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Business Setup Automation: Tech Solutions and Tools for Building and Growing a Startup from Scratch – ReadWrite



Business Setup Automation: Tech Solutions and Tools for Building and Growing a Startup from Scratch - ReadWrite

Many founders admit that starting a startup is one of the toughest projects they have undertaken. Being an entrepreneur and starting your own business requires a lot of effort to get your startup off the ground.

According to the US Bureau of Labor Statistics, about 20%, 45%, and 65% of new businesses fail within their first two, five, and ten years, respectively. This sorry statistic does indicate that all failed businesses lacked useful ideas. Sometimes, founders go on to build successful businesses on a model that had previously failed.

Business Setup Automation: Tech Solutions and Tools for Building and Growing a Startup from Scratch

To build a successful startup, innovation is important, but execution matters just as much, if not more. However, there is so much to be done that it can be overwhelming.

A founder is basically responsible for registering the business, filing taxes, building awareness, managing sales, coordinating team communications, and many other business processes. All these on top of building the actual product that the business sells. It does get overwhelming.

Today, founders don’t have to manually go through these ordeals when there are digital tools to automate many business processes. From the scratch, a startup needs to establish a firm foundation by paying attention to five areas of doing business:

  • Legal compliance and accounting
  • Brand awareness (because people need to know a company to do business with it)
  • Marketing and customer relationship (the earlier a business gains loyal customers, the faster it grows)
  • Communication and collaboration among team members
  • Routine business processes

Each tool recommended here covers one aspect and contributes to building a stable foundation for business growth.


The messiest part of starting a business is wading through the seemingly endless lists of government requirements and legal obligations.

What if there was a platform that helps with all the filing processes needed to set up the business while you focus on the business’ essence? That’s ZenBusiness.

ZenBusiness assists founders to register their business and fulfill legal compliance requirements, whether the business is an LLC or a corporation. It also provides DBA services for sole proprietorships and companies looking to extend their offerings beyond their regular scope.

While you worry about building your business, ZenBusiness covers the legal aspects, creating operating agreements, providing easy accounting and tax assessment, preparing and filing articles of organization, setting up a banking resolution, etc.


Brand awareness is critical for every company but particularly for small startups.

More so, your brand awareness allows you to engage your customers directly, organically, and dynamically.

Achieving this requires a high level of social intelligence, which is only possible when you have a tool that does all of the messy jobs for you, helps you to scale engagement and presents a clean report.

Hootsuite is that kind of social media management tool. It allows you to monitor and analyze trends in real-time in order to enhance your strategy. With Hootsuite, you can use a single collaborative content calendar to publish on your social media platforms instead of manually operating multiple schedules.

It also integrates with other useful tools such as Salesforce and Adobe to enable a seamlessly coordinated marketing strategy.


ActiveCampaign started out as a marketing automation provider, focused on email marketing. So far, it has evolved into a smart tool for automating marketing tasks as well as customer relationship management.

That’s like a complete package for vitalizing a business’ entire customer experience strategy. With ActiveCampaign, you can set up personalized email messages to regularly engage customers. But it’s also useful for automating all the background work too: contact management, segmentation, engagement tracking, etc.

On the CRM automation side, you can use ActiveCampaign to manage pipelines, score deals, and sell more overall. In addition, the software automatically generates well-detailed reports for extracting useful insights.


Slack enables you to enhance work communications by building automated workflows. Want to share an important update or collect feedback? Use Slack to streamline these processes. You can integrate other apps into a workflow for non-Slack processes.

One notable use case is how DocuSign and Noom collaborated to automate onboard new hires efficiently by using Slack Workflow Builder.

According to the testimony of a senior IT manager of one of the companies, “By using Workflow Builder, you can enable everybody in a team channel to meet and greet their new teammate on day one. I think it fosters an instant team connection for the new employee.”

Automating common tasks helps your team run more efficiently.


Zapier does not automate a specific range of tasks. Rather, it is a comprehensive tool for integrating all the apps used by your business by creating workflows (zaps). One workflow automatically collects Typeform responses and presents them as a Google Sheets document. Another allows you to share the same content across all social media channels.

With over 3,000 apps and counting, you’ll hardly run out of opportunities to automate critical but repetitive business processes. Zapier is easy to use and does not require coding abilities or any advanced skill set. All that’s required is to select a trigger and define the action to be completed once triggered.


Adopting automation early in business process management sets a solid underlying basis for scale later on. Streamlining mundane tasks leaves you and the rest of the team channeling your time and effort to critical tasks with high returns.

Automation could even be the difference between the success and failure of a startup. That’s why investing in quality tools from the outset is critical.

Top Image Credit: rfstudio; pexels

Joseph Chukwube

Entrepreneur, Digital Marketer, Blogger

Digital Marketer and PR Specialist, Joseph Chukwube is the Founder of Digitage, a digital marketing agency for Startups, Growth Companies and SMEs. He discusses Cybersecurity, E-commerce and Lifestyle and he’s a published writer on TripWire, Business 2 Community, Infosecurity Magazine, Techopedia, Search Engine Watch and more. To say hey or discuss a project, proposal or idea, reach him via


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

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Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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