The reactions and preferences of Generation Z (Gen Z) consumers are playing an increasingly pivotal role in shaping brand strategies. With the advent of digital technology...
Abhay Parasnis, a former Adobe CTO, launched Typeface, an enterprise-focused generative AI firm, in 2022. Typeface’s goal was to provide marketers with scalable, tailored content using...
To help you create a powerful brand identity for your business, we asked founders, CEOs, and marketing professionals for their best advice. From personifying your brand...
Many companies continue to undervalue the significance of brand identity design. They concentrate on developing items and marketing them to their target market. Still, they occasionally...
What is the first strategy in a marketer’s mind when they need to increase their brand visibility online? Most brands use the same toolkit: PPC ad...
With the increasing prevalence of cybercrime, it’s becoming increasingly vital for companies to safeguard their reputations by using VPNs. As cyber criminals are becoming more sophisticated...
The metaverse is getting much attention now as technologists, marketers, and pundits examine and debate what’s possible in this domain and how companies can leverage it....
In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand...
When it comes to your brand, many business owners think that it is all about the customer. They believe that if they can create a strong...
A number of high-profile figures, including actress Priyanka Chopra, criticized the advert for making light of gang rape. Read More