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How to Start Link Building if You’ve Never Tried Before – ReadWrite



How to Start Link Building if You've Never Tried Before - ReadWrite

To the average outsider, link building seems intimidatingly complex. You’ll be in charge of placing links to your site with a delicate balance of brand visibility and subtlety, working with high-profile publishers, and dodging Google penalties at the same time. It’s a service that costs thousands of dollars per month to manage if you’re working with an external agency, so clearly it’s not something you can do yourself, right?

Start Link Building if You’ve Never Tried Before

The truth is, while link building is complicated, it’s also approachable, even if you’ve never tried the strategy before.

What Is Link Building?

Let’s start with a primer on what link building is. As the name suggests, it’s a way to construct links in a digital environment. With the right approach, you can place links with external publishers and other websites, pointing back to various pages on your website.

Builds SEO and DA

The most obvious benefit is that the link serves a functional purpose, creating more roadways that people can use to find your site. But it’s also important for search engine optimization (SEO). Earning more links and being connected to more authoritative sources will increase your domain authority (DA), eventually helping you rank higher in search results – and earning you more traffic.

Link Building helps new business

Links are especially powerful for new and emerging businesses since they don’t have much authority or much of a web presence to work with initially. It’s also valuable here because it’s inexpensive and accessible, meaning you can use it even if you’re working with a limited budget.

There are many possible ways to approach link building. Some people attempt to earn as many links as possible as naturally as possible, creating compelling onsite content and hoping that people link to it. But it’s much more reliable to manually build links yourself – as long as you’re building them in an appropriate and Google-friendly way. More on that later.

The Benefits of Link Building

There’s no question that link building is valuable, at least when done right. But where does that value come from? What makes this strategy so effective?

  • Traffic. First, there’s the potential for traffic generation. Getting a link to your site placed in the right article, with the right publisher, could conceivably send thousands of visitors to your site every month – or even more. And because the link is functionally permanent, it could keep sending recurring traffic to your site for months, or even years to come.
  • Search rankings. Most people discover link building as a tactic when researching SEO. Link building isn’t the only element necessary for an SEO strategy, but it’s one of the most important. Together with onsite content optimization, coding optimization, and technical improvements, it can help your site rank higher in SERPs and, ultimately, get more organic traffic.
  • Visibility and authority building. Link building can also be valuable for visibility and building the subjective authority and reputation of your brand – especially at the higher levels. Merely mentioning your brand in an article, or getting connected to the right publishers and authors, can be a boon for your entire company.

Black Hat Link Building and Potential Penalties

Link building isn’t always straightforward. Google goes out of its way to penalize websites that infringe on the experiences of its users. If it thinks you’re spamming backlinks, overtly promoting yourself, or trying to manipulate its ranking algorithm — you’re going to face a penalty.

Link building tactics that are meant only to manipulate search rankings, and that have little to no value to average users, are known as “black hat” tactics. They’re also considered unethical.

But don’t worry. There are plenty of ways to build links properly – and as long as you’re improving user experiences, you’ll be in good shape. The most straightforward tactic is to write high-quality content for an external publisher, while linking to your own onsite content as a reputable source.

Prerequisites for Link Building

Before you start link building, there are some things you’ll need in place first.

For example:

  • An established website. You can’t build links to a place that doesn’t exist. If you want to get the most value from your links, your website needs to be functional, safe, mobile-friendly, and easy for users to navigate.
  • Good onsite content. Additionally, you’ll want an archive of high-quality written content on your website. This is going to help establish your site’s domain authority, and will also serve as valuable fodder you can use as the destinations for your links. The better your onsite content is, the stronger your links will be.
  • Social media profiles. Social media is the best place to promote your onsite and offsite content. It’s also a great way to connect with other authors and reach out to new publishers.
  • Author profiles. Your business may have an awesome brand built for it, but it’s not always ideal to write as the business. Instead, you may want to write content as individual authors, complete with author profiles you can build up over time.

What Makes a Link Effective?

What is it that makes a link effective?

In terms of SEO, you’ll need to consider, at a minimum:

  • Domain authority. The higher the DA of the publisher, the more valuable the link is going to be.
  • Value to the reader. If the link is valuable to the reader in some way, like giving them additional background information, that’s helpful.
  • Context and placement. The link needs to be relevant to the piece – and should be one of several links to a variety of sources. It shouldn’t stand out unnaturally.
  • Appropriate anchor text. The anchor text can be optimized for your target keywords and phrases, but not to the extent that it makes the link seem unnatural. The text needs to blend with the rest of your content.

Long-term, you’ll also need to consider:

  • Publisher diversity. Repeated links on the same publisher have diminishing returns. It’s helpful to work with as many publishers as possible.
  • Link diversity. It’s not good to link to the same pages over and over; try to point to a range of different pages on your site.
  • Frequency and volume. If you build too many links too quickly, it could invite a penalty.

Starting With Your First Links

You can’t climb to the top of the SERPs overnight. In fact, some businesses spend months to years developing their brands enough to start ranking higher. SEO is a long-term strategy that demands commitment and patience.

Still, the journey begins with a single step. Try to work with a low-stakes, accessible publisher to build your first link(s). Look for local publishers and small publishers in your niche – and reach out to the editors with content ideas their audience is going to love.

If they like your pitch and you get a chance to write for the publisher, take the opportunity seriously. Write the best article you can, place your link carefully (and in a way that’s beneficial to users), and comply with any requested edits you receive.

Building Your Influence

Next, you’ll need to start networking and building your influence. As you start getting featured in more publishers, you’ll get more writing opportunities naturally and your circle of readers will grow. It will get easier and easier for you to get featured with new publishers and build your presence.

While you’re at it, keep up with your old publisher relationships as well – new publishing opportunities can always be helpful.

Working With an Agency

Though link building is approachable and understandable even for amateurs, it can also be prohibitive in terms of time and monetary costs. Getting started with link building takes a lot of work, especially if you don’t already have a team of writers and established publisher relationships. That’s why it may be in your best interest to work with a link-building agency — a team of professionals who already know what they’re doing and can help you get the best results.


No matter what, link building has the power to transform your business. If you’re not already using it to support your SEO strategy or attract more referral traffic to your website, now’s the time to get started.

Image Credit: jonathan borba; pexels; thank you!

Timothy Carter

Chief Revenue Officer

Timothy Carter is the Chief Revenue Officer of the Seattle digital marketing agency, & He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he’s not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach — preferably in Hawaii with a cup of Kona coffee. Follow him on Twitter @TimothyCarter


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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