It is a common occurrence for business owners, bloggers, hobby website developers, or anyone else who has a site. Your site’s visitors could be wondering why your site loads very slowly, whether it is their online shop, blog, or social media platform.
What Causes a Website to Load Slowly and How to Fix Them
The speed of your site determines how successful your website will be. It has a central role to play, including the conversion rate and the visibility of your site. Thus, optimizing your website’s speed is vital, although it might need some input to get it done.
Luckily, there are several accessible speed tests applicable. Even though there are several reasons why your site may be slow, you can resolve most of them for free. Unfortunately, slow speed for your website is undoubtedly a recipe for failure.
It is frustrating to both you and the visitors to your site. Slow loading sites account for at least 2.6 billion in losses of lost revenue each year. Thus, we look at some of the most common reasons why your site runs slowly and possible solutions you apply to start noticing a difference in your business.
Using unoptimized images on your website
If you have large file sizes with no tags, no description, or names, such images are considered unoptimized, and they may slow your website.
Images resulting from programs such as Photoshop are known to be large files. Even though they may be quality images, they can slow your website since they carry many details.
Besides, Goggle can’t see images. Thus, they usually read alternate tags only, which gives you room to add a small description of the image, but without the description, Google will not know what your images are.
How to solve it
You will need to optimize the images on your website hence turning your website into a fast one. While optimizing the images, you should start by compressing them first.
If you resize images, you should keep the ratio intact. Thus, if you resize the height, you will also need to resize the width; otherwise, you will be distorting the image quality.
Look for a photo editing platform that will allow you to stick to the correct ratio. It will be essential to change the size of the actual images instead of stating the size of the image on the website’s code since that will not optimize your images.
It is advisable to resize the photo before you insert the code. Besides, the file type is also vital in resizing the size of the image.
For instance, PNGs are applicable when using images that require some transparency or in instances where you need a very detailed image. But you should know that PNGs are larger files that take more time to load.
Since you want a standard file type that will load quickly, you should go for JPGs since they load quickly due to their smaller file sizes. Thus, the site will load faster for your visitors, particularly on mobile devices.
Too much flash content
Flash is a great tool that adds interactivity to your website, but it could also slow your website. Flash content consists of bulky files that are big hence making the pages load slowly.
Thus, reducing the size of the flash files or doing away with them will ultimately significantly improve your site’s speed. Also, you can look for HTML5 alternatives and use them to replace the existing flash content.
How to solve it
Find HTML5 replacements and reduce the size of the HTML files or eliminate them.
High traffic on the website
High traffic is another reason why websites get slow. Although information moves at a very high speed, it can only accommodate a given number of users before slowing down. The bandwidth of the website determines the number of visitors it can handle at a given time.
Bandwidth is how much technical information an internet connection can handle at a given time. A large bandwidth will handle more information, and thus it can handle more visitors.
The same case applies to the Mbps, which refers to megabits per second. It helps you to know how much information is transferred through your internet connection per second.
How to fix it
High traffic is necessary, and you should welcome it. But you will need to find a solution to keep your site loading faster by increasing your bandwidth.
That is achievable by contacting whoever is hosting your site and getting a better plan which will come with some increments.
Too many ads on your site
Ads will take a significant part on your site, just like videos and images, and can result in slow websites. If you are allowing third parties to advertise your website, they can cause your website to be slow.
The ads will increase the amount of time it takes to load the website and keep annoying the visitors to your site. The visitors on your site might bounce because of ads or the load time.
How to fix It
In case the visitors on your site are bouncing from your site due to too much load time, then decreasing the load time would be advisable; otherwise, you might end up losing valuable customers who would be worth more than the adverts.
Besides, if ads are your primary revenue source, you could be losing money if you have so many on your site. If the site takes too long to load, the visitors might find that they were waiting for ads instead of the content, and they bounce off annoyed.
Thus, it would be best to reduce the number of ads to at most two on your site. That will not slow your site much, and it will help to sustain your visitors.
A large number of social sharing buttons
It would be best to allow you and users to share information on social media fast, but it can also slow the load time if you have so many sharing buttons.
For these buttons to work, you will need to add them to your site plugins. You will also need to retrieve data from the respective social media site where they are used.
Thus, you will need to note that having a button for every social platform can lead to a slow pace for your site.
How to fix it
If you know your content does not get any share, you should do away with the share buttons. You should also reduce the number of share buttons on the page. It would be best if you only focus on high-value sites such as Facebook and Twitter without overloading your site.
It will also help to save your page from loading data from sites.
Lack of content delivery network (CDN)
Failure to use a content delivery network might be the cause of your slow website. Content delivery networks have several servers placed in various geographical places to serve your website users. The user will connect much faster to your website if you are using CDN with your website server. The content delivery network reduces the distance between the website server and the user.
The site loads very fast since the distance between the user and the website server is concise. A content delivery network speeds the communication between your browser and website server; without it, you might have to wait a bit longer to open your browser.
How to fix it
To fix a slow website, implement a content delivery network. You will have to engage a company offering professional content delivery network services for your website to be more accessible. The load time will be short, and you will have your website running in no time.
Having too many elements on a page
The videos, images, scripts, and various elements you have determine your page’s size. If you have more elements on a page, then it will load very slowly. When all pages load like snails, your website will be relatively slow.
How to fix it
To fix this problem, reduce the quantity and size of elements per page; this will reduce your website’s load. Maximize fewer images, videos, and other elements to achieve the desired effects. Consider performing a heat map test on your website to know what users are clicking and viewing.
The heat map test will help you know whether you have excess content on your website. Go ahead and delete videos, images, and other elements that have no views.
Inefficient web hosting
You need a hosting service for you to display your website online. Web host gives you space to create your website. As a result, it operates your website from its server. If a user enters your website in a browser, the web host uses its server and serves the user of your website.
Web hosting services have different costs, a cheap hosting service will load very slowly, and you may lose your customers.
How to fix it
Paying for a reliable web host will cost you more to acquire good hosting services, but you will enjoy peace of mind knowing that your website is easily accessible and loading time is reduced to seconds. Keep in mind that poor hosting services and a slow website can make you lose valuable customers. To avoid losing customers, always invest more in a hosting service that guarantees your users a fast load time.
Besides, you can acquire VPS windows since it is an inexpensive package, but it allows you to create and run complex websites. You can also store huge chunks of data and also stream it to a number of adaptable services. It is suitable for your company if you are not sure how much traffic you will experience.
Failure to make use of caching techniques
Caching is a technique that enables you to store data used frequently in cached memory. To improve the functioning and efficiency of your website, engage in the caching process. Without caching, you must be missing out.
The data at cached memory is easily retrieved as requests of this data are received directly to the point. Your website performance will drastically improve if you implement server and browser caching.
How to fix it
Caching is a bit tricky but can always be done carefully without altering something else. You can also engage an expert to do caching for you.
Various factors make your website load slowly. You require to take a lot of steps to make sure your website loads fast. It means a lot of time is required, while you may be engaged elsewhere. Being a business person, you may not have enough time to optimize your website. Hire an expert to clean the mess for you and have your fast-loading website.
How to fix it
Hire a professional is the easiest solution to having a fast-loading website. Experts always have knowledge, time, and resources to ensure your website is easily accessible. They also offer you advice on what you should do to have your website optimized.
Unclean coding is another cause of website slowness if your website has inline styling, large white spaces, empty new line, and irrelevant comments, the style sheet becomes more extensive in size, making your website load slowly.
How to fix it
Reduce the file size and compress the code to improve your website loading time; this process is called Minifying. If you don’t have enough knowledge in minifying, engage various online tools to clean and minify your stylesheet files. You can also consult IT experts.
Various factors affect the website loading speed. These factors include high traffic, too much flash content, numerous ads, bulky codes, and unoptimized images. It is challenging to determine what is the leading cause of a slow website.
You should put every effort into knowing the root cause of the problem and solve it, matter how hard it might seem. The fast-loading speed will attract customers and increase your monthly earnings. You can also look for an efficient support team to help you increase your website loading speed and solve your problem permanently.
The Important Benefits of Outsourcing Your E-Commerce Business
Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time.
Approximately $3 trillion USD was spent online globally in 2018. That demonstrates that an astounding 15% of all retail sales are now online. Consequently, just about anyone can now launch an e-commerce business. The sector is expanding significantly in today’s technology-driven environment. As a result, one of the best ways for small e-commerce companies to reduce expenses and increase efficiency is through e-commerce outsourcing.
When should you outsource?
The key indicator here is your rate of business growth. Of course, the initial stages of an e-commerce startup company’s operations will be simpler to manage. However, if the company grows, the work will necessarily get more complex. Therefore, outsourcing often aids in managing your business to greater success.
When you outsource, you appoint a third-party e-commerce outsourcing company to handle a certain business function on your behalf. In other words, outsourcing is the process of creating items and providing services through a third-party firm, product, or service instead of performing the task internally.
More trust is necessary for the outsourcing process. Therefore, you must pick a dependable service provider to meet your company’s needs. Additionally, there are other advantages to outsourcing your e-commerce firm. Listed below are some of the most significant benefits.
1. You can focus on your core business.
The e-commerce fulfillment responsibilities are essential, but they also get more time-consuming as your firm expands. When you transition your e-commerce outsourcing to e-commerce outsourcing services, you will gain enough time for branding, product design, customer support, and other core business activities.
Spending more time on e-commerce fulfillment will diminish your focus on scaling your e-commerce business. The outsourcing firm you select should be able to handle other duties, including your inventory, packing, and shipping requirements. You can concentrate on your core business operations to grow your firm to the next level.
2. Reduce operational costs.
Reducing operational and infrastructural costs is one of the significant advantages of outsourcing your e-commerce business. You can reduce the cost of recruiting new staff and leasing extra space for new infrastructure with e-commerce management services.
Further, you can save much money on your current team as they can better concentrate on their assigned tasks. You might use these funds to expand your business opportunities instead.
3. Increase efficiency.
E-commerce support services are typically highly specialized and knowledgeable about the e-commerce sector. They are therefore well-versed in the existing operating procedures and rules, which will facilitate good client relations. Additionally, their knowledge will make your e-commerce firm more effective.
4. Reduce risks.
When your e-commerce activities are outsourced, it will help lessen liability and related risks. The savvy e-commerce service provider will typically have success managing significant projects and brands. This can help you to identify concerns like traffic spikes, credit card theft, and more. And you can avoid and eliminate business hazards by utilizing their best practices.
5. Increase your resource flexibility.
E-commerce outsourcing will support financial stability and flexibility based on demand fluctuations, such as during the off-season or extended holidays.Your service providers might offer you further assistance even if you have pressing needs for human resources.
6. Develop a competitive advantage.
Your brand will increase its competitive advantage in the market due to outsourcing your e-commerce operation. This is obviously another significant benefit.
You can concentrate on your primary business, enhance efficiency, and effectively manage internal resources with specialist e-commerce outsourced services. With this, you can expand your company more quickly than your rivals.
Highlighted above are the main advantages of outsourcing your e-commerce business, but of course there will be others. When you outsource your business, your provider ought to offer you several benefits to help you grow. Additionally, they’ll give you access to the newest technology and innovative opportunities to boost your productivity.
Featured Image: Alena Darmel; Pexels.com. Thank you!
12 Habits of Highly Effective Teams
It’s never easy leading a team, regardless of how many members you have. When different types of people are grouped together with different temperaments, miscommunication can occur, which inhibits workplace productivity. As a result, it can drive you to climb the walls. With a bit of tact, however, you can get your team to reach great professional heights.
According to legendary basketball coach Phil Jackson, “The strength of the team is each individual member. The strength of each member is the team.”
Even though leading a team can be challenging, working in a team can motivate, inspire, and drive employees. It is important to remember, though, that putting together a team at work does not guarantee its success right away. To be truly effective, a team must adopt a variety of positive habits and behaviors. And here are 12 such habits.
1. Quality 1:1s are scheduled every week or biweekly.
In terms of 1:1s, it’s difficult to put a value on them. Or, so we thought. But, we now have plenty of data to measure this essential soft skill.
Studies show regular 1:1s can boost productivity, reduce stress, solve bottled-up frustrations, and more.
As reported by Gallup: “On average, only 15% of employees who work for a manager who does not meet with them regularly are engaged; managers who regularly meet with their employees almost tripled that level of engagement.”
Similarly, a report from MHA in 2021 showed that talking to a manager about stressful things at work was strongly tied to the most healthy workplaces.
Moreover, due to regular 1:1s, GE managed to “drive a fivefold productivity increase in just one year.”
Undoubtedly, 1:1s play a fundamental role in high-performing teams, regardless of industry. Most leaders, however, do not prepare adequately for or do not have these opportunities.
2. The main goal of all parties is the same.
Each of us has some goal when we start a new job or project. But do those goals align with the rest of your team?
The entire team’s goal must be the same, even if some team members have different objectives. To be truly successful, a team must have the same principal goals and strive to achieve them all. In an environment where everyone is heading in the same direction, delays and project deviations are less likely to occur.
I would suggest setting new team goals every quarter. Ideally, this should be an active objective to keep everyone engaged. This could be a significant milestone within the next three months, like increasing overall productivity or completing a project.
When setting these intentions, make sure they’re SMART. In other words, every goal needs to be specific, measurable, achievable, realistic, and timely. Remember, many goals can cause employees stress or anxiety if this standard isn’t met. You can alleviate this by setting them up for success from the get-go.
Also, I strongly recommend that everyone track new goals using their calendars.
3. Encourage time blocking.
“As the name implies, blocking your time is a way to plan your day into manageable chunks,” explains Calendar Co-Founder John Rampton. “More specifically, each block of time is devoted to one particular task or a group of similar activities.”
“In contrast to a to-do list, time blocking tells you when and what to do at any given time,” Rampton adds. At first, the concept might seem counterintuitive. However, dividing your calendar into blocks keeps you focused. Also, it keeps other people from stealing your time.
“Furthermore, time blocking lets you begin each day with specific tasks to complete rather than following an ever-expanding to-do list,” he adds.
As a leader, promote and encourage time blocking. How? Tell your team things like, “I’ve got 30 minutes to review your proposal on Tuesday, so I’ll let you know.”
It’s easy for them to follow your example if you show them how you do it.
4. Maintain a distraction-free working environment.
Get in the habit of “Play Hard to Get” from Not Today: 9 Habits of Extreme Productivity by Erica and Mike Schultz. It sounds obvious. But you can’t be productive when you’re distracted.
According to a survey by Mopria Alliance on workplace distractions, today’s workers experience 77 distractions a week, or one distraction every 31 minutes. Mopria Alliance’s survey found that most in-office and work-from-home employees were distracted by:
- Answering personal communications (such as online chats, texts, and phone calls)
- Checking their email
- Internet browsing
- Having unplanned conversations with colleagues
Not only does this interfere with their productivity, but it also can contribute to a decline in their mental health. With that said, you might ask your team to pause Slack notifications, close out of email, and keep their phones out of reach while they’re engaged in deep work.
5. Give your team members ownership.
In a team environment, everyone shares equal responsibility and accountability for their responsibilities and quality of work. Additionally, “team ownership” does not mean someone owns the team. It means that everyone has equal ownership.
As part of team ownership, employees ask each other for feedback, such as:
- “What is going well for you today?”
- “If you need assistance with this assignment, what can I do?”
- “Are you going to finish your assignment by the deadline?”
Overall, it emphasizes collaboration, communication, and collective leadership.
To implement ownership among your team, here are some ways to get started:
- First, make sure that they feel like they belong, like celebrating wins.
- Then, give your team a sense of ownership. For example, let them choose how and when to work.
- Align work, goals, and purpose. Developing a solid sense of purpose at work is strongly correlated with making intentional efforts to improve performance, according to a Northwestern University study.
- Avoid micromanaging. Rather than focusing on the small details, think about the big picture.
- Get input from your team. Encourage everyone to provide constructive, kind peer feedback to each other.
- Eliminate the culture of blame. Every team will inevitably miss a deadline, make an error, or underestimate a risk at some point. Use these mistakes as learning moments instead of pointing fingers or feeling angry.
- Reward your team for success, as well as being transparent.
6. Allow free dialogue to take place.
Communicating openly within the workplace should be a habit all leaders adopt. The key to having an accessible dialog is to avoid being rude. Instead, the idea is to allow your team to express ideas, proposals, and suggestions for improvement without worry.
Honesty is also part of open communication. As such, encourage your team to give feedback and share opinions. By doing this, you’ll always know how your team feels and what you can do to make improvements.
If you want the conversation to flow freely, try the following:
- During work hours, you can have informal meetings. The occasional half-hour coffee break will not significantly affect the total productivity score. But it will strengthen the personal relationship between your team.
- Make an online hub where everyone can communicate and collaborate. This could be an online blog or a Slack channel where team members can exchange ideas or offer advice.
- Get the team together after work for some team activities. For example, you can organize a weekend team-building event or a monthly dinner. Regardless, let everyone gather in an environment that isn’t an office. And, leave the work talk back at the office.
Keep in mind that open communication involves both parties, so make sure you’re involved as well.
7. Embrace healthy debate.
“An absence of any conflict or debate on a team may be a sign of a dysfunctional team,” writes business speaker, author, and workplace trainer Michael Kerr. “The absence of heated debate might indicate apathy, complacency with the status quo, a lack of passion, or an inability to share uncomfortable truths or differing opinions – which can lead to dangerous group thinks.”
“The best teams encourage healthy debates that focus on ideas, not personalities,” Kerr adds.
8. Avoid positional thinking.
“Your position or title shouldn’t define your leadership,” says John Maxwell. “That’s positional thinking, and it will cause you to disconnect as a leader.”
Influence is the essence of leadership. “Nothing more, nothing less,” he adds. “I make it my goal to see the people I lead as teammates, not employees. We work together toward a common goal.”
In other words, if a team “wins,” it isn’t because the one-star player did well. It’s because everyone played well. Get your employees to adopt this attitude, then build a team that helps each other shine. As Ralph Nader perfectly put it, “The role of leadership is to produce more leaders, not more followers.”
9. Assume the best intent.
In my opinion, this is probably the easiest habit to break but the hardest to remember. People tend to assume someone purposefully fails you when tensions are high, and frustrations are peaking. But, at the same time, making a choice to be happy and assuming nobody meant to frustrate and irritate you is much more complicated.
Even on high-performing teams, there may be instances where your assumption is incorrect. But this tends to be the exception, not the norm. When we take a moment to pause and assume positive intent, we’re able to reframe circumstances to reflect a more positive outlook.
10. Work at an optimal pace.
“It’s not about speed but finding the right pace,” says executive leadership coach Lolly Daskal. “If your team moves too quickly, burnout will soon begin to set in; too slowly, and things become stagnant.”
To continue to grow and succeed, productive teams must find the right balance, Daskal adds. As a result, it is now more important than ever to create an environment in which teams can work effectively. “Every team member wants to know: Do I have to work around the clock to look productive, or can I pace myself to bring out my best work?”
11. Embrace failure using the Waterline Principle.
What’s the Waterline Principle? W.L. Gore popularized this idea:
“The waterline principle means that it’s ok to make a decision that might punch a hole in the boat as long as the hole is above the waterline so that it won’t potentially sink the ship.
But, if the decision might create a hole below the waterline which might cause the ship to sink, then associates are encouraged to consult with their team so that a collaborative decision can be made.”
Giving your team the freedom to fail is what the Waterline Principle is all about. Let your team be independent and take risks where mistakes won’t hurt them or the business too badly.
Taking this approach can contribute to an open team environment and take a balanced approach to failure. Additionally, it can accelerate everyone’s development by giving them more opportunities to learn from experience.
12. Have fun.
In the end, you want your team members to enjoy working together and enjoying their work. When a team works well together, they have fun, leading to more productive and efficient results.
In the opinion of author Dave Hemsath, fun is the single most important characteristic of a highly effective and successful organization. Why? Because companies with a fun-oriented culture offer lower absenteeism, higher job satisfaction, less downtime, and greater employee loyalty.
Published First on Calendar. Read Here.
Featured Image Credit: Photo by Alena Darmel; Pexels; Thank you!
7 Tips for Small Business Marketing
If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing.
But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information. To help you get started on your small business marketing plan, we’ve put together this handy starter guide of 7 tips for marketing a small business.
1. Email Marketing
Email is a great way to market your small business. It’s quick, easy, and inexpensive to set up a newsletter or email campaign. Plus, you can use it to showcase your products and services and bring people back to your website. Email marketing also allows you to target specific groups of customers based on your analytics data, which can help to improve your ROI.
Moreover, email marketing is a great way to get customers’ attention and keep them engaged with your brand. Here are some things to consider when using email marketing as part of your small business strategy:
- Use a newsletter to build relationships with customers.
- Send coupons and discounts using email marketing.
- Use email marketing to promote special events.
- Make people feel like a part of your brand by sending them exclusive content.
- Offer freebies or discounts in exchange for an email address.
- Give people more than one way to opt-out of receiving your emails.
- Always follow up with buyers.
No matter what, make sure your email marketing efforts align closely with your business goals. If you don’t have a way to measure how effective your campaign is, then there’s no point in sending out emails.
2. Increase Brand Awareness
Increasing brand awareness is one of the most essential steps in building a successful small business. You can do this by creating an effective social media strategy and establishing yourself as a thought leader in your industry. Building relationships with influencers will help to spread the word about your brand online and offline through word-of-mouth marketing campaigns.
Having a strong brand can also be appealing to potential customers. Customers are more likely to buy from a brand they trust, so developing a strong reputation is crucial for building your business.
Customer service is another important aspect of building a great brand. You need to provide customers with the best customer experience possible to win them over. This can mean offering quick responses on social media, answering questions and inquiries quickly via email support, or even providing phone support for customers who prefer it.
3. Develop a Detailed Marketing Plan
If you want to be successful at marketing your business, you should have a detailed plan in place to help you track and reach your goals. This plan should include the steps you need to take to achieve your business goals as well as a timeline for when each step will be completed.
A good marketing strategy would include things like:
- Identifying your target audience.
- Creating a persona for each persona in your target audience.
- Determining what types of content will resonate with your audience.
- Creating an online presence on social media platforms and other websites.
- Creating a marketing calendar to keep track of when you will post content, send out emails, and run paid advertisements using tools like Facebook ads.
These are all important components of a marketing strategy, and you must take the time to create one if you want your business to succeed.
4. Focus on Content Marketing
Content marketing does not have to be expensive or time-consuming. You can write articles for your website or blog, create videos and share them on social media, or shoot photos of your products that you can post on Instagram or Pinterest. The more content you create, the better your chances of attracting new customers through search engines like Google and Bing.
As part of any good inbound marketing campaign, you should focus on creating high-quality content that is relevant to your audience. It’s one of the most effective ways to build trust with potential customers and establish yourself as an expert in your industry.
Always be on the lookout for new and innovative ways to incorporate content marketing into your business marketing strategy. For example, you could try:
- SMS marketing to reach people on their mobile phones.
- Podcasts and webinars to reach a wider audience and boost your brand awareness.
- Twitter chats, Facebook Live, Instagram Stories or Snapchat to connect with customers in real-time.
The sky is the limit when it comes to content marketing. Don’t be afraid to try new things.
5. Search Engine Optimization (SEO)
SEO is an incredibly important part of any marketing strategy, but it can be overwhelming for a small business owner who doesn’t have much experience in this area. Consider working with an SEO expert who can help you create an effective plan for improving your search engine ranking over time.
You can use SEO to:
- Increase your website traffic.
- Improve your organic search rankings.
- Drive more leads to your business.
In addition, local SEO can help attract more foot traffic into your store or office by targeting people who are close by. You can also leverage your existing customers to generate more business by providing them with the tools they need to share your content with their friends. Use tools like Google My Business to quickly and easily create an online presence in your local area.
6. Video Marketing
Video marketing can be done in many ways, from a simple explainer video that describes what your company does to a full-blown production with actors and special effects. It depends on how much you want to spend and where you’re hoping to get traffic from.
When you’re creating videos for your business, they should be high quality so that they look professional and attract viewers. You should also have a consistent tone throughout each video so that viewers know what to expect from each one. You can upload videos on multiple social media platforms, including Facebook, Instagram, or YouTube, making it easy for people around the world to view them.
A few of the best practices for video marketing that you should follow include:
- Create a script for your video and make sure it’s short, sweet, and to the point.
- Keep a consistent tone throughout each video so that viewers know what to expect from each one.
- Don’t cram too much information into one video as it will be difficult for viewers to follow along.
- Make sure that each video has a call-to-action so that viewers know what you want them to do after watching it.
Video marketing is an effective way to reach a large audience and build your brand. It’s also an important part of any digital marketing strategy, especially if you want to reach people who live outside of your area. As long as you follow the best practices for video marketing, it should be easy to create videos that people love watching.
7. Website Design
Website design is important because it determines how your business is represented online. Your website should be easy to navigate, and the information on it should be easy to find. You should also make sure that your site is mobile-friendly so that people can see it on a phone or tablet without having to zoom in or scroll around.
You can improve your website by ensuring all the links work and adding content like blog posts and videos. You should also add a contact form so that people can get in touch with you if they want more information about your services or products.
It will also be necessary to incorporate SEO into your website so that it appears higher in search engine results. You can do this by including keywords in your content and using them in the titles of your blog posts. It would also be helpful to add social media buttons to your site so that people who like what they see can share it with their friends and followers online.
A strong website is essential for any business, but it’s especially important for sellers of services and products. Even if you don’t have a lot of money to spend on your website, there are plenty of ways to ensure it looks professional and attractive.
Tracking Website Visitors
Using analytics tools like Google Analytics can help you understand who is visiting your site and what they want to see. It can also help you identify areas where you can improve, such as making your site more mobile-friendly or improving the quality of your content.
You can also incorporate tracking into your advertising campaigns. For example, if you use Google Ads or Google Adwords to promote your website, you can use Google Analytics to track how many people click on your ad. That can help you determine if the campaign is working and how much money it’s costing you.
Marketing a small business is a full-time job, and it’s up to you to define your strategy. You won’t get it right on the first try; it takes time to get to know your customers and figure out where they spend their time.
But by following these guidelines and incorporating them into your company’s mission statement, you can begin defining your own small business marketing strategy from the start and get ahead of your competition. And if you’re having a hard time, consider reaching out to a small business marketing agency like Scorpion for some help.
Featured Image Credit: Photo by SevenStorm JUHASZIMRUS; Pexels; Thank you!