A business is as good as how it portrays itself. It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results.
What is Your Consumer Appeal?
With the advent of technology, firms are increasingly becoming competitive to match the supply of goods and services from competitors. Revamping online presence features prominently in communication strategy as companies angle out their consumer appeal.
PR and SEO handle the same segment, but their approach is different. PR is creating desirable content that resonates with consumers, while SEO customizes the content to rank among the competition.
If these two components of the corporate communication link, they form an integrated communication approach that works both offline and online. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing.
Capture the Attention of More People
You are capturing more people’s attention if you are using SEO to find your clients and improve your image. SEO brings you to the top of search rankings even if the customer was not looking for your business specifically. If nothing else, the customer will continue to see your business represented in search results.
Over time, it will become clear to the customer that you are an expert in the industry. After all, your website continues to appear in their search results. Potential customers will remember your name, and they will associate your brand with a certain industry. You have branded yourself as a useful resource, and customers will start searching for your company alone in the future.
SEO Keyword Lists to Grow Your Audience
However, you must use SEO keyword lists to grow your audience. If you have just one or two keywords, you are only capturing a fraction of the attention that you deserve. Think bigger. Use SEO keyword lists to highlight everything you do and every location you serve.
For example, you should not list the services you provide. It would help if you used industry keywords that mix with these services. A company that offers pressure washing might add the name of an industrial device it uses.
It would be best if you listed everything you pressure wash. Therefore, you will have keywords for pressure washing driveways, sidewalks, homes, offices, commercial buildings, and industrial buildings.
Where Are You Located?
Take the next step by adding locations to your keywords. You have positioned yourself as a company that can provide customers with the service they need, but they might not know where you are located. Adding every location you service and the surrounding towns or cities makes your SEO more effective.
At the same time, you are adding these locations to your branding. You now have a reputation for serving people in every city you have listed.
When people live and work in your area, they often drive by convenient locations that are far from home. Someone who drops the kids off at school might realize that you are close to the school. You have become a convenient option. If you are close to someone’s office, you are convenient.
Finally, you must add keywords that make you look like a family business. You want to talk about helping families, helping local businesses, or helping local students. When you speak to your customers using friendly language, they are more likely to shop with you.
Adding SEO keywords to your content helps more people find you, and you have successfully integrated PR with SEO.
Increase Brand Awareness
The main aim of marketing is to make products known to the public. Brand awareness entails detailing the component and benefits of the product and its utility to the consumer. Clients choose a product based on how well they know it. Crafting a product description is part of public relations where the producer paints a picture of the product.
SEO brings in the online search patterns which the possible consumer uses to get information. Infusing the keywords into the product description and forming a desirable word combination increase product visibility on search engines. The impact of SEO amplifies the PR of the brand.
Enhance Content Development
As you develop content, you want to be as specific as possible. You are educating your customers when they are reading what your business does. You have branded your business such that you work in every city in the area.
By doing so, you have proven to customers that you can help them even if you do not have the same zip code as them. Additionally, it would be best to talk about specific issues that customers in that area have.
Creating a post on an issue, product or statement needs systematic wording. Content development is more than putting words together to explain. Whereas the formulation of the statement drives the meaning, how it sounds, and the target market informs its development. PR ensures formations while SEO customizes it to reach the target market.
How do You Better Serve Your Customer?
If you work in the pressure washing business, you should talk to customers about how you can solve their problems with salt on the roads in the winter, debris on their homes, and other specific items to that town. You can even reference local landmarks that show you have worked in the area.
You are not just an expert in your industry. You are proving to your customers that you are an expert in their hometown. These customers are more likely to trust you, and your brand looks more trustworthy because you have spoken directly to the customer.
What About Vids?
While you can say that you serve everyone in the area, many customers will not believe you until you reference the place where they live. Each new article should educate the customer on something new, and you can do the same thing with videos.
More potential customers will see videos with titles that include locations. Plus, customers can see you working in their area and might even recognize the background. As these videos progress, customers realize that you can come to their location to offer the same service. They trust you because they have seen you at work, and they understand that you can respond quickly.
Content development is popular in blogging, especially for companies offering social services. It helps create a narrative that appeals to a specific cluster of people. Business websites use SEO and PR to style their content to score a particular business goal.
Improve Brand Confidence and Consistency
Every business strives to come out in the best way possible. The product might be exemplary, but its communication decides how it will fare in the market. Consumers relate more with a known brand than a newcomer. They trust their ability since they have little information on the competitor.
However, the difference between brand awareness and brand confidence is how steady and consistent it is, both as a product and its quality. The authority fit commands is in how it communicates and interacts with its customers. The feedback mechanism sparked by the description improves its visibility and implore the producers to standardize the product. Trust builds brands, while confidence breeds authority.
When you are using PR and SEO together, you can be much more consistent with your brand message. A list of keywords will keep you on-task, and you can write in the same style every time you release an ad or write an article. Consistency makes businesses much more profitable, and you want to get as much help being consistent as you can.
Improve Your Brands Reputation
When you want to improve your brand reputation in a certain area, you can start using those keywords more than others. For example, a company that offers plumbing and electrical services might have just started offering its customers electrical services. Start talking more about electrical work to show that you are an expert in the industry.
You can do the same with any other product or service that you offer. If you have been thinking about your approach to these issues, it is much easier for you to brand yourself as an expert in new fields. Customers will see the same brand message in many locations, and they will feel as though they can trust you.
How May I Contact You?
You must also remember that customers can interact with you if you are posting articles online, writing in your blog, or using social media. You can use a script to talk to all these customers so that they always get the same message. This is vital to your success because it shows customers that you have taken the time to give them the best experience.
Share Ideas and Grow as Business Partners
You can share ideas more easily when you have a positive brand image. As you share your message and brand your company as an expert in a certain field, other companies will want to work with you. These partnerships can be profitable and increase your level of productivity. Social media is one place where people often share ideas and meet new partners.
When you are on social media, you can engage in witty banter with other businesses. These businesses might want to work with you, and your chat logs might even go viral. You can share ideas with these businesses, and you can even ask your customers for ideas. This is a very important step in the process because you want your customers to feel involved in what it is that you do.
Do You Convert Your Keywords to Hashtags?
You can convert all your keywords into hashtags. This means that you can share PR-style ads and slogans with the public, but you can use all your SEO keywords to reach more customers. These keywords are not just used in searches.
Social media companies have designed algorithms that find new people for customers to follow. When someone has searched for a company like yours, you will be recommended if you are close to their location.
Many of your most loyal customers might come to you because they found you on social media. Plus, they can check out your pictures or videos, leave comments, and even recommend your business to others. These people can even share your posts via a messenger app.
Social Media Apps
Social media apps also allow your customers to share your posts on their feeds. When customers really like your business, they will advertise for you. You can even create contests that ask customers to post your images or videos on their feeds. When they do this, they might win a prize. While these customers are excited to win something for free, they tell all their friends, family, and followers that you are trustworthy.
You might even go so far as hiring influencers who will advertise for you on social media. Tell the influencer all the hashtags you want to use, and they can add more credibility to your brand by posting about you a few times a week. Each of these steps, then, ensures that your brand image is improving while also driving web traffic to your site.
Social media has become a business tool for all budding enterprises, thanks to the following it attracts. Companies invoke social connotations to explore new markets and reach a wider audience. They customize their posts to rank higher with social circles. It spreads faster and relays messages in socially acceptable wordings.
Sharing a post or an advert personalizes the message and reaches as many people as possible. Websites are customizing posts to bring out the intended message before the reader fully opens it. Transmission is faster and conversion significant. This digital marketing strategy opens up companies to infinite possibilities.
When you want to improve your public relations and your overall brand image, SEO is a good place to start. You might think that these two things are completely unrelated, but they are not. Many people do not know anything about your business, and they have never been exposed to a marketing campaign of yours in the past.
As you read through these tips, imagine how much your brand can improve when using the proper keywords and strategy.
Are You Trustworthy?
PR is the act of making your brand look more trustworthy. You want everyone who interacts with your brand to believe that you are the best company for the job. SEO helps you find the newest customers. Mixing these two things makes sense when you are running a business in any industry.
Moreover, companies rely on the internet to push their brand beyond its confines and research on emerging trends. However, its marketing results determine its sales conversion and product customization moving forward. As companies develop their communication strategies, a combination of SEO and PR should be their primary focus.
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10 Blockchain Speakers Who Make It Easy to Understand
The blockchain and Bitcoin. Decentralized finance and smart contracts. Non-fungible tokens and play-to-earn gaming. The new world of Web 3 is a lot of things — but simple isn’t one of them. A few speakers manage to turn the complexity of the blockchain into concepts that are easy to understand and quick to grasp.
These men and women take questions from the audience — and have a coherent and logical explanation for anyone who knows enough to frame a good question. If you are creating an event and you want a great keynote speaker — whether in person or virtual — choose from this list.
Blockchain, Bitcoin, Decentralized Finance, Smart Contract, Non-Fungible Tokens, Play-to-Earn Gaming — Think of the Possibilities
When I study, listen, attend conferences, and get lists like this one ready — it’s a difficult process (no doubt, those of you in this business can relate).
I have listened to most of these individuals speak and usually put Joel Comm at the top of my lists because he’s so dang funny — although these speakers are listed here in no particular order.
- Joel Comm (@joelcomm)
Joel Comm reached the blockchain world after selling a games company to Yahoo!, revealing the secrets of Google’s AdSense system, and explaining how to market on Twitter as soon as the “microblogging” platform was launched. With Travis Wright, he presents both The Bad Crypto Podcast and The Nifty Show, two podcasts that interview blockchain leaders and entrepreneurs, explaining their activities to a non-technical audience.
- Igor Pejic (@IgorPejic9)
Igor Pejic is the author of Blockchain Babel. He’s the former head of marketing at BNP Paribas Personal Finance Austria and a teacher at the University of Vienna. His experience in both the finance industry and in education has enabled him to translate blockchain technology’s jargon into understandable language and to explain why it matters. He’s seen how finance is responding to the rise of digital currencies and distributed networks, and he can explain it.
- Andre de Castro (@AndreTechExec)
Andre de Castro is a software engineer and a Bitcoin pioneer. He works with Fortune 500 clients, helping them to understand and prepare for the development of cryptocurrencies. He also contributed to a 2014 administrative ruling that enabled corporations and startups to trade cryptocurrencies in the US. He is an expert on the opportunities available in the blockchain world and, in particular, the possibility of earning through arbitrage across different trading platforms.
- Anne Lise Kjaer (@kjaerglobal)
Anne Lise Kjaer is an expert on trends. She’s the author of The Trend Management Toolkit and has talked to companies, including IKEA and Swarovski, about changing consumer fashions. The trends she’s discussed have included health tech and digitalization, but she also talks about fintech, how it’s changing, and what effect those changes will have on consumers and the companies that serve them.
- Lisa Short (@lisagshort)
Professor Lisa Short’s emphasis is on education. She’s the founder of Mind Shifting and the Frontier TechED Accelerator uses education to bring together small and medium-sized businesses and cutting-edge technologies. Lisa Short is also the director of Learning and Ecosystems for the United Africa Blockchain Association, which delivers blockchain and artificial intelligence education across Africa.
- John Biggs (@johnbiggs)
John Biggs is a journalist. Biggs has been an editor-at-large for TechCrunch.com and has written for publications including Wired, the New York Times, Linux Journal, and Popular Science. He is now news editor at CoinDesk, the world’s leading source of blockchain news, and has written books about blogging and online scams. He was also the CEO of fintech startup Freemit.com, adding real-world experience to his research and writing.
- Sam Wouters (@SDWouters)
Sam Wouters is a consultant at Duval Union Consulting, a consultancy firm, and is a co-author of the Digital Transformation Book, a guide to bringing digital workflows to large companies. He now focuses on Bitcoin and the blockchain, helping companies to understand how the technology works and what they can do with it.
- Laura Shin (@laurashin)
Laura Shin is the host of Unchained, one of the Web’s leading blockchain podcasts. She was senior editor at Forbes and the first mainstream journalist to take crypto as her full-time beat. She is also the author of the recent investigation of crypto’s early days: The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Her talks focus on the blockchain’s effects on ownership, online organization, and earning potential.
- Tony Scott (@tonyscottcio)
Tony Scott was President Barack Obama’s Chief Information Officer. He launched a 30-day Cybersecurity Sprint and directed the government’s cyber defense efforts. He also managed the net neutrality policy and oversaw the privacy issues that emerged from Apple’s suit against the FBI. He now runs the TonyScottGroup, where he gives enterprise-sized firms strategies to cope with and make the most of changing IT infrastructure and new technologies.
- Elias Ahonen (@eahonen)
Elias Ahonen’s 2016 book, Physical Bitcoins and Crypto-Currencies, was one of the first histories of digital currency. He is also the author of Blockland, a collection of stories about Bitcoin, blockchain, and cryptocurrency. He’s been active in the blockchain space since 2012 and runs a blockchain consulting company called Token Valley.
Here are a few articles for your reading pleasure and information — about these topics.
Blockchain, Bitcoin, Decentralized Finance, Smart Contract, Non-Fungible Tokens, Play-to-Earn Gaming
Most of these images were taken from the Speakers Linkedin Profiles; Thank you!
Featured Image Credit: Photo by Pressmaster; Pexels; Thank you!
How to Efficiently Onboard and Train Your New Hires
Quality employee onboarding is one of the most important things you can do for your business. You want your new hires to feel welcome and wanted as soon as they walk in. You need to give them an excellent first impression of your business and show that they matter. For many new employees, it’s essential to feel that there is a well-defined role and a clear career path.
Not only that, but a good onboarding process can make a massive difference to your retention rates and your revenue. Onboarding can also improve employee productivity and morale. And you save time and money when you don’t have to keep replacing employees.
Great onboarding starts with excellent planning. You really can’t wing it when it comes to training your new hires. Having planned training and processes for dealing with new employees is important.
Before hiring any new employees, plan out what they need to know and how you deliver it. This will also make it easier for you. For example, you’re not having to scramble to find something for them to do while trying to balance your own work.
You could also create an onboarding checklist for you and one for your new hires. This allows you to quickly know what to teach next and see clear progress and tick off what they’ve learned. It’s motivating for both parties. Even better if you have training software that allows for gamification. New hires can tick off modules as they finish them, see what’s next, achieve rewards, and more.
Once you have your onboarding training prepared, you can then use your calendar to plan it out and ensure success.
1. Set up a dedicated onboarding calendar
Many calendar apps will allow you to set up multiple calendars. So, for example, you can set up a calendar just for onboarding training, showing the full schedule.
This allows you and your new hires to look at your full calendar view with all your tasks and appointments and to look at just the training schedule on its own calendar when you need to.
It’s helpful to have both views. With the main calendar view, you can ensure no clashes and time to get to training sessions. And with the onboarding calendar, you clearly know the training and what comes next.
2. Share your calendars
You can coordinate together more efficiently by sharing your calendars. Your new employee will have other items on their calendar in addition to their onboarding training. For example, they may have previously booked medical appointments scheduled or a holiday that was already booked before they got the job. And there’s the work that they need to be involved in.
If you both share your calendars, you can easily be more flexible, if needed, and quickly rearrange sessions if something else comes up. In addition, your new hire will be able to see when you’re free, so they can book time if they need more help.
Encouraging your new employees to start, regularly use, and share their calendars is good practice for the future.
3. Set up your to-do list
Unless your only job is employee onboarding, you will have other work to fill your time. With your time split between onboarding your new hires and your everyday work, staying organized is essential. You can add a task/to-do list and make notes on many calendars to easily keep track.
This helps you balance your work with your onboarding duties. It also gives you a heads up if you’re going to have a busy week that may need extra organization and planning.
Another benefit of adding your to-do list to your calendar is seeing how much you’ve achieved. Ticking off completed tasks gives a nice hit of dopamine and is highly motivating.
4. Use time blocking to ensure you get everything done
When trying to learn something new, it can be easier to spend a solid block of time on it, rather than jump around over several sessions. Time blocking can be helpful to facilitate that.
However, time blocking involves splitting your day and week into blocks for specific tasks. This is a great way to combine your to-do list with your calendar. This can be a beneficial technique for ensuring you can fit in onboarding training and your regular tasks and meetings.
You can choose what works best for you with so many options and techniques. For example, time blocking could be one more helpful tool in your organizing arsenal.
5. Set up reminders
One of the best things about using a calendar and task lists is that you can add reminders to keep yourself on track.
When you are setting up your onboarding calendar, ensure you add in reminders where it’s helpful. This ensures that you don’t miss any meetings or tasks or your trainees.
When you’re busy, it can be easy to miss breaks and lunches. Adding reminders for these can ensure you take a breather when you should. It also provides that you don’t set yourself up for burnout.
6. Integrate with Trello
Some calendars integrate with Trello, a simple but effective project management app.
You can add tasks, checklists, and processes to Trello. It’s helpful to break down more significant tasks into smaller, more manageable tasks. It’s possible to tick them off when you’re done, which can help to motivate you and your trainees.
One other great thing about Trello is that you can set up boards and processes as a template. Then when you need it again, copy the template, rename it, and you’re ready to go.
Integrating this option with your calendar could help you manage your training better. You can also add team members and work on tasks together, aiding your trainees.
7. Bear in mind remote working
So many companies now allow remote working since the pandemic that you need to consider it. In addition, you may be training both in-office workers and remote workers to onboard them.
It’s important that your onboarding training includes your company culture and expectations, but it’s particularly important that remote workers feel part of your company.
Of course, you need to organize your time and calendar to ensure you can onboard everyone, remote or not. In addition to planning tasks and meetings, you’ll need to consider what technology you need, including cameras, Zoom, and more. Then, organize your tech in plenty of time for each meeting for success.
8. Start with a welcome pack
Once you know the start date of your next hire, add a task and a reminder on your calendar. Then send them a welcome email a few days before they start. You could even save time by writing a template for this email if you’re going to need it more than once. Then, you could set it up, keep it, and just hit send on the day.
If they’re based in-house, include practical information your new employee needs to know. Include directions, parking information, and a building map marked by their office or area. Add in where they can find vending machines or a kitchen for snacks and drinks. Include any local shops, such as bakeries or sandwich shops for food.
You’re starting them on the right foot before they’ve even walked through the door. And they will appreciate it.
Don’t forget your remote workers here. They will also appreciate a friendly, welcoming email with helpful information on start times and what to expect.
9. Use your analytics
Many calendars have excellent analytics. Office 365, for example, includes MyAnalytics, which provides information on various tasks and events. For example, you can see how many meetings you’ve had and how you spend your time.
This is helpful because you can see an overview of your onboarding training. You can check if you’re offering balanced training or leaning too heavily toward one subject. You can see whether you have covered everything or if there are any gaps.
Calendar analytics are equally helpful for improving your general productivity. You can ensure you still have the time to work on your own tasks as well as fit in onboarding.
10. Assess your onboarding regularly
Use your calendar to schedule follow-up meetings with new employees to get feedback on your onboarding processes.
Diarize time every year, at least once, to review your onboarding, look at feedback, and see how you can improve.
With quality onboarding so crucial for every business, it is vital to stay organized and on top of it. The right calendar apps can help you deliver onboarding well and keep improving.
Published First on Calendar. Read Here.
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What Are Automated Guided Vehicles?
Steam engines and conveyor belts are arguably two of the most important inventions of the industrial age. Moving water and coal by machine sparked groundbreaking changes in manufacturing. They allowed businesses to scale their production while saving time and resources. Many believe that automated guided vehicles represent the next logical step.
After all, without these innovations, the world as it is today would be impossible. The ability to move materials with ease contributed powerfully to the industrial revolution.
As time has marched on, more technologies have been invented to improve transportation, thus benefiting the manufacturing process. Many experts believe that the automated guided vehicle is the most noteworthy innovation as of late.
These machines are automatic vehicles with a guidance system that can use a variety of technologies to get from point A to point B without the need for a driver or human supervision. This invention has benefited quite a number of operations when it comes to manufacturing. AGVs can routinely and reliably transport materials from one place to another.
How Automated Guided Vehicles Work
Of course, the future of manufacturing is unknown, but it is constantly seeing upgrades from technological advancements. An automated guided vehicle (AGV) is a robotic solution to many industrial problems. It is a portable robot that moves along marked lines or wires on factory floors. It achieves this by using radio waves, cameras, magnets, or lasers for navigation.
The technologies used by each AGV differ based on design. Technologies such as LIDAR help AGVs in routing, navigation, and traffic management. Cameras help in monitoring obstacles and optimizing the path. Sensors also help in mapping the space and navigation.
Automated guided vehicles run on optimized technologies such as laser-based navigation systems and camera-based navigation systems. Both of these enhance the operation and help with better routing, traffic management, load balancing, and battery management.
These advances help make the systems safer for humans on the factory floor, as AGVs can stop if they sense someone or something is within their set path.
Laser-based navigation systems are one of the most popular types of routing and mapping systems in the industry today. Engineers pair camera-based technology with laser technology as an add-on feature. Cameras can detect the presence of traffic and easily identify obstacles better than lasers.
Camera-mounted automated guided vehicles are also extremely useful when humans are operating the system. It provides a much better view when users take the vehicle for new routines or a manned operation.
Industries Utilizing Automated Guided Vehicles
AI and self-driving cars are predicted to be the future, even in industries such as construction. However, some industries are experiencing success with automated options, and others are still adapting to AGVs. Most companies use automated guided vehicles in industrial applications. They transport heavy materials around large factories or warehouses.
For example, they help factories move raw materials or pellet goods. These are made ready to be shipped or sent off to a warehouse. Techs automate their routes and schedules in a way that they carry out operations a specific number of times within specified time increments.
While industrial applications are most common, other industries use AGVs on a smaller scale. AGVs can be applied to move materials in food processing, automotive assembly plants, and the healthcare industry.
Within hospitals, AGVs are becoming increasingly popular. Technicians program them to move linens, trash, medical waste, and even patient meals. In recent years, the theme park industry has even begun using AGVs for rides.
Benefits of Using Automated Guided Vehicle
The world of production is moving forward. There are so many benefits of incorporating an automated guided vehicle. Here are some of the most notable perks.
1. Time Management
Most notably, automated guided vehicles help cut down on human resources. Otherwise, companies spend additional resources on transporting materials back and forth. This, in turn, reduces the manual errors that occur when lifting large loads.
AGVs also improve time management by automating the routines. A simple memory chip with a navigation system and an automated routine can help the users to save time throughout pickup and transport schedules.
The incorporation of more automated systems has also been shown to save money and add more leisure time for employees. When companies don’t burden employees with simple, repetitive tasks, they can focus on more important agenda items.
AGVs prove to be extremely useful as they can transport items to a certain location without the guidance of humans. Without the need for human guidance, AGVs cut down on human error.
2. Optimizing Transport
Transporting materials through robot-enabled machines helps in automating the transport of materials, withdrawing the need for other machines, forklifts, and techniques for load management. Delegating transport to an AGV can also protect workers.
Injuries from lifting heavy items or operating forklifts incorrectly are some of the most common injuries within the workplace. Having AGVs take on this responsibility could mean avoiding workplace comp claims and potentially losing good employees.
Somewhat ironically, self-driving vehicles become simpler and safer when humans aren’t around. Separating human tasks and automated guided vehicles can optimize the transport process in multiple ways.
Incorporating AGVs benefits the overall manufacturing process, as it involves fewer man hours on simple tasks, such as transport, and it diverts them to more useful operations. An automated guided vehicle cuts down on the number of staff hours or labor required to safely handle payload and take it from one point to another. This is easily done once the load is set up on the automated guided vehicle.
Companies know that these machines are sturdy, stable, and more efficient than humans, who can carry less and usually take longer. AGVs make the transportation process both cost and time efficient.
Automated guided vehicles are a simple solution to solve transportation issues, and their application has broadened during the late 20th century. As more industries look to incorporate technology to optimize their processes and improve efficiency, they may take advantage of AGVs.
Looking at how the manufacturing industries have been utilizing this technology for years can help industries that are choosing to incorporate this technology now learn best practices. Knowing what AGVs are and recognizing their benefits can help businesses decide if they’re right for them.
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