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What Should Be Your SaaS Business Growth Strategy in 2023

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What Should Be Your SaaS Business Growth Strategy in 2023


With time, the SaaS business industry has become more and more competitive. Different companies enter the market and offer various products and services. However, the business model that they opt for is the subscription business model. And to run a subscription business model smoothly, you need a SaaS billing system.
However, we are here to help you craft a killer business growth strategy that will skyrocket the success of your business in 2023 and beyond.

Top SaaS Business Growth Strategy

Email Marketing

You need to work on your email marketing strategy to make your business growth strategy work in the coming days. Whether it is marketing or technical sales, email marketing helps a lot. Though it is one of the conventional ways to reach out to customers, it is still an actively used method to communicate with customers.
Today, businesses not only reach out to customers through emails, but they also send newsletters to their contacts regarding their recent launches and news of the business. So, make email marketing part of your SaaS billing process to be successful in the coming days and beyond.

Inbound Marketing

Though many SaaS businesses focus on customer retention, the importance of customer acquisition and conversion rate can never be neglected. And to onboard more customers, you need to work on the inbound marketing strategy.

The content that you write for the marketing of your SaaS product needs to be highly relevant and interactive. Rather than keywords-centric, make your content interesting and interactive. You cannot sell even the best SaaS billing system without a proper inbound marketing strategy and quality content for your website and landing pages.

Free Trials & Freemiums

These days, many experts recommend not offering freemiums and free trials; however, we recommend you offer freemiums and free trials. Even if the conversion rate after the completion of the free trials in not increase, then increase the free trial period for those specific leads that you feel will convert in the future. So, you do not need to completely get rid of the policy of free trials rather, manage things thoughtfully. Even in 2023, the policy of offering free trials and freemiums can help you attract more customers.

Customer Loyalty Program

Coming toward customer retention, it is time to curate customer loyalty programs. You not only need to onboard more customers, but these customers should also remain active all along. For that, you need to offer customer loyalty programs.

Only the rewards and perks can help you make the dormant subscribers and customer active once again. If you let go of your inactive customers, then competitors are already waiting for a moment to offer your customers what you have failed to provide them with. So, it is high time to start working on your customer loyalty programs that can benefit you in 2023.

Social Media Campaigns

We recommend you download social media listening applications. They will help you monitor the traffic that visits your website and the comments and reviews where your SaaS product is being mentioned.
Through this activity, you will be able to do potential customer segmentation. When customers are segmented, it is easier to nurture the leads. Also, the customers who are onboarded as a result of this thorough monitoring of customer activity are loyal. Also, you need to have a separate plan to market your SaaS product on social media platforms.

Paid Activities

Till now, we have discussed all the techniques that can be paid or unpaid. However, there are some marketing and sales activities for branding and marketing that are paid yet very effective. And many SaaS businesses go for these paid activities.

For instance, paid Google ads, paid searches, paid reviews, etc. These paid activities give a sudden uplift to your sales and marketing activities which are crucial for SaaS business growth in 2023. Now that social media platforms like Twitter have recognized the importance of paid activities; they launched the paid blud ticks for $8.

Now, many people question whether established SaaS businesses can afford paid marketing activities, but what about SMBs that have limited marketing budgets? So, we suggest even entrepreneurs and SMBs will have to increase their budget for paid marketing activities if they want to increase their footprint in the SaaS business market.

The Challenge of Reliability Persists in all Fields.

Product-led growth strategies are a way for businesses to increase their sales and encourage customer loyalty. They involve using technology to improve customer service and increase the sale of products. By using these strategies, businesses can increase their profits and grow their customer base.

Reliability is still a problem as PLG strategies gain popularity and SaaS companies rely more and more on data. It is one thing to collect data over the course of a customer’s lifecycle. It is quite another to do so in a way that is accurate, trustworthy, and actually useful.

Data is frequently disconnected, out-of-date, and limited, despite the fact that a tonne of new tools have been developed in recent years to improve data quality. Due to the lack of trustworthy data, SaaS companies cannot tell unified, thorough stories to their prospects and customers, which can ultimately hurt their bottom line.

Conclusion

Other than all these tips and tricks. It is important to opt for a flawless and failsafe billing management system such as SubscriptionFlow for SaaS. The overall business management is done through specialized software for billing and online payment processing.

2023 is going to be very competitive for SaaS businesses because many experts on Statista and McKinsey predicting recessions. And when there is a recession, businesses must be very careful about their strategies.

Featured Image Credit: Provided by the Author; Thank you!

Jessica Wade

Jessica Wade is a content strategist at SubscriptionFlow. She works with SaaS, Fintech and established E-commerce companies to help create and execute a content marketing strategy built around your goals and ROI.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Politics

UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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