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How End User Computing (EUC) is Digitally Transforming the Post-Pandemic Workplace – ReadWrite



How End User Computing (EUC) is Digitally Transforming the Post-Pandemic Workplace - ReadWrite

Since the start of the global pandemic, many column inches have been devoted to the inevitable rise in home-working. No business could have foreseen a situation in which the majority of their workforce would have to work from home for months on end.

Even before many companies were forced to make (and help) their employees work from home due to COVID-19 restrictions, we noted a definite trend towards the emergence and spread of the gig economy. Consultants and freelancers kept a lot of projects and campaigns going efficiently in a variety of organizations and industries.

Most countries are working towards vaccinating their citizens, and it stands to reason that people are slowly beginning to return to their “regular” offices. This means companies again need to respond to new realities in workforce behaviors and set up tools and IT infrastructure that enable employees to get the job done equally well from home, office, and away locations.

End-User Computing (EUC) is Digitally Transforming

Although many businesses, small and large, have embraced digital transformation, there are challenges in implementing these technologies successfully at all levels. The workforce has to be adequately equipped to keep supply chains going, the product line churning, and providing efficient customer service as usual.

Companies that fail to do this risk lagging behind and a hurried implementation process risk leaving employees with insufficient training to take advantage of the transition.

The disruptive post-pandemic future

That said, a 2020 McKinsey survey of 800 executives worldwide suggests that workplaces and companies face a disruptive post-pandemic future due to accelerated (and ad-hoc) digitization and automation. This is because many businesses were forced to expedite tech implementation that enabled employees to work remotely.

The Post-Pandemic Workplace

This now-from-home, now-from-the-office work culture could become the norm in the future is neither the responsibility nor a potential worry for the end-user.

Employees and independent workers who comprise today’s workforce simply expect to be able to use devices, apps, and software that they like and are comfortable with — if they are to deliver work on time.

They couldn’t care less about barriers or complexities posed by the IT architecture of the company.

It is up to CIOs, CTOs and other IT leaders of your company to make sure they’re able to use their devices and apps of choice and have enough flexibility to carry out the tasks at hand productively.

The answer is End User Computing.

What is End User Computing (EUC)?

Put simply, EUC is an umbrella term used to describe the scalable technology that IT teams use. The tech provides access to workstations, applications, and data to end-users in an organizational setting.

The broader ecosystem includes apps, mobile devices, cloud interfaces, laptops, smartphones, wearable devices, and so on. In essence, it’s any software and hardware that companies and their employees use in their day-to-day jobs. This includes making it easier for non-coders to develop and use simple applications without help from the core IT team.

In a nutshell, computing and network technology are used to connect and share data securely amidst employees and stakeholders both internally and externally.

How Is EUC Implemented?

There are two ways companies can implement end-user computing:

On-premises data centers

Larger companies and organizations have internal data centers that can have their employees log in using their own devices from anywhere, using a Virtual Desktop Infrastructure (VDI) setup.

VDI uses virtualization and hyper-convergence technology to create desktop images called virtual machines (VMs) and deliver them to end users’ devices when they login to the company’s data center.

Each VM is allotted a working set of data, applications, storage, and compute power necessary for the user to complete their tasks, according to their role.

Over the cloud

For leaner organizations that don’t need full control over their resources, it is simpler to access VDI’s equivalent over a public, private, or hybrid cloud infrastructure.

Desktop-as-a-Service (DaaS) enables you to access your AWS, Google Cloud, or Microsoft Azure apps via a simple HTML browser as well as integrate with SaaS, IaaS and PaaS resources from popular cloud vendors.

This means users need no more than a WiFi connection and a browser-enabled device to access their favorite apps and keep working without any hitches.

Why EUC Is Synonymous with Business Transformation

Many companies are comfortable with the public cloud and SaaS model that lets their users log in with commodity devices to their networks. Further, these solutions are low cost as well as scalable.

However, the new models of EUC with VDI and DaaS ensure increased security, interoperability with legacy apps and infrastructure, as well as identity management and a consistent user experience from any location or via any connection. From power users’ point of view, it offers the DevOps triad of continuous integration, continuous delivery and continuous deployment.

These are the specific advantages:

More Freedom for Employees

Traditionally, the work computer and its capabilities were controlled and constricted. People could rarely change the personalization settings or install apps of their choice. In contrast, EUC affords employees more flexibility in the form of software, hardware, content formats, data access, and querying capabilities.

This flexibility makes it easier for employees not only to do their jobs better but also to connect with one another as well as customers.

Bring Your Own Device (BYOD)

BYOD is the natural shift to user-centric IT, providing a seamless connection between employee’s personal and professional lives. EUC empowers employees to use their preferred devices, and therefore, operate in a more comfortable and convenient tech environment. They can better use their expertise with their chosen technology while saving your business from spending more on new devices.

BYOD is not just popular in companies now; many schools, hospitals, and government agencies are also starting to save costs and digitize faster this way.

A More Mobile Workforce

A study by FlexJobs found that 96% of employees wanted to have some form of remote work even after the end of the pandemic. Further, they use at least one laptop and one mobile device to access their work remotely.

While this means IT teams might have to adapt to new realities and problems in endpoint configuration and control, EUC tech is sufficiently advanced to accommodate hardware-agnostic device management. With granular policy implementation, you can set up and configure devices remotely within minutes to ensure your workforce benefits from maximum uptime.

Centralized Management

With an increasingly high number of desktops, both virtual and real, and mobile devices connecting from various locations, your IT teams might be excused for fearing a loss of control. Not only do you have to manage users across different geographies, but also with varying hardware/software configurations and insecure connections to boot.

EUC, however, allows admins to manage these devices from a unified, singular interface. It enables the installation of applications, updates, and security patches, using just a few clicks or automated API calls. Plus, you can use the same tech to onboard new employees and apply policies.

The VDI or DaaS management interface lets you monitor the number and nature of apps installed by users on their devices. You can also add or remove users to optimize compute and network usage during peak or idle times.

Granular Security

Security is a considerable concern in many EUC implementations, given the wide variety of devices involved. As a result, businesses must adapt to meet the ever-increasing security requirements.

Measure Security

EUC solutions provide measures such as embedded security or multi-factor authentication to tackle these concerns. Businesses in the finance, government, or health sector, where data security is a grave concern, can ensure sensitive data is not stored on user devices.

You’d do best to implement a zero-trust architecture (ZTA) model. Make sure all devices and users are authenticated every time they connect to the company network, and then give access only on an as-needed basis.

Final Thoughts

The transformation of work culture, as well as technology, will continue to pick up the pace beyond the end of the pandemic. While adapting to these new norms in the wake of COVID-19 poses a challenge, businesses have the perfect opportunity to embrace the long-lasting benefits EUC software provides.

Balance user needs with business needs

When you focus on balancing user needs with business needs, you are bound to achieve business objectives quickly. Blending a consistent user experience with security and ease of use will improve both productivity and creativity in your organization, attracting more users into the ecosystem.

Businesses that ride these transformations by offering a dependable and user-friendly experience to remote workers are more likely to build a stronger brand and improve work-life balance for their employees.

Dipti Parmar

Dipti Parmar is an experienced marketing and technology consultant, helping startups, ecommerce companies and B2B SaaS brands establish thought leadership in their industry, with innovative strategies and digital transformation initiatives. Dipti is also a columnist for leading business and tech publications such as IDG’s, Entrepreneur Mag, Adobe’s, and Inc. When she’s not drinking her team’s blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses. Dipti also shares her fashion and lifestyle insights over at StyleFundas.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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