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8 Effective Strategies for Organic Social Media Growth

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To help you boost your brand’s organic growth on social media, we’ve gathered eight effective strategies from digital marketing professionals and company leaders. From leveraging user-generated content to using animated explainer videos, discover the tactics that have proven successful for these industry experts. Discover these eight effective strategies for organic social media growth:

  • Leveraging User-Generated Content
  • Engaging in Brand-Related Conversations
  • Mastering Hashtag Wizardry
  • Publishing Attractive Visual Content
  • Telling Authentic Brand Stories
  • Collaborating With Relevant Influencers
  • Personalizing Brand Interaction
  • Using Animated Explainer Videos

Leveraging User-Generated Content

User-generated content (UGC) is a powerful strategy for fostering organic growth on social media. By encouraging our followers to share their experiences, photos, and testimonials related to our brand, we tap into the authenticity and trust that UGC brings.

People trust their peers more than they trust ads, and UGC creates an emotional connection with our audience. It also expands our reach as user-shared content exposes our brand to new audiences without added costs.

The impact of UGC on our organic growth is evident through increased brand awareness, higher engagement rates, and stronger brand loyalty. The diverse range of UGC content keeps our social media presence fresh and appealing to the audience.

By leveraging UGC effectively, we have built a thriving community around our brand, resulting in meaningful organic growth and increased conversions.

Dhruv Shah, Digital Marketing Manager, Yegital

Engaging in Brand-Related Conversations

Actively monitoring social media platforms for mentions and conversations related to my brand has been crucial in maintaining a strong online presence and driving organic growth.

By promptly responding to comments, addressing concerns, and engaging in conversations, I have been able to foster a positive brand image and build meaningful relationships with my audience.

For example, when a customer had a negative experience with one of my products and voiced their dissatisfaction on social media, I promptly acknowledged their concern and offered a solution.

This public display of concern and willingness to resolve the issue appeased the dissatisfied customer and showcased my brand’s commitment to customer satisfaction to the wider audience.

Farhan Advani, Director of Marketing, PhotoshopBuzz

Mastering Hashtag Wizardry

The unique advantage of organic growth on social media! Well, one strategy that’s been my brand’s golden ticket is the art of “Hashtag Wizardry.” Picture this: I sprinkle a pinch of relevant hashtags, and voila! It’s like waving a magic wand over our posts.

Why does this sorcery work? Let me enlighten you with some data spells. Research shows that posts with hashtags get a whopping 12.6% more engagement than those without. And when used strategically, these hashtags can attract the right audience, like bees to honey.

But here’s the real wizardry: combining popular hashtags with niche ones. It’s like blending Hogwarts with the Muggle world. You tap into broader conversations while still captivating your target audience. Just like Harry Potter waving his wand, we wave our hashtags and charm our way into organic growth.

Himanshu Sharma, CEO and Founder, Academy of Digital Marketing

Publishing Attractive Visual Content

One strategy that has helped us grow significantly on LinkedIn is publishing high-value and attractive visual content, like infographics and carousels, consistently.

The type of content format you use on LinkedIn makes all the difference in the reach of your content. A text-plus-carousel/infographic post is likely to receive a considerably higher number of impressions compared to a text-only post.

Using visuals in the content makes it more readable and shareable, which allows you to expand your audience network and reach new people on the platform.

Of course, using graphics alone is not enough to grow on LinkedIn. You should have a solid understanding of who your audience is on the platform and what kind of value they’re expecting from your content.

Combining the understanding of your audience with high-quality visual content catering to the audience’s need for helpful guidance is a highly effective way to grow on LinkedIn.

Astha Verma, Co-Founder and CEO, WrittenlyHub

Telling Authentic Brand Stories

Our most successful strategy for organic growth on social media has been storytelling on LinkedIn. We’ve found that sharing authentic narratives about our company’s journey, challenges, and victories has resonated deeply with our audience.

It has increased our engagement rates and positioned our brand as relatable and transparent.

The effectiveness of storytelling lies in its ability to foster an emotional connection with the audience.

If you’re looking to grow organically on social media, remember, people don’t just buy services, they buy stories. Your brand’s narrative might be your most potent growth tool.

Jaya Iyer, Marketing Assistant, Teranga Digital Marketing

Collaborating With Relevant Influencers

Collaborating with relevant social media influencers, who have a large following and align with my brand’s values and target audience, has proven to be an effective tactic for organic growth.

By leveraging their influence, my brand has reached new audiences, increase brand awareness, and generate valuable user-generated content.

For instance, a skincare brand I worked with partnered with beauty influencers to promote their products. This resulted in increased brand exposure, as the influencers’ followers were introduced to the brand through authentic and trusted recommendations.

Span Chen, Growth Director, Notta

Personalizing Brand Interaction

People engage better on social media with individuals than with brands. This is a strategy that has been beneficial for my business, Intellar, especially on Twitter. More insights are shared as an individual than on a company profile, although company updates are still shared on the personal profile. From experience, others on social media are more inclined to interact with an individual as opposed to a brand.

This is likely because individual profiles are personal. There’s a name and a face to whatever is being shared. Value-adds that don’t have any hook back into the business are often shared. People resonate with these, and by proxy, the brand name gets some exposure.

This exposure by proxy is effective. Many DMs on Twitter and LinkedIn have been sent to the personal profile, asking about the business. Much the same as there are more phone calls than lead-form completions on the website. People want to interact with people.

Ben Poulton, SEO Consultant and Founder, Intellar

Using Animated Explainer Videos

A successful strategy that has yielded substantial organic growth for our brand on social media involves using short, animated explainer videos, particularly on LinkedIn. These engaging pieces of content have proven to be a powerful tool, significantly boosting our engagement metrics.

Why are these videos so effective? The answer lies in their dynamic and digestible nature. By simplifying complex topics into bite-sized videos, we’ve made our content more accessible and appealing to our target audience.

The animation brings fun and visual interest, increasing watch time and prompting viewers to engage, whether by commenting, liking, or sharing. Thus, our LinkedIn presence has grown organically, with engagement rates soaring twofold since we began this initiative.

Published First on Grit Daily. Read Here.

Featured Image Credit: Photo by Plann; Pexels; Thank you!


Politics

Fintech Kennek raises $12.5M seed round to digitize lending

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London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Politics

Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Politics

UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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