Image Credit: Provided by the Author; Thank you!

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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How to Sync Your Calendar Across All Devices




Have you been missing meetings or running late because your appointments don’t appear on your different calendars? Have there been more calendar conflicts like double bookings on your calendar? Are you behind on your personal commitments or missed essential deadlines?

The fix? Take advantage of your digital calendar.

In our personal and professional lives, digital calendars are crucial for tracking meetings, setting appointments, and not missing birthdays. The problem is, it’s easy to have too much of a good thing. In other words, once you start managing multiple calendars, things can get complicated really fast.

More importantly, it’s incredibly easy to become entangled in the multi-calendar trap. Suppose, for example, that you keep a personal calendar, a professional calendar, and the default calendar on your phone. While one calendar helps you stay organized, having too many can result in missed appointments, double bookings, and forgotten commitments that can negatively impact your professional and personal lives.

As a result of managing multiple calendars from multiple accounts, work has to be done twice. It is all too common for you to have a meeting invitation on your work calendar that you then have to manually add to your mobile and primary calendars. In short, this is a huge waste of time and energy.

So, what’s the solution? It’s time to sync calendars.

Let’s talk synchronization (sync).

In its simplest definition, synchronization is when two or more things happen at the same time — think synchronized swimming. Calendar sync makes more sense with the computing meaning. You do it by keeping a set of files or data the same in multiple places.

When you sync your data, it stays the same no matter what platform you’re using.

Why is data synchronization so important? It’s all about data integrity and consistency. Syncing information makes it easier to avoid errors, miscommunications, and duplications.

Overall, calendar sync is simply connecting two or more calendars, so data stays accurate, consistent, and safe.

Syncing your calendar: pros and cons.

Syncing your calendars in real time has a lot of benefits. Examples include:

  • Reduces time spent updating multiple websites every time a booking comes in.
  • Eliminating context switching between apps to streamline productivity.
  • With accurate, up-to-date information about users’ availability, scheduling gets easier, and productivity goes up.
  • Making it easier to manage reservations and cancellations for things like rental cars and properties.
  • Reducing the likelihood of scheduling mishaps during critical times like interviewing candidates
  • Enhancing client relations, preventing double bookings and cancellations,

At the same time, when you sync your calendar, you might encounter the following issues:

  • It can take a lot of time and money to build calendar integrations that work with each provider’s unique features.
  • Unexpected complications can arise when calendar API providers behave in different ways. For example, non-standard formats for calendar data.
  • Custom code is needed to scale your integrations from one user to many.

In any case, depending on how you integrate, you can avoid some common headaches.

Syncing multiple Google Calendars at once.

To start, let’s sync two Google Calendars. After all, having two Google accounts (one for work, one for personal) and wanting to view all your commitments in one place is not uncommon. But juggling multiple calendars, even within the same platform, can get tricky.

Rather than having a digital workspace where both calendars are equal — when you sync one Google Calendar with another, you have to pick which one will be your primary.

So here’s what you need to do to sync Google calendars:

  1. Make sure you’re logged into the account you picked as your secondary.
  2. In the top right corner, click the apps symbol.
  3. Find the “My calendars” section on the left.
  4. To expand it, click the down arrow.
  5. You can share a calendar by hovering your cursor over it and clicking the three vertical dots.
  6. Go to “Settings and sharing.”
  7. Scroll down until you see “Share with specific people.”
  8. Then click “Add people.”
  9. Here’s where you’ll enter your primary Google calendar email address.
  10. You can adjust the permissions in the dropdown menu. You’ll want to give full access if you’re syncing calendars.
  11. Click Send.
  12. Log out of your Secondary account and into your Primary account.
  13. An email will be sent automatically. Add the calendar to your main calendar with the link you got in the e-mail.

That’s a lot of steps to sync one calendar, and if you want to sync more, you have to repeat it from scratch. Furthermore, if your Google account is managed by your work or school, sharing may be disabled. This means your work calendar won’t sync with your personal calendar.

Is there a way to sync Microsoft Calendar with Google Calendar?

While Google and Microsoft are top competitors in email, search, and much more, they both offer calendar synchronization.

Because of this, you can integrate Google Calendar with Microsoft Calendar. In case you didn’t know, this is a free Outlook email feature that lets users track events, set up alerts, and share calendars with colleagues. However, it’s not as easy or complete.

Owners of Office 365 just need to set up their accounts and get updates automatically. There are a couple more steps people need to take to sync their Google and Outlook calendars:

  1. You’ll need to sign into your Google Calendar account.
  2. Choose “Outlook” under “My Calendars.”
  3. Open the settings by clicking the three dots next to “Outlook.”
  4. Choose “Secret Address” under “Integrate calendar.”
  5. Open your Outlook account by copying this address.
  6. To change your account settings, click “File” and then “Account Settings.”
  7. Click “Internet Calendars” and select “New.”
  8. Copy and paste the address from earlier.
  9. In the associated box, type a folder name and click “OK.”

Your email will now check your Google Calendar whenever you open Outlook. As such, events, meetings, and most color coding should be there. There might be some that don’t translate to Outlook, but it shouldn’t be an issue. If there are any incompatible elements between the two, they simply won’t display.

The steps above can be used to sync your Outlook email to Google. However, the email addresses should be reversed. To ensure smooth and efficient syncing, this integration is designed to be as simple as possible.

How do you synchronize Google Calendar and Office 365 Calendar?

Unlike Outlook’s calendar option, Office 365 offers more control options in its subscription-based software. There is still an option to synchronize your Office 365 calendars with your Google Calendar. For this process to work, though, you’ll need to sync Office 365 and Google Calendars. In spite of this, the process remains relatively straightforward:

  1. Open up your Office 365 account.
  2. Go to the “Calendar” tab and click “Share.”
  3. To access Google Calendar, scroll down.
  4. Fill in the associated text box with your Gmail address.
  5. You can turn off “Can view all details” in the display settings.
  6. Your Outlook message will be sent to your Gmail account when you click “Share.”
  7. Copy the link address from that email by right-clicking on “this URL.”
  8. Visit your “Google Calendar.”
  9. By clicking on the “+” sign, you can select “Other Calendars.”
  10. Paste the link into the next text box after clicking “From URL.”
  11. Click “Add Calendar” to finish.

Even though this process appears backward, it helps to get around a few limitations. By using the proper addresses and links, you can sync your email accounts. Also, it ensures that both ends are synchronized. As a final benefit, it makes integration easier and more efficient by improving what can be shared between these two calendars.

The majority of events are shared between these two programs with minimal errors, according to most users. However, problems may occur if you haven’t updated your Office 365 program or turned off automatic updates. As Google and Microsoft update their programs, it may become more difficult to sync old calendars. Update both programs to fix this issue, but be aware that it might occur in the future.

Displaying Outlook events in Google Calendar

Looking to sync your Outlook events with Google Calendar without it becoming a nightmare? No worries. It’s as simple as granting Google access to your Office 365 account.

Start by getting the link to the Outlook calendar you wish to transfer:

  1. Go to the web version of Outlook.
  2. Open Settings by clicking the gear icon.
  3. Select View all Outlook settings from the menu.
  4. Go to Calendar > Shared calendars.
  5. You will find Publish a calendar section after scrolling down.
  6. Choose your Google Calendar in the first drop-down menu.
  7. Select the second drop-down menu. Can view all details.
  8. Grab the ICS link and paste it into your clipboard.

In Google Calendar, paste the link as follows:

  1. You should open the Google Calendar web app, not the mobile app.
  2. Choose Other calendars from the left navigation.
  3. Choose From the URL.
  4. Paste the Outlook address you copied.
  5. Click the Add calendar button.

There you go! From now on, you’ll be able to view your Outlook calendar through Google Calendar.

Add Google Calendar events to Apple Calendar

Yes. If you have a Mac, iPhone, or iPad, you can add events to your Apple Calendar from Google Calendar. Even better? It’s incredibly easy.

  1. Go to the settings section of your iPad or iPhone.
  2. Scroll down and tap Calendar.
  3. Add your Google account under Accounts.
  4. Next, enter your email address.
  5. Log in with your password. When using 2-Step Verification and you do not have the latest operating system, enter the app password instead of your regular one.
  6. Click Next.
  7. The Google Account will now sync your emails, contacts, and calendar events. By turning off the other services, only your calendar will be synced.
  8. Your Google Calendar events can be found in the Calendar app on your iPhone.

Syncing with an existing account is as simple as tapping the account and turning on Calendars.

Syncing Outlook Calendar with Apple Calendar

Is Outlook compatible with the calendar app that comes with your shiny, new iPhone? Fortunately, it’s possible to integrate Outlook events into your iOS calendar. In other words, you don’t have to download the Outlook mobile app to keep track of your schedule while on the go.

  1. Choose Settings from the iPhone’s menu.
  2. Choose Calendar from the list
  3. Go to Accounts > Add Account >
  4. Sign in to your Outlook account
  5. Turn on calendars

Simple, right? Your iPhone’s default calendar app now lets you view and manage Outlook events.

Android and Outlook calendar sync

Do you want to use your Outlook calendar on Android without using a third-party app? We’ve got you covered.

Depending on the manufacturer, Google Calendar is the default calendar app on most Android devices. In that case, you’ll only need to sync Outlook with Google Calendar.

By using an Exchange Active Sync mail account, you can easily add an Outlook calendar to an Android phone. You should automatically be able to add a work Outlook calendar to your personal phone. Generally, employers who use Exchange typically utilize Active Sync.

As a starting point, let’s take a look at the Outlook app for Android.

  1. In the Outlook app, click the calendar icon on the bottom right.
  2. Click the three-line menu icon in the top left corner.
  3. From the left menu, select Add Calendar.
  4. The setup wizard will prompt you to add your Outlook account.

There are times when this method does not work. There is occasionally an interruption in polling from Google Calendar. Nevertheless, it’s worth a shot first.

The next method might work if the first doesn’t.

If you are working in an Exchange environment, you may need permission from the System Administrator but try it out and let me know how it goes. You can also do this if you are not syncing a work calendar with Outlook.

  1. On your smartphone, open the Mail app.
  2. Choosing Settings and adding a new account will bring up the menu.
  3. Your Outlook email address should be picked up by the app once you enter it.

You should be able to access your Outlook calendar from within the Mail app once it has been set up.

Additionally, you can sync your Outlook calendar with your Gmail account.

If you don’t use Exchange Active Sync, use this method to link an Outlook calendar to Gmail on your Android device if you don’t use POP or IMAP accounts.

  1. Go to your Android phone’s Gmail app.
  2. Click the three-line menu icon, then click Settings and Add Account.
  3. Choose Office 365 and Exchange as your providers.
  4. When prompted, enter your email address and password.
  5. By selecting OK, you acknowledge the security message.
  6. Set up your account where prompted.

Regardless of whether you use Outlook, choose Exchange and Office 365. A calendar syncing option is not available with Outlook, Hotmail, or Live. In order to receive calendar updates, your personal Outlook account must be compatible with Exchange Active Sync.

Sync your calendar using a third-party app or service.

Alternatively, you can use apps and services that sync Google and Outlook calendars if you do not wish to use workarounds. Some of these are free; others aren’t. Some of these tools worth mentioning include:


You can access Calendar from a web browser as well as an iOS or Android device. You don’t have to do much work with this calendar application because machine learning takes care of most of it. In addition to learning your contacts, schedule, analytics, and tasks, it also learns your tasks. In turn, it takes care of arranging meetings for you.

Moreover, Calendar allows you to integrate any other calendar you’re using, such as Apple Calendar, Calendar 365, or Google Calendar. With the Calendar app, you can now see everything on your personal and business calendars in real-time. Additionally, you can share this information with others or parts of it.


Sync all your calendars from every email provider using Spike’s calendar. As such, your schedules are all organized in one calendar. You can view all your events, including work meetings and personal ones, in one place. With different calendars and apps, there will be no more double bookings or scheduling confusion.

You can access it from anywhere and on any device.


With a few clicks, Reclaim lets you sync your work and personal calendars – and they stay synced as your schedule changes. There are no limits to how many personal calendars you can add or how many side gigs you can add.

Your blocked events can be presented to your coworkers however you like, and you can choose how much context to provide. The ability to block events outside of your working hours is also available to you.


Start by linking your Microsoft and Google accounts after downloading CalendarBridge. You can then sync calendars and set up privacy controls so your peers cannot see sensitive information about your calendars.

And that’s it. With CalendarBridge, you’ll never double-book again because your calendars are kept in sync in real-time.


Are you looking for a tool that syncs iCloud, Google Calendar, Google Contacts, Gmail Tasks,, Office 365, and Microsoft Exchange accounts all at once? Well, SyncGene does exactly that.

Whenever you make changes to your Contacts, Calendars, or Tasks, they will appear on all connected devices. It only takes one preferred account on your phone to update all connected accounts with SyncGene. Battery life will be saved, and you’ll have access to all of your accounts from anywhere.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Bich Tran; Pexels; Thank you!


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