The coronavirus crisis has made it critical for companies to ensure their websites get ranked in search results. There’s no silver bullet or a dedicated tactic. Only a combination of multiple efforts can provide a good rank for local businesses. And this is where (GMB) Google My Business comes into the picture.
How GMB Can Make Your Business Rock in Local Rankings
The dashboard is proving to be a significant source for quality links. The listing displays all the business details, including reviews, operating information, posts, and more.
How does GMB contribute towards local SEO initiatives?
Prominence, distance, and relevance are considered critical factors for Google’s local search results. The search engine pairs keywords with verified businesses that are nearby. When it comes to local 3-pack listings, Google gives priority to companies that have verified Google My Business profiles. Such firms stand a better chance of appearing in the top search results.
As pointed out in the Local Search Ranking Factors Survey, local pack rankings are highly influenced by Google My Business signals. The logic is simple; GMB profile sends social signals to the search engine and sends traffic to the business website. Reviews on the profile work as social proof.
GMB can make your business rock in local rankings. Here’s a quick look at certain critical aspects.
- Getting started with GMB
- What type of content can work?
- What’s the need to tailor content for Google My Business to boost SEO when everything is available on the website?
- Is Google My Business really worth the time and effort?
- GMB during COVID-19
#1. Getting started with GMB
The first step is creating an account to claim your business. Complete the online verification for your firm. Tag the location on Maps, select a category, and add a phone number as well as a website URL.
Then, wait for a physical letter with details from Google to arrive at your address. Once verified, you can fill up the necessary information on the business and complete the listing. Some companies can also complete the process via email or phone call verification.
Entrepreneurs can use GMB as an ultimate tool to control how their business information appears in the search engine. Adjusting location in Maps, as well as the knowledge graph, becomes easy.
From managing and displaying customer reviews, photos, opening hours to adding NAP details, entrepreneurs can handle various aspects of the business listing with ease.
The content is used by Google search and Maps as the primary reference. A selected number of Google Local Guides can review and edit business listings on GMB.
This tool from Google is considered one of the most critical components for local SEO success. Remember, the listing is not a button to help climb the charts. It needs to work as a part of your off-site and on-site SEO efforts. Accurate GMB profile, localized content, and a well-optimized site are things that need to go hand in hand.
#2. What type of content can work?
- Use Google My Business as a channel to share your current content
Every content marketer strives to ensure their target audiences remain exposed to the content. However, even choosing the best platform and spending handsomely on social media campaigns may not yield results worth appreciating. Surprisingly, merely updating Google My Business listing with fresh content weekly can help.
Several small businesses neglect basic information and this impacts the customer experience. Ensure you have accurate links for your website, social accounts. Most importantly, the updated list of products and services offered, current working hours, phone numbers, and addresses for various locations need to be accurate.
- Focus on offers and specialty of the house
The audience viewing GMB content is more transactional. So, the content should focus on offers, specials, and USPs for products and services.
Studies have highlighted that firms with 100+ photos in their GMB listing often register more clicks than competitors.
- Content that describes the experience
Introduce yourself and your firm with videos. If you have a dedicated budget, work with a Google-certified 360 virtual tour professional.
Besides videos and photos, a quick introduction to the team members working at the location can be encouraging for consumers. They get an idea about what they can expect after they arrive at the business location.
Administrators should also update info for weather-related specials, seasonal offerings, and details for daily specials.
- Posts that answer most asked questions
Focus on questions that potential consumers ask. Answer them via blog posts and share the same on your listing.
- Small description about the company
Potential customers would appreciate it if you provide a short description of the company.
Google Posts feature attracted a lot of attention back during the 2016 elections in the US. The function enables businesses registered with GMB to share messages with consumers on Maps and Google local search panels.
Firms can also use Google Posts for advertising new deals, events, and coupons. You can add a call-to-action button in the content for driving user engagement.
The analytics feature in GMB enables you to check how the audience interacts with the content you posted via Google Posts.
- Spammy tactics do not help
Keyword stuffing, creating doorway pages, and posting spun (automating) content on GMB profile is a strict no!
Also, paying people to post positive reviews is a bad idea. Remember, the world’s most robust search engine has its advanced set of tools that detect spammy tactics.
- Real and honest reviews can do wonders
Paying dubious websites to rate you five-star does not work anymore. Genuine review sites and Google can detect spammy reviews and flag your website and business as dishonest.
Similarly, asking consumers to leave positive reviews on GMB in exchange for discounts can also backfire. Potential consumers might consider reviews mentioning incentives as false ones. On the other hand, genuine consumers’ feedback proves better even if there’re a few negative ones.
- Understand and address negative reviews
It is evident; bad reviews do come through. Responding diligently to negative reviews shows how much you care about customers.
If something is wrong, acknowledge, understand, and address the issue to make sure consumers end the conversation happily. Apologize and empathize wherever required. Remember, resolving issues means digging into the problem and ensuring all the aspects of your enterprise run smoothly.
#3. What’s the need to tailor content for Google My Business to boost SEO when everything is available on the website?
The tool has a direct impact on local SEO. Achieving a good rank in a search engine requires time. So, it’s not useful for promoting information that becomes stale quickly. On the other hand, GMB aims at providing accurate and immediate information to searchers. So, Google always gives more relevance to content maintained on the tool.
#4. Is Google My Business really worth the time and effort?
A study conducted by BrightLocal back in 2019 pointed out the significance of this tool. It highlighted how 45,000 local business listings from GMB managed to get more clicks, views, and actions due to localized content.
Digital marketers can deliver the content to the right audience without waiting to get good rankings for the company website.
It’s not just about views and clicks. As mentioned earlier, posting content on My Business regularly can help secure a spot in the local-3 pack featuring the top three businesses relevant to the search keywords. Thus, posting fresh content on the tool at least once in seven days is a must for small businesses.
#5. GMB during COVID-19
The COVID-19 pandemic has forced businesses to tweak their operating hours. Business models have changed, and so has the list of products, services. Shipping timeframes have changed. The world has entered 2021, and vaccines are being administered. However, local lockdowns and restrictions are still in place.
In the current situation, the Google My Business tool can help in keeping customers updated about changes. Accurate information will be readily available on Google Maps and search results as well.
An SEO company with local search engine optimization experts can help you set GMB listings in the right way.
Image Credit: anna tarazevich; pexels
How does ERP Helps to improve Business Operations?
In the contemporary digital landscape, businesses concept intricate provocations that demand efficient and streamlined operations. Enterprise Resource Planning (ERP) systems have emerged as a game-changer, revolutionizing the way organizations manage their processes, data, and resources. By integrating diverse functions into a unified system, ERP plays a pivotal role in improving business operations, driving productivity, and fostering growth.
Nowadays, ERP performs a supreme vocation in evolving to address the changing needs of businesses and keep up with technological advancements leverage cloud computing, mobile technologies, advanced analytics, integration with emerging technologies, collaboration features, and enhanced security to meet the evolving needs of businesses and enable efficient, data-driven operations.
In this blog, we seek into the transformative power of ERP and its ramification on organizations.
Revolutionize Business: Embrace the Power of ERP:
Embracing the power of ERP can revolutionize your business by streamlining operations, enabling data-driven decision-making, enhancing collaboration, improving customer experience, optimizing resource management, ensuring compliance, and providing a competitive advantage. ERP is a transformative tool that empowers organizations to achieve growth, innovation, and success in the modern business landscape.
In the ever-changing and fiercely competitive business landscape of today, embracing the transformative capabilities of Enterprise Resource Planning (ERP) is crucial. By adopting ERP, organizations can unlock a plethora of benefits, attaining real-time insights and revolutionizing their operations.
1. Streamlined Processes for Operational Excellence:
Efficient business processes are the foundation of operational excellence. ERP plays a pivotal role in streamlining processes across departments, eliminating redundancies, and improving overall efficiency. By automating repetitive tasks, standardizing workflows, and centralizing information, ERP simplifies operations and saves valuable time and resources.
- Integration of Functions: ERP integrates various business functions such as finance, sales, manufacturing, and supply chain management. This integration eliminates silos, ensures smooth information flow, and promotes cross-functional collaboration.
- Automation and Efficiency: ERP automates manual and repetitive tasks, reducing errors and saving valuable time. By streamlining workflows, organizations achieve operational efficiency, optimize resource utilization, and minimize costs.
2. Centralized Data Management for Informed Decision-Making:
Organizations often struggle with data scattered across disparate systems and departments. This decentralized approach hampers collaboration, creates data inconsistencies, and inhibits efficient decision-making. Centralized data management is the key to overcoming these challenges. This enables organizations to make informed, proactive, and strategic decisions that drive business success in today’s fast-paced and data-centric environment.
- Unified Data Repository: ERP provides a centralized database that consolidates data from different departments. This centralization eliminates data inconsistencies, enhances data accuracy, and enables real-time access to critical information.
- Reporting and Analytics: ERP’s reporting and analytics capabilities offer valuable insights into business performance. By analysing key performance indicators (KPIs) and trends, organizations gain actionable intelligence for informed decision-making and strategic planning.
3. Collaboration and Communication:
Collaboration and communication form the backbone of successful teamwork and efficient business operations. By breaking down silos and enabling effective information sharing, organizations can enhance productivity, accelerate decision-making, and foster a culture of innovation.
- Improved Collaboration: ERP fosters collaboration by providing a unified platform for employees to share information, collaborate on projects, and streamline workflows. Enhanced collaboration strengthens interdepartmental coordination and teamwork.
- Efficient Communication: With ERP, employees have access to real-time, accurate information, enabling effective communication and prompt decision-making.
4. Customer Relationship Management (CRM) Integration:
Enterprise Resource Planning (ERP) systems, with integrated best Customer Relationship Management (CRM) functionalities, provide organizations with a powerful tool such as Microsoft dynamic 365 to enhance customer engagement, improve satisfaction, and drive business growth. In this blog, we will explore the benefits of CRM integration within ERP and how it helps organizations build and maintain successful customer relationships.
- Personalized Customer Service: ERP with integrated CRM functionalities allows organizations to manage customer interactions, preferences, and purchase history. This data-driven approach enables personalized customer service, enhances customer satisfaction, and strengthens customer relationships.
- Streamlined Sales Processes: ERP simplifies the sales cycle by automating order management, tracking customer interactions, and streamlining sales operations. This results in faster order fulfilment, improved sales efficiency, and increased customer loyalty.
5. Supply Chain Optimization:
An optimized supply chain ensures efficient resource allocation, minimizes costs, reduces lead times, and enhances customer satisfaction. By optimizing supply chain operations, organizations can effectively manage inventory, logistics, and production, leading to improved efficiency and profitability.
- Efficient Inventory Management: ERP streamlines inventory control, demand planning, and procurement processes. Real-time visibility into inventory levels and demand enables organizations to optimize inventory, minimize stockouts, and reduce carrying costs.
- Enhanced Supply Chain Visibility: ERP provides end-to-end visibility into the supply chain, enabling proactive management of logistics, production, and distribution. Organizations can respond quickly to changes, improve lead times, and meet customer demands effectively.
6. Compliance and Risk Management:
Enterprise Resource Planning (ERP) systems play a crucial role in enabling organizations to navigate compliance challenges and mitigate risks effectively. Compliance with regulations, standards, and internal policies is essential for organizations to maintain trust, avoid legal repercussions, and protect their reputation. Effective risk management is equally critical in identifying and mitigating potential threats that could impact an organization’s operations, financial stability, or data security.
- Regulatory Compliance: ERP systems include built-in controls and workflows that ensure compliance with industry regulations and financial reporting standards. This reduces the risk of non-compliance, penalties, and reputational damage.
- Risk Mitigation: ERP aids in risk management by identifying potential risks, enhancing data security, and enabling proactive risk mitigation strategies. Organizations can monitor and manage risks efficiently within a centralized system.
ERP is the catalyst that unlocks success in ever changing and fiercely competitive business arena. It empowers organizations to optimize operations, utilize resources efficiently, deliver exceptional customer experiences, and adapt to the ever-changing market dynamics. By embracing ERP, organizations position themselves as leaders, equipped with the tools and capabilities to thrive in the digital era. z
The transformative power of ERP propels organizations towards operational excellence and ensures they stay ahead of the curve in the relentless pursuit of success. Embracing ERP is not just a strategic move; it is the cornerstone of success in the digital era, setting organizations on a path of continuous growth, resilience, and unparalleled achievements.
So, take the leap and harness the transformative power of ERP. Witness the evolution of your business operations and embark on a journey towards unparalleled success!
Indian Cyber Force Targeting Canadian Sites, and Other Cybercrimes
Hackers from India, who call themselves the Indian Cyber Force, have threatened to target Canadian websites in response to claims that the Indian government played a role in killing a Canadian citizen promoting an independent Sikh state. The group shared a message on the X messaging platform, stating that cyberattacks in Canada would start within three days. A Canadian dental clinic’s webpage has already been vandalized with the message, “Hacked by Indian Cyber Force.”
Canadian authorities and cybersecurity experts are on high alert, closely monitoring and strengthening defenses to protect other potential targets from similar attacks. Meanwhile, the Indian government has not yet issued an official statement regarding the threats or their alleged involvement in the death of the Canadian citizen.
Royal Ransomware Gang Goes Unnoticed in Dallas for a Month
In related cyber security news, the Royal ransomware gang, which attacked Dallas, Texas, earlier this year, went unnoticed in the city’s IT infrastructure for nearly a month, stealing personal information of more than 30,000 people. The city has designated US$8.5 million to recover and restore systems affected by the attack. The gang initially accessed the IT system through a service account.
This incident highlights the importance of regularly monitoring and updating security measures within an organization’s IT infrastructure to prevent significant data breaches. Additionally, city officials are urging other municipalities to invest in updating their cyber security protocols to mitigate the risks of future ransomware attacks and protect sensitive data.
Hinds County Grapples with Ongoing Ransomware Attack
Mississippi’s Hinds County is still dealing with a ransomware attack this month, preventing residents from paying property taxes, finalizing real estate transactions, or buying car tags since September 7th. The county’s officials are working diligently with cybersecurity experts to address the issue and restore normal operations as soon as possible. In the meantime, residents are urged to remain patient and vigilant as the authorities explore alternative solutions to facilitate these essential services.
AlphV Ransomware Gang Hacks Vehicle Equipment Manufacturer Clairon
The AlphV ransomware gang has taken responsibility for hacking Clairon, a producer of audio, video, and navigation equipment for vehicles from major manufacturers. It has posted screenshots of stolen documents as evidence. The cybercriminal group claims to have accessed confidential data, including financial records, employee information, and sensitive business documents. Clairon is working in collaboration with cybersecurity experts and law enforcement agencies to mitigate the breach’s impact and prevent further unauthorized data access.
Progress Software’s MOVEit Vulnerability Impacts More Organizations
The number of organizations impacted by the vulnerability in Progress Software’s MOVEit file transfer software continues to increase, now involving the U.S. National Student Clearing House and Financial Institution Service Corporation, four months after the initial exposure. These organizations are joining the growing list of affected parties, highlighting the far-reaching effects of the vulnerability on various sectors in the economy. As more companies discover the impact of this exposure on their systems and data, it emphasizes the criticality of addressing software vulnerabilities in a timely manner to prevent potential large-scale breaches.
Kannact Inc. Addresses Data Breach Impacting Thousands
Kannact Inc., a healthcare support company based in Oregon, is notifying close to 118,000 individuals about a data breach resulting from hacking its file transfer software. The company announced the breach in June but is still working to determine an accurate number of victims. In addition to potentially compromised personal information, the breach may have exposed sensitive medical data of the affected individuals. As a response, Kannact has been proactively implementing further security measures and working closely with law enforcement agencies to investigate the incident and minimize any potential damage.
Nigerian Individual Faces Sentencing for Business Email Scam
Lastly, a Nigerian individual faces sentencing by a U.S. judge in November on conspiracy charges associated with participation in a business email scam. The deceptive email messages tricked victims into transferring money. Furthermore, these fraudulent emails often impersonate high-level executives, leading unsuspecting employees to believe they are transferring funds for legitimate company purposes. To combat this growing issue, companies are implementing stricter security measures and raising awareness among staff members about the risks of business email scams.
Frequently Asked Questions
What is the Indian Cyber Force?
The Indian Cyber Force is a group of hackers from India who have recently issued threats to target Canadian websites in response to claims that the Indian government played a role in killing a Canadian citizen promoting an independent Sikh state.
What are Canadian authorities doing to prevent cyber-attacks from the Indian Cyber Force?
Canadian authorities and cybersecurity experts are on high alert, closely monitoring and strengthening defenses to protect potential targets from similar attacks.
How did the Royal Ransomware Gang infiltrate Dallas’ IT infrastructure?
The gang initially accessed the IT system through a service account and went unnoticed for nearly a month while stealing personal information of more than 30,000 people.
What are Hinds County officials doing to address the ongoing ransomware attack?
The county’s officials are working diligently with cybersecurity experts to address the issue and restore normal operations as soon as possible. They are also exploring alternative solutions to facilitate essential services for residents.
What data did the AlphV ransomware gang allegedly steal from Clairon?
The cybercriminal group claims to have accessed confidential data, including financial records, employee information, and sensitive business documents from Clairon, a producer of audio, video, and navigation equipment for vehicles.
How has Kannact Inc. responded to the data breach impacting thousands?
Kannact has been proactively implementing further security measures and working closely with law enforcement agencies to investigate the incident and minimize any potential damage caused by hacking its file transfer software.
What measures are companies taking to combat business email scams?
To combat business email scams, companies are implementing stricter security measures and raising awareness among staff members about the risks of fraudulent emails that trick victims into transferring money for illegitimate purposes.
Featured Image Credit: Photo by Sora Shimazaki; Pexels; Thank you!
A Successful Digital Transformation Starts (and Ends) With People
Since the onset of the pandemic, organizations across the world have drastically accelerated their digital transformation timetables to remain relevant and keep employees engaged amid changing market dynamics. However, many have failed to fully achieve the business outcomes enabled by successful digital transformation.
At a time when competition in every industry is stronger than ever, that’s a major missed opportunity.
The Reason Behind Transformation Failures
In order to reap the full benefits of digital transformation, it is important to align skills, operations, knowledge, and culture to leverage digitalized work habits and new technologies. Research shows that a lack of this alignment, or digital maturity, is one of the most critical factors in determining why so many organizations fail to meet their digital transformation goals.
The good news? Achieving digital maturity is well within reach for organizations that are willing to put in the work.
What Is Digital Maturity?
Digital maturity is the ability to adapt people, experiences, and businesses to new platforms and tools in order to maximize the value that is created through successful digital transformation. As your transformation ramps up, it’s vital to get a realistic temperature of the digital maturity within your organization so you can avoid common pitfalls.
The more mature your organization’s digital culture is, the more likely it is to succeed in full-scale transformation. Attaining digital maturity means your company can adjust to changes quickly, avoid costly technical delays, and see improved operations alongside heightened efficiency.
Putting People First — Always
So what’s the secret to attaining this optimal level of maturity? First and foremost, establishing a digitally mature culture requires a shift in mindset and the implementation of practical strategies. Organizations must prioritize people over technology and create an environment that enables both employees and the business to thrive.
The benefits of establishing a digitally mature culture include enhancing employee satisfaction and engagement, improving retention rates, and reducing attrition. A people-first approach also attracts top talent, particularly among younger generations who expect organizations to have digital maturity.
The Far-Reaching Effects of People-Centricity
By fostering an environment that values employees and leverages technology effectively, organizations become more attractive to prospective employees. And those that don’t prioritize this type of people-first approach? They will lose out on top talent.
Beyond the obvious employee satisfaction metrics, a people-centric culture promotes growth and encourages continuous learning, all while enabling employees to adapt to change more effectively. This agility drives innovation, productivity, and competitiveness in the digital landscape.
Evaluating the Characteristics of a Digitally Mature Culture
Let’s look at the ingredients that bring a successful digital transformation to life. It’s helpful to evaluate these four characteristics to see where your organization’s digital maturity stands:
Innovation: You should take into consideration how easy it is for your current employees to generate and implement creative ideas. It is critically important to foster a culture that truly encourages and rewards innovations. Make sure that you have the platforms and the resources needed for employees to contribute their ideas. And remember to “decriminalize” so-called failures. Great ideas require plenty of trial and error.
Flexibility: You will need to evaluate the flexibility of your organization and how well it adapts to change so you can determine if there is room for adjustments and if you have the ability to request additional time. It’s important to promote an environment that strives for successful digital transformation and an advanced digital culture — one that encourages employees to adapt to new processes and technologies.
Collaboration: Assess if you’ve created an atmosphere that is conducive to collaboration among all team members. Your organization should encourage open communication and knowledge sharing to keep everyone moving in the same direction. This extends to leadership as well; leaders should be transparent about the company’s digital transform strategy and be open to answering questions and considering new ideas from employees.
Continuous learning: Encouraging ongoing education and training in the digital transformation journey is crucial. Evaluate if you have the proper resources and processes in place to do so. You want your employees to regularly engage in various types of learning to ensure they have a clear understanding of the digital culture, processes, and technologies used within your organization. Fostering this type of culture also shows employees that you are invested in their growth, increasing satisfaction and the ability to attract new talent.
How Organizations Can Ensure Successful Digital Transformation
There are several strategies you can implement in order to make your digital transformation successful while prioritizing your people. The most effective strategies include the following:
1. Take a Bottom-Up Approach.
Your employees play an integral part when it comes to implementing a successful digital transformation. For this reason, it is in your best interest to implement a bottom-up approach and allow all employees to play an active role in the process right from the beginning. When everyone is onboard and rowing in the same direction, the destination becomes a lot easier to reach.
2. Recognize Your Current State of Digital Maturity.
It is important for you to assess how digitally mature your organization is. There’s no need to sugarcoat the findings. Be realistic. Determining the current maturity level among your employees can help you hone in on the organization’s acceptance and willingness to make the necessary changes. A great way to do this is to survey your employees: What do they want from your digital transformation? How are they engaging with new processes? Taking the pulse of the organization provides valuable feedback needed to make future adjustments.
3. Overcome Resistance to Change.
One of the biggest challenges to successful digital transformation is gaining buy-in from those who are wary of the transition. However, overcoming this resistance to change is key to ensuring you are able to make the transformation work. One of the best things that you can do to help overcome such resistance is to create a support system for staff and leadership. Create an environment of open communication where you can discuss how digital maturity can be viewed as an opportunity instead of a threat. Emphasize the end goal if necessary; the company’s vision is X, and improving digital maturity is the way to achieve that.
Make no mistake, implementing these strategies does take dedicated time and effort. But doing so can help to ensure your organization is prepared to prioritize and support employee engagement amid constant change. Following the above steps will do wonders for enhancing your digital maturity and, ultimately, make your digital transformation more successful. There’s no better time to act than now.