If you haven’t yet started planning your email marketing strategy, now is the time to get started. Done right, email marketing can contribute to as much as 20% of all your orders over any festive period, and any event dates. If you want to know how to target your current audience, and gain new leads. Here is the quick guide to event email marketing campaigns.
Essential Parts of an Event Email Campaign
The number one thing you should include in your festive email campaign is personality. This is what draws people to your brand. Aside from this, there are other things to include to improve your conversions and click-through rates. Such as:
Noticeable Subject Lines: The first thing a potential customer sees with your email campaign is your subject line in their inbox. As well as connect well with the prospect, it needs to be personal, to improve click-through rate, transaction rates and revenue.
Mobile Compatibility: Most people read their emails on the go than at their desktop at home, which is why your emails must display correctly on both mobile and other devices.
Social Sharing: Brands can benefit from improved visibility when they are shared on social platforms. So — don’t forget to include links to the most popular ones from your campaigns.
Interesting Design and Content: Firstly, be sure your email is centered around an appropriate event theme, then pay attention to your copy, making sure it is engaging enough for customers to read. This tends to be a winning combination, especially when trying to target customers who are seeking festive discounts.
The Right CTA: The call to action is the link between the email and your website. It needs to encourage customers to complete this action as much as possible. The color of the button should stand out against the background. The text should be catchy but not pushy, and only one CTA per email should be used.
GIF’s: Using a couple of GIF’s can add excitement to your campaign and even help improve click-through rates. Don’t overuse them, though, as some customers find them annoying and confusing.
Discounts and Offers: Customers automatically want discounts and offers around Christmas so they can get ahead on their Xmas shopping. While things like BOGOF can improve sales, don’t go overboard. People appreciate honesty and consistency, which, in turn, help improve loyalty and conversions for you.
In addition to the above, why not get inspired by these creative ideas as well?
Types of Campaigns to Try
While throughout the year, you can send virtually any type of email campaign out, it’s slightly different over the event or festive period. Here are the emails that matter when it comes down to Event campaigns.
1. Welcome Emails: There are lots of benefits to sending welcome emails. As well as making the prospect feel welcome and comfortable, they help create an excellent first impression as well. If they include vouchers or discount codes, they can also help build brand loyalty.
2. Promotional Emails: People love offers and discounts, which is why many people like to receive promotional emails. Sending promotional emails to your prospects and customers can improve conversions, but such emails need to be constructed well. Only include offers you think could be successful, and also consider using countdowns, sliders, or GIFs for that added sense of urgency.
3. Announcement Emails: Similarly, emails showcasing offers or unique event or typical celebration-type arrivals also tend to be successful. Customers love discounts and for brands they love, often eagerly anticipate them arriving in their inbox. Set the offer to be valid for a limited time only, as this only increases customer urgency further.
4. Cart Abandonment Emails: Because more and more people are shopping over the months running up to an event or holiday — abandoned carts seem to be higher around this time. Fortunately, this can be counteracted by sending a customer a personalized email containing a persuasive offer to win them back and make a purchase.
Make the Most of the Run Up to ANY holiday or event Sales.
The busiest time of the year for online retailers tends to be the period between Thanksgiving and the New Year, with events like Black Friday and Cyber Monday being particularly lucrative opportunities. Think Valentines Day, Easter, 4th of July, etc. To make the most of them, and improve your revenue, reach out to your customers with different types of emails. But keep in mind — every holiday — every event– is an opportunity for your retail sales.
Don’t forget these Events this year. Make Your Campain Plans early.
1. Thanksgiving Emails: As one of the major holidays in the US, Thanksgiving usually produces excellent sales for online retailers. They should make the most of this lucrative period by setting up relevant offers and discounts. Or, you might even want to set up automatic email campaigns to say thank you to customers who made a purchase.
2. Black Friday and Cyber Monday Emails: With Black Friday and Cyber Monday being perhaps two of the busiest days of the year for online retailers, it’s essential they promote all their key offers and deals with prospects and existing customers for the best chance of success. As many as 92% of customers fish around the internet to try and find them. So why not make their life easier and land them right in their inbox? It’ll work wonders for your revenue as well.
3. Christmas & New Year Emails: Christmas and New Year are always popular times for shoppers, so online retailers should capitalize on this. Emails are one way to reach out to customers during this crucial time. Just remember to keep it festive-themed, both visually, and with products being promoted. And include offers which encourage customers to make a purchase, like gift vouchers, free shipping, or decent discounts.
8 Steps in Making Your Event Email Campaigns Successful
- Take care with subject lines. Done right, they help improve open rates by 41%, which further enhances revenue per email.
- Ensure that your emails are responsive. Most people now check emails on their phone.
- Don’t forget social links in emails. The more people share offers, the better chance of you boosting your revenue.
- Use an appealing theme and catchy text to improve engagement.
- Offer things the customer cannot refuse, like discounts and promo codes.
- Use call-to-actions in the right way to improve click-through rates and sales.
- When customers abandon their cart, win them back with great offers by email.
- Up your ante when sending emails between the biggest holidays and events.
Fintech Kennek raises $12.5M seed round to digitize lending
London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.
According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.
The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:
“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”
The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:
“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”
The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.
The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.
Featured Image Credit: Photo from Kennek.io; Thank you!
Fortune 500’s race for generative AI breakthroughs
As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.
Goldman Sachs’ Cautious Approach to Implementing Generative AI
In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.
According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.
One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.
To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.
Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.
Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!
UK seizes web3 opportunity simplifying crypto regulations
As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.
Streamlining Cryptocurrency Regulations for Innovation
To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.
The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.
Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.
The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.
Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!