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Ultimate Guide to Selecting the Best Video Editing Software in 2021 – ReadWrite



Ultimate Guide to Selecting the Best Video Editing Software in 2021 - ReadWrite

There are different excellent video editing software on the market; determining one as the absolute best is quite unlikely. This guide puts that decision in your hands.

Here, you find a list of important factors to consider when deciding which video editing software is the best for you. These factors include:

  • The software price and whether it matches your budget and needs.
  • How easy the software is to learn and use, and whether adequate learning support is provided.
  • The media input formats (video/audio) supported, and whether they match those of your recording devices as well as the destination media.
  • Whether your computer has the minimum system requirements for the software to work.
  • The degree of support provided by the software owners as well as the independent community of users.

Price and Your Budget

There are free options to consider, but their features are often limited compared to their paid counterparts. Most people would get by with average and amateur features on cheap or even free software for light editing projects. However, advanced video editors would obviously have to shell out more money for more editing options.

What matters is that whatever software you choose matches your budget and your needs. That’s assuming you set a realistic budget.

Ease of Use

Editing videos can be such a challenge for beginners and non-professionals in particular. The software that you are operating on can even make this much worse. Whether you are new to video editing entirely, or you simply want to switch software, it is important to choose an application that is easy to use, offers flexibility, and can be learned quickly.

Most importantly, the owners of the software should provide sufficient support to new users. Besides tips and tutorials, though, check the templates available and features like an auto mode that allows you to create a whole video with minimal input on your end.

Media Input Formats

Source – Filestack

This is one mistake that many people make, especially new editors. There are several raw video input formats, and it’s a huge disappointment to discover that your software does not support the video output format from your camera.

Before choosing your software, check the formats that it supports – both input and output. Particularly, ensure that the video format required by the media platform on which the video would be hosted (YouTube, Facebook, Instagram, etc.) is supported by the software. Likewise, don’t forget to verify the audio input and output formats supported.

Editing Features

Source – Wondershare

Like every other factor, this consideration depends on your exact needs. However, anyone would love their video editing software to stand out in innovation and functionality.

Video editing is a creative process, and no matter what your needs or skills are, you require an editing application that allows you to explore your artistry without bounds.

Beyond the basic video manipulation features of transitions, filters, motion elements, and other special effects, look out for features that allow you to make your videos stand out. For instance, video editors like Wondershare Filmora offer special features like Green Screen (changing backgrounds smoothly), split-screen, speed control, color grading, etc.

System Requirements

Another important factor to consider is whether your computer is compatible with the software. You don’t want to end up buying software that you can’t use without changing your computer.

In terms of memory, most of the popular desktop apps require the system to have at least 4 GB of RAM and a minimum of 10GB free hard-disk space. Confirm other features such as processor and processing speed, supported OS, GPU (graphics card), and so on that they match your computer’s specifications before committing funds to any.

Help, Support, Community

In your search for the best video editing software, look out for one that guarantees quick and effective support. But support should not be limited to tech support. It also extends to actionable tutorials to help users master the software, as well as a sense of community where each user can glean from the knowledge of other users.

Creativity requires community, a group of people who learn from each other’s experiences. There is immense benefit in connecting with other users of the same video editing software. Look out for applications that have a huge following on social media; when you are stuck, it’d be easier to find help.


Amidst all these, though, the utmost factor in determining which video editing software is your need for video editing.

Ask yourself questions like:

What’s my current skill level?

What type of videos do I need to edit?

What’s the expected outcome for the edited videos?

What are my goals in video editing?

These questions would help put your unique situation into a proper perspective and guide you towards the best decision for you. And when you do, how would you know that you have found the best video editing software? The application should make your editing process seamless and smart, no matter your skill level.

Top Image Credit: bryan snaadt; unsplash

Joseph Chukwube

Entrepreneur, Digital Marketer, Blogger

Digital Marketer and PR Specialist, Joseph Chukwube is the Founder of Digitage, a digital marketing agency for Startups, Growth Companies and SMEs. He discusses Cybersecurity, E-commerce and Lifestyle and he’s a published writer on TripWire, Business 2 Community, Infosecurity Magazine, Techopedia, Search Engine Watch and more. To say hey or discuss a project, proposal or idea, reach him via


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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