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IoT for the Disabled – Breaking Barriers and Changing Lives – ReadWrite

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William Patrick Slattery


The digital world has been entirely transformed with the help of technological breakthroughs, and IoT (Internet of Things) is to be credited among AI (Artificial Intelligence), ML (Machine Learning), Data Science, and more.

Internet of Things has been the futuristic concept of connecting and controlling our devices and items remotely. This future idea alone has brought drastic change within many industries that have seen improved processes, increased productivity, and many other benefits.

IoT for the Disabled – Breaking Barriers and Changing Lives

However, one of the most significant contributions that IoT has made in assisting users with disabilities. How IoT for the disabled? We’ll get to that thought in this article. For now, let’s shed light on the concept of IoT for our readers that would like to understand the technology first.

What is IoT?

The Internet of Things can be explained as a network of physical objects with sensors, software, and various other technologies embedded within them to connect and exchange data with other devices, systems, or mobile apps over the internet.

What could be those devices? They could range from regular household items, medical equipment, or industrial tools. Today, we have nearly 7 billion connected devices, with experts expecting the numbers to spike up to 10billion by 2020 and 22billion by 2025.

How Is IoT Important?

IoT is the upcoming technology of the 21st century that has allowed human connection with everyday objects like kitchen appliances, cars, house lights, and much more, enabling data sharing without any human intervention.

Basically, an ordinary item can transmit data and automate tasks without any manual control, giving new waves of opportunities to contactless during the COVID times and otherwise.

Not to mention, with low-cost computing, big data analytics, and mobile technologies, the Internet of Things is relatively cheap and easily accessible to the masses.

Of course, IoT comes with its own challenges and trends that should be kept a close eye on, not to mention the many security challenges that IoT faces. Speaking about trends of IoT, ‘AIoT’ is also a reality that includes AI playing a big role in changing three industries in particular.

IoT Statistics Declaring IoT the Technology of Today and Tomorrow

One thing is for sure: IoT is here to stay.

How IoT for the Disabled Improves Accessibility, Especially?

We were focusing on how IoT can drastically improve the lives of disabled people addressing limited access in many ways. We also spoke about how smart homes and home automation systems are rising in popularity, allowing people to control various aspects of their home from a single place without getting up.

However, for disabled people, this technology holds much more significance. It is not adding additional value but solving some of their biggest hurdles like being unable to access specific items or devices.

How IoT is Helping the Disabled

Smart homes single-handedly allow disabled people to live more independently with an easy-access lifestyle. With the sophistication of IoT technology, it has become a possibility for disabled people to rely lesser on their caregivers.

For example, many home automation comes with customizable commands or controls, meaning one would allow you to switch on or off the lights, the other to play your music, and another to send for an emergency, so on, and so forth.

As for someone who may be suffering from vision impairment, then home automation can help tremendously. Meaning, with various home items controlled through voice assistants – it is relatively easy for anyone with a sight issue.

With neural implants, apps, and gadgets like smart glasses under development, they will allow devices to tell the user what they see. Revolutionary, right?

Let’s have a look at some practical examples.

One of the practical applications other than the famous self-driving cars is IoT to secure the Crosswalk for the disabled. How? By enabling the traffic light sensors to detect people with disabilities that might take longer to cross the road and extend the signal for longer.

Speaking about blind people, Toyota is developing a smart wearable that can be slapped onto the arm and assists the blind by detecting and reading signs through cameras. The device under construction also provides sensory assistance like sound and vibration, telling the user what is in front of them to help them navigate their way.

Although we have discussed the ways IoT helps the disabled, let’s assemble it and discuss it in detail.

IoT for the Disabled: Breaking Barriers

IoT, as discussed, has the potential to revolutionize the lives of the disabled by giving them hold on their lives to a certain extent. There are many barriers that IoT has broken for the people that find it hard to move around without a caregiver. So let’s explore them.

Improved Mobility

With the help of technological advances, many IoT devices help people with disabilities overcome their mobile issues. We have given an example of a smart Crosswalk that has sensors built-in traffic signals.

However, there is an assistive app called the Crosswalk in the Netherlands that is downloadable on smartphones. It allows the users with a specific disability to alert the traffic lights to give them extra time for crossing over.

The mobile app so far has proven to communicate with the software of traffic lights seamlessly.

Reading the Surroundings

IoT and AI combined can be a powerful combination allowing the visually impaired to see their surroundings through the camera lens’s eyes on their phone. The app made by Microsoft, called Seeing AI, can help visually challenged people understand their surroundings better.

Google has introduced cloud Vision API for developers to create applications that work as a pair of artificial eyes, enabling easy and learned mobility.

Allowing Autonomy

IoT has given the disabled some extent of autonomy. Meaning, the connected home devices like refrigerators, ovens, speaks, and other devices help the disabled be more in control of their lives and have power over how they would handle those IoT devices.

By this, IoT helps disabled individuals overcome the barriers in a social setting or on a personal level by allowing them to have more power over their devices and surroundings without having to do something they are incapable of.

Speaking of disability, IoT is playing a crucial role in healthcare as well, and this indirectly helps disabled individuals. Top life sciences consulting firms out there are doing their part of bridging the gap between technology and medicine by promoting IoT solutions within the healthcare industry.

All in all, the IoT forecast seems to be looking upwards and with a silver lining, allowing the development of cutting-edge solutions providing a better lifestyle to the disabled.

That being said, we will make sure we speak about the many vulnerabilities of this technology. Safe to say that world wars that include physical damage in this digital age aren’t that big of a threat than the cyberwar that can ruin countries and people, all from the comfort of one place.

The idea is daunting and almost sinister, considering so much of our private lives are digital. It is rightly said that technology is indeed a double-edged sword. With that being said, IoT is even more sensitive as not just your smartphones, but many of your devices are now sending data over the network that can be sniffed by third parties that do not wish well for you.

This leaves us even more curious about the security threats and challenges that IoT faces.

Largest Security Threats that IoT is Facing

Let’s start with the obvious one:

Vulnerability

One of the apparent threats in IoT devices’ weakest characteristic is being vulnerable. The vulnerability also comes from the fact that IoT devices are running on low power and less computing resource capability that do not have complex security protocols. Apart from this, it is evident that you can have the most complex of security systems in this digital age, but if not updated regularly, you too can be compromised at some point.

There is also another factor that you need to understand, and that is the two types of vulnerabilities: hardware and software. Both behave differently and are comprised differently. The hardware, of course, is tougher to penetrate as compared to the software. The software vulnerability could come because of poorly written code that leaves a loophole for cyber attackers to penetrate easily.

This is why it is of utmost importance that you code responsibly and do adequate testing to ensure there are no backdoors left.

Exposure to Harm

The second vulnerability that you find within the IoT devices is how easily it can be sniffed or exposed to third parties that do not have your best interest, as stated above. IoT devices are not the best when it comes to being resilient with an impenetrable shield. They are mostly open to access.

This does not bear well because anyone can easily steal the device, connect the device to another device that contains harmful data, and above all, change the programming of those devices in which the intruder gets complete control.

Threats

Cyber threats can come to you through several channels and disrupt your IoT device. This is why many companies heavily prioritize backing your data and enabling the option. Today IoT solutions have matured over time, and they have evolved to the point that they provide, if not the best security internally, then at least they are waterproof, fireproof, and more.

However, it is in our best interest to shed light on the cyberattacks that come with having your IoT device communicating over the network. Here are some of the attacks you should know about.

Brute force attack: This is the kind of attempt where the attackers try to guess your passwords with automated software that makes numerous attempts in guessing your password.

Controlled attacks: This includes Trojans, viruses, and DoS (Denial of Service) used to carry out controlled attacks. These are the cases where a very particular virus is created that is designed to damage and, in most cases, permanently destroy the host device. Hence, the programmers will have to be very vigilant and on guard to ensure their security is working top-notch 24/7.

Tracking the user: This kind of attack is patient yet malicious nonetheless. When your every move is being tracked by the UID of the IoT device, giving away much of the information that should have been private.

Lastly

I think it’s apparent that IoT will significantly improve the lives of people that suffer from some form of limitations and barriers discouraging them from living a normal life.

Disabled people have been marginalized for a long time. IoT, when applied correctly, has the power to break down the barriers.

Today in this digital age, nothing is unachievable in realistic boundaries. So, we can hope for more technological progression within IoT, changing the lives of the disabled for the better.

William Patrick Slattery

President and CEO at Nieuw Amsterdam Advisors

William Patrick Slattery is the President and CEO of Nieuw Amsterdam Advisors, a life sciences consulting firm. He is regarded as one of the top marketing experts in the Life Sciences industry noted for combining a calm demeanor with a shrewd negotiation skill set that allows for navigating the most challenging business environments on behalf of his client firms.

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How Alternative Data is Changing the Finance Sector

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How Alternative Data is Changing the Finance Sector


Alternative data has been touted as the future for various companies. Financial services companies have taken a particular interest in the field as it has the potential to either provide completely novel signals or improve existing investment strategies.

However, understanding the scale and importance of alternative data has always been challenging as businesses in the sector are often shrouded in mystery. Investing is extremely competitive as alpha often depends on the signal strength other companies can acquire.

Now, however, the veil has been lifted, even if slightly. Finally, there is enough data to understand how far alternative data and web scraping have entrenched themselves into the industry, allowing us to understand their importance.

What is alternative data and web scraping?

Alternative data is a negatively defined term meaning everything that is not traditional data. The latter is considered to be everything that’s published regularly according to regulations, government action, or other oversight. In other words, it’s all the data from statistics departments, financial reports, press releases, etc.

Since alternative data is defined negatively, it’s every information source that’s not traditional. While the definition is somewhat broad, alternative data does have its characteristics. Namely, it’s almost always unstructured, comes in various formats (i.e., text, images, videos), and often is extracted for a highly specific purpose.

Data acquisition is significantly more complicated because both the sources and the formats are varied. Data as a Service (DaaS) businesses can resolve most of the acquisition issues; however, finding one that holds the necessary information can be complex.

Web Scraping and in-house solutions in alternative data acquisition

Many companies turn to building in-house solutions for alternative data acquisition. One of the primary methods for doing so is called web scraping. In short, it’s a method of automating online public data collection by employing bots.

These solutions go through a starting set of URLs and download the data stored within. Most bots will also further collect any URLs stored on the page for continued crawling. As a result, they can blaze through many sources within seconds or minutes.

Collected data is then delivered and parsed for analysis. Some of it, such as pricing information, can be integrated into completely automated solutions. Other data, such as anything from which investment signals might be extracted, is analyzed manually by dedicated professionals.

Web scraping is shaping the financial services industry

As mentioned above, financial services and investment companies have taken a particular interest in web scraping earlier than nearly anyone else. These businesses thrive upon gaining an informational edge over their competitors or the market as a whole.

So, in some sense, it was no surprise when web scraping turned out to be a key player in the financial services industry. So we surveyed over 1000 decision-makers in the financial services industry across the US and UK regions to find out more about how data is being managed in these companies.

Image Credit: Oxylabs; Thank you!

 

While internal data, as expected, remains the primary source of insight for all decision-making, web scraping has nearly overtaken it in the financial services industry. Almost 71% of our respondents have indicated that they use web scraping to help clients make business decisions.

Web Scraping and Growth Tendencies

Other insights are even more illuminating. For example, while web scraping has shown clear growth tendencies, we didn’t expect 80% of the survey respondents to believe that the focus will shift towards it even more in the coming 12 months. Nevertheless, these trends indicate a clear intent to change the dominant data acquisition methods in the industry.

Finally, there’s reason to believe that the performance of web scraping is equally as impressive. There may have been reason to believe that the process of automated data collection is simply a byproduct of hype. Big data has been a business buzzword for the longest time, so it may seem that some of that emotion might have transferred to web scraping.

Implementing Web Scraping

However, those who have implemented web scraping do not seem to think it’s pure hype. Over a quarter of those who have implemented the process believe it has had the most significant positive impact on revenue. Additionally, nearly half (44%) of all respondents plan to invest in web scraping the most in the coming years.

Our overall findings are consistent across regions. As the US and UK are such significant players in the sector, the conclusions likely extend to global trends, barring some exceptions where web scraping might be trickier to implement due to legal differences.

The survey has only uncovered major differences in how web scraping is handled, not whether it’s worthwhile. For example, in the US, it’s rarely the case that compliance or web scraping itself would be outsourced (12% & 8%, respectively). On the other hand, the UK is much more lenient regarding outsourced departments (22% and 15% for outsourced compliance and outsourced web scraping, respectively).

Conclusion

While the way data is being managed in the financial services industry has been shrouded in mystery for many years, we’re finally getting a better glimpse into the trends and changes the sector has been undergoing. As we can see, web scraping and alternative data play a major role in shaping the industry.

Becoming the true first adopters of web scraping, however, I think, is only the beginning. Both the technology and the industry are still maturing. Therefore, I firmly believe we will see many new and innovative developments in data extraction and analysis in the finance sector, which novel web scraping applications will head.

Image Credit: Pixabay; Pexels; Thank you!

Julius Cerniauskas

CEO at Oxylabs

Julius Cerniauskas is Lithuania’s technology industry leader & the CEO of Oxylabs, covering topics on web scraping, big data, machine learning & tech trends.

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How to Implement a Splintered Content Strategy

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How to Use SEO if You Have No Experience


Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We operate in a business world where thousands of pieces of content are created every single second. Trying to keep up can feel like an expensive exercise in futility.

The key to successful digital marketing in an era of saturated online channels is extracting maximum value from your content. If the traditional approach is built around “single-use” content, you need to switch gears and opt for a multi-use approach that allows you to leverage the same content over and over again. One way to do this is by building out a “splintered” content strategy.

What is a Splintered Content Strategy?

The best way to understand the splintered approach to content creation is via an analogy. In the analogy, you start with one core topic that relates to your brand and readers. This topic is represented as a tree. Then, when you want to get more value out of the tree, you chop it down into big logs. These logs represent sub-topics of more significant topics. These logs can then be split and broken down into even smaller niches. (And this process of splintering the original topic into smaller/different pieces of micro-content can go on and on.)

Content splintering is not to be confused with content republishing or duplication. The mission isn’t to reuse the same content so much as to extract more value from the original content by finding new uses, applications, angles, and related topics. Not only does this approach help you maximize your ROI, but it also creates a tightly-correlated and highly-consistent web of content that makes both search engines and readers happy.

What You’ll Need for a Splintered Content Strategy

In order to get started with creating splintered content, you’ll need a few things:

  • Keyword research. The process always begins with keyword research. First, you need to perform detailed SEO research to zero in on the keywords that specifically resonate with your target audience. This feeds your topic selection and actual content creation. (You can think of keyword research as developing a blueprint. Just like you can’t build a house without plans, you can’t implement a splintered content strategy without keyword research.)
  • General topic. Armed with the right keywords, you can begin the process of choosing a broad topic. A general topic is a very basic, overarching topic that speaks to a specific target audience.
  • Content writers. You’ll need a team of people to actually create the content. While it’s possible to do this on your own, you ideally want to hire content writers to do the heavy lifting on your behalf. This allows you to focus on the big-picture strategy.
  • Consistency. A splintered content strategy requires consistency. Yes, there are ways to automate and streamline, but you have to ensure that you’re consistently churning out content (and that the content is closely correlated).

A good splintered content strategy takes time to develop. So, in addition to everything mentioned above, you’ll also need patience and resilience. Watch what’s working, and don’t be afraid to iterate. And remember one thing: You can always splinter a piece of content into more pieces.

How to Plan and Execute a Splintered Content Strategy

Now that we’re clear on splintered content and some of the different resources you’ll need to be successful, let’s dig into the actual how-to by looking at an illustration of how this could play out. (Note: This is not a comprehensive breakdown. These are merely some ideas you can use. Feel free to add, subtract, or modify to fit your own strategy needs.)

Typically, a splintered content strategy begins with a pillar blog post. This is a meaty, comprehensive resource on a significant topic that’s relevant to your target audience. For example, a financial advisor might write a pillar blog post on “How to Sell Your House.” This post would be several thousand words and include various subheadings that drill into specific elements of selling a house.

The most important thing to remember with a pillar post is that you don’t want to get to micro with the topic. You certainly want to get micro with the targeting – meaning you’re writing to a very specific audience – but not with the topic. Of course, you can always zoom in within the blog post, and with the splinters it produces, but it’s much more difficult to zoom out.

  • Turn the Blog Post Into a Podcast Series

Once you have your pillar piece of content in place, the splintering begins. One option is to turn the blog post into a series of podcast episodes. Each episode can touch on one of the subheadings.

If these are the subheadings from the blog post, they would look like this:

  • How to prepare for selling > Episode 1
  • How to find a real estate agent > Episode 2
  • How to declutter and stage your property > Episode 3
  • How to price your property > Episode 4
  • How to choose the right offer > Episode 5
  • How to negotiate with repair requests > Episode 6
  • How to prepare for closing day > Episode 7
  • How to move out > Episode 8

Depending on the length of your pillar content, you may have to beef up some of the sections from the original post to create enough content for a 20- to 30-minute episode, but you’ll at least have a solid outline of what you want to cover.

  • Turn Podcasts Into YouTube Videos

Here’s a really easy way to multiply your content via splintering. Just take the audio from each podcast and turn it into a YouTube video with graphic overlays and stock video footage. (Or, if you think ahead, you can record a video of you recording the podcast – a la “Joe Rogan” style.)

  • Turn YouTube Videos Into Social Clips

Cut your 20-minute YouTube video down into four or five different three-minute clips and soundbites for social media. These make for really sticky content that can be shared and distributed very quickly.

  • Turn Each Podcast Into Long-Form Social Posts

Take each podcast episode you recorded and turn them into their own long-form social posts. Of course, some of this content will cover information already hashed out in the original pillar post, but that’s fine. As long as you aren’t duplicating content word-for-word, it’s totally fine if there’s overlap.

  • Turn Long-Form Social Posts Into Tweets

Your long-form social posts can then be turned into a dozen or more individual short-form tweets. Find the best sentences, most shocking statements, and most powerful statistics from these posts and schedule a series of automated posts to go out over a few weeks. (You can automate this process using a tool like Hootsuite or Buffer.)

  • Turn Content Into an Email Campaign

Finally, take your best content and turn it into a series of emails to your list. You may even be able to set up an autoresponder series that slowly drips on people with a specific call-to-action.

Using the example from this article, a real estate agent might send out a series of 10 emails over 30 days with a call-to-action to get a free listing valuation.

Take Your Content Strategy to the Next Level With Splintered Content Strategy

There isn’t necessarily a proper way to implement a splintered content strategy. But, like everything regarding marketing, there’s ample room for creativity.

Conclusion

Use the parts of this article that resonate with you and adapt the rest to fit your vision for your content. Just remember the core objective of this entire approach: content maximization.

The goal is to get the most value out of your content as possible. And you do that by turning each piece of content you create into at least one more piece of content. If you do this efficiently, you will be successful.

Image Credit: by Kampus Production; Pexels; Thank you!

Timothy Carter

Chief Revenue Officer

Timothy Carter is the Chief Revenue Officer of the Seattle digital marketing agency SEO.co, DEV.co & PPC.co. He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he’s not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach — preferably in Hawaii with a cup of Kona coffee. Follow him on Twitter @TimothyCarter

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Successful AI Requires the Right Data Architecture – Here’s How

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Successful AI Requires the Right Data Architecture - Here’s How


For companies that can master it, Artificial Intelligence (AI) promises to deliver cost savings, a competitive edge, and a foothold in the future of business. But while the rate of AI adoption continues to rise, the level of investment is often out of kilter with monetary returns. To be successful with AI you’ll want the right data architecture. This article tells you how.

Currently, only 26% of AI initiatives are being put into widespread production with an organization. Unfortunately, this means many companies spend a lot of time on AI deployments without seeing tangible ROI.

All Companies Must Perform Like a Tech Company

Meanwhile, in a world where every company must perform like a tech company to stay ahead, there’s increasing pressure on technical teams and Engineering and IT leaders to harness data for commercial growth. Especially as spending on cloud storage increases, businesses are keen to improve efficiency and maximize ROI from data that are costly to store. But unfortunately, they don’t have the luxury of time.

To meet this demand for rapid results, mapping data architecture can no longer stretch on for months with no defined goal. At the same time, focusing on standard data cleaning or Business Intelligence (BI) reporting is regressive.

Tech leaders must build data architecture with AI at the forefront of their objectives.

To do otherwise — they’ll find themselves retrofitting it later. In today’s businesses, data architecture should drive toward a defined outcome—and that outcome should include AI applications with clear benefits for end-users. This is key to setting your business up for future success, even if you’re not (yet) ready for AI.

Starting From Scratch? Begin With Best Practices for Data

Data Architecture requires knowledge. There are a lot of tools out there, and how you stitch them together is governed by your business and what you need to achieve. The starting point is always a literature review to understand what has worked for similar enterprises, as well as a deep dive into the tools you’re considering and their use cases.

Microsoft has a good repository for data models, plus a lot of literature on best data practices. There are also some great books out there that can help you develop a more strategic, business-minded approach to data architecture.

Prediction Machines by Ajay Agarwal, Joshua Gans, and Avi Goldfarb is ideal for understanding AI at a more foundational level, with functional insights into how to use AI and data to run efficiently. Finally, for more seasoned engineers and technical experts, I recommend Designing Data-Intensive Applications by Martin Kleppmann. This book will give you the very latest thinking in the field, with actionable guidance on how to build data applications, architecture, and strategy.

Three Fundamentals for a Successful Data Architecture

Several core principles will help you design a data architecture capable of powering AI applications that deliver ROI. Think of the following as compass points to check yourself against whenever you’re building, formatting, and organizing data:

  • Building Toward an Objective:

    Always have your eye on the business outcome you’re working toward as you build and develop your data architecture is the cardinal rule. In particular, I recommend looking at your company’s near-term goals and aligning your data strategy accordingly.

    For example, if your business strategy is to achieve $30M in revenues by year-end, figure out how you can use data to drive this. It doesn’t have to be daunting: break the more important goal down into smaller objectives, and work toward those.

  • Designing for Rapid Value Creation:

    While setting a clear objective is key, the end solution must always be agile enough to adapt to changing business needs. For example, small-scale projects might grow to become multi-channel, and you need to build with that in mind. Fixed modeling and fixed rules will only create more work down the line.

    Any architecture you design should be capable of accommodating more data as it becomes available and leveraging that data toward your company’s latest goals. I also recommend automating as much as you can. This will help you make a valuable business impact with your data strategy quickly and repeatedly over time.

    For example, automate this process from the get-go if you know you need to deliver monthly reporting. That way, you’ll only spend time on it during the first month. From there, the impact will be consistently efficient and positive.

  • Knowing How to Test for Success:

    To keep yourself on the right track, it’s essential to know if your data architecture is performing effectively. Data architecture works when it can (1) support AI and (2) deliver usable, relevant data to every employee in the business. Keeping close to these guardrails will help ensure your data strategy is fit for purpose and fit for the future.

The Future of Data Architecture: Innovations to Know About

While these key principles are a great starting place for technical leaders and teams, it’s also important not to get stuck in one way of doing things. Otherwise, businesses risk missing opportunities that could deliver even greater value in the long term. Instead, tech leaders must constantly be plugged into the new technologies coming to market that can enhance their work and deliver better outcomes for their business:

  • Cheaper Processing:

    We’re already seeing innovations making processing more cost-efficient. This is critical because many of the advanced technologies being developed require such high levels of computer power they only exist in theory. Neural networks are a prime example. But as the required level of computer power becomes more feasible, we’ll have access to more sophisticated ways of solving problems.

    For example, a data scientist must train every machine learning model. But in the future, there’s potential to build models that can train other models. Of course, this is still just a theory, but we’ll definitely see innovation like this accelerate as processing power becomes more accessible.

  • Bundled Tools:

    Additionally, when it comes to apps or software that can decrease time to value for AI, we’re in a phase now where most technology available can only do one thing well. The tools needed to productionize AI — like storage, machine learning providers, API deployment, and quality control — are unbundled.

    Currently, businesses risk wasting precious time simply figuring out which tools they need and how to integrate them. But technology is gradually emerging that can help solve for multiple data architecture use cases, as well as databases that are specialized for powering AI applications.

    These more bundled offerings will help businesses put AI into production faster. It’s similar to what we’ve seen in the fintech space. Companies initially focused on being the best in one core competency before eventually merging to create bundled solutions.

  • Data Marts vs. Data Warehouses:

    Looking further into the future, it seems safe to predict that data lakes will become the most important AI and data stack investment for all organizations. Data lakes will help organizations understand predictions and how best to execute those insights. I see data marts becoming increasingly valuable for the future.

    Marts deliver the same data to every team in a business in a format they can understand. For example, Marketing and Finance teams see the same data represented in metrics that are familiar and – most importantly – a format they can use. The new generation of data marts will have more than dimensions, facts, and hierarchy. They won’t just be slicing and dicing information — but will support decision-making within specific departments.

Conclusion

As the technology continues to develop, it’s critical that businesses stay up to speed, or they’ll get left behind. That means tech leaders staying connected to their teams, and allowing them to bring new innovations to the table.

Even as a company’s data architecture and AI applications grow more robust, it’s essential to make time to experiment, learn and (ultimately) innovate.

Image Credit: by Polina Zimmerman; Pexels; Thank you!

Atul Sharma

Atul founded Decision Intelligence company Peak in 2015 with Richard Potter and David Leitch. He has played a pivotal role in shaping Peak’s Decision Intelligence platform, which emerged as an early leader in a category that is expected to be the biggest technology movement for a generation. Peak’s platform is used by leading brands including Nike, Pepsico, KFC and Sika.
On a mission to change the way the world works, the tech scaleup has grown quickly over the last seven years and now numbers over 250 people globally. Regularly named a top place to work in the UK, this year Peak received the Best Companies 3-star accreditation, which recognizes extraordinary levels of employee engagement.
Prior to Peak, Atul spent over 20 years working in data architecture and data engineering. He has worked on designing and implementing data integration and data warehouse engagements for global companies such as Morrisons Plc, The Economist, HBOS, Admin Re (Part of Swiss Re) and Shell.

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