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Meet Jennifer Daniel, the woman who decides what emoji we get to use

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Meet Jennifer Daniel, the woman who decides what emoji we get to use


Emoji are now part of our language. If you’re like most people, you pepper your texts, Instagram posts, and TikTok videos with various little images to augment your words—maybe the syringe with a bit of blood dripping from it when you got your vaccination, the prayer (or high-fiving?) hands as a shortcut to “thank you,” a rosy-cheeked smiley face with jazz hands for a covid-safe hug from afar. Today’s emoji catalogue includes nearly 3,000 illustrations representing everything from emotions to food, natural phenomena, flags, and people at various stages of life.

Behind all those symbols is the Unicode Consortium, a nonprofit group of hardware and software companies aiming to make text and emoji readable and accessible to everyone. Part of their goal is to make languages look the same on all devices; a Japanese character should be typographically consistent across all media, for example. But Unicode is probably best known for being the gatekeeper of emoji: releasing them, standardizing them, and approving or rejecting new ones.

Jennifer Daniel is the first woman at the helm of the Emoji Subcommittee for the Unicode Consortium and a fierce advocate for inclusive, thoughtful emoji. She initially rose to prominence for introducing Mx. Claus, a gender-inclusive alternative to Santa and Mrs. Claus; a non-gendered person breastfeeding a non-gendered baby; and a masculine face wearing a bridal veil. 

Now she’s on a mission to bring emoji to a post-pandemic future in which they are as broadly representative as possible. That means taking on an increasingly public role, whether it’s with her popular and delightfully nerdy Substack newsletter, What Would Jennifer Do? (in which she analyzes the design process for upcoming emoji), or inviting the general public to submit concerns about emoji and speak up if they aren’t representative or accurate.

“There isn’t a precedent here,” Daniel says of her job. And to Daniel, that’s exciting not just for her but for the future of human communication.

I spoke to her about how she sees her role and the future of emoji. The interview has been lightly edited and condensed. 

What does it mean to chair the subcommittee on emoji? What do you do?

It’s not sexy. [laughs] A lot of it is managing volunteers [the committee is composed of volunteers who review applications and help in approval and design]. There’s a lot of paperwork. A lot of meetings. We meet twice a week.

I read a lot and talk to a lot of people. I recently talked to a gesture linguist to learn how people use their hands in different cultures. How do we make better hand-gesture emoji? If the image is no good or isn’t clear, it’s a dealbreaker. I’m constantly doing lots of research and consulting with different experts. I’ll be on the phone with a botanical garden about flowers, or a whale expert to get the whale emoji right, or a cardiovascular surgeon so we have the anatomy of the heart down. 

There’s an old essay by Beatrice Warde about typography. She asked if a good typeface is a bedazzled crystal goblet or a transparent one. Some would say the ornate one because it’s so fancy, and others would say the crystal goblet because you can see and appreciate the wine. With emoji, I lend myself more to the “transparent crystal goblet” philosophy. 

Why should we care about how our emoji are designed?

My understanding is that 80% of communication is nonverbal. There’s a parallel in how we communicate. We text how we talk. It’s informal, it’s loose. You’re pausing to take a breath. Emoji are shared alongside words.

When emoji first came around, we had the misconception that they were ruining language. Learning a new language is really hard, and emoji is kind of like a new language. It works with how you already communicate. It evolves as you evolve. How you communicate and present yourself evolves, just like yourself. You can look at the nearly 3,000 emoji and it [their interpretation] changes by age or gender or geographic area. When we talk to someone and are making eye contact, you shift your body language, and that’s an emotional contagion. It builds empathy and connection. It gives you permission to reveal that about yourself. Emoji can do that, all in an image.

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The Download: China’s EV success in Europe, and ClimateTech is coming

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The Download: China’s EV success in Europe, and ClimateTech is coming


This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Meet Europe’s surprising best-selling Chinese EV maker

China’s electric vehicle sector has been lavished with fame and attention. But its global ambitions hit a roadblock this month when the European Commission launched an investigation into whether Chinese-made EVs benefit from excessive government subsidies. 

If the inquiry finds evidence for this claim, which experts say is very likely, it could result in increased import duties for Chinese-made EVs, which would likely make them less competitive in European markets. 

Many of the Chinese brands that are causing concern are well-known names in China, like the established giant BYD and the promising startup Nio. But there’s one name in the mix you might not expect—former British luxury sports car maker MG. Read the full story.

—Zeyi Yang

Zeyi’s story is from China Report, MIT Technology Review’s weekly newsletter giving you the inside track on all things happening in tech in China. Sign up to receive it in your inbox every Tuesday.

If you’re interested in reading more about China’s car sector, why not check out:

+ Europe is about to crack down on Chinese electric cars. The European Commission is set to launch an anti-subsidy investigation into Chinese automakers. Here’s what you need to know about the likely impact.

+ From generous government subsidies to support for lithium batteries, here’s how China managed to build a world-leading industry in electric vehicles.

+ China’s car companies are turning into tech companies. China has already won the race to electrify its vehicles. Now it’s pushing ahead and adding more features and services to attract new customers. Read the full story.

+ A race for autopilot dominance is giving China the edge in autonomous driving. Electric vehicle makers and AI companies are taking Tesla FSD-like systems to China, but it’s still out of reach for most consumers. Read the full story.

ClimateTech is coming

How can we build a sustainable, greener future? Next week, MIT Technology Review is holding our second annual ClimateTech conference to discuss the innovations accelerating the transition to a green economy.

ClimateTech is taking place at the MIT Media Lab on MIT’s campus in Cambridge, Massachusetts, on October 4-5. You can register for the event and either attend in-person or online, here—before it’s too late!

MIT Technology Review flash sale!

If you haven’t already, you can subscribe to MIT Technology Review to read more of our incisive reporting. We’re holding a flash sale for just 48 hours, allowing you to subscribe from just $8 a month.

Even better, you’ll receive a free print copy of our 10 Breakthrough Technologies of 2023 issue as well. Sign up today and save 17% off the full price.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 Amazon is being sued by the FTC in a landmark monopoly case
It’s accused of using illegal tactics to stifle online competition. (Wired $)
+ Head honcho Andy Jassy is facing an uphill climb. (NYT $)
+ The Federal Trade Commission avoided calling to break Amazon up. (Bloomberg $)

2 OpenAI is seeking a new valuation
To the tune of between $80 billion and $90 billion, to be exact. (WSJ $)
+ ChatGPT is about to revolutionize the economy. We need to decide what that looks like. (MIT Technology Review)

3 An astronaut has touched down on Earth after 371 days in space
That’s a new US record. (CBS News)
+ Traveling to space should teach us how to better accommodate disabled people. (Wired $)

4 Linda Yaccarino’s first 100 days at X have been a wild ride
Forget pressure from advertisers: managing Elon Musk is her biggest challenge. (FT $)
+ X appears to have disabled an election misinformation reporting measure. (Reuters)

5 YouTube rewarded a creator who livestreamed attacks on Indian Muslims
Hindu nationalist Monu Manesar has been linked to multiple killings this year. (WP $)

6 Microsoft wants to use nuclear energy to power its AI data centers
It’s looking to nuclear fission to keep those expensive centers ticking over. (CNBC)
+ We were promised smaller nuclear reactors. Where are they? (MIT Technology Review)

7 Maybe we didn’t need to learn to code after all
Generative AI is making it easier than ever to write code, even if it’s far from perfect. (The Atlantic $)
+ Learning to code isn’t enough. (MIT Technology Review)

8 Inside China’s brave online feminist revolution
The country’s burgeoning women’s rights movement is fighting back against a conservative society. (Rest of World)

9 Attempting to reverse your age is the preserve of the ultra-rich
Now they’re competing to win the ‘Rejuvenation Olympics.’ (Vox)
+ Eating fewer calories could help. (Economist $)
+ I just met the founders of a would-be longevity state. (MIT Technology Review)

10 Japan’s female rickshaw pullers are online celebrities 
Social media has helped to drive an influx of female recruits. (Reuters)

Quote of the day

“Sellers pay. Shoppers get lower-quality search results for higher-priced products. Only Amazon wins.”

—The US Federal Trade Commision spells out its case accusing the e-commerce giant of unfair shopping practices, 404 Media reports.

The big story

Novel lithium-metal batteries will drive the switch to electric cars

February 2021

For all the hype and hope around electric vehicles, they still make up only about 2% of new car sales in the US, and just a little more globally. 

For many buyers, they’re simply too expensive, their range is too limited, and charging them isn’t nearly as quick and convenient as refueling at the pump. All these limitations have to do with the lithium-ion batteries that power the vehicles. 

But QuantumScape, a Silicon Valley startup is working on a new type of battery that could finally make electric cars as convenient and cheap as gas ones. Read the full story.

—James Temple

We can still have nice things

A place for comfort, fun and distraction in these weird times. (Got any ideas? Drop me a line or tweet ’em at me.)

+ Are America’s distinctive accents really dying out? Better ask Dolly Parton.
+ Lenny Kravitz’s gigantic scarf is back! 🧣
+ Trying to find the perfect time for a bathroom break during a movie? There’s an app for that.
+ On this day in 1964, the Beach Boys appeared on the Ed Sullivan Show performing this absolute tune.
+ This particular kind of jellyfish may not have a brain, but that doesn’t stop it from learning.



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An inside look at Congress’s first AI regulation forum

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An inside look at Congress’s first AI regulation forum


It was leaked that you had an exchange with Elon Musk regarding the risks posed by AI. [Ed note: Musk said he had told the Chinese government that AI might eventually be able to overtake it, and Raji responded by questioning the safety of today’s driverless cars, like the autopilot feature in a Tesla.] Can you tell me more about that?

You know, it wasn’t just Elon. That was the one that got out. There was another CEO that was talking about curing cancer with AI, saying we have to make sure that it’s Americans that do that, and just narratives like that. 

But first of all, we have medical AI technology that is hurting people and not working well for Black and brown patients. It’s disproportionately underprioritizing them in terms of getting a bed at a hospital; it’s disproportionately misdiagnosing them, and misinterpreting lab tests for them. 

I also hope that one day AI will lead to cancer cures, but we need to understand the limitations of the systems that we have today. 

What was it that you really wanted to achieve in the forum, and do you think you had the chance to do that? 

I think we all had substantial opportunities to say what we needed to say. In terms of whether we were all equally heard or equally understood, I think that’s something that I’m still processing. 

My main position coming in was to debunk a lot of the myths that were coming out of these companies around how well these systems are working, especially on marginalized folks. And then also to debunk some of the myths around solving bias and fairness. 

Bias concerns and explainability concerns are just really difficult technical and social challenges. I came in being like, I don’t want people to underestimate the challenge.

So did I get that across? I’m not sure, because the senators loved saying that AI is gonna cure cancer. 

It’s so easy to get caught up in the marketing terms and the sci-fi narratives and completely ignore what’s happening on the ground. I’m coming back from all of this more committed than ever to articulating and demonstrating the reality, because it just seems like there is this huge gap of knowledge between what’s actually happening and the stories that these senators are hearing from these companies.

What else I’m reading

  • I just loved this story from Jessica Bennett at the New York Times about what it’s like to be a teen girl with a cell phone today. Bennett kept in touch with three 13-year-olds over the course of a year to learn about the ins and outs of their digital lives. Highly recommend! 
  • This social reflection on privacy by Charlie Warzel in the Atlantic has stuck with me for a few days. The story gets at the overwhelming questions we—certainly I—have about what we can do to preserve our privacy online. 
  • The United Nations General Assembly convened in New York this past week, and one big topic of discussion was, of course, AI. Will Henshall at Time did a deep dive into what we might expect from the body on AI regulation.

What I learned this week

A Disney director tried to use AI to create a soundtrack reminiscent of the work of symphonist Hans Zimmer—and came up disappointed. Gareth Edwards, director of Rogue One: A Star Wars Storytold my colleague Melissa Heikkilä that he was hoping to use AI to create a soundtrack for his forthcoming movie about … AI, of course! Well, the soundtrack fell flat, and Edwards even shared it with the famous composer, who he says found it amusing. 

Melissa wrote, “Edwards said AI systems lack a fundamentally crucial skill for creating good art: taste. They still don’t understand what humans deem good or bad.”

In the end, the real Zimmer wrote the melodies for Edwards’s upcoming movie, The Creator

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Europe is about to crack down on Chinese electric cars

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The Download: Europe vs Chinese EVs, and making AI vision less biased


In the long term, it could get to a point where BYD will be able to sell its cars profitably in Europe while still keeping the price lower than the cost of production for European auto companies, says John Lee, a Berlin-based researcher and director of the consultancy East West Futures. And that would spell doom for them, he adds: “If you can’t sell at a price [that’s] competitive with your rivals without actually losing money on production, then that’s a death spiral.”

The threat from Chinese competitors feels so urgent that observers say this could be a life-or-death moment for well-known European brands like Volkswagen, the world’s largest automaker.

“[The fall of Volkswagen] is an extreme scenario, but it’s not implausible, and then you have the cascading effects,” says Lee. “The auto sector in Europe is quite transnational. Parts are made in Eastern and Central Europe, with Germany as a hub. That means there’s a potential flow of effects to Poland, to Hungary, and other places that make components.”

Allegations of unfair competition

So far, the only official details known about the investigation are what von der Leyen said in her speech: “Global markets are now flooded with cheaper Chinese electric cars. And their price is kept artificially low by huge state subsidies.”

The burden will be on China to demonstrate that the price of Chinese EVs is not subsidized. That will be a hard lift, since it’s well known that continued state support has been a big factor in the success of China’s EV industry. 

While the most explicit Chinese government subsidy—a one-time purchase credit for consumers—ended in 2022, there are many other implicit subsidies still in place in the country, says Mazzocco. Examples include below-market credit, below-market equity, negotiated rates on land leases, and ad hoc tax cuts given by local governments. 

“A year ago, we tried to quantify [EV] industrial policy spending in several countries, and we found that below-market credit was the most significant instrument used in China, and it was massive relative to every other country,” she says. “So I think if they want to find subsidies, they will find subsidies.”

If the investigation does find that Chinese companies indeed have an unfair advantage, European officials could institute a higher import duty on Chinese EVs. A full investigation may last about a year, says Alicia Garcia-Herrero, chief economist for Asia Pacific at Natixis, an investment management firm, who has advised the European Commission in the past.

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