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How End User Computing (EUC) is Digitally Transforming the Post-Pandemic Workplace – ReadWrite

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How End User Computing (EUC) is Digitally Transforming the Post-Pandemic Workplace - ReadWrite


Since the start of the global pandemic, many column inches have been devoted to the inevitable rise in home-working. No business could have foreseen a situation in which the majority of their workforce would have to work from home for months on end.

Even before many companies were forced to make (and help) their employees work from home due to COVID-19 restrictions, we noted a definite trend towards the emergence and spread of the gig economy. Consultants and freelancers kept a lot of projects and campaigns going efficiently in a variety of organizations and industries.

Most countries are working towards vaccinating their citizens, and it stands to reason that people are slowly beginning to return to their “regular” offices. This means companies again need to respond to new realities in workforce behaviors and set up tools and IT infrastructure that enable employees to get the job done equally well from home, office, and away locations.

End-User Computing (EUC) is Digitally Transforming

Although many businesses, small and large, have embraced digital transformation, there are challenges in implementing these technologies successfully at all levels. The workforce has to be adequately equipped to keep supply chains going, the product line churning, and providing efficient customer service as usual.

Companies that fail to do this risk lagging behind and a hurried implementation process risk leaving employees with insufficient training to take advantage of the transition.

The disruptive post-pandemic future

That said, a 2020 McKinsey survey of 800 executives worldwide suggests that workplaces and companies face a disruptive post-pandemic future due to accelerated (and ad-hoc) digitization and automation. This is because many businesses were forced to expedite tech implementation that enabled employees to work remotely.

The Post-Pandemic Workplace

This now-from-home, now-from-the-office work culture could become the norm in the future is neither the responsibility nor a potential worry for the end-user.

Employees and independent workers who comprise today’s workforce simply expect to be able to use devices, apps, and software that they like and are comfortable with — if they are to deliver work on time.

They couldn’t care less about barriers or complexities posed by the IT architecture of the company.

It is up to CIOs, CTOs and other IT leaders of your company to make sure they’re able to use their devices and apps of choice and have enough flexibility to carry out the tasks at hand productively.

The answer is End User Computing.

What is End User Computing (EUC)?

Put simply, EUC is an umbrella term used to describe the scalable technology that IT teams use. The tech provides access to workstations, applications, and data to end-users in an organizational setting.

The broader ecosystem includes apps, mobile devices, cloud interfaces, laptops, smartphones, wearable devices, and so on. In essence, it’s any software and hardware that companies and their employees use in their day-to-day jobs. This includes making it easier for non-coders to develop and use simple applications without help from the core IT team.

In a nutshell, computing and network technology are used to connect and share data securely amidst employees and stakeholders both internally and externally.

How Is EUC Implemented?

There are two ways companies can implement end-user computing:

On-premises data centers

Larger companies and organizations have internal data centers that can have their employees log in using their own devices from anywhere, using a Virtual Desktop Infrastructure (VDI) setup.

VDI uses virtualization and hyper-convergence technology to create desktop images called virtual machines (VMs) and deliver them to end users’ devices when they login to the company’s data center.

Each VM is allotted a working set of data, applications, storage, and compute power necessary for the user to complete their tasks, according to their role.

Over the cloud

For leaner organizations that don’t need full control over their resources, it is simpler to access VDI’s equivalent over a public, private, or hybrid cloud infrastructure.

Desktop-as-a-Service (DaaS) enables you to access your AWS, Google Cloud, or Microsoft Azure apps via a simple HTML browser as well as integrate with SaaS, IaaS and PaaS resources from popular cloud vendors.

This means users need no more than a WiFi connection and a browser-enabled device to access their favorite apps and keep working without any hitches.

Why EUC Is Synonymous with Business Transformation

Many companies are comfortable with the public cloud and SaaS model that lets their users log in with commodity devices to their networks. Further, these solutions are low cost as well as scalable.

However, the new models of EUC with VDI and DaaS ensure increased security, interoperability with legacy apps and infrastructure, as well as identity management and a consistent user experience from any location or via any connection. From power users’ point of view, it offers the DevOps triad of continuous integration, continuous delivery and continuous deployment.

These are the specific advantages:

More Freedom for Employees

Traditionally, the work computer and its capabilities were controlled and constricted. People could rarely change the personalization settings or install apps of their choice. In contrast, EUC affords employees more flexibility in the form of software, hardware, content formats, data access, and querying capabilities.

This flexibility makes it easier for employees not only to do their jobs better but also to connect with one another as well as customers.

Bring Your Own Device (BYOD)

BYOD is the natural shift to user-centric IT, providing a seamless connection between employee’s personal and professional lives. EUC empowers employees to use their preferred devices, and therefore, operate in a more comfortable and convenient tech environment. They can better use their expertise with their chosen technology while saving your business from spending more on new devices.

BYOD is not just popular in companies now; many schools, hospitals, and government agencies are also starting to save costs and digitize faster this way.

A More Mobile Workforce

A study by FlexJobs found that 96% of employees wanted to have some form of remote work even after the end of the pandemic. Further, they use at least one laptop and one mobile device to access their work remotely.

While this means IT teams might have to adapt to new realities and problems in endpoint configuration and control, EUC tech is sufficiently advanced to accommodate hardware-agnostic device management. With granular policy implementation, you can set up and configure devices remotely within minutes to ensure your workforce benefits from maximum uptime.

Centralized Management

With an increasingly high number of desktops, both virtual and real, and mobile devices connecting from various locations, your IT teams might be excused for fearing a loss of control. Not only do you have to manage users across different geographies, but also with varying hardware/software configurations and insecure connections to boot.

EUC, however, allows admins to manage these devices from a unified, singular interface. It enables the installation of applications, updates, and security patches, using just a few clicks or automated API calls. Plus, you can use the same tech to onboard new employees and apply policies.

The VDI or DaaS management interface lets you monitor the number and nature of apps installed by users on their devices. You can also add or remove users to optimize compute and network usage during peak or idle times.

Granular Security

Security is a considerable concern in many EUC implementations, given the wide variety of devices involved. As a result, businesses must adapt to meet the ever-increasing security requirements.

Measure Security

EUC solutions provide measures such as embedded security or multi-factor authentication to tackle these concerns. Businesses in the finance, government, or health sector, where data security is a grave concern, can ensure sensitive data is not stored on user devices.

You’d do best to implement a zero-trust architecture (ZTA) model. Make sure all devices and users are authenticated every time they connect to the company network, and then give access only on an as-needed basis.

Final Thoughts

The transformation of work culture, as well as technology, will continue to pick up the pace beyond the end of the pandemic. While adapting to these new norms in the wake of COVID-19 poses a challenge, businesses have the perfect opportunity to embrace the long-lasting benefits EUC software provides.

Balance user needs with business needs

When you focus on balancing user needs with business needs, you are bound to achieve business objectives quickly. Blending a consistent user experience with security and ease of use will improve both productivity and creativity in your organization, attracting more users into the ecosystem.

Businesses that ride these transformations by offering a dependable and user-friendly experience to remote workers are more likely to build a stronger brand and improve work-life balance for their employees.

Dipti Parmar

Dipti Parmar is an experienced marketing and technology consultant, helping startups, ecommerce companies and B2B SaaS brands establish thought leadership in their industry, with innovative strategies and digital transformation initiatives. Dipti is also a columnist for leading business and tech publications such as IDG’s CIO.com, Entrepreneur Mag, Adobe’s CMO.com, and Inc. When she’s not drinking her team’s blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses. Dipti also shares her fashion and lifestyle insights over at StyleFundas.

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Meet the Author Taking a Musical Approach to Successful Leadership Skills

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Deanna Ritchie


For leaders, there are few moments of real quiet. There’s always a knock at the door, a text, a call waiting, an upcoming meeting, a decision pending. These interruptions impede effective leadership skills. They are a deflector to drown out. In a word, noise.

Behind it all, there’s a constant, subconscious playlist on repeat. It whispers a persistent story, over and over again—either encouraging or stunting the leader’s capabilities and ability to lead productive employees.

That playlist might say:

  • You don’t belong here.
  • You aren’t appreciated.
  • You aren’t successful enough.

Author Susan Drumm, CEO advisor and leadership coach, identifies these playlists alongside literal music as powerful leadership skills. Leaders can harness them to expand their potential and improve their skills. In her book The Leader’s Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life, Drumm draws on years of neuroscience research and 20-plus years of experience coaching leaders to teach readers how to unlock the doors to better leadership.

A New Approach to Leadership…and Change

If you’ve ever tried, and failed, to change how you do something—whether it’s dropping an old habit or shifting your mindset—there might be more than just willpower at work. Drumm states that our childhood experiences kickstart a “playlist” that affects our efforts and growth until we consciously change it.

Consider a leader who constantly checks their email. Efficient leaders often turn notifications off. Instead, they opt to batch their communications rather than get distracted every few minutes by a new message. Knowing that this is an option, why would a leader remain addicted to their notifications?

Inner Playlists: Their Origin and Effect

To figure out why, according to Drumm’s methods, they would need to first identify what playlist they’re listening to. For example, perhaps as a child, they were expected to answer right away whenever an adult spoke to them—no matter what they were doing or who the adult was. Today, they might have lingering anxiety when they don’t respond to messages right away. Their subconscious playlist might be saying, If you don’t respond immediately, you’re failing at your responsibilities, or you will miss something super critical.

  • In short: “I need to be perfect.”

Once that playlist is named and categorized, it can be changed through building new neuro-pathways. What does the leader want to feel, instead of the pressure cooking of being “on” all the time? It might be that time away from work and reflection time is beneficial to results, and they give themselves the grace to experience that. And with this change the new behavior becomes: You set reasonable expectations with your employees about how quickly you will respond, so it’s appropriate to only reply to messages during predetermined blocks of time.

  • In short: “I successfully manage expectations.”

Then, Drumm goes a step further, tapping into the power of music to rewire old brain pathways. She teaches how to build a playlist of songs, old and new, that can give our brains shortcuts to learning these new patterns of thinking.

Drumm includes a 7-step process in her book—the same one she uses with her executive clients at her consulting firm, Meritage Leadership Development—to walk readers through the process for themselves.

Applying Drumm’s System to Four Leadership Scenarios

During the 2022 Christmas travel season, Southwest Airlines canceled over 15,000 flights, a fiasco caused first by bad weather and then by a decrepit IT system.

Forbes shared an article by author Jon Picoult about four leadership lessons we can learn from the Southwest scenario, regarding handling failure, triaging priorities, listening to employees, and the importance of brand equity. Here’s how a leader can apply Drumm’s playlist concept to the three most relevant of those scenarios.

1. Demonstrating Confident Leadership in the Face of Failure

First, how does a leader handle failure? Can they dust themselves off and make things right? Do they give up and go down in flames? Their internal playlist might feed them a definition of success that impacts their response to failure. Suppose their internal playlist reflects a fixed mindset, where they believe they already have all the talent and leadership skills that they’re ever going to have. If so, that might make them more prone to giving up after a failure or denying that one even exists.

Leaders can determine how they want to lead through failure and use Drumm’s neuroscience research to rewire their brains for maximum effectiveness in this area. They might develop a playlist full of songs with emotional vibrations that exemplify victory, getting back up when you’re knocked down, and redemption. Listening to that playlist would help their brain solidify the truth that even though they failed once, they can try again—they’re not doomed to failure.

2. Determining a Company’s Order of Priorities

Second, how does a leader triage what’s most important—how do they decide where their resources and energy go? Their internal playlist has opinions about what’s important.

Maybe they have always expected to look successful regardless of reality. That being the case, they tend to invest their resources into “looking good” with smoke and mirrors: If I acknowledge that I’ve made an error in judgment or failed to plan for this contingency, it will undermine all of my authority.

  • In short, “All eyes are on me and almost certainly judging me unfit.”

If so, their playlist motivates them to trot out their qualifications. This response is a defense mechanism. It justifies self rather than addressing the issue at hand.

In that case, they would need to rewrite that unhelpful playlist to prioritize the talents and leadership skills available through others. They would need to redirect their attention off self and onto the qualifications of others. They might then build a playlist that encourages pulling together in tough situations. Their playlist motivates them to mutually encourage one another and persevere through trials.

3. Accepting Feedback…Regardless of the Source

Third, from where does a leader get feedback? Do they ask their own frontline workers for input, do they rely solely on customer data, or do they use a well-filtered mix?

When a leader feels unable to listen (really listen) to their own people, there could be several negative internal playlists at work, too. The playlist could be telling them that no one outside their inner circle is trustworthy. The playlist could tell them that only fellow executives are worthy of respect. Ideas like these can harm their relationships and growth without ever being said out loud. For some, these ideas could even be a source of shame.

By realizing that the source of negative ideas is not necessarily moral bankruptcy but rather an old playlist stuck on a loop, the leader can break out of old habits and look at feedback with fresh eyes and fresh tunes in their earbuds.

Using Playlists to Improve Leadership

Drumm holds a JD from Harvard Law School and Master Certified Coach status. Additionally, Drumm holds a graduate drama degree from the London Academy of Music and Dramatic Art. She understands the power that both science and art have, coupled together, to propel individuals and teams forward.

Drumm leverages the diversity of her own background to function as a playlist for her work. Her system draws strength from the fact that entrepreneurs can apply it in a myriad of leadership situations. It’s especially potent when leaders are willing to do some deep reflection and work on their own thought patterns. Years of neuroscience research, explained by Drumm, provide a powerful backdrop for how people can change and improve in areas they previously felt stuck.

Best of all, this work involves one of humanity’s favorite art forms (and one that can improve employee morale, too): music. In short, Drumm teaches how to use literal playlists to improve your leadership skills. Consequently, this skill then helps leaders see noticeable results and improvements for teams of all kinds. So yes, those few moments of quiet may actually get filled with some transformational new songs. But according to the research, that time spent with carefully curated playlists will be well worth it.

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Top 20 Web Development Companies in India

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Total number of Websites


In the present digital age, websites are regarded as a company’s face, representing its offerings. From MNCs to start-ups, every business requires a website. In fact, there are over 1.5bn websites on the internet today, with around 5bn daily active users.

For this reason, web development companies have a high demand among entrepreneurs and start-ups seeking to establish their online presence. However, with so many web development companies in India, choosing the perfect one for your business becomes challenging.

Being a business owner, you cannot just believe in any company and hand them your project. You need a trustworthy and reliable web development service provider.

Hence, to back you up, here’s a list of the top 20 Indian web development companies with immense expertise and experience in creating high-quality websites at reasonable costs.

1. eSparkBiz:

First on our list is eSparkBiz, a leading web development company in India. It was founded in 2010 and has expert developers with a rich portfolio in web, mobile apps, and software development. They ensure that the website of your dreams comes to life exactly as you had imagined in your mind.

eSparkBiz uses comprehensive web development services, which include a detailed discussion of tools to employ, UI and designing, and turnkey execution using Agile methodology. It infuses the best SLA practices with popular techs like Blockchain, Data Analytics, IoT, etc., to offer clients impactful and future-ready web app solutions.

The company offers premium web development services, including visually attractive websites, UI/UX development, full-stack development, eCommerce solutions, and more. Those seeking quality digital products can discuss their requirement with eSparkBiz and avail of a 15-day risk-free trial to experience their services.

Years of experience: 12+
Headquarters: Ahmedabad, India
Average Rate: < $15 – $25 per hour

2. Techuz:

Techuz is a company that offers diverse web app development services. The company was founded in 2014 by tech-savvy individuals who aimed to create and deliver top-notch mobile and web solutions using advanced techs.

Since its inception, Techuz has grown 300% annually and has established mastery of Laravel, Node.js, Angular.js, Android, and iOS-Swift technologies. From website planning and designing to its development, marketing, and maintenance, Techuz has experts to look after every aspect of web development.

Years of experience: 8+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

3. Classic Informatics:

The best web development companies in India always have some kind of worldwide presence. Similarly, besides India, Classic Informatics takes pride in serving clients from its offices in UK and Australia. The company uses world-class web technologies and frameworks to create successful and effective web apps.

It was founded in the year 2002 and delivers user-friendly, quality web solutions to businesses of all sizes. The developers use a broad range of digital marketing strategies to help businesses grow and execute their idea into reality. It also provides on-demand teams, custom products, fully managed development projects, and dedicated developers.

Years of experience: 20+
Headquarters: Gurugram, India
Average Rate: $25 – $49 per hour

4. Tudip Technologies:

Tudip Technologies is one of the best web development companies in India, delivering brilliance through business-focused and dedicated solutions. Their team of developers incorporates expertise and innovation to offer their clients cost-effective, scalable, and reliable web solutions.

Established in 2010, Tudip Technologies genuinely believes in developing a ‘niche’ and providing state-of-the-art integrated services powered by the best technologies and strategies. Delighting the users through improved experience and making proving credibility simpler is the sole passion of this CMMI Level 3 value-driven company.

Years of experience: 12+
Headquarters: Pune, India
Average Rate: < $25 per hour

5. Systematix Infotech:

When it comes to creating and deploying feature-rich, top-performing web and mobile applications, Systematix Infotech makes a great choice. This worldwide reckoned mobile app and web development company in India excels in advanced enterprise apps, eCommerce, CRM, CMS, etc.

Founded in 2005, Systematix Infotech’s vision is to use disruptive technologies for managing complex web projects. They ensure their clients get the latest applications, giving them an edge over their competition.

Years of experience: 17+
Headquarters: Indore, India
Average Rate: < $25 per hour

6. Capital Numbers:

Capital Numbers is a reputed mobile app and web development company in India. The company caters to Silicon Valley entrepreneurs, Digital Publishers, Global Brands, and more than 100 clients operating globally. Established in 2012, Capital Numbers is an ISO 9001 and ISO 27001-certified digital solutions company with over 600 experts working full-time.

The company’s main focus is to build long-term associations with clients, helping them revamp their business through a next-level digital product. Capital Numbers specializes in custom software, web, and mobile app development.

Years of experience: 10+
Headquarters: Kolkata, India
Average Rate: $25 – $49 per hour

7. Aalpha Information Systems:

Aalpha Information Systems was founded in 2007 and is a global pioneer in offering bespoke web development and IT consulting services. The experts at Aalpha specialize in custom web, mobile app, and software development solutions.

The team of highly experienced developers also excels in frameworks such as Vue.js. Node.js, Laravel, WordPress, Java, and more. They mainly cater to small businesses in the marketing industry, business services, and consumer products.

Years of experience: 15+
Headquarters: Bangalore, India
Average Rate: $18 – $25 per hour

8. TatvaSoft:

With 810+ global customers and 1800+ completed projects, TatvaSoft is another one of those renowned web development companies in India. Established in 2001, TatvaSoft is CMMI accredited and well-known for offering quality development solutions across all industry domains.

TatvaSoft has established authority in several technologies, including .NET, Microsoft, Angular.js, eCommerce, PHP, Java, and React Mobile apps. The company has evolved tremendously and enjoys global dominance, with offices across five nations, including India, Australia, Canada, the UK, and the US.

Years of experience: 21+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

9. Nickelfox:

Nickelfox is a custom web development company in India that redefines the union of personalized experiences and digital designs. At Nickelfox, the experts have delivered several successful mobile app and software projects. Their clientele includes enterprises and start-ups across different commercial, high technology, and industrial verticals.

Since its establishment in 2014, Nickelfox has helped businesses across different domains navigate the rapidly-evolving landscape of online tech innovation. The professionals deeply care about their work and help businesses convert their dream projects into reality.

Years of experience: 8+
Headquarters: Noida, India
Average Rate: $25 – $49 per hour

10. GeekyAnts:

GeekyAnts is next on our list of top web development companies in India. The company uses React Native, Vue.js, Node.JS, Python, and Laravel frameworks to create innovative and robust web solutions.

Founded in 2006, GeekyAnts helps businesses develop and leverage the latest insights and drive imagination. They have served over 500 customers worldwide in the web and mobile app development space. The services offered by GeekyAnts range from UI/UX design, mobile and web development to product management, execution, and maintenance.

Years of experience: 16+
Headquarters: Bangalore, India
Average Rate: $25 – $49 per hour

11. Next Big Technology:

Founded in 2009, Next Big Technology is one of the highly regarded Indian web development companies. The company not only provides custom web development services but also excels in mobile app solutions.

Having served more than 600 clients, this company has garnered widespread global recognition. The in-house developers work on varied frameworks and CMS to offer their clients the best development services that help them flourish. Their work is always user-centric and requirement specific, covering all the web and mobile app development ethics.

Years of experience: 13+
Headquarters: Rajasthan, India
Average Rate: < $25 per hour

12. Groovy Web:

When it comes to receiving excellent custom web and mobile app development services, you cannot go wrong with Groovy Web. Since its inception in 2015, this company has been known for making amazing web products, thanks to its incredible team of 60+ experts.

From big enterprises to start-ups, they’ve delivered over 500 projects with a customer satisfaction rate of 99%. Being one of the top-rated Indian web development companies, Groovy Web’s well-known for its effective project execution techniques. Their websites are visually appealing and immensely focused on enhancing conversion rates and revenue.

Years of experience: 7+
Headquarters: Nadiad, India
Average Rate: $25 – $49 per hour

13. Unified Infotech:

Unified Infotech is your go-to technology partner in designing, developing, and scaling robust web and mobile app solutions. Founded in 2010, the company offers end-to-end expertise across the digital ecosystem.

The team at Unified believes that each project is a significant milestone in their journey and positions themselves as a boutique digital agency. They custom tailor influential digital solutions with best industry practices across various domains for SMEs, Fortune 500’s, and start-ups worldwide.

Years of experience: 12+
Headquarters: Kolkata, India
Average Rate: $50 – $99 per hour

14. Spec India:

Established in 1987, Spec India is one of the oldest and most experienced web development companies in India. The company specializes in custom web, mobile apps, software development, Automation, and Security testing, product engineering, and IoT/Analytics Solutions.

Spec India has a team of more than 300 consultants committed to offering quality solutions to clients worldwide. They understand the global culture and follow a customer-first approach. With ISO/IEC 27001:2013 certification, the company ensures that the digital products it creates are compliant with the most stringent industry standards.

Years of experience: 35+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

15. Raftlabs:

Recognized as one of the top web development companies in India by Clutch, GoodFirms, and others, Raftlabs helps modernize a company’s web presence. Not only can their developers create a website that stands out amongst the crowd, but they can also growth-track and scale projects to infinity and beyond.

Established in 2017, Raftlabs is driven by the mission to create products that ease customer experience and help businesses grow. The experts deliver expected value to clients by concentrating on key performance indicators.

Years of experience: 5+
Headquarters: Ahmedabad, India
Average Rate: $25 – $49 per hour

16. Iflexion:

Iflexion, since 1999, has been consistently helping companies worldwide optimize their business through custom web and software development services. With 500+ clients from SMBs to Fortune 500 firms, Iflexion handles tech challenges and helps companies in their digital transformation.

It adheres to the latest quality requirements and industry trends to deliver secure and powerful web solutions that fit corporate environments. Profound tech expertise and business understanding help the company develop unique solutions that empower enterprises and their customers each day.

Years of experience: 22+
Headquarters: Delhi, India
Average Rate: $25 – $49 per hour

17. AllianceTek:

AllianceTek was established in the year 2005. It has emerged as one of the top Indian web development companies, offering world-class web solutions empowered with the latest technology stack, methods, and tools.

Composed of the best web developers and designers, the company adheres to the client’s requirements and delivers end-to-end tailored solutions. AllianceTek delivers cost-effective business solutions to clients while offering them a cutting-edge level of client service.

Years of experience: 17+
Headquarters: Mumbai, India
Average Rate: $25 – $49 per hour

18. Alphonic Network Solutions:

Alphonic Network Solutions is a renowned Full-Stack web and mobile app development company incorporated in 2013. Over the years, the company has delivered 1200+ projects to start-ups and MNCs through a well-planned strategy and agile methodology.

Alphonic’s philosophy starts and ends with the customer-first approach. The company works to ensure that each client, regardless of size and budget, receives solutions that bring profitability and value to their business.

Years of experience: 9+
Headquarters: Jaipur, India
Average Rate: $25 – $49 per hour

19. Promatics Technologies:

Incorporated in 2008, Promatics Technologies has been offering market-leading web and mobile development services to start-ups, entrepreneurs, SMEs, and even Fortune 500 enterprises. With a team of 150+ expert developers, the company has created a solid foundation of web development processes with optimized delivery and engagement models.

Besides making it to our top Indian web development companies list, Promatics is also an experienced cloud consulting and CMS development specialist. Hence, it makes a great choice for companies seeking other complementary services under one roof.

Years of experience: 14+
Headquarters: Ludhiana, India
Average Rate: < $25 per hour

20. Yarddiant:

Yarddiant is a web development company that offers the best support in designing and developing tailored websites, apps, and e-Commerce stores. Since its establishment in 2011, the company has focused on developing quality websites that initiate business growth and drive market success.

Yarddiant deals with major CMS development platforms like WordPress, Magento, Shopify, etc., to build highly creative web solutions and help businesses have a strong online presence. The company also provides easy and effective domain hosting and content management system.

Years of experience: 10+
Headquarters: Kozhikode, India
Average Rate: < $25 per hour

Conclusion:

There are numerous web development companies in India. However, the list above will help you choose the correct company in 2022 that aligns with your project requirement.

But before making the final decision, remember to analyze factors such as cost, experience, developer count, tech stack, and others. These parameters will help you filter the companies and find the perfect one for your project.

Featured Image Credit: Provided by Author; Thank you!

Jigar Agrawal

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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8 Things to Avoid After a Google Ads Account Suspension

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Deanna Ritchie


Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on your marketing plans.

However, getting your Amazon PPC ad account suspended isn’t as bad as getting your Google account suspended. The reason is that Google generally provides a larger share of search traffic to advertisers.

Did Google suspend your Google Ads account?

Just when you think you’ve gotten the hang of publishing effective paid ads, a suspended account could put a wrench in your plans. PPC ads are a major part of your digital marketing campaign. A suspended Google Ads account is a big deal. Your paid ads send traffic to your website, and when your ads stop running, you lose that traffic.

If Google suspends your Google Ads account, you might be wondering how you can reinstate it. Is it even possible to reverse a suspension? While you can reverse a Google Ads account suspension, it’s not as simple as calling someone to explain the mistake.

Google suspends accounts all the time for various reasons ranging from suspicious payment activity to circumventing systems. Sometimes, people are able to reverse this decision, but it takes some finesse. If you make any mistakes, it could mean that Google permanently bars you from having an account. To prevent this fate, here’s what you should avoid doing after an account suspension.

1. Don’t create a new ad account.

When Google suspends your account, your first thought might be to create another account, but that could ruin your chances of winning your appeal.

Google automatically checks information against its database of suspended accounts. They know if your payment information, billing address, website, or company name matches a suspended account. When Google matches the data, they will suspend your new account.

Don’t try to get away with using a different credit card for your new account. Once you enter your website into the system, Google will know you already have a suspended account based on your domain name and/or URLs/URIs.

Once you have two suspended accounts, it’s harder to win an appeal for your first suspension because creating a new account is a direct violation of Google’s policies and will disqualify you from having an account from that point forward. Google says that creating a new account falls under “Circumventing Systems” and is an egregious violation.

It’s frustrating not being able to run ads on Google, but it’s better to avoid creating a new account while you’re working on an appeal.

2. Don’t insert emotion into your appeal.

If you’re like most people, you’ll be submitting an appeal to Google to reinstate your ad account. You’re probably really upset.

However, when you craft your appeal, make sure you leave emotion out of the equation. Google treats appeals matter-of-factly. The more emotion you insert, the harder it is for their reps to objectively assess your situation.

No matter how upset you are, and no matter how unfair the suspension seems, stick to the facts. It’s a given that you feel the suspension was unfair. You don’t want to put any of that in your appeal.

3. Don’t submit an appeal hastily.

Wait a little bit and review your appeal before you submit that appeal to Google asking them to reinstate your ads account. You want your appeal to be as professional, clear, and concise as possible. You also don’t want any spelling, grammar, or punctuation mistakes.

When you take time to review your appeal, you can also catch yourself if you’ve inserted emotion into your document. A clean, professional, factual appeal is more likely to be perceived as genuine than one filled with errors and emotion.

4. Don’t continue submitting appeals.

There is no limit to how many appeals you can submit to Google.

However, it’s not recommended to submit numerous appeals. The more appeals you make to a previously rejected appeal, the less likely your next appeal is to even be reviewed.

Just like if you were to appeal the decision of a judge, only submit a new appeal if you have new, relevant information. If your appeal keeps getting denied, stop and consult with a professional marketing agency dedicated to helping reverse Google Ads account suspensions.

If your situation deserves a reversal, and your appeals keep getting denied, there’s a reason. A professional can help you figure out what you’re doing wrong and help you craft a stronger, more effective appeal.

5. Don’t hire someone from Fiverr.

Be extremely careful if you hire someone from Fiverr to make your appeal. You’re risking a permanent suspension.

Sometimes, there are legitimate professionals on Fiverr who are looking to pick up some more clients, but most of the time, people who offer services are just looking for side gigs and you won’t find people with enough experience to get results.

Thinking about hiring someone to advocate on your behalf for reinstatement? If so, you must exercise caution. Someone who doesn’t have a track record of success could make your situation worse.

If they submit an ineffective appeal on your behalf and that appeal is denied, you may be out of luck. If they submit an appeal on your behalf that contains false information, that could also ruin your chances of a successful appeal.

6. Don’t bother calling Google.

It sounds harsh, but don’t try calling Google to fix your suspended ads account. They can’t help you over the phone.

While Google does provide some technical support over the phone, they don’t provide support for suspended accounts. There is nobody you can talk to from Google over the phone who will be able to help you with a suspended account.

It’s unfortunate that all of your communications have to take place through email to resolve your suspended Google Ads account, but that’s the way it works.

7. Don’t get your hopes up — stay neutral.

If Google suspends you, it is possible to have the company reinstate your Google Ads account. However, don’t set yourself up for major disappointment by believing you have an open-and-shut case.

There are many people who have had legitimate technical errors that caused Google to suspend their accounts. Many were still unable to get their accounts back. It could be that Google is overwhelmed with a high volume of appeals, and many appeals are denied at first glance. It’s hard to say.

Your best course of action is to connect with a professional to have them craft, submit, and manage your appeal.

8. Don’t give up on a rejected appeal.

If you’ve already had your appeal rejected, don’t give up hope. Although getting an account reinstated after a rejected appeal is harder, it’s not impossible.

The key is finding the right leverage to prove you deserve to get your account back.

For example, if Google suspended you because you accidentally created three different accounts when you were actually trying to log in, you need to explain exactly what happened and why. You may even need to suggest looking up the times of your account creations to substantiate your claim.

Remember that Google’s representatives are busy all day, every day, and may not take time to look that deeply into your appeal. In some cases, you might need to make these small suggestions to get them to spend more time on your case.

A Suspended Google Ads Account Isn’t the End of the World.

As a last resort, if Google won’t reinstate your account, don’t panic. It’s not the end of the world.

There are plenty of other PPC platforms you can run ads on to make up for your lost traffic from Google, including Bing and DuckDuckGo. You can advertise on social media platforms and ramp up our SEO efforts.

A suspended Google Ads account isn’t the end of your PPC traffic. It just means you need to use other platforms until your sus.

Featured Image: Brett Jordan; Pexels.com. Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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