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SEO in the Age of Digital Marketing: Secrets to Online Success

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Secrets to Online Success


SEO is the process of optimizing websites for search engines to obtain organic traffic, high-quality leads, and elevate the revenue generation rate. It is considered one of the significant parts of digital marketing. Besides this, other aspects of digital marketing, such as PPC (Pay Per Click), SMM (Social Media Marketing), Content Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, and Display Advertising, are also effective.

But they can’t match the long-term success of SEO. However, SEO is like a lock; you can’t unlock it without the right pattern. But what is the right pattern? No need to worry because this blog will reveal all the essentials of a perfect SEO strategy.

Here are Some SEO Strategies That You Need To Consider:

Keyword Research 

Keywords are the popular search terms your target audience uses to reach you. Finding those key terms is not as easy as ABC. However, some SEO executives conduct keyword research solely with the help of tools like SEMrush, Ahrefs, Moz or Keyword Magic Tool. But you can’t expect to experience the best results unless you put manual effort into it. 

‘NEVER-FORGET” Tips

  1. Filter Keywords based on search intent, keyword difficulty, and global volume. 
  2. Don’t only rely on seed keywords. Make sure to use a combination of long-tail keywords and interrogative questions (What, Why & How).
  3. Don’t solely rely on keyword research tools – SEMrush, Moz, Keyword Magic Tool, etc. 
  4. Never forcefully embed keywords. Always embed keywords according to proper keyword density. 
  5. Never use keywords in exact match form. By doing so, you will be killing the user experience. 

On-page SEO 

On-page SEO is crucial for the success of an SEO campaign. It refers to all the elements of the website. Everything needs to be on-point: speed, content, page URLs, internal linking, and structured markup. In addition, On-Page SEO requires only 30% effort, but it accounts for 70% success of an SEO campaign. Here is the on-page SEO checklist: 

Page Title Each page should have a unique and descriptive title tag that accurately summarizes the page content and includes relevant keywords.
Meta Description A short, crisp, meaningful meta description that briefly summarizes the page’s content and entices users to click on the search result.
URL Structure URLs should be clean, readable, short, and self-explanatory. 
Heading Tags Suitable headings should be used like H1, H2, H3 and H4. It will help the users to know which heading comes under what part 
Content Optimization Well-written and relevant content that naturally includes targeted keywords and provides users value. When it comes to the formatting of the content, it needs to be on-point. 
Keyword Usage You must follow a proper strategy to embed keywords strategically in the content. Make sure to include keywords in the first 100 words of your content, URL, Title, and in some of the subheadings. 
Image Optimization The images used to complement the content should be relevant. Besides, the photos need to have relevant Alt Texts. 
Internal Linking Including relevant internal links within the content to guide users to other related pages on the website, helping with navigation and spreading link authority.
External Linking Citing credible sources and linking to relevant external websites when appropriate can enhance the credibility and value of the content.
Mobile-Friendliness Ensuring that the page is mobile-responsive and displays correctly on different devices and screen sizes, as mobile usability is a significant ranking factor.
Page Loading Speed Page speed needs to be optimized by following various techniques: caching, Content Delivery Network 
Social Sharing Social sharing greatly benefits the promotion of your content. Make sure to include all the social sharing buttons in your content. 
Schema Markup Implementing structured data markup, such as Schema.org vocabulary, to provide search engines with additional context about the page’s content and improve rich snippet display in search results.
User Engagement Encouraging user engagement through comments, social media integration, or interactive elements that keep visitors on the page and increase time spent on the site.
Readability and Accessibility Ensuring the content is easy to read, with clear fonts, appropriate font sizes, and sufficient contrast. Making the website accessible to people with disabilities by following WCAG guidelines is also recommended.

 

Off-Page SEO 

By Off-Page SEO, we mean the off-page SEO activities conducted outside the website. These activities are crucial for building credibility and authority for the website. Unlike on-page SEO, off-page SEO requires 70% of the effort, but it accounts for only 30% of the success in the SEO campaign. It has been observed that Google prioritizes websites with strong off-page SEO in search engines. 

What is the best approach to conduct off-page SEO? 

Off-page SEO works better if it is conducted through guest posting. Guest posting of blogs and infographics can help you get valuable backlinks from reputed websites. 

How do you get backlinks through guest posting of blogs and infographics? 

To obtain backlinks from reputable websites through blogs and infographics, you must prepare a strong pitch and convince clients to accept it. Once accepted, you must provide them with content that meets their word count, formatting, outline, and content structure guidelines. Embed the link within the content.

Tip:

Make sure the anchor you choose is informative. Promotional anchors often create a negative impression in the user’s mind, as they may assume that the information presented in the blog or article is solely for promotional purposes. Consequently, the content may appear to be of low quality.

Local SEO

Local SEO refers to optimizing a website or online presence to increase visibility and attract relevant traffic from a specific local area. It targets potential customers within a specific geographic location, such as a city or region. Local SEO aims to improve a business’s online visibility in local search results, especially when people search for products or services in their immediate vicinity.

For example, if you own a bakery in New York City, you would want your website to appear prominently when someone searches for “bakery in NYC” or “best bakeries near me.” Or if someone is looking for an SEO company in Toronto, their search query can be “SEO Toronto” or “Toronto SEO company.”

Website Optimization Optimize your website with location-specific keywords and ensure consistent NAP information.
Google My Business (GMB) Claim and optimize your GMB listing with accurate business details, photos, and encourage positive reviews.
Reviews Encourage customers to leave reviews on platforms like GMB, Yelp, or TripAdvisor.
Local Citations Build online mentions of your business’s NAP information on directories and review sites.
Location-Specific Content Create content that focuses on local events, attractions, or industry tips.
Mobile Optimization Ensure your website is mobile-friendly for a better user experience.
Structured Data Markup Implement structured data to provide search engines with specific business details.
Local Engagement Participate in local events, sponsor organizations, and collaborate with other businesses.

How important is content in SEO? 

Content is incredibly important in SEO because it’s the backbone of what search engines and users look for. High-quality, relevant, and engaging content not only helps search engines understand the purpose and relevance of your website but also provides value to your audience. Creating content that aligns with user intent and incorporates targeted keywords naturally increases your chances of ranking higher in search results.

Additionally, valuable content attracts more organic traffic, encourages user engagement, and can earn backlinks from other reputable websites. All of this can contribute to improving your overall SEO performance. In short, content is the fuel that drives successful SEO campaigns by satisfying both search engines and users alike.

Conclusion

To make an SEO campaign successful, you need to ensure that all three SEO components are properly aligned with the goals and objectives. For example, if off-page SEO aims to build credibility and authority, don’t settle for low-quality websites. And, if you’re doing on-page SEO to enhance the user experience, then follow any black hat SEO techniques to get it as needed. 

Featured Image Credit: Provided by the Author; Thank you!

The post SEO in the Age of Digital Marketing: Secrets to Online Success appeared first on ReadWrite.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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